Professional Documents
Culture Documents
REPORT WRITING
ASSESSMENT 1
INTRODUCE.......................................................................................................1
CHAPTER 1: COMPANY INTRODUCTION....................................................2
1.1. Introduction................................................................................................2
1.2. Mission..........................................................................................................2
1.3. Core values................................................................................................3
1.4. Functions and tasks....................................................................................3
1.5. Product.......................................................................................................3
1.6. Organizational Structure............................................................................4
CHAPTER II: PERFORMANCE-RELATED INITIATIVES.............................5
2.1. Concept, Theory........................................................................................5
2.2. Initiatives and Specific Measures..............................................................6
2.1. Income...................................................................................................6
2.2.2. Career Advancement Opportunities...................................................7
2.2.3.Working condition...............................................................................8
2.3. Measurement of the success of performance-related initiatives................8
CHAPTER III: CULTURE-RELATED INITIATIVE.......................................10
3.1. Concept, Theory......................................................................................10
3.1.1. organizational Culture......................................................................10
3.1.2. Schein model of culture....................................................................10
3.1.3. The Cameron and Quinn Competing Values Culture Model...........12
3.2. Culture-related initiatives........................................................................14
3.2.1. Artifact (The structured organization of a business)........................15
3.2.2. Espoused Values...............................................................................20
3.2.3. Basic Underlying Assumptions........................................................21
3.3. Measurement of the success of Culture-related initiatives......................22
CONCLUSION...................................................................................................25
REFERENCES...................................................................................................26
INTRODUCE
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CHAPTER 1: COMPANY INTRODUCTION
1.1. Introduction
1.2. Mission
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VNG also understands that the potential of the Internet is still huge, and is
constantly looking for new ways to make the Internet closer, bringing more
valuable changes to Vietnamese people. Focus on investing in research and
development, constantly improving technology, while maintaining
organizational efficiency. That's what VNG is doing to pursue the mission of
"Developing the Internet to change the lives of Vietnamese people".
1.5. Product
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connections within the Vietnamese online community. Examples of such
products include the free messaging and calling app Zalo and the social network
Zing Me.
Software & Utilities: VNG aims to provide internet users in Vietnam with
access to the best entertainment products and trustworthy websites with high-
quality content. Products in this category include the computer room
management solution CSM and the Vietnamese Internet directory Laban.vn.
E-commerce: VNG aims to create a convenient online shopping platform
where everyone can shop easily, bringing people closer together regardless of
distance. Notable products in this category include the online payment gateway
123pay and the application for viewing movie schedules and booking cinema
tickets, 123phim.
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CHAPTER II: PERFORMANCE-RELATED INITIATIVES
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2.2. Initiatives and Specific Measures
2.1. Income
Income is kept stable, creating a sense of security for work, and it clearly
defines the level of completion and effectiveness of work for each group of
employees.
Policies related to employee income include salary, bonuses, and various
allowances, which are well-defined. Specifically:
Regarding salary policies, the salary level is assessed during the initial
selection process, depending on qualifications, professional capabilities, the
applied position, and the mutual agreement between the parties. Every year, the
salary level is reevaluated and adjusted with an annual increase in April.
As for policies concerning allowances, each month, employees receive a
lunch allowance of 660,000 VND per person per month, which is directly added
to their monthly salary. Additionally, there are other allowances such as
telephone allowances and travel allowances in cases that arise from job
requirements.
Regarding bonus policies, various bonus structures are currently in place,
including:
Monthly KPI-based bonuses to establish a salary structure that
incentivizes and motivates employees to complete their work with high
quality. Each department has a fixed budget for each month, and this
budget depends on the characteristics of that department. At the end of
each month, department heads assess KPI results and allocate bonuses
accordingly.
Year-end achievement bonuses, which depend on VNG's business
performance, departmental results, and individual performance. These
bonuses are paid before the Lunar New Year annually.
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o Project-Based Bonuses: Members participating in VNG projects
receive additional bonuses based on the scale and results of the
projects.
o Holiday Bonuses: All employees at VNG are entitled to full pay for
10 holidays per year as stipulated by the law. In addition,
employees receive bonuses for holidays, typically amounting to
1,500,000 Vietnamese Dong, and these bonuses are disbursed in the
company's birthday month, which falls in September.
o In addition to these mentioned bonuses, the company may also
consider additional bonuses for employees who are required and
approved to work on VNG's birthday or during holiday periods.
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Language Training: Language training is provided to equip employees
with the knowledge and skills in foreign languages necessary to perform
their job effectively. When an employee requests language training, they
will be responsible for covering the tuition fees initially. The financial
support will be applicable once the employee successfully completes the
course, with a maximum support period of 18 months.
Furthermore, the company regularly organizes knowledge-sharing
sessions and seminars...
In addition, as a company with a large scale, employees also have the
opportunity to advance in their careers. The annual performance evaluation and
promotion review process is conducted once a year in April.
2.2.3.Working condition
Although the current working hours are stipulated in the labor contracts
signed with employees from 8 AM to 5 PM daily, in reality, these working hours
are quite flexible and vary depending on each department. The main focus is on
employees' ability to efficiently complete their tasks.
