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Helpful Launch Info

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Target Product Launch Date: December 1,
2019

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Marketing docs and assets

Everything you need for our big launch is available here! Attach Google Drive folders, Confluence
pages, Slack channels and more.

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Launch Timeline & Stakeholders

**PMM: Brian
PM: Jess
PR: Amy
Designer: Cindy**

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To Do

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Fix alignment issue on /pricing

Looks like something going on with the alignment – the “Learn More” and “Upgrade Team” buttons are
a couple of pixels apart vertically

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Update assorted references on existing
Marketing pages

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In Progress

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Gather customer quotes/testimonials

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09287MN8799

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0965TYYHG7688

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094YTRW76887

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Ready For Launch

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Social promotion

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Blog post - Announcement

- http://blog.trello.com/trello-power-ups-for-all/

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In-App Announcement

Approved copy: Introducing Power-Ups For All: Your Trello boards just got even more powerful...

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Email Newsletter

Subject line: New Trello Feature: Power-Ups

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Launched

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Messaging Doc

Document or slide deck for the sales & marketing teams that outlines the key messaging points of this
release.

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Marketing Training on Power-Ups

- How to talk about Power-Ups

- Content brainstorm for blog
- Images/videos for social media

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Sales Training On Power-Ups

Train sales teams on...

1. How to talk about Power Ups with prospects and customers

2. What are the new powerups and how do they work
3. What are some of the most common use cases (i.e. Product teams are likely to use X & Y,
Marketing like B & C, etc.)
4. What related resources should Sales know about and use?

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