International Conference on Computing, Communication and Automation (ICCCA2017)
SENTIMENT ANALYSIS ON PRODUCT
REVIEWS
ChhayaChauhan*1, Research Scholar
Department of Computer Science and Engineering
Amity University, Uttar Pradesh, India.
chhaya1chauhan@gmail.com
Abstract—Sentiment analysis is used for Natural language
Processing, text analysis, text preprocessing, Stemming etc. are
the major research field in current time. Sentiment analysis using
different techniques and tools for analyze the unstructured data
in a manner that objective results can be generated from them.
Basically, these techniques allow a computer to understand what
is being said by humans. Sentiment analysis uses different
techniques to determine the sentiment of a text or sentence. The
Internet is a large repository of natural language. People share
their thoughts and experiences which are subjective in nature.
Many a time, getting suitable information about a product can
became tedious for customers. Companies may not be fully aware
of customer requirements. Product reviews can be analyzed to
understand the sentiment of the people towards a particular
topic. However, these are voluminous; therefore a summary of
positive and negative reviews needs to be generated. In this
paper, the main focus is on the review of algorithms and
techniques used for extract feature wise summary of the product
and analyzed them to form an authentic review. Future work will
include more product reviews websites and will focus on higher
level natural language processing tasks. Using best and new
techniques or tool for more accurate result inwhich the system
except only those keywords which are in dataset rest of the words
are eliminated by the system.
Keywords—Sentiment analysis; polarity; Natural language
processing; Product reviews; Senti-word net; Part-of-speech
tagging
I. INTRODUCTION
In Web 2.0, Many Customers buying or selecting product
according to reviews on Internet. The internet is a large
repository of natural language. People share their thoughts and
experiences which are subjective in nature. Many a time,
getting suitable information about a product can became
tedious for customers. Companies may not be fully aware of
customer requirements. Product reviews can be analyzed to
understand the sentiment of the people towards a particular
topic. The sentences below are extracted from a product
review on the Internet product feature database: “In Sony
mobile, camera is very good but battery life is bad”. In this
example, reviewer stated that in Sony mobile, camera is very
good but battery life is bad. Several tasks are involved to
ISBN:978-1-5090-6471-7/17/$31.00 ©2017 IEEE
SmritiSehgal2, Assistant Professor
Department of Computer Science and Engineering
Amity University, Uttar Pradesh, India.
ssehgal@amity.edu
understanding such sentiments. Firstly, data is collection from
the e-commerce store amazon.com and Flipkart.com. It
consists of customer reviews about various products such as
mobile phones, television, camera etc. However, for our
project, the focus is on electronic goods. These include but are
not limited to phones, televisions, laptops and cameras. The
data is collected dynamically through web scraping. Then, the
polarity of the opinions must be analyzed. For instance,
“good” and “bad” respectively hold a negative and a positive
opinion. Secondly, for more accurate result can be obtained,
the opinion strength of the opinion should determine. If the
strength of words used to present the user’s opinion is taken
into account. For example, “good” and “excellent” indicate
different levels of positive sentiment. The addition of “very”
before any word can also be used to determine the strength.
Finally, the classification of review is classified with respect
to sentiment classes, i.e. the polarity of reviews are deciding
which are positive and negative reviews.
The main objective of sentiment analysis on product reviews
is to review different algorithm and techniques to extract
feature wise summary of a product and analyze it to form an
authentic review. Sentiment analysis for a particular product
can help companies know about these expectations before
product launch. Thus, product analysis can prove beneficial to
companies and allow them to develop efficient marketing
strategies. The customers will be able to judge a product
wisely before purchasing it. Comparative analysis will allow
them to pick the right product and the right brand that suits
their requirements. The determination of features and their
rating will help customers take an informed decision.
The aim of sentiment analysis on product review are large
number of products are being talked about on the internet. The
problem is to extract the information for a particular product
or brand and classify the opinion based on various product
features. This involves extracting features and training the
classifier based on the same. The features should be such that
the training speed is improved. A good accuracy on test data
has to be achieved. The features of a product that are being
talked about have to be determined. That is, it should be
known to the user’s the basic on which the product is given a
certain rating. The features have to be classified into positive
and negative.
The need of sentiment analysis for product arises due to a lack
of a single, consolidated review for various products. A
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 International Conference on Computing, Communication and Automation (ICCCA2017)

