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Research-ABM-Group-II (Repaired)
Research-ABM-Group-II (Repaired)
School Department
E-Business: Its Impact and Challenges among the Online Business Owners in the
By:
Dolo, Joana
Ilan, Princess
Quazon, Samantha
March 2022
St. Vincent De Paul Academy Novaliches Inc.
Senior High School
Novaliches, Quezon City
Acknowledgment
First and foremost, praises and thanks to God, the Almighty, for His showers of
blessings throughout our research work to complete the research successfully. We would
like to thank Mr. Robert Navarro, the owner of St. Vincent de Paul Academy of
Novaliches, for providing a quality education and following the memo of the Department
of Education to provide an online tool that can help the students in learning.
Secondly, we would like to express our deep and sincere gratitude to our Practical
Research 1 Teacher, Ms. Daisy Fernandez, for her invaluable guidance throughout this
research. Her dynamism, vision, sincerity, and motivation have deeply inspired us. We
also want to thank Mrs. Fe Ibarra, the Head of Senior Highschool Department, for
We are extremely grateful to our parents, friends, and classmates for their love,
prayers, care, and sacrifices. We are overwhelmed in all humbleness and gratefulness to
acknowledge our depth to all those who have helped to put these ideas well above the
Lastly, we would like to thank our dear respondents for their active response and
Abstract
During this period of the COVID-19 pandemic, many people, particularly online
business owners, have struggled with their businesses. As a result, most of them
developed an idea to sell and promote it through various online platforms to sustain their
businesses, as did some individuals who began their businesses online due to this
pandemic. This study was conducted to ascertain the impact and challenges faced by
Caloocan City's online business owners during the COVID-19 pandemic and learn from
them through their strategies and advice. The study employed a descriptive correlational
profile. Data were gathered, analyzed, and interpreted using frequency, weighted mean,
average, and person moment of correlation. The findings indicated that most business
owners are between the ages of 19 and 17, with an average of 25%, and the majority are
female, with an average of 92%. Clothes are the product they mainly sell (49 percent on
average), and the majority of them used Facebook to promote and sell their
their businesses in transporting, delivering, and receiving parcels. Still, it also has a
positive effect because most people are unable to go outside and prefer to shop online.
Moreover, the respondents offer words of encouragement and advice to other business
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owners. Based on the result drawn, the COVID-19 pandemic had a wide range of effects
and challenges for online business owners not only in Caloocan City but all over the
world. Some online business owners have higher sales and revenue, while others have
lower sales and revenue. However, social media has a significant impact and help all
Chapter 1
Introduction
People are struggling to absorb the news about COVID-19. Many small and large
business owners benefit from shifting or upgrading their businesses into online
services. The researchers thought of looking for ways that will help address the impact
and challenges among the online business owners in the time of the COVID-19 pandemic
by conducting a study on knowing their situation or status of their e-business during the
hard times. Also, to suggest possible solutions that the government and other assigned
Online business owners are being motivated to seek new strategies to deal with
the rising adverse effects of this unusual crisis. Thus, many online business owners
started to embrace this new standard type or set up of business. Not only the online
business owners but also the customers will benefit. It will enable them to limit their
exposure outside. In other words, during the pandemic, online services have shown to be
On the other hand, since many business owners started to open and shift in e-
business kind of set up, it is essential to learn the status of the sector and the challenges in
entering this field. Furthermore, aside from the good reason to be optimistic about e-
business suddenly surging in the Philippines, there are some impacts on the business
owners. For instance, the lack of appropriate network stability and other technical
import routes because shipment delays tightened with e-business operations to some
level.
incorporated in the school year 2021-2022. The students are the pioneering students
under the K-12 program with a new curriculum concerning about the use of Zoom.
In the midst of pandemic, many lives have been lost, and almost every day, the
cases of people having this COVID-19 virus are increasing. The said virus is still is
social distance, and stay-at-home restrictions in response to the threat of this pandemic.
Hence, many people suffer lost their jobs, and other businesses are affected by this
St. Vincent De Paul Academy Novaliches Inc.
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groceries, food, and other essential goods were forced to close temporarily. According to
the International Trade Center (ITC) report, the coronavirus disease 2019 (COVID-19)
pandemic has significantly impacted over 70% of Philippine businesses, with more than
This research focused on E-Business: Its Impact and Challenges among the Online
questions:
1.1. Name
1.2. Age
1.3. Gender
3. What platforms do you use in selling and promoting your products or services online?
5. In this time of pandemic, what advice would you give to other business online
owners?
