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St. Vincent De Paul Academy Novaliches Inc.

Senior High School


Novaliches, Quezon City

Thesis Presented to Faculty of St. Vincent de Paul Academy, Senior High

School Department

E-Business: Its Impact and Challenges among the Online Business Owners in the

Time of Covid-19 Pandemic

In partial Fulfillment of the Requirements for the Research Project

By:

Artiola, Rhoanne Faith

Dolo, Joana

Hagoot, Mekylla Shaine

Ilan, Princess

Jimeno, Felicity Loise

Lajara, Ma. Abegail

Manalo, Rich Ciamel

Quazon, Samantha

Relorcasa, April Joy

March 2022
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Acknowledgment

First and foremost, praises and thanks to God, the Almighty, for His showers of

blessings throughout our research work to complete the research successfully. We would

like to thank Mr. Robert Navarro, the owner of St. Vincent de Paul Academy of

Novaliches, for providing a quality education and following the memo of the Department

of Education to provide an online tool that can help the students in learning.

Secondly, we would like to express our deep and sincere gratitude to our Practical

Research 1 Teacher, Ms. Daisy Fernandez, for her invaluable guidance throughout this

research. Her dynamism, vision, sincerity, and motivation have deeply inspired us. We

also want to thank Mrs. Fe Ibarra, the Head of Senior Highschool Department, for

allowing us to do the survey.

We are extremely grateful to our parents, friends, and classmates for their love,

prayers, care, and sacrifices. We are overwhelmed in all humbleness and gratefulness to

acknowledge our depth to all those who have helped to put these ideas well above the

level of simplicity and into something concrete.

Lastly, we would like to thank our dear respondents for their active response and

participation in making this research possible despite their busy schedules.


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Abstract

During this period of the COVID-19 pandemic, many people, particularly online

business owners, have struggled with their businesses. As a result, most of them

developed an idea to sell and promote it through various online platforms to sustain their

businesses, as did some individuals who began their businesses online due to this

pandemic. This study was conducted to ascertain the impact and challenges faced by

Caloocan City's online business owners during the COVID-19 pandemic and learn from

them through their strategies and advice. The study employed a descriptive correlational

research design with 40 randomly chosen respondents. It utilized a survey questionnaire

containing eight open-ended questions, three closed-ended questions, and a respondent

profile. Data were gathered, analyzed, and interpreted using frequency, weighted mean,

average, and person moment of correlation. The findings indicated that most business

owners are between the ages of 19 and 17, with an average of 25%, and the majority are

female, with an average of 92%. Clothes are the product they mainly sell (49 percent on

average), and the majority of them used Facebook to promote and sell their

products/services (57 percent on average).

Additionally, according to respondents, the pandemic has a significant impact on

their businesses in transporting, delivering, and receiving parcels. Still, it also has a

positive effect because most people are unable to go outside and prefer to shop online.

Moreover, the respondents offer words of encouragement and advice to other business
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owners. Based on the result drawn, the COVID-19 pandemic had a wide range of effects

and challenges for online business owners not only in Caloocan City but all over the

world. Some online business owners have higher sales and revenue, while others have

lower sales and revenue. However, social media has a significant impact and help all

online business owners in selling and promoting their products/services.


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Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

People are struggling to absorb the news about COVID-19. Many small and large

business owners benefit from shifting or upgrading their businesses into online

platforms by making it convenient for their customers to purchase their products or

services. The researchers thought of looking for ways that will help address the impact

and challenges among the online business owners in the time of the COVID-19 pandemic

by conducting a study on knowing their situation or status of their e-business during the

hard times. Also, to suggest possible solutions that the government and other assigned

agencies can do in line with the study results being conducted.

Online business owners are being motivated to seek new strategies to deal with

the rising adverse effects of this unusual crisis. Thus, many online business owners

started to embrace this new standard type or set up of business. Not only the online

business owners but also the customers will benefit. It will enable them to limit their

exposure outside. In other words, during the pandemic, online services have shown to be

the most convenient and safe way to undergo.


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On the other hand, since many business owners started to open and shift in e-

business kind of set up, it is essential to learn the status of the sector and the challenges in

entering this field. Furthermore, aside from the good reason to be optimistic about e-

business suddenly surging in the Philippines, there are some impacts on the business

owners. For instance, the lack of appropriate network stability and other technical

difficulties regarding operating online businesses or e-businesses may affect their

customer's services because it is why the e-business sector keeps on running.

