Professional Documents
Culture Documents
COMPANY LAW
CLASS:- BALLB(HONS)
SECTION:-B
SEMESTER:-8TH
Collaboration for research and technologies, Joint Tenders for bidding, Strategic
alliances, are some of the types of Contractual Joint Ventures.
Brahmos Aerospace, Mahindra- Renault LTD, PNB Metlife, ICICI Lombard are some of
the successful Contractual Joint Ventures of India.
Vistara, Air Asia India, Dhirubhai Ambani Aerospace Park are some of the examples of
Equity-Based Joint Ventures in India.
2. Partnership Firm:
The Partnership Act 1932, provides for this form of Joint Venture. The parties decided to
share the benefits of the undertaking they had agreed on. But this body is limited to
Indians only, and in certain cases, NRI is also permitted.
Minimum capital investment is not necessary for this entity and it is mandatory to have at
least two partners and one of them should be an Indian.
5. Trusts:
According to India Trusts Act 1882, Trusts is defined as an obligation annexed to the
ownership of property, and arising out of a confidence reposed in and accepted by the
owner, or declared and accepted by him, for the benefit of another, or of another and the
owner.
Foreign companies are not allowed to use Trusts as a form of the joint venture.
6. Investment Vehicle:
These are the legal entities that are registered and regulated by the SEBI. Real Estate
Investments Trusts, Infrastructure Investment Funds are some examples.
In 2015 the RBI amended the Foreign Exchange Management (Transfer or Issue of
Security by a Person Resident outside India) Regulations, 2000, and allowed the FDI in
Investment Vehicles.
Contractual Joint Venture is governed by the Partnership Act, 1932 because it is like a
partnership that is binding by the legal agreement no separate Legal Entity is formed.
Equity-based Joint Ventures are regulated by the Companies Act 2013 because a new legal entity
is formed which are either Public or Private Sector companies.
A company, trust, and partnership firm incorporated outside India and owned and controlled by
NRIs can invest in India with the special dispensation as available to NRIs under the FDI Policy
Foreign Portfolio Investors (FPI) may make investments in the manner and subject to the terms
and conditions specified in Schedule II of Foreign Exchange Management (Non-Debt
Instruments) Rules, 2019.
Foreign Investment is permitted under the automatic route in Limited Liability Partnership
(LLPs) operating in sectors/activities where 100% FDI is allowed through the automatic route
and there are no FDI-linked performance conditions.
Then you would then need to acquire your Digital Signature Certificate and register the same on
the portal. Thereafter, you need to get the LLP name approved by the Ministry. Once the LLP
name is approved, you can register the LLP by filing the incorporation form.
As a foreign company:
Foreign Companies can set up their operations in India through
Such offices can undertake any permitted activities. Companies have to register themselves with
the Registrar of Companies (ROC) within 30 days of setting up a place of business in India.
Approval for establishing a liaison office in India is granted by the Reserve Bank of India (RBI).
Project Office:
Foreign Companies planning to execute specific projects in India can set up temporary
project/site offices in India. RBI has now granted general permission to foreign entities to
establish Project Offices subject to specified conditions.
Branch Office:
Foreign companies engaged in manufacturing and trading activities abroad are allowed to set up
Branch Offices in India for Exporting and Importing goods, carrying out research work,
representing a parent company, Etc.
A branch office is not allowed to carry out manufacturing activities on its own but is permitted to
subcontract these to an Indian manufacturer.
There is no mandatory requirement to apply and obtain DPIN or DIN for Designated Partners of
FLLP but the DSC of the authorized representative is mandatory.
Automatic Route:
No prior approval is required for FDI under the Automatic Route. The only information to the
RBI within thirty days of inward remittances or issue of shares to Non Residents is required.
Government Approval:
Foreign Investment proposed not covered under the Automatic Route are considered for
Governmental Approval on the recommendations of the Foreign Investment Promotion Board
(FIPB).
According to the FDI Policy Circular of 2016, proposals for FDI would be filed online on FIPB
Portal.
A retiring partner may discharge his liability to any third party before his retirement by arranging
for him and that third party.
The partner will be held liable for every act done by the firm before his retirement notice
becomes public.
The firm is not dissolved by the death of a partner, the estate of a deceased partner is not liable
for any act of the firm done after his death.
All the parties are liable for every act done by the firm before the dissolution notice becomes
public.
Except for the partner who dies, or who is bankrupt, or of a partner who, not having been known
to the person dealing with the firm to be a partner, or retires from the firm.
The partner after the dissolution of a partnership may carry the unfinished business to finish it.
A partner is not personally liable, directly or indirectly for an organization solely because of
being a partner of a limited liability partnership
Whenever a partner acts for an LLP in the course of business, an obligation whether arising in
contract or otherwise is solely the obligation of the LLP which is to be met out of its property
The foreign partner may also have liability under Reserve Bank of India & Foreign Direct
Investment laws and regulations.