customer may come across positive and negative reviews and
opinions, but assimilating these varied thoughts to get a
deterministic result is tough. Through Sentiment analysis on
product reviews, the customers will be able to judge a product
wisely before purchasing it. The analysis will allow them to
pick the right product and the right brand that suits their
requirements. The determination of features and their rating
will help customers make a smart choice. Many companies are
not in tune with requirement of the customers. They might be
spending millions of dollars in the research and development
of the product, but still fail to understand why their product is
not creating the required buzz in the market. Use of product
analysis after product launch can help understand the flaws as
well as the upper selling points of the product. Many a time,
products do not meet the expectations of the customers.
Sentiment analysis for a particular product can help companies
know about these expectations before product launch. Thus,
product analysis can prove beneficial to companies and allow
them to develop efficient marketing strategies. The customers
will be able to judge a product wisely before purchasing it.
Comparative analysis will allow them to pick the right product
and the right brand that suits their requirements. The
determination of features and their rating will help customers
take an informed decision.
The next section of this paper is arranged as follows:
InLiterature Survey section provided a brief review of various
techniques implemented for sentiment analysis on product
reviews. In Conclusionsection concludes the paper. InFuture
Worksection, include the future work.

II. LITERATURE SURVEY

Table I. Various techniques implemented for sentiment analysis on products reviews

P. FOCUS METHODS/ SAMPLE RESULT ADVANTAGES PROBLEM FUTURE WORK/
NO. TECHNIQUE CONCLUSION

Focus is to . Feature . For

determine the basedSentim classification, The future work
subjectivity ent In this system does not In this paper have lots of
reviews, classification paper, 2000 required labeled main focus was challenges quite
polarity and approach user The accuracy of training set. to determine the exist in the field of
polarity was used. generated the system was subjectivity machine learning:
[ 1] strength of product 58.58% and reviews but Co- reference
reviews by
extracting
.There are reviews
were used
systemgave
good
.The system objectivity
reviews wasn’t
Resolution;
Domain
two models takes benefits of
features from were used: from performance both neural determined. Dependency; Entity
product Tree Bank different network and Recognition etc. ,
reviews and Model and websites. fuzzy network these problem will
classify the Fuzzy which may guide have to tackled and
reviews into Opinion to new in data the solutions of
positive, Mining mining field. these problems will
negative and Model. used to improve the
neutral class. sentiment analysis.

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 International Conference on Computing, Communication and Automation (ICCCA2017)

Focus is
todetermine
. Feature In this The result gave .In this paper, The problems in The future work
wise opinion paper, data numeric score both features as this paper was will to improve the
the intensity mining collected of all features well as modifiers that the system recall values by
of the system was from e- and after that was identified. give low recall using best system
opinions by used. commerce calculating the values and due to for correct English
giving
attention to
sites i.e.
Amazon and
overall ordering
of feature to
. The weight of low recall values
sizeable amount
and correct POS
and the system in
[2] each feature was
modifier flipkart and determine how of reviewers do which parser
calculated and
words which dataset intense the not use correct successfully
based on score
expresses consists of opinion for English and does identify the
values assign the
opinions and 1000 positive not gave correct sentences.
rank of all
extract the objective features and POS as well as
features.
features from sentences negative the parser
user and 1000 features. unsuccessful to
generated subjective identify the
reviews. sentences. sentences.

Focus is to In this The result gave .The system The system used The future work
identify .Senti-Word paper, 5 higher precision finds higher Senti-word net will improve the
opinion Net product set and recall. precision and approach but this Senti-word
sentences in approach of reviews recall. approach doesn’t approach and
each review. was used. were used. sort features according to the
[3]
Pruning
features is
.The system was from strongest to
weakest order.
opinion strength
classifies the
used pruning
done to feature to features and sort
remove remove incorrect them from strongest
incorrect features. to weakest order.
features.