Additionally, pandemic lockdown made things challenging for different businesses'

import routes because shipment delays tightened with e-business operations to some

level.

Background of the Story

The research takes place at St. Vincent de Paul Academy of Novaliches

incorporated in the school year 2021-2022. The students are the pioneering students

under the K-12 program with a new curriculum concerning about the use of Zoom.

In the midst of pandemic, many lives have been lost, and almost every day, the

cases of people having this COVID-19 virus are increasing. The said virus is still is

spreading in numerous countries. Half of the globe is affected by this virus, so it is

labeled a global pandemic. The government implemented orders such as lockdowns,

social distance, and stay-at-home restrictions in response to the threat of this pandemic.

Hence, many people suffer lost their jobs, and other businesses are affected by this
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pandemic. Additionally, as a result of which, numerous essential businesses such as

groceries, food, and other essential goods were forced to close temporarily. According to

the International Trade Center (ITC) report, the coronavirus disease 2019 (COVID-19)

pandemic has significantly impacted over 70% of Philippine businesses, with more than

80% reporting a reduction in sales (Desiderio,2020).


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Statement of the Problem

This research focused on E-Business: Its Impact and Challenges among the Online

Business Owners in the Time of COVID-19 Pandemic. Specifically, it sought to answer

the following questions:

1. What is the Demographic profile of the respondents in terms of the following

questions:

1.1. Name

1.2. Age

1.3. Gender

2. What kind of product/services are you offering?

3. What platforms do you use in selling and promoting your products or services online?

4. How is your online business operations been affected by the pandemic?

5. In this time of pandemic, what advice would you give to other business online

owners?

Theoretical Framework

Electronic commerce is a relatively new concept that crept into the business

vocabulary during the 1970s... This research is based solely on what I have studied and

understood. Education in meeting one's own needs as a student, using e-business, how

can it really help you or how can it really help you, and how can you really yourself meet
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your financial needs. Conducting business processes on the internet, how they can be

helped on the net and how they can get started, to identify the problems of students with

their fiscal deficit and the educational approaches have process conducting business on

the internet and how they encounter as students is to be a better person of society. The

students in meeting their financial needs. On the other hand, I believe there are factors for

conducting business processes on the internet. Slow e-business learning needs to help

students, I believe slow learners have the same potential as a talented student, but

probably most of them are need finance to sustain their future, which is different in why

they know, in their motivation, in their perseverance in the face of academic setbacks,

and their self-image as students. It is not the fault of slow learners to be slow in learning

due to lack of money to support intelligence is a natural, encompassing all mental power

that is slightly variable with the level of environmental influence, although the realization

and direction are determined by experience. Instead, these students need significant

experience that contributes to the growth of their cognitive competence.


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Conceptual Framework

INPUT PROCESS OUTPUT

1. Profile of the a. Administering of Proposed action plan to

respondents according questionnaire cope with the impact and

to: through a google challenges of the online

a. Full name form. business owners in the

b. Email b. Tabulation of time of the Covid 19

c. Age respondent’s pandemic.

d. Gender response.

2. Business name and c. Statistical analysis

kind of product/ of data and

services offered. interpretation.

3. The effect of the

pandemic in the

business.

4. Platform use in

promoting/selling the

product online.
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FEEDBACK

Significance of the Study

This study will be a great value and significance to the following entities:

 BUSINESS OWNERS. Business owners will find the different effects and

changes of the pandemic in other people's own business experiences and will

be aware of what to prevent to secure their business.

 CUSTOMER: The consumers will know and understand how the pandemic

affected other people’s businesses. And understand why or how this affected

the quality of the product and services they are buying online.

FUTURE RESEARCHERS. This research will be helpful to get other supporting

information on the effectiveness of social media platforms that online business owners

can use in this time of the pandemic.

Scope and Delimitation of the Study

This study focuses on the impact and challenges among the business owners from

Caloocan in the time of the Covid-19 pandemic.

The Online business owners and online sellers of Caloocan would be the

respondents of this research. Forty (40) Online Business owners were randomly selected

to answer the prepared questionnaire.


