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Lecture 4, CASE, PETA
Lecture 4, CASE, PETA
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The animal rights activists are also activist shareholders in
Groupon, Lululemon, Whole Foods and other companies
that might surprise you.
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The animal welfare group PETA, or People for the Ethical Treatment of
Animals, is skilled at grabbing headlines with provocative street
protests and hidden camera exposés.
"There are many socially valuable causes, but the SEC and corporate
law are not the places for dealing with social causes," former Securities
and Exchange Commissioner Troy Paredes said at a conference in
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One of PETA's biggest victories has also been one of its worst
investments, from a financial perspective. Long opposed to live-animal
performances, PETA bought stock in SeaWorld (SEAS - Get Report) in
its first week of public trading in 2013. Though the stock is down over
50% since the IPO, SeaWorld agreed in March to stop breeding
animals in captivity, a proposal PETA had previously submitted and
subsequently withdrew.
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"ESG issues are not only about 'values' but also in a very real way
about 'value,'" Serafeim told The Street.
Why might this be? PETA's history of activism offers some clues. In the
late 1980s, opposition to live-animal testing was something of a fringe
issue. Now it is de rigueur. Perhaps social activists are often a leading
indicator of future norms, in which case companies would be wise to
pay attention to their concerns.
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PETA focuses on four core issues: the treatment of animals in the food
industry, clothing manufacture, laboratory testing, and entertainment.
Here are some of the stocks the group owns as an activist shareholder:
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Prada (PRDSY)
Issue: Exotic animal skins, including ostriches, used for bags
Outcome: PETA purchased stock in April, and should be eligible to
submit a shareholder resolution next year.
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