S E N 3 0 1

Presentation
Proposal
B Y O L I V E R L A V E N D E R
Introduction:
Redefining Psychedelic-Assisted Therapy

Field Trip's vision: moving beyond traditional

interventions to preventative strategies in
psychedelic-assisted therapy.
A holistic project encompassing therapy,
prevention, education, and artistic exploration.
Intent: Empower individuals through safe,
transformative spaces for integration.
Research Findings - Phase One
The Role of Research in Shaping Field Trip

Utilized latest findings in therapy

protocols, mental health research, arts and
culture.
Investigations into psychedelic design
principles, set and setting, and therapeutic
potential of various substances.
AIM: Developing an evidence-based
solution with safety, efficacy, and personal
growth as key pillars.
The Mental Health Crisis &
Psychedelic Renaissance
The Intersection of Mental Health
Crisis and Psychedelic Renaissance

Mental health crisis exacerbated by socio-

environmental issues and the pandemic.
Inadequate global spending on mental health.
Coincidence of crisis with increased interest in
psychedelic assisted therapies (PAT).
Preliminary trials suggest potential for treating
severe mental health disorders.
Idea: Explore transformative experiences outside
conventional locations.
Psychedelics in Australia
Evolution of Psychedelic
Legislation in Australia

Australia's move towards MDMA and psilocybin

approval.
The role of set and setting in PAT.
Future directions: Decriminalisation and
legalisation of psychedelics.
Need for societal education and supportive
environments for recreational use.
Current Sector Activities
and Case Studies
Sector Analysis and
Inspirational Case Studies

Concerns about potential monopolisation by

large corporations.
Importance of grassroots initiatives for fair
access to treatment.
Case studies: MAPS and Meow Wolf's impact on
public perception and reform.
Differences in approaches: MAPS focuses on
science and therapy, Meow Wolf on creativity
and expression.
Preliminary Proposal Overview
Initial Proposal and Future Directions

Outlined project background, facility locations,

offerings, staffing and objectives.

Explored potential impact, revenue generation,

market focus and challenges.
 Research
Phase Two:
Deepening Insights and Expanding Offerings

Introduction of a new museum component to

enhance PAT education.
Diverse revenue streams: therapy, museum fees,
events, workshops, educational programmes,
professional training, retail, subscriptions.
Funding sources: government grants,
philanthropic donations, sector partnerships.
Target markets: PAT patients, museum visitors,
artists, researchers, academic institutions.
Unique Offering and
Financial Viability
Uniqueness and Financial
Sustainability
Branding and Marketing
Establishing the Field Trip Brand

Key promises: Safe exploration, quality

healthcare, education, psychedelic art, non-drug
induced altered states, team building, creativity
enhancement.

Tone of voice: Professional, experimental, open,

honest, fun, clean, organized, optimistic,
motivating, respectful.

Container branding system for diverse

applications.
Operational Considerations
and Future Plans
Operational Considerations and
Scale-up Strategy

Key public relations platforms.

Risk assessments and mitigation
strategies.
Scaling strategy: Start small, build up as
attitudes shift.
Short-term and long-term goals of the
enterprise.
Conclusion and Future Focus
Field Trip's Future Focus
and Psychedelic Design

Current denial of potential ethical treatments and risks to

recreational users.
Short-term focus: Best intervention-based PAT for acute illness.
Long-term aim: Equal devotion to prevention-based strategies as
laws and attitudes shift.
Importance of understanding functional psychedelic design for
creating conducive environments.
Potential for research in 'psychedelic design' as an emerging field.
 Cost-Benefit Analysis
- Overview
Cost-Benefit Analysis: A Snapshot

Initial costs: Centre establishment

(construction, design, equipment, staff
recruitment).
Ongoing costs: Operations, therapy
requirements, educational programmes,
art exhibitions, management.
Economic benefits: Multiple revenue
streams ensuring financial sustainability.
Social benefits: Addressing demand for
alternative therapies, mental health
support, and transformative experiences;
promoting well-being, community
engagement, cultural enrichment.
Cost-Benefit Analysis -
Implications
Implications and Outlook

Potential for self-sustainability and

positive social impact.
Need for further detailed financial
analysis and projections.
Alignment of economic viability with
social enterprise commitment.
Field Trip - Comparisons
with Others
Field Trip in Comparison with Other Social Enterprises

Inspiration from successful examples:

ACMI and Uniting MSIC.
ACMI: Cultural institution that combines a
museum, cinema, and extensive public
program.
Uniting MSIC: Provides a safe and
supportive environment for drug use,
reducing harm and promoting health
outcomes.
Learnings from ACMI
and Uniting MSIC
Lessons from ACMI and Uniting MSIC

ACMI: Revenue generation through art,

culture and community engagement.
Uniting MSIC: Importance of harm
reduction and healthcare services within
a not-for-profit framework.
Both exemplify the power of social
enterprise in delivering impactful
services.
Field Trip - Applying
the Lessons
Application of Lessons to Field Trip

Field Trip combines transformative

services, artistic exploration, and
community engagement.

Aims to create a sustainable model

benefiting individuals, community, and
society.
Executive Summary
Field Trip - Overview

Unique approach to mental health

through psychedelic-assisted therapy,
artistic exploration and community
engagement.
State-of-the-art centre with therapy
rooms, art studios, educational spaces,
and a museum.
Diverse revenue streams ensuring
financial sustainability.
Inspired by successful Australian social
enterprises such as ACMI and Uniting
MSIC.
 Executive Summary -
Potential Stakeholders
Field Trip - Potential Stakeholders

Australian Government Department of

Health, TGA, and NGOs specialising in
depression and harm minimisation.
Australian Council for the Arts, Arts NSW,
Destination NSW Create NSW.
Universities and research institutions,
e.g., University of Sydney, University of
New South Wales, University of
Technology Sydney.
Local Health Districts and Health
Departments.
Community organisations and NGOs.
Summary and Rational

Personal Insights

Gained new insights into complexities of

social enterprise design.

Enhanced skills in the double diamond or

design thinking process.

Deepened passion for transformative

therapy, art, and holistic well-being.
Summary and Rational

Future Exploration

Need to delve into fields of psychedelic

design, human-centered design,
psychology, neuroscience, art, and
philosophy.

Dependent on reform in Australian drug

laws.
Summary and Rational

Future Potential

Astonishing speed of commercial

adoption in the U.S. provides confidence.

Rescheduling of MDMA in Australia

indicates shifting perspectives.

Increasing acceptance of preventative

therapy through arts and culture
promising for Field Trip.