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Project Report On IIFL

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SELLING OF INVESTMENT PRODUCTS & SERVICES
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INDIA INFOLINE

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SUBMITTED TO M D UNIVERSITY ROHTAK FOR THE PARTIAL


FULFILLMENT OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION FOR
THE ACADEMIC SESSION 2010-2012

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FACULTY GUIDE: - Mrs. NIDHI GOYAL

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GUIDANCE OF useful? SUBMITTED BY:
MDU UNIVERSITY Parvez Akhter
ROHTAK 10-MBA-1036

RAWAL INSTITUTE OF MANAGEMENT

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-1-

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Declaration

I PARVEZ AKHTER here by declare that the project work entitled “SELLING OF
INVESTMENT PRODUCTS & SERVICES” is an authentic work carried out by me at “ INDIA
INFOLINE” under worthy and esteemed guidance of Mrs. Nidhi. The material provided in this
report is original and has not been submitted anywhere for any other diploma or degree.

I also declare that all the information and schemes gathered by me during course of the
project at “India Infoline Ltd.” will be kept strictly confidential.

Signed by Institute Guide Signature of Student

Name: Name:

Date: Date:

-2-

AKNOWLEDGEMENT

This study is internal part of our MBA program and to this project in a short period was a heavy task.
Intention, Dedication, Concentration and Hard work are very much essential to complete any task. But it
still needs lots of support, guidance, co-operation of people to make it successful.

Any work that is well accomplished is half done without a word of gratitude. I would like to extend
my heartfelt gratitude to all those who have contributed towards the successful completion of my project.

Foremost among them is Mrs. Nidhi for her helpful and generously extended support and by sparing
his valuable time to guide and suggest me towards completion of this project.

I do owe a deep sense of gratitude to all my friends, colleagues and all those stood with me and for
their continuous support and co-operation during the project. They too have contributed in no mean
amount towards the success of my endeavors.

Last but not Least, I express my heartfelt gratitude to my Parents who financed this project and have
been a moral support to me during this project.

PARVEZ AKHTER

-3-

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PREFACE
Management Training has gained rapid importance only recently. Management was previously
considered as an inborn art or talent.

But in today‟s fast developing world this view has been abandoned.

To develop managerial capabilities and to supplement their theoretical knowledge with practical
experience, the management students are required to go for training in business organization.

A comprehensive understanding of the principle will increase their decision-making ability and
sharpness their tools for this purpose. As an essential part of our course, I got the privilege to have training
in “INDIA INFOLINE”. The work has been carried over a span of 2 months. The scope of work under
taken by me includes research and competitive analysis and why customers think which “INDIA
INFOLINE” is better than others and about our services.

-4-

INDEX

S.NO CONTENTS PAGE NO. SIGNATURE

1 CHAPTER 1

 Executive summary

 Introduction of the project

 Objectives

2 CHAPTER 2

 Organization Structure

-5-

EXECUTIVE SUMMARY

There is growing investment between different firms in post reform India. For investor it is
always difficult to decide which investment firm to choose.
Research was carried out to find which investment house people prefer and to figure out what
people prefer while investing in stock market.
This study suggest that people are reluctant while investing in stock and commodity market
due to lack of knowledge

Main purpose of investment is returns and liquidity, commodity market is less preferred by
investors due to lack of awareness. The major findings of this study are that people are interested
to invest in stock market but they lack knowledge.

Through this report we were also able to understand, what are our Company‟s (India Infoline
Ltd.) positive and strong points, on the basis of which we come to know what can be the basis of
pitching to a potential client. We also gave suggestions to the company, what improvement can
be done to our product.

-6-

INTRODUCTION TO THE PROJECT

This project is a very good task for the selli ng of the company‟s products & services and the
satisfaction level of the customers of various companies. India Infoline Ltd. is brand name in the
field of securities. The major other players in this field are India Bulls, Share Khan, ICICI Direct,
Kotak, Reliance etc. This project includes the various services provided by the company like
research mails, online trading, online terminal etc. In my project I have covered the various
functions of the company mainly taking into consideration the share broking. The various
product and services of companies will help in this study to make a clear cut idea of market
demand of the company as well this will provide the base to improve the strategies to make the
company more competitive.

In this project I have also analyzed the customer perception about the various services
offered by the company and the market scenario. It will help in comparison of the companies
from the point of the customers. There is a need of this study because customers have the veto
power to accept or reject a product or a service.

-7-

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OBJECTIVES

I was assigned with the task to do selling the investment plan of India Infoline Ltd. as a part
of the summer training curriculum. The entire project was divided into three parts:

1. Gathering data about the leading online broking houses and compare the main points and
find the strengths of India Infoline compared to them.
2. Conducting Market Research in various parts of the city in order to get statistical data for
comparing on the Competitor Analysis of India Infoline.
3. Customer Acquisition through sales of Trading/Demat accounts in order to get a deep
insight as to how the organization actually performs these functions.
4. Financial Comparison of India Infoline and Comparison on the basis of Financial Ratio.
5. What factors motivate to customers to invest in Share Market and why they think it is
only speculation investing in share market.
I have to be in regular contacts with our clients so that I come to know about the problems
they are facing. This also helps me to multiply my clients by getting the further references.

By this I am able to make a chain of the customers which expands as I satisfy their needs.