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Because it's hit the current pandemic since people don't come out and it's more

convenient for people to buy from business owners, the researchers choose their

Respondents.

Definition of Terms

Business - a commercial or sometimes an industrial enterprise also : such enterprises the

business district

Covid -19 -a mild to severe respiratory illness that is caused by a coronavirus (Severe

acute respiratory syndrome coronavirus 2 of the genus Betacoronavirus), is transmitted

chiefly by contact with infectious material (such as respiratory droplets).

Consumer - one that utilizes economic goods Many consumers make purchases on the

Internet.

Strategies - a variety of or instance of the use of strategy.

Numerous - consisting of great numbers of units or individuals born into a numerous

family.

Penetration - the extent to which a commercial product or agency is familiar or sells in

a market
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Chapter II

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter provides substantial writings relevant to the study. Some

previous studies and thesis are included to demonstrate their relevance and importance to

the current study specifically the impacts, factors, and challenges that business owners

face when engaging in e-business, as well as various e-business strategies. This is to

indicate that the study has a sufficient documentary bases which support the present

undertaking. Furthermore, to assist researchers in achieving their objectives by eliciting

ideas and making necessary improvements.

Related Literature

The research found some literature relevant to the current study in books,

documents, and articles.

Foreign Literature

According to Aldin et al.,2004 that E-commerce is sited as any form of business

transaction in which the parties interact electronically rather than by physical exchanges

or direct physical contact. The web has provided marketers with an opportunity to add

value to their products and services. The phenomenal growth and increasing popularity of

the internet and the World Wide Web have become a critical factor in attracting more

consumers and businesses to take advantage of electronic commerce's benefits (E-


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commerce). According to Burleson (2005), a website's success depends on its simplicity

and focus. One that is simple to build, maintenance-free, low-cost, and trustworthy, as

well as a highly effective traffic generator and customer convertor. Having the right tool

and product in place does not guarantee the website's success. To be effective, the

Website's design must prioritize the target audience.

The preceding literature is relevant to the current study because it is concerned

with E-commerce, on which the researchers have focused their studies

Chaffey, 2009 stated that it is critical for companies to know how do they attract

customers to their website, engage them to turn into paying customers and also retain

them in returning to your website. Online communications techniques used to achieve

goals of brand awareness, familiarity and favorability and to influence purchase intent by

encouraging users of digital media to visit a web site to engage with the brand or product

and ultimately to purchase online or offline through traditional media channels such as by

phone or in store

The aforementioned literature is relevant to the researcher's current study because

it discusses the importance of online transactions for selling and purchasing, which aligns

with the researcher's objectives.

Local Literature

According to Lacson and Pasadilla (2006), e-commerce is primarily used

in the Philippines by large retailers and multinational corporations for bank-to-bank

transactions. Through the years, a variety of business-to-consumer transactions have


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emerged, including auctions, online shopping, and online banking. This demonstrates that

Filipino businesses welcome this new avenue for selling goods, as 16% of the population

uses the Internet. This new marketing strategy will benefit not only large corporations,

but also small businesses that lack the financial resources to advertise their products.

Simply by developing a website at a low cost, a business's sales will increase and the

company's image will improve as well.

The above- mentioned literature is relevant to the researchers' present

study because it discusses how rapidly e-commerce has grown over the years, implying

that it has become a new technique or avenue for selling goods. This is similar to how our

study came about as a result of many business owners in the Philippines shifting to the

electronics business.

Simeon, author at The Philippine Star (2021) stated GlobalData reported that the

country's e-commerce market has been growing in recent years as consumers' preferences

for online shopping have increased and internet penetration has increased. This year

alone, e-commerce transactions are estimated to grow 15 percent to reach P264.5 billion

($5.5 billion). However, the pandemic last 2020 accelerated this trend in a way that was

not anticipated and this is because consumers were forced to stay at home to avoid

contracting the virus, resulting in an increase in both essential and non-essential e-

commerce activities. Shivani Gupta, senior analyst at GlobalData, predicted that the

current trend would continue, owing to the country's growing number of new online

shoppers and proliferation of online sellers. The Department of Trade and Industry
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reported that the number of online sellers increased to 93,318 in January 2021 from 1,700

in March 2020, or during the lockdown's inception.