Theoretical Framework
Electronic commerce is a relatively new concept that crept into the business
vocabulary during the 1970s... This research is based solely on what I have studied and
understood. Education in meeting one's own needs as a student, using e-business, how
can it really help you or how can it really help you, and how can you really yourself meet
St. Vincent De Paul Academy Novaliches Inc.
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your financial needs. Conducting business processes on the internet, how they can be
helped on the net and how they can get started, to identify the problems of students with
their fiscal deficit and the educational approaches have process conducting business on
the internet and how they encounter as students is to be a better person of society. The
students in meeting their financial needs. On the other hand, I believe there are factors for
conducting business processes on the internet. Slow e-business learning needs to help
students, I believe slow learners have the same potential as a talented student, but
probably most of them are need finance to sustain their future, which is different in why
they know, in their motivation, in their perseverance in the face of academic setbacks,
and their self-image as students. It is not the fault of slow learners to be slow in learning
due to lack of money to support intelligence is a natural, encompassing all mental power
that is slightly variable with the level of environmental influence, although the realization
and direction are determined by experience. Instead, these students need significant
Conceptual Framework
d. Gender response.
pandemic in the
business.
4. Platform use in
promoting/selling the
product online.
St. Vincent De Paul Academy Novaliches Inc.
Senior High School
Novaliches, Quezon City
FEEDBACK
This study will be a great value and significance to the following entities:
BUSINESS OWNERS. Business owners will find the different effects and
changes of the pandemic in other people's own business experiences and will
CUSTOMER: The consumers will know and understand how the pandemic
affected other people’s businesses. And understand why or how this affected
the quality of the product and services they are buying online.
information on the effectiveness of social media platforms that online business owners
This study focuses on the impact and challenges among the business owners from
The Online business owners and online sellers of Caloocan would be the
respondents of this research. Forty (40) Online Business owners were randomly selected
Because it's hit the current pandemic since people don't come out and it's more
convenient for people to buy from business owners, the researchers choose their
Respondents.
Definition of Terms
business district
Covid -19 -a mild to severe respiratory illness that is caused by a coronavirus (Severe
Consumer - one that utilizes economic goods Many consumers make purchases on the
Internet.
family.
a market
St. Vincent De Paul Academy Novaliches Inc.
Senior High School
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St. Vincent De Paul Academy Novaliches Inc.
Senior High School
Novaliches, Quezon City
Chapter II
previous studies and thesis are included to demonstrate their relevance and importance to
the current study specifically the impacts, factors, and challenges that business owners
indicate that the study has a sufficient documentary bases which support the present
Related Literature
The research found some literature relevant to the current study in books,
Foreign Literature
transaction in which the parties interact electronically rather than by physical exchanges
or direct physical contact. The web has provided marketers with an opportunity to add
value to their products and services. The phenomenal growth and increasing popularity of
the internet and the World Wide Web have become a critical factor in attracting more
and focus. One that is simple to build, maintenance-free, low-cost, and trustworthy, as
well as a highly effective traffic generator and customer convertor. Having the right tool
and product in place does not guarantee the website's success. To be effective, the
Chaffey, 2009 stated that it is critical for companies to know how do they attract
customers to their website, engage them to turn into paying customers and also retain
goals of brand awareness, familiarity and favorability and to influence purchase intent by
encouraging users of digital media to visit a web site to engage with the brand or product
and ultimately to purchase online or offline through traditional media channels such as by
phone or in store
it discusses the importance of online transactions for selling and purchasing, which aligns
Local Literature
emerged, including auctions, online shopping, and online banking. This demonstrates that
Filipino businesses welcome this new avenue for selling goods, as 16% of the population
uses the Internet. This new marketing strategy will benefit not only large corporations,
but also small businesses that lack the financial resources to advertise their products.
Simply by developing a website at a low cost, a business's sales will increase and the
study because it discusses how rapidly e-commerce has grown over the years, implying
that it has become a new technique or avenue for selling goods. This is similar to how our
study came about as a result of many business owners in the Philippines shifting to the
electronics business.