-8-

COMPANY HISTORY
We are originally incorporated on October 18, 1995 as Probity Research & Services Private
Limited at Mumbai under the Companies Act, 1956 with Registration No. 11 – 93797. It was
converted into a Public Limited Company on April 28, 2000 and the name of the Company was
changed to Probity Research & Services Limited. The name of the company was changed to
India Infoline.com Limited on May 23, 2000. The name of the company was further changed to
India Infoline Limited on March 23, 2001.
We commenced our operations in October 1995 as Probity Research and Services Private
Limited, as an independent provider of information, analysis and research covering Indian
businesses, financial markets and economy, for institutional customers.
In 1999, we identified the potential of the Internet to cater to a mass retail segment and
transformed our business model from providing information services to institutional to retail
customers. Hence, we launched our Internet portal, www.indiainfoline.com and started providing
news and market information, independent research, interviews with business leaders and other
specialized features .
In May 2000, the name of our Company was changed to India Infoline Limited to reflect the
transformation. Over a period of time, we have emerged as one of the leading business and
financial information services provider in India.
In the year 2000, we leveraged our position as a provider of financial information and
analysis by diversifying into transactional services, primarily for online trading in shares and
securities and online as well as offline distribution of personal financial products, like mutual
funds and RBI Bonds. These activities are carried on through our wholly owned subsidiaries.
Our broking service was launched under the brand name of 5paisa through our subsidiary,
India Infoline Securities Private Limited and www.5paisa.com , the e-broking portal, was
launched for online trading in June 2000. It combined competitive brokerage rates and research,
supported by Internet technology. Besides investment advice from an experienced team of
research analysts, we also offer real time stock quotes, market news and price charts with
multiple tools for technical analysis.
In December 2000, our subsidiary, India Infoline Insurance Services Limited became a
corporate agent for ICICI Prudential Life Insurance Company Limited. We mobilized Rs. 36.17

-9-

million of Weighted Annualized Premium during FY2003. In FY 2004, it rose by 287.42% to

Rs. 103.96 million. We have consolidated our position even further in the current financial year.
In the year 2004, we launched commodities broking through our subsidiary India Infoline
Commodities Private Limited. We also received a license for Portfolio Management Services
from SEBI for our broking subsidiary.

Features
In May 2000, the name of our company was changed to India Infoline.com Ltd. to reflect the
transformation of our business. Over a period of time, we have emerged as one of the leading
business and financial information services provider in India.

In the Year 2000, we leveraged our position as a provider of financial information and
analysis by diversifying into transactional services, primarily for online trading in shares and
securities and online as well as offline distribution of personal finance products, like Mutual
Funds and RBI Bonds.

Our broking services were launched under the brand name of 5paisa.com through our
subsidiary, India Infoline Securities Pvt. Ltd. and www.5paisa.com. The e-broking portals, was
launched for online trading in July 2000. It combined competitive brokerages rates and research,
supported by internet technology besides investment advice from an experienced team of
research analysts. We also offer real time stock quotes, market news and price charts with
multiple tools for technical analysis.

VISION

“To be the most respected company in the financial services space. ”

- 10 -

SUCCESS JOURNEY

 1999- Vision to provide anything that you would want to know about Indian business &

finance www.indiainfoline.com Name of the company included dot com

 2000- We moved away from portal, launched online trading- 5paisa.com

Dot com was deleted from name of the company

 2001- Became an insurance agent- purely offline

 2002- Into a minefield- struggle to survive

 2003- One stop shop for financial services

 2004- Fortunes change- started dreaming IPO

 2005- IPO and listing

 2006- Strong growth- Foray consumer finance

 2007- Seize the opportunity- Institutional equities

 2008- Build upon strengths- Wealth & Asset Management

- 11 -

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COMPANY PROFILE
The India Infoline Group comprises the holding company, India Infoline Ltd, which has 4
wholly-owned subsidiaries engaged in distinct yet complementary businesses which together
offer a whole bouquet of products and services to make your money grow. As on date, the Group
employs 14000 plus Employees in over 60 locations, across India. The corporate structure has
evolved to comply with oddities of the regulatory framework but still beautifully help attain
synergy and allow flexibility to adapt to dynamics of different businesses .

BSE CODE - 532636

BSE Group - A

NSE CODE - INDIAINFO

Industry Name - Finance & Investments

House Name - Indian Private

Registrar - In time Spectrum Registry Ltd

Auditors - Sharp & Tannan Associates, Charted Accountant

Legal Advisor to the issue – Crawford Baylay & Company

Bankers –
State Bank of India
Yes Bank Ltd.
UCO Bank
State Bank of Travancore
Kotak Mahindra Bank
ICICI Bank Ltd.
HDFC Bank Ltd.
Hongkong & Shanghai Banking Corporation Ltd.
Punjab National Bank
Standard Chartered Bank

- 12 -

Union Bank of India

Allahabad Bank
Axis Bank Ltd.
Bank of Baroda
Citibank NA.

Compliance Member – Ms. Komal Parikh [Company Secretary]

Syndicate Member – Enam Securities Pvt. Ltd.

Public Issue Date – 21/04/05

Face Value – 2

Market Lot – 1

ISIN - INE530B01024

Current PE – 8.1765

Current Market Capital – 38,797,460,000

Key Dates
Year Ending Month March
AGM Date (Month) July
Book Closure Date (Month) July

- 13 -
 Settlement cycle

Exchange Settlement cycle Pay in Pay in Payout

Payout

NSE Wed-Tue Mon Tue Wed Wed

BSE Mon – Fri Wed Thurs Fri Sat

INDIAINFO Share Holding

Name No of Shares % Share Holding

Total Promoters 16486501.00 36.09

Total Foreign 12730808.00 27.87

Total Public & Others 7808327.00 17.09

Total Institutions 715128.00 10.32

Total Non Promoter Corporate

3944452.00 8.63
Holding

Registered Office –
Address - Building No 75 Nirlon Complex, Off West Exp Highwy Goregaon-E
District - Mumbai State - Maharashtra
Pin Code - 400063 Tel. No. - 91-022-56775900/26850101
Fax No. - 91-022-26850451
Email: - pms@indiainfoline.com Internet: - http://www.indiainfoline.com

- 14 -

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