The previous literature discusses how e-commerce has grown more rapidly and

significantly in the Philippines since the pandemic occurred, and how it has become the

current trend as a result of the rapid growth of online shoppers and sellers. This literature

is relevant to the current study because the researchers conducted research on the impact

and challenges faced by online business owners during this pandemic period.

Related Studies

The researcher discovered several studies that were found to be relevant to the

current research.

Foreign Studies

According to the study done by Terzi and Gokce, 2017 which is entitled

“Development of e-commerce in world and Turkey and the impacts of marketing

strategies in e-commerce on Turkey s economy.” This study aimed to examine the

evolution of e-commerce and the economic impact of e-commerce marketing strategies.

Economic indicators and a questionnaire method are used to analyze the development of

e-commerce and the economic impact of e-commerce marketing strategies. The findings

indicate that e-commerce is gaining momentum globally and in Turkey, and that e-

marketing strategies have a positive effect on the economy, both macroeconomic and

microeconomic. Economic growth has been facilitated by e-commerce, which has


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facilitated trade and created jobs in a number of countries. E-commerce has grown in

popularity in Turkey since the 1990's, and the country's economy benefits from it. As a

result, additional policies should be implemented to assist e-commerce in Turkey in

reaching high levels of growth and employment. Additionally, marketing strategies will

be critical for the inclusion of e-commerce. These strategies open up new avenues for

producers and consumers alike. As a result, e-marketing strategies should be

implemented across the entire economy.

The study mentioned above is relevant to the researchers' present study because it

aimed to demonstrate how e-commerce or e-business in Turkey can grow faster through a

survey and its positive effect on the economy, as well as to make recommendations on

how it can benefit producers and consumers, similarly to the current study, which focuses

on the impact and challenges of e-business on business owners and assists in suggesting

solutions to the government and various agencies.

According to Becker's 2021 study, “COVID-19 and retail: The catalyst for e-

commerce in Belgium?” that since the turn of the century, particularly small, independent

retailers have struggled to adapt to the rise of e-commerce. As a result, it's unsurprising

that the retail sector has been particularly hard hit by the current pandemic. To ascertain

the short- and long-term effects of COVID-19 on retail, we conducted two surveys to

ascertain the sector's ongoing changes. We examine whether the current pandemic is a

catalyst for e-commerce in Belgium by contrasting changing consumer behavior with the

actions of local retailers. This is accomplished through the use of a newly constructed
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framework for e-retail accessibility, as the distinctions between online and physical retail

necessitate a revision of Christaller's traditional economic geographical perspective on

retail performance (1933). We conclude that while the COVID-19 pandemic presents

ample opportunities for increasing accessibility to the three components of e-commerce, a

lack of professionalism may prevent traditional local retailers from retaining a share of

the expanded online market. This could be the death knell for neighborhood brick and

mortar businesses if the share of online shopping in total retail expenditure remains high

following the pandemic.

The aforementioned study is relevant to the researchers' current work because it

discusses how the proportion of online shopping in total retail expenditure remains high

during pandemics. It is connected to the study in some way, as the study examines the

impact of e-business on the COVID-19 pandemic.

Local Studies

In the study done by Alegario et al., 2021 entitle “The E-commerce Era: A

Qualitative Study on the Growth Strategies of Online Business among Philippine School

Doha Senior High School Students” demonstrates that social media is a powerful

platform for young adults. Thus, as e-commerce has grown in popularity, young adults

have recognized the potential of starting an online business. A business, on the other

hand, entails a series of challenges that put these young adults to the test. The purpose of

this study is to determine the growth strategies of student online sellers and how they

manage the responsibilities associated with running an online business. The


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phenomenological approach was used in this study to better understand the lived

experiences of student online sellers in relation to the central question: "What are the

common challenges faced by a Philippine School Doha Senior High School Student who

is involved in online business?" The data collected were analyzed inductively. Findings

indicate that while challenges in an online business are unavoidable, online selling

demonstrates students' capacity to become successful entrepreneurs as they learn to

overcome any obstacles that may arise. Their familiarity with social media platforms

provides them with an advantage when it comes to starting a business. Managing a

business provides these students with a transcendent opportunity, as the strategies they

develop benefit not only their business, but also their personal lives. This paper

recommends that young adults educate themselves about the factors that influence the

strategies of online businesses, as these factors can have a significant impact on one's

perception of entrepreneurship. Future research should expand on the concept of e-

commerce, as it can assist in establishing a broader perspective on the numerous

opportunities it provides for youth.

