Must-have elements for every ad:

1. Title (Travel package)(Destination name)

2. subtitle (Slogan/tagline)
3. Travel Agent Name
4. Travel Agent logo
5. photo
6. URL (web address)
7. QR code
8. toll-free number
9. Social Media (LineId, Facebook fanpage, Instagram, Twitter, Email, etc.)
10. promotion code

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Rational Approach:
Should provide facts

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Action-oriented ad:
set up a behavior goal
Slogan should begin with a verb.

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Emotional ad:
Slgan should be able to elicit some kind of emotion.
Photos should be able to elict some kino of emotion.