MYTHOCARE

M y t h o l o g i c a l Therapy
for M e n t a l We l l - being
 Lynn Fernandes Shaurya Shubham Kushwaha Pallavi Patra
(Project Agrawal (Developer) (Marketing
Manager) (Researcher) Manager)
M y t h o C a r e is a unique and
innovative therapy program
that integrates mythology
a n d mental health.

By drawing on the
wisdom
and symbolism of
myths, ancient MythoCare
fresh offers
perspective a and
powerful tools for addressing
contemporary mental health
challenges.
MythoCare draws inspiration from
ancient mythological narratives,
which have long served as tools for
understanding the human psyche.

Myths or mythological figures that

have influenced by the development
of MythoCare are:-

1) Anubis (Egyptian Mythology)

2) Athena (Greek Mythology)
3) Buddha (Buddhist Tradition)
In today's fast-paced and
demanding world, individuals are
grappling with a myriad of mental
health challenges, including stress,
anxiety, depression, and trauma.
Traditional therapeutic approaches
often fall short in providing effective
solutions.Moreover, there's a lack of
culturally inclusive and
approaches that holistic
resonate
individuals from diverse backgrounds.
with
Using the mythological
narratives it as metaphors which
explore personal experiences,
emotions, and challenges
empowers individuals to gain
insight and perspective in
navigating life's complexities.

The Individuals not only gain tools

to cope with stress and mental
health issues but also embark on a
journey of self-discovery, resilience,
and empowerment.
I n te rac t i ve Workshops: E n g a g e
participants in immersive storytelling,
role-playing, and expressive arts
therapy sessions.

D i g i ta l Plat form: Access curated

mythological resources, therapeutic
exercises, and virtual support
communities.

C ul t urally Inclusive A pproach:

Ensure cultural sensitivity and
trauma-informed care for diverse
individuals seeking support
Growing Demand: Rising stress levels and
mental health awareness drive demand.

M ar ket Size: Global mental health market

exceeds 2 0 0 billion dollar.

Competition: Traditional therapy dominates,

but there's space for innovative solutions.

Target Audience: Appeals to those seeking

holistic mental health approaches.

Entry Strategy: Utilize digital marketing and

partnerships for efficient user acquisition.
Technical: Platform development and therapist
training are feasible with existing technology.

Operational: Recruiting qualified therapists

and streamlining processes are key for
operational success.

Market: Market research supports demand for

holistic mental health solutions, especially
among those interested in mythology
personal growth. and

Legal/Ethical: Compliance with

healthcare regulations and data privacy laws
is essential, along with safeguarding client
confidentiality.
 Enhanced M ental Well-being:
MythoCare fosters holistic approaches to
mental health, leading to improved resilience
and well-being.

Community Building:
MythoCare fosters community through
workshops and support groups, creating
networks of support and understanding.

Educational Value:
MythoCare offers educational opportunities,
enriching society with knowledge of
mythology and psychology.
 Service Expansion: Offer online courses,
meditation sessions, and tailored workshops.

Research and Development: Refine

framework through clinical trials and outcome
studies.

Community Outreach: Provide free or

subsidized services to underserved populations.

Partnerships: Collaborate with

schools, workplaces, and universities.

Technology Integration: Utilize VR and AI

for enhanced accessibility.
Phase 1: Developing the MythoCare
therapeutic framework and digital
platform, including content creation and
platform design.

Phase 2: Pilot test the MythoCare

a pp roa c h with a select group of
participants to gather feedback and
refine the model.

Phase 3: Launch MythoCare to the

broader market through targeted
marketing campaigns and partnerships
with mental health organizations and
cultural institutions.
MythoCare blends ancient wisdom with
modern psychology, offering
transformative insights and empowerment
for mental well-being. With its inclusive
approach, it represents a beacon of
innovation in mental health care, offering
a valuable resource for holistic healing.
 Trranssfforrmiing Liivess

Thrrough Mytthollogy::

MytthoCarre

Thank You!

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