The above study is related to the current study since it discusses that with

the growth of e-commerce since this pandemic happened, young adults recognize the

potential of starting an online business but face some challenges, this study also suggests

developing online business strategies, similar to the current study, which was conducted

to determine the impact and challenges of online business in this pandemic and to

propose a solution to these challenges.


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According to Uy et al., 2019 study entitled “Customers’ Perception on the

Trustworthiness of Electronic Commerce: A Qualitative Study” that electronic commerce

is gaining popularity worldwide as a result of the convenience it provides to both online

sellers and customers. However, as electronic commerce grows in popularity, troubling

issues such as privacy concerns, dissatisfaction, incompetent delivery, and, most

importantly, trust issues, also surface. Numerous previous studies have demonstrated that

an online customer's purchase intention and behavior are influenced by their perceived

risk and shopping experience in electronic commerce. Additionally, some studies indicate

that personal information, product quality, security, and business reputation are all

common factors that customers consider when determining whether an online business is

trustworthy. The researchers conducted this qualitative study on the perceived

trustworthiness of e-commerce in order to determine whether it corroborates the findings

of other studies and to provide information to online users about selling or purchasing

products online. The researchers used purposive sampling and thematic data analysis to

identify eight factors affecting an online business's trustworthiness: competence,

benevolence, and integrity. According to the study's findings, online customers place a

premium on the competence, beneficence, and integrity of an online business in order to

perceive it as trustworthy.

The aforementioned study is relevant to the current study because it

discusses the various challenges of e-business on business owners as a result of the

various factors that may affect their business, specifically in terms of customer

experience. It is related to the current study in that one of the objectives is to learn about
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the challenges that business owners face when conducting electronic commerce,

particularly during this time of COVID-19 pandemic.

Chapter III

RESEARCH DESIGN AND METHODOLOGY

This chapter covers the research designs, participants of the study, research procedure,

research locale, and the statistical method and devices used for the treatment of data.

Research Design

This study assessed the impact and challenges among the online business owners

in the time of COVID-19 PANDEMIC.

This study employed in descriptive research design in collecting data from the

population as it seeks to describe the challenges among the online business owners in the

time of COVID-19 PANDEMIC. It utilizes both quantitative and qualitative data to cover

the weaknesses of each data set and provide support for the researcher's claims. A survey

questionnaire was used to gather the primary data from the study's respondents.
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Population and Sample of the Study

The respondents of this study were online business owners in Bagong Silang, Caloocan

City, There are Forty (40) online business owners were randomly selected to answer the

prepared questionnaire by the researchers.

Research Instrument

The instrument used to acquire data in our research study include:

Survey Questionnaire

The questionnaire included four (4) questions for the respondent’s profile to get

the appropriate data we needed. The researchers created the tool for the profile, which

will determine the respondent’s full name, e-mail, age, and sex. Our questionnaire has

eight (8) open-ended questions and three (3) close-ended questions. The respondents used

these questions to give their opinions, suggestions, and insights about the problem.

Statistical Treatment of Data

In order to obtain relevant and significant conclusions, all research studies must

analyze the data. As a result, suitable statistical treatment for each of the problems listed

is critical.

The researcher used the following formula to calculate the percentage of survey results:
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P= F/N x 100

Where:

P = percentage

F= number of frequency of the responses

N= total number of respondents

represents YES response;

represents NO response;

represents MAYBE response;

represents FEMALE response;

represents MALE response;


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CHAPTER IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter will present the tabular presentation of the data gathered from the

respondents based on the problems identified under the Statement of the Problem through

the use of the instruments. It also covers the necessary analysis and interpretation applied

on the gathered data.

