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KENDALL MUMMA

Baltimore, MD | 443-631-0826 | kmumma@elon.edu

PROFILE:
Driven, creative, and detail-oriented Marketing Communications Professional with three years of
experience working cross-functionally to effectively build brand awareness for large organizations.

WORK EXPERIENCE:
Baltimore Aircoil Company
Marketing Communications Coordinator | January 2021 – Present
Collaborates to create and distribute internal and external communication pieces such as case studies
and press releases each picked up by 15+ publications. Assists with social media calendars.
Organizes company exhibits for trade shows with up to 30k attendees and $115k+ budgets. Plans
receptions during trade shows with 400+ attendees, including customers.
Manages Innovation Roadshow that travels nationally for around 13 events per year. Handles
logistics like route, transportation, maintenance, and gathering feedback.
Coordinates external suppliers and vendors to efficiently complete projects.
Presents training material on marketing tools such as the online systems for ordering literature,
promotional items, and business cards to sales reps.
Optimizes growth marketing activities through SEO, paid digital campaigns, and Google Analytics.
SocialToaster
Social Media Marketing Intern & Account Manager | May 2019 – December 2020
Created and curated social media content. Organized monthly calendars and scheduled posts using
Hootsuite.
Analyzed monthly campaign data for SWOT analysis.
Built out fan engagement platforms for clients ranging from beauty brands to higher education.
Researched contacts for public relations initiatives and potential new clients.
Developed webinar presentations.
Kappa Delta Sorority
Vice President- Public Relations | December 2018 – November 2019
Ran website and social media accounts including Instagram, Facebook, Twitter, etc.
Planned and executed media campaigns for recruitment purposes including producing videos.
Organized PR events and Parent/Alumni weekends.
Designed and distributed branding materials and apparel.
Collaborated with council members to best serve 150+ members.
Delegated tasks to a committee.
Art of Procurement
Marketing & Communications Intern | May 2018 – August 2018
Planned social media campaigns
Drafted and edited blog posts and podcasts
EDUCATION:
Elon University
Strategic Communications | Business Administration

SKILLS:
Microsoft Office, Adobe Creative Cloud, Hootsuite, Public Speaking, Public Relations, Digital Marketing,
Advertising, Event Planning, Time Management, Problem-Solving, Social Media, Copywriting, Project
Management

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