The JVs may be either contractual or structural, or both. They may be broad based or narrowly
defined and the main classification of JVs is as corporate JV and contractual JV.
The contractual JV might be used where the establishment of a separate legal entity is not
required or the creation of such a separate legal entity is not feasible. This agreement can be
entered into in a short duration project involving a limited activity or where JV is for a limited
term.
JOINT VENTURES
Company
Incorporated
Limited Liability Partnership (LLP)
Partnership Firm
Unincorporated
Structural Alliance/Cooperation Agreement
Now let us discuss these four most common structures employed to constitute a JV, along
with their advantages and disadvantages:
COMPANY
Here the parties to the JV would create a joint venture company (“JV Co”), under the Companies
Act, 2013 (“Act”) and would hold the shares of such company in an agreed proportion. This
arrangement can also be termed as Corporate JV.
ADVANTAGES:
3. The company will survive as the same entity despite a change in its ownership.
LLPs are constituted under the Limited Liability Partnership Act, 2008 (“LLP Act”). The LLP
has the basic features of a corporation including separate legal identity. The LLP Act permits the
conversion of a partnership firm, a private company and an unlisted public company into an
LLP, in accordance with specified rules.
ADVANTAGES:
2. LLPs with FDI, are not eligible to make any downstream investments.
PARTNERSHIP FIRM
A partnership firm is created under the Partnership Act, 1932, and is in many respects simpler
than a company in terms of formation and compliances. A partnership represents a relationship
between persons who have agreed to share the profits of business carried on by all or any of them
acting for all. A partnership JV are unincorporated forms of JV which represent the business
relationship between the parties with a profit motive.
ADVANTAGES:
Strategic Alliance is for the furtherance of a common objective/goal, for a profitable venture,
proceeds of which are to be shared in an agreed ratio.
This type of agreement is ideal where the parties intend not to be bound by the formality and
permanence of a separate entity. Such alliances allow companies to acquire products, technology
& working capital, to increase production capacity and productivity. It provides the companies to
penetrate into a new market, wherein it was previously restricted due to shortage of funds,
technology or prohibitory regulatory framework.
ADVANTAGES:
ntroduction
Tata Singapore Airlines (SIA) Airlines
Limited, popularly
known by the brand name ‘Vistara’
registered a loss of
`1,814 crores in the financial year
2019–2020. This was the
largest figure of loss for Vistara since
the company’s incep-
tion of operations in early 2015. While
many aviation
experts remain puzzled over the
company’s business model
and strategy, the company’s
management remains largely
positive over the company’s future
growth prospects. The
company’s financial health has
deteriorated considerably,
with increased operating expenses
significantly affecting
the company’s bottom line. The trends
suggest that the com-
pany has been losing money
consistently, while consuming
huge amounts of capital per year,
mostly funded by its par-
ent companies, Tata Sons and SI
ntroduction
Tata Singapore Airlines (SIA) Airlines
Limited, popularly
known by the brand name ‘Vistara’
registered a loss of
`1,814 crores in the financial year
2019–2020. This was the
largest figure of loss for Vistara since
the company’s incep-
tion of operations in early 2015. While
many aviation
experts remain puzzled over the
company’s business model
and strategy, the company’s
management remains largely
positive over the company’s future
growth prospects. The
company’s financial health has
deteriorated considerably,
with increased operating expenses
significantly affecting
the company’s bottom line. The trends
suggest that the com-
pany has been losing money
consistently, while consuming
huge amounts of capital per year,
mostly funded by its par-
ent companies, Tata Sons and SI
ntroduction
Tata Singapore Airlines (SIA) Airlines
Limited, popularly
known by the brand name ‘Vistara’
registered a loss of
`1,814 crores in the financial year
2019–2020. This was the
largest figure of loss for Vistara since
the company’s incep-
tion of operations in early 2015. While
many aviation
experts remain puzzled over the
company’s business model
and strategy, the company’s
management remains largely
positive over the company’s future
growth prospects. The
company’s financial health has
deteriorated considerably,
with increased operating expenses
significantly affecting
the company’s bottom line. The trends
suggest that the com-
pany has been losing money
consistently, while consuming
huge amounts of capital per year,
mostly funded by its par-
ent companies, Tata Sons and SI
ntroduction
Tata Singapore Airlines (SIA) Airlines
Limited, popularly
known by the brand name ‘Vistara’
registered a loss of
`1,814 crores in the financial year
2019–2020. This was the
largest figure of loss for Vistara since
the company’s incep-
tion of operations in early 2015. While
many aviation
experts remain puzzled over the
company’s business model
and strategy, the company’s
management remains largely
positive over the company’s future
growth prospects. The
company’s financial health has
deteriorated considerably,
with increased operating expenses
significantly affecting
the company’s bottom line. The trends
suggest that the com-
pany has been losing money
consistently, while consuming
huge amounts of capital per year,
mostly funded by its par-
ent companies, Tata Sons and SI
Emerging Economies Cases Journal
1 –14
© The Author(s) 2021
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DOI: 10.1177/25166042211028381
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at-sage).