1. Demographic Profile of the Respondents

Respondents as to Age

Table 1
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The graph shows the demographic of the profile of the respondents in terms of

age. Out of 40 respondents from different online business owners from Caloocan City,

15% of them are 19years old, 15% of the respondents are 17years old, 12.5% of them are

16 years old, 7.5% of them are 25years old. The respondents who got the same

percentage, 5%, are 18, 20, 26, 27, and 34 years old. The respondents who got the same

rate, 2. 5%, are 14, 15, 23, 29, 30, 31, 33, 37, 44, and 47 years old.

Table 2

Respondents as to Gender

Gender

8%

FEMALE
MALE

93%
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The graph shows the demographic profile of the respondents in terms of gender.

Out of 40 respondents from different online business owners, 92% are female, and 8%

are male, equivalent to 37 females and three male business owners.

2. Kinds of products/services the online business owners are providing

Table 3

Kinds of Products/Services

beauty products
2%5%
2% 14% clothes
2% food
5%
acessories
printing services
organic product
21% bags
stationary
49%

This chart shows that 49% of the respondents are selling clothes, equivalent to 21

people. Following this is respondents selling foods that are 21% 5% of the respondents

are selling accessories and stationaries. Lastly, 2% sell organic products, bags, and

printing services.

3. The business operation of the online business owners that effects by the pandemic.
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The pandemic has greatly affected the respondents. Most of the answer from our

survey is that they have been greatly affected in terms of transporting, delivering, and

receiving parcels due to strict covid-19 protocols leading to a lot of canceled orders.

Customers intended to buy from online business owners cannot do so because everyone

is affected by the pandemic. They can't afford the products/services they offer, resulting

in fewer sales and revenue for the online business owner. But some of the respondents

stated that the pandemic has positive effects since many people don’t want to go outside a

lot of the customers prefer to buy online, resulting in higher orders and higher sales.

5. The online business owners maintain appropriate and proper service to their

customers in pandemic

Almost half of the respondents said that they ensure to properly sanitize and clean

their products when they’re handling and packing them; they make sure to check the

quality of the products and sometimes give freebies or free deliveries. The online

business owners make sure always to be online and entertain and communicate kindly

with every customer.

5. Online business owners maintain their profits despite the pandemic’s impact.
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Online sellers maintain their profits by posting on social media doing new promo

strategies such as being creative, budget-friendly, and giving discounts and freebies.

Some sellers check the latest trends to know what products would best sell. Many sellers

are also said to be positive and give their best while working.

6. Platform that online business owners use in promoting/selling their products

online

4%
9%

Facebook
17% Shopee
Instagram
57% Messenger
Tiktok
13%

PLATFORMS

Table 4

This table shows that 57% of the respondents are promoting/selling through

Facebook; this includes posting products in their timeline, FB marketplace, FB group,


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and live selling. 17% of the respondents promote on Instagram, 13% through Shopee, 9%

through Tiktok, and 4% through Messenger.

7. Social media helps online business owners to promote their products and services.

yes
no

100%

Table 5

This chart shows that 100% of the respondents agreed that social media helps

promote their products/services better.

8. The lockdown helped the online business owners to come up with more ideas

during this pandemic.


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8% 3%

yes
no
slightly

90%

Table 6

The graph shows that 90% of the respondents came up with new ideas during the

lockdown, while 7% chose no, and 3% answered slightly.

9. The online business owners will continue their business even after the pandemic.

Table 7
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33%
yes
no
maybe

3% 65%

The graph shows that 65% of the respondents would most likely continue their

business after the pandemic, 32.5% answered maybe, and 2.5% answered no.

10. An advice that the online business owners will give to the other online business

owners.

Online business owners' advice to their co- online business owners. This

table consists of encouraging words saying to don’t give up and believe in yourself and

your business, always to think positive, and don’t be discouraged about the challenges

and problems other online business owners may encounter during their journey in online

business. The respondents said “I hope they don't give up, don't lose hope; many are
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losing their jobs because of the pandemic, but let's not fail, we must be the ones who

become strong, and we know that the strength will end as well, no one knows when the

hardship given to us will disappear, I hope we can just continue the business we started.

Don't give up. While you are minor or adult, continue doing what makes you happy. I

know life's too hard but trust the process. Don't just rely on what you have because we

don't know what tomorrow will be, and we should always be creative, always be ready,

be solution-oriented, and think positive because God is in control. So, keep on going, be

wise of budgeting and adopt the changes and challenges of online business; if you have

your goal for the business, you need to learn more and strive more to develop your skills

in the business industry. Serve with quality and love your customers to maintain the

healthy relationship. Because customer is always right!”