Simeon, author at The Philippine Star (2021) stated GlobalData reported that the
country's e-commerce market has been growing in recent years as consumers' preferences
for online shopping have increased and internet penetration has increased. This year
alone, e-commerce transactions are estimated to grow 15 percent to reach P264.5 billion
($5.5 billion). However, the pandemic last 2020 accelerated this trend in a way that was
not anticipated and this is because consumers were forced to stay at home to avoid
commerce activities. Shivani Gupta, senior analyst at GlobalData, predicted that the
current trend would continue, owing to the country's growing number of new online
shoppers and proliferation of online sellers. The Department of Trade and Industry
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reported that the number of online sellers increased to 93,318 in January 2021 from 1,700
The previous literature discusses how e-commerce has grown more rapidly and
significantly in the Philippines since the pandemic occurred, and how it has become the
current trend as a result of the rapid growth of online shoppers and sellers. This literature
is relevant to the current study because the researchers conducted research on the impact
and challenges faced by online business owners during this pandemic period.
Related Studies
The researcher discovered several studies that were found to be relevant to the
current research.
Foreign Studies
According to the study done by Terzi and Gokce, 2017 which is entitled
Economic indicators and a questionnaire method are used to analyze the development of
e-commerce and the economic impact of e-commerce marketing strategies. The findings
indicate that e-commerce is gaining momentum globally and in Turkey, and that e-
marketing strategies have a positive effect on the economy, both macroeconomic and
facilitated trade and created jobs in a number of countries. E-commerce has grown in
popularity in Turkey since the 1990's, and the country's economy benefits from it. As a
reaching high levels of growth and employment. Additionally, marketing strategies will
be critical for the inclusion of e-commerce. These strategies open up new avenues for
The study mentioned above is relevant to the researchers' present study because it
aimed to demonstrate how e-commerce or e-business in Turkey can grow faster through a
survey and its positive effect on the economy, as well as to make recommendations on
how it can benefit producers and consumers, similarly to the current study, which focuses
on the impact and challenges of e-business on business owners and assists in suggesting
According to Becker's 2021 study, “COVID-19 and retail: The catalyst for e-
commerce in Belgium?” that since the turn of the century, particularly small, independent
retailers have struggled to adapt to the rise of e-commerce. As a result, it's unsurprising
that the retail sector has been particularly hard hit by the current pandemic. To ascertain
the short- and long-term effects of COVID-19 on retail, we conducted two surveys to
ascertain the sector's ongoing changes. We examine whether the current pandemic is a
catalyst for e-commerce in Belgium by contrasting changing consumer behavior with the
actions of local retailers. This is accomplished through the use of a newly constructed
St. Vincent De Paul Academy Novaliches Inc.
Senior High School
Novaliches, Quezon City
framework for e-retail accessibility, as the distinctions between online and physical retail
retail performance (1933). We conclude that while the COVID-19 pandemic presents
lack of professionalism may prevent traditional local retailers from retaining a share of
the expanded online market. This could be the death knell for neighborhood brick and
mortar businesses if the share of online shopping in total retail expenditure remains high
discusses how the proportion of online shopping in total retail expenditure remains high
during pandemics. It is connected to the study in some way, as the study examines the
Local Studies
In the study done by Alegario et al., 2021 entitle “The E-commerce Era: A
Qualitative Study on the Growth Strategies of Online Business among Philippine School
Doha Senior High School Students” demonstrates that social media is a powerful
platform for young adults. Thus, as e-commerce has grown in popularity, young adults
have recognized the potential of starting an online business. A business, on the other
hand, entails a series of challenges that put these young adults to the test. The purpose of
this study is to determine the growth strategies of student online sellers and how they
phenomenological approach was used in this study to better understand the lived
experiences of student online sellers in relation to the central question: "What are the
common challenges faced by a Philippine School Doha Senior High School Student who
is involved in online business?" The data collected were analyzed inductively. Findings
indicate that while challenges in an online business are unavoidable, online selling
overcome any obstacles that may arise. Their familiarity with social media platforms
business provides these students with a transcendent opportunity, as the strategies they
develop benefit not only their business, but also their personal lives. This paper
recommends that young adults educate themselves about the factors that influence the
strategies of online businesses, as these factors can have a significant impact on one's
The above study is related to the current study since it discusses that with
the growth of e-commerce since this pandemic happened, young adults recognize the
potential of starting an online business but face some challenges, this study also suggests
developing online business strategies, similar to the current study, which was conducted
to determine the impact and challenges of online business in this pandemic and to
importantly, trust issues, also surface. Numerous previous studies have demonstrated that
an online customer's purchase intention and behavior are influenced by their perceived
risk and shopping experience in electronic commerce. Additionally, some studies indicate
that personal information, product quality, security, and business reputation are all
common factors that customers consider when determining whether an online business is
of other studies and to provide information to online users about selling or purchasing
products online. The researchers used purposive sampling and thematic data analysis to
benevolence, and integrity. According to the study's findings, online customers place a
perceive it as trustworthy.
various factors that may affect their business, specifically in terms of customer
experience. It is related to the current study in that one of the objectives is to learn about
St. Vincent De Paul Academy Novaliches Inc.