Management Case
Vistara: Turbulence for
the Tatas?
Amrit Mohapatra1 , Ashish
Chaurasia1, Tarana Jolly1 and
Gaurav Kumar Gupta1
Abstract
This case talks about Vistara, an
airline brand registered under the
name of Tata Singapore Airlines (SIA)
Airlines Limited,
which started as a joint venture
between Tata Sons and SIA Limited in
2013. While the company was
founded with the
intent to expand, as suggested by its
brand name, the airlines has failed to
register positive returns ever since its
inception
despite a 190% compound annual
growth rate (CAGR) in total revenue
from financial year 2016 to financial
year 2020.
While company’s ratios have shown a
dismal performance over the years, its
competitors and the market leader
have
shown better performance or at least
some form of leadership in one of the
operating aspects. In an industry
plagued
with problems such as fluctuating
crude oil prices, rising maintenance
and leasing costs, and other operating
costs, most
of the airline companies have
registered losses in recent years, the
magnitude of which has further
aggravated due to
COVID-19. Vistara will need to
revisit its short-term and long-term
strategies to expand its position in the
Indian as well
as the international aviation market.
Keywords
Aviation industry, strategy, financial
analysis, business environment
1Atal Bihari Vajpayee School of Management
and Entrepreneurship,
Jawaharlal Nehru University, New Delhi, Delhi,
India
Corresponding author:
Amrit Mohapatra, Atal Bihari Vajpayee School
of Management and
Entrepreneurship, Jawaharlal Nehru University,
New Delhi, Delhi
110067, India.
E-mails: amrit23_sme@jnu.ac.in;
amrit.mohapatra97@gmail.com
Learning Outcomes
There have been at least two or three
rounds of equity
infusion by the promoters, this clearly
indicates that the
original business plan was flawed
—Koushik Jagathalaprathaban, Partner,
AT-TV
• Develop an understanding of the
functioning of the
Indian aviation industry.
• Understand Vistara’s bottlenecks
in registering prof-
itability and think holistically in terms
of possible
solutions to the problem from
financial and strategic
perspectives.
• Appreciate the importance of a
good business model
in the sustainability of a business in an
extremely
volatile and competitive business
environment.
I
Vistara is a joint venture of Tata Sons Private Limited and Singapore Airlines Limited (SIA),
wherein Tata Sons holds 51% stake in partnership and Singapore Airlines owns 49% stake. The
company is registered as TATA SIA Airlines Limited.
In 2013, two legendary brands, Tata Sons and Singapore Airlines, decided to fulfil a long-
cherished shared dream to bring forth a distinguished flying experience to air travellers in India.
With its strong historical ties with aviation, the Tata group had long wished to re-enter the
aviation sector, after Tata Airlines was renamed Air India and eventually, nationalised. Both, the
Tata group and Singapore Airlines were also firm believers in the growth potential of the Indian
aviation sector and hence tried to enter the market in the past; first, in 1994 by setting up a joint
venture to start an airline in India and then in 2000, teaming up to purchase stakes in Air India.
However, after the lifting of foreign investment restrictions in 2012, the partners once again
sought approval for a tie-up, which it obtained in October 2013. On November 5, 2013, Vistara’s
holding company, TATA SIA Airlines Limited, was incorporated.
The common goal of the joint venture is to redefine air travel in India to provide Indian travellers
a seamless and personalised flying experience that blends Tata’s and SIA’s service excellence
and legendary hospitality. The brand name ‘Vistara’ is derived from the Sanskrit word ‘Vistaar’
that means ‘a limitless expanse’. The name Vistara draws inspiration from the world that Vistara
inhabits, viz. the ‘limitless’ sky. The brand also draws stimulus from the image that passengers
most associate with a smooth and enjoyable flight – the endless, blue horizon they see through
the windows of an aircraft. As it aims to transform the flying experience of travellers in India,
Vistara christens its brand tagline as ‘fly the new feeling’.
On January 9, 2015, Vistara started its operations with a maiden flight from Delhi to Mumbai. In
a short span of time, Vistara has rapidly expanded its footprint, both in terms of network and
service proposition. Vistara connects 43 destinations in and outside of India, operates over 260
flights a day with a fleet of 54 aircraft including 41 Airbus A320, 5 Boeing 737-800NG, 5
Airbus A321neo and 3 Boeing B787-9 Dreamliner. Vistara has already flown more than 35
million happy customers since starting operations.