The result
Focus is on In this showed that
preprocessing .Feature paper, five after the The main
to incorrect based different compactness advantage of this
and unwanted sentiment products pruning, the paper was that The accuracy of The future work
words, classification from precision values the system used the system was will to find more
extraction of approach Amazon were increased two types of 79.67% which is features for opinion
features and was used. were used. and recall pruning i.e. less than Fuzzy mining and applies
[4] POS tagging values were compactness and Logic Based more classifiers for
for polarity. decreased in the p- support approach. the work.
reviews pruning to
whereas p- compare
support precision and
pruning, the recall values.
precision values
increased but
recall values
remains same.

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 International Conference on Computing, Communication and Automation (ICCCA2017)

Focuses is to In this The result The system

analyzed and .Ontology- paper, showed optimal provides more
classifycusto based 20,000 hyper plane successful
mer’s product sentiment product curve i.e. sentiment - -
[5]
reviews. classification reviews decision classification
was used. were boundary based on
selected for between reviews.
trained the suitable and
sentiment unsuitable data.
classifiers
models.

Focus is to In this The result gave

classify the .WEKA paper, more positive, The system was
online classifier than 5000 negative and classified the The drawback of The future work
reviews. method was reviews neutral reviews reviews into WEKA tool was will to combine
used. were based on positive, that many some features of
[6] selected. polarity and classifiers of classifiers to solve
negative and
with the help of neutral class WEKA were the problem and
polarity of based on lacking in expanding hybrid
product reviews polarity. accuracy. classifier and
consumers will implement them.
decide to buy
the product or
not.

Focus is on The result .The The main

topic .Combined In this gavegood performance of drawback was
detection and Sentiment paper, the performance in CST model was that the system
sentiment Topic (CST) unstructured multiple higher than other doesn’t find
analysis of model was documents domains which approaches. neutral class. -
[7] reviews. The for express the
used.
system is
purely based
classificat-
ion were
pliability of
CST for
. The system
used CST model
on selected. sentiment to improve
unsupervised analysis work. accuracy and
learning efficiency.
technique.

Focus is to Naive Bayes In this The advantage The drawback The future work
extract the classification paper, only The system was that system was that the will to extract more
features of was used mobile gave score helps in choosing system used only than 2 products and
reviews and phone classification in the right product one product. improved the
[8] assign the reviews was star rating. techniques which
polarity to select from automatically rank
that features. flipkart sites the products based
on the features.

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 International Conference on Computing, Communication and Automation (ICCCA2017)
III. CONCLUSION
It is concluded that Naïve Bayes’ classifier can gave very
good results when good features were extracted. The results
vary for all the n-grams and it has been observed that
unigrams and bigrams give the best results. Also, feature
presence was a better measure for sentiment analysis than
feature frequency. The results for different type of techniques
vary depending on the kind of dataset used. POS tagging and
use of negation improves accuracy. Some techniques of
unsupervised learning can also be taken into account. These
can be used for aspect level sentiment analysis. These include
finding the features and opinions using POS tagging and
classifying the opinion based on its semantic orientation as
determined by Word Net. The word presence gave better
result than word frequency. This result is consisting with
previous research work. The present to irrelevant sentences
gave no output. The sentence which contains a feature and
opinion both gave a meaningful output. The specific feature
corresponding to opinion i.e. Octacore processor and LTE
SIM slot were also extracted. Feature wise summary was
obtained.
IV. FUTURE WORK
The future work is to use data from websites such as EBay
and twitter to aggregate their reviews and provide a larger
number of numbers of reviews because in previous work, data
are extracted from Amazon and Flipkart. The various
performance measures such as precision and recall can be
incorporated to analyze the performance of the classifier. A
more accurate result can be obtained if the strength of words
used to present the user’s opinion is taken into account. For
example, “good” and “excellent” indicate different levels of
positive sentiment. The addition of “very” before any word is
use to determine the strength. Future work will include more
product reviews websites and focus on higher level natural
language processing tasks. Using best and new techniques or
tool for more accurate result in which the system except only
those keywords which are in dataset rest of the words are
eliminated by the system.
ACKNOWLEDGMENT
I thank my college Amity University, Noida for giving us
an opportunity to be a part of summer internship that leads to
the development of this work. Many thanks to
Ms.SmritiSehgalfor countless discussions and feedback that
helped me to complete the worksuccessfully.
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