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Chapter V

SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

This chapter presents the overview of the research work undertaken, the

conclusions drawn, and the recommendations made as an outgrowth of this study. This

study focuses on the Impact and Challenges Among the Online Business Owners in the

Time of Covid-19 Pandemic.

Summary of Findings

The findings of the study were summarized according to the statement of the

problems stated in Chapter 1

1. What is the Demographic profile of the respondents in terms of the following|:

1.2 Age

Out of 40 respondents from different online business owners from

Caloocan City, 15% of them are 19years old, 15% of the respondents are 17years old,

12.5% of them are 16 years old, 7.5% of them are 25years old. The respondents who got

the same percentage, 5%, are 18, 20, 26, 27, and 34 years old. The respondents who got

the same rate, 2. 5%, are 14, 15, 23, 29, 30, 31, 33, 37, 44, and 47 years old.

1.3 Gender
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The study shows that out of 40 online business owners, 92% are female,

and 8% are male, equivalent to 37 females and three male business owners.

2. What kind of product/services are you offering?

Based on the findings and conclusions, 49% of the respondents are selling clothes,

equivalent to 21 people. Following this is respondents selling foods that are 21% 5% of

the respondents are selling accessories and stationaries. Lastly, 2% sell organic products,

bags, and printing services.

3. What platforms do you use in selling and promoting your products or services

online?

According to the research, 57% of the respondents are promoting/selling through

Facebook; this includes posting products in their timeline, FB marketplace, FB group,

and live selling. 17% of the respondents promote on Instagram, 13% through Shopee, 9%

through Tiktok, and 4% through Messenger.

4. How is your online business operations been affected by the pandemic?

As an outcome of the findings, 25% (10) of the respondents say the pandemic has

a positive impact or no impact at all on their business, and the remaining 75% (30) say

that the pandemic has a negative impact on their business.

5. In this time of the pandemic, what advice would you give to other business online

owners?
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From the survey, the respondent’s advice to their co business owners consists of

encouraging words saying to don’t give up and believe in yourself and your business,

always to think positive, and don’t be discouraged about the challenges and problems

other online business owners may encounter during their journey in online business.

Conclusion

Base on the survey questionnaire that’s conducted, the researchers will be majority of the

respondents into 16 to 25 indicating that their age is shown in findings mentioned.

1. According to the survey, out of 40 online business owners, 92 percent of

the respondents are female, and only 8 percent are male. This concludes

that the majority of the respondents are female.

2. In terms of products, the graph reveals that most online business owners

prefer to sell garments or clothes.

3. The pandemic affected online business owners in terms of transporting,

delivering, and receiving products due to covid-19 protocols. Many online

business sellers say that this problem caused a lot of canceled and delayed

orders and loss of sales. Still, several respondents say that the pandemic

has a more positive impact on their business because people prefer to buy

things online.

4. Online business owners use different platforms to promote their business,

such as Facebook, Instagram, Shopee, Tiktok, and Messenger. According


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to our data, 57% of the respondents use Facebook as a platform to sell and

promote their products.

5. Online business owners advise other online business owners through

motivating words such as “don’t give up,” “believe in yourself,” “always

think positive,” and “don’t be discouraged by the other online business

owners may face during their journey.” This indicates that the respondents

wish the other online business owners a positive journey.

Recommendations

Base on the findings and conclusion they will be presented the following this

recommendation there are the following suggested.

1. Business owners are recommended to use more online platforms carefully

to avoid different fraud or scam issues during transactions.

2. Business owners must support their fellow sellers to attain people’s

choices and recommendations that can boost their business.

3. Business owners are now aware of what they should do to avoid the

problems like this in the future.

4. The customer must understand the reason as to why their products or

parcels are delayed.

5. Future researchers should try to study more into the positive outcome the

pandemic has given the business owners.


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6. The researchers must include business owners with physical stores and

street vendors to their study for a larger field to study


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1jmjM2VWFYPgUNWpXZr63zzIcsQgbMXI

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Senior High School
Novaliches, Quezon City

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