Professional Documents
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Purposive communication
Communication comes from the Latin word communicare which means to share or to make
common. (Weekly,1967)
It is defined as the process of understanding and sharing meaning (Pearson & Nelson,2000)
According to Griffin (2012) “communication is the relational process of creating and interpreting
messages that elicit a response.
Communication is the exchange of information, ideas, thoughts, and feelings by one individual to other.
Nature of Communication
Its start with a source, who has something to convey to another person. This source thinks of
how he will deliver the information.
The message is delivered through a channel.
This message is then received by the receiver who interprets the message.
Elements of Communication
Source
Message
Receiver
The receiver is the one for whom the message was created.
The one who will decode the message and try to understands its meaning.
Also known as decoder listener reader.
The background culture personality etc. affect or influence how the receiver gives meaning to
the information that he receives.
Feedback
Context
This is the situation or the scene where the communication event is taking place coupled with
the psychological and psychosocial expectations of both communicators.
Different context influences how a communicator interacts with other people.
Interference
Because of barrier the communication might become problematic which, in some cases, will
lead to misunderstanding/ miscommunication.
External barriers
Internal barriers