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the challenges that business owners face when conducting electronic commerce,
Chapter III
This chapter covers the research designs, participants of the study, research procedure,
research locale, and the statistical method and devices used for the treatment of data.
Research Design
This study assessed the impact and challenges among the online business owners
This study employed in descriptive research design in collecting data from the
population as it seeks to describe the challenges among the online business owners in the
time of COVID-19 PANDEMIC. It utilizes both quantitative and qualitative data to cover
the weaknesses of each data set and provide support for the researcher's claims. A survey
questionnaire was used to gather the primary data from the study's respondents.
St. Vincent De Paul Academy Novaliches Inc.
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The respondents of this study were online business owners in Bagong Silang, Caloocan
City, There are Forty (40) online business owners were randomly selected to answer the
Research Instrument
Survey Questionnaire
The questionnaire included four (4) questions for the respondent’s profile to get
the appropriate data we needed. The researchers created the tool for the profile, which
will determine the respondent’s full name, e-mail, age, and sex. Our questionnaire has
eight (8) open-ended questions and three (3) close-ended questions. The respondents used
these questions to give their opinions, suggestions, and insights about the problem.
In order to obtain relevant and significant conclusions, all research studies must
analyze the data. As a result, suitable statistical treatment for each of the problems listed
is critical.
The researcher used the following formula to calculate the percentage of survey results:
St. Vincent De Paul Academy Novaliches Inc.
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P= F/N x 100
Where:
P = percentage
represents NO response;
CHAPTER IV
This chapter will present the tabular presentation of the data gathered from the
respondents based on the problems identified under the Statement of the Problem through
the use of the instruments. It also covers the necessary analysis and interpretation applied
Respondents as to Age
Table 1
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The graph shows the demographic of the profile of the respondents in terms of
age. Out of 40 respondents from different online business owners from Caloocan City,
15% of them are 19years old, 15% of the respondents are 17years old, 12.5% of them are
16 years old, 7.5% of them are 25years old. The respondents who got the same
percentage, 5%, are 18, 20, 26, 27, and 34 years old. The respondents who got the same
rate, 2. 5%, are 14, 15, 23, 29, 30, 31, 33, 37, 44, and 47 years old.
Table 2
Respondents as to Gender
Gender
8%
FEMALE
MALE
93%
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The graph shows the demographic profile of the respondents in terms of gender.
Out of 40 respondents from different online business owners, 92% are female, and 8%
Table 3
Kinds of Products/Services
beauty products
2%5%
2% 14% clothes
2% food
5%
acessories
printing services
organic product
21% bags
stationary
49%
This chart shows that 49% of the respondents are selling clothes, equivalent to 21
people. Following this is respondents selling foods that are 21% 5% of the respondents
are selling accessories and stationaries. Lastly, 2% sell organic products, bags, and
printing services.
3. The business operation of the online business owners that effects by the pandemic.
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The pandemic has greatly affected the respondents. Most of the answer from our
survey is that they have been greatly affected in terms of transporting, delivering, and
receiving parcels due to strict covid-19 protocols leading to a lot of canceled orders.
Customers intended to buy from online business owners cannot do so because everyone
is affected by the pandemic. They can't afford the products/services they offer, resulting
in fewer sales and revenue for the online business owner. But some of the respondents
stated that the pandemic has positive effects since many people don’t want to go outside a
lot of the customers prefer to buy online, resulting in higher orders and higher sales.
5. The online business owners maintain appropriate and proper service to their
customers in pandemic
Almost half of the respondents said that they ensure to properly sanitize and clean
their products when they’re handling and packing them; they make sure to check the
quality of the products and sometimes give freebies or free deliveries. The online
business owners make sure always to be online and entertain and communicate kindly
5. Online business owners maintain their profits despite the pandemic’s impact.
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Online sellers maintain their profits by posting on social media doing new promo
strategies such as being creative, budget-friendly, and giving discounts and freebies.
Some sellers check the latest trends to know what products would best sell. Many sellers
are also said to be positive and give their best while working.
online
4%
9%
Facebook
17% Shopee
Instagram
57% Messenger
Tiktok
13%
PLATFORMS
Table 4
This table shows that 57% of the respondents are promoting/selling through
and live selling. 17% of the respondents promote on Instagram, 13% through Shopee, 9%
7. Social media helps online business owners to promote their products and services.
yes
no
100%
Table 5
This chart shows that 100% of the respondents agreed that social media helps
8. The lockdown helped the online business owners to come up with more ideas
8% 3%
yes
no
slightly
90%
Table 6
The graph shows that 90% of the respondents came up with new ideas during the
9. The online business owners will continue their business even after the pandemic.
Table 7
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33%
yes
no
maybe
3% 65%
The graph shows that 65% of the respondents would most likely continue their
business after the pandemic, 32.5% answered maybe, and 2.5% answered no.
10. An advice that the online business owners will give to the other online business
owners.
Online business owners' advice to their co- online business owners. This
table consists of encouraging words saying to don’t give up and believe in yourself and
your business, always to think positive, and don’t be discouraged about the challenges
and problems other online business owners may encounter during their journey in online
business. The respondents said “I hope they don't give up, don't lose hope; many are
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losing their jobs because of the pandemic, but let's not fail, we must be the ones who
become strong, and we know that the strength will end as well, no one knows when the
hardship given to us will disappear, I hope we can just continue the business we started.
Don't give up. While you are minor or adult, continue doing what makes you happy. I
know life's too hard but trust the process. Don't just rely on what you have because we
don't know what tomorrow will be, and we should always be creative, always be ready,
be solution-oriented, and think positive because God is in control. So, keep on going, be
wise of budgeting and adopt the changes and challenges of online business; if you have
your goal for the business, you need to learn more and strive more to develop your skills
in the business industry. Serve with quality and love your customers to maintain the
Chapter V
This chapter presents the overview of the research work undertaken, the
conclusions drawn, and the recommendations made as an outgrowth of this study. This
study focuses on the Impact and Challenges Among the Online Business Owners in the
Summary of Findings
The findings of the study were summarized according to the statement of the
1.2 Age
Caloocan City, 15% of them are 19years old, 15% of the respondents are 17years old,
12.5% of them are 16 years old, 7.5% of them are 25years old. The respondents who got
the same percentage, 5%, are 18, 20, 26, 27, and 34 years old. The respondents who got
the same rate, 2. 5%, are 14, 15, 23, 29, 30, 31, 33, 37, 44, and 47 years old.
1.3 Gender
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The study shows that out of 40 online business owners, 92% are female,
and 8% are male, equivalent to 37 females and three male business owners.
Based on the findings and conclusions, 49% of the respondents are selling clothes,
equivalent to 21 people. Following this is respondents selling foods that are 21% 5% of
the respondents are selling accessories and stationaries. Lastly, 2% sell organic products,
3. What platforms do you use in selling and promoting your products or services
online?
and live selling. 17% of the respondents promote on Instagram, 13% through Shopee, 9%
As an outcome of the findings, 25% (10) of the respondents say the pandemic has
a positive impact or no impact at all on their business, and the remaining 75% (30) say
5. In this time of the pandemic, what advice would you give to other business online
owners?
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From the survey, the respondent’s advice to their co business owners consists of
encouraging words saying to don’t give up and believe in yourself and your business,
always to think positive, and don’t be discouraged about the challenges and problems
other online business owners may encounter during their journey in online business.
Conclusion
Base on the survey questionnaire that’s conducted, the researchers will be majority of the
the respondents are female, and only 8 percent are male. This concludes
2. In terms of products, the graph reveals that most online business owners
business sellers say that this problem caused a lot of canceled and delayed
orders and loss of sales. Still, several respondents say that the pandemic
has a more positive impact on their business because people prefer to buy
things online.
to our data, 57% of the respondents use Facebook as a platform to sell and
owners may face during their journey.” This indicates that the respondents
Recommendations
Base on the findings and conclusion they will be presented the following this
3. Business owners are now aware of what they should do to avoid the
5. Future researchers should try to study more into the positive outcome the
6. The researchers must include business owners with physical stores and
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