The working environment within the office ensures safety, comfort, and a
sense of openness, with a particular emphasis on green spaces. The office is
well-organized, neat, and reflects the individuality of each member. Due to the
specific job requirements, the necessary equipment is provided in the office
according to the needs of the work.
The Two-Factor Theory by Herzberg has significant implications for
management in the following ways:
Factors that satisfy employees are different from those that create
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CHAPTER III: CULTURE-RELATED INITIATIVE
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Image 3.1 Schein’s Culture Triangle
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Espoused Values:
o Espoused values are related to communication within the
organization and pertain to the standards, values, and behavioral
principles of the business.
o They guide members on how to react in certain situations and
cultivate behavior within the corporate environment.
o Espoused values influence the way employees interact and make
decisions within the company.
Basic Underlying Assumptions:
o Basic underlying assumptions represent the most critical element of
a corporate culture, sharing values among members and the
organization.
o These implicit beliefs deeply influence the commitment and value
creation of the workforce.
o They underpin the core beliefs and values that are deeply ingrained
in the organization's culture, affecting how employees perceive and
interpret various aspects of their work environment.
Robert Quinn and Kim Cameron created a four box culture model used to
categorize organizational cultures. Its vertical axis looks at whether an
organization is more focused on stability or flexibility, and its horizontal axis
looks at whether the organization is more inwards or outwards looking.
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Image 3.2. Quinn & Cameron’s Culture Model
Clan Culture:
o This is a friendly working environment where employees share
similarities, like in a large family.
o Leadership is seen as supportive, often referred to as "parental"
figures.
o The organization is bound by loyalty and company traditions.
o Success is defined by meeting customer needs and caring for
people.
o The culture emphasizes shared values, teamwork, and group
consensus.
Hierarchy Culture:
o This is a structured and organized work environment where
processes lead the way.
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o Leaders take pride in being organizers and coordinators of work
toward good results.
o Maintaining smooth operations is a top priority.
o Policies and strict regulations bind the company together.
o The organization aims for long-term goals, efficiency, and stability.
o Success is defined by reliability, sound work plans, and cost-
efficiency.
Market Culture:
o Organizations with a market culture are results-driven, focusing on
efficient task completion.
o Employees have a competitive spirit and strive for goals.
o Leaders are both guides and producers, with a strong competitive
edge.
o Success is centered on reputation and achievements.
o Defining success means market dominance and leadership.
o Competition in pricing and market leadership is vital.
Adhocracy Culture:
o Adhocracy culture is dynamic and creative, with a willingness to
explore and embrace risks.
o The glue for this culture is commitment, experimentation, and
innovation.
o A focus on setting trends in the market is key.
o Success is defined by new products and services, pioneering is
crucial.
o The organization encourages individual freedom and innovation.
Similar to other businesses, VNG also divides its company culture into
three levels:
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+ Artifact
+ Espoused Values
+ Basic Underlying Assumptions
*Company logo
The new logo (2022) represents the aspiration for innovation, creativity,
and the ambition with a technological imprint of VNG, originating from
Vietnam and reaching out to the world. Inspired by a pioneering spirit, readiness
to embrace challenges, the new brand identity carries a sense of freedom in
design, breaking free from spatial constraints and pushing boundaries – all of
which VNG strives to achieve every day. The vibrant orange color symbolizes
the development journey, starting as a game publisher, and now evolving into a
leading technology company VNG.
* Slogan
“Embracing Challenge”
Signifies a strong determination and consciousness of facing difficulties
without fear, always confronting the seemingly insurmountable challenges, and
aspiring to overcome every challenge as a collective goal of VNG.
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Zalo Pay Payment System: ZaloPay is a mobile payment platform with
special features integrated to meet all payment needs for both personal and
business purposes. To date, ZaloPay has collaborated with all local banks and
major e-commerce platforms nationwide, such as Tiki, Lazada, BigC, and
BAEMIN.
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its headquarters to KCX Tan Thuan, District 7, and the new main headquarters
is called VNG Campus.
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Image 3.9. VNG Canteen
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Image 3.11. Convenience stores in VNG
3.2.2. Espoused Values
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in Vietnam? Therefore, VNG always focuses on nurturing its people. The
company always strives to create opportunities, improve the working
environment for Vinagame's people to develop to the best of their abilities, from
granting stock options, providing fair salaries, career orientation, to organizing
training programs,...
Brand positioning: Currently, VNG positions itself as a general technology
company, rather than specifically as a game publisher. Therefore, all images
from media, press and products that VNG brings to the market carry a
technological hue, aimed at users.
Embracing Challenge:
The motto "Embracing Challenge" has been closely associated with VNG
since its early days. To turn dreams into reality, we are determined to build a
culture where challenges are always embraced as opportunities for everyone to
grow and develop together. The courage to dream big and the willingness to
tackle challenges have helped VNG overcome obstacles and achieve the success
it enjoys today.
Focusing on the Young Generation:
It can be said that to maintain the rapid pace of development as seen today,
the youthful workforce of VNG is indispensable. The senior leaders of VNG
always aim for talented individuals and consider them as the decisive factor for
the company's success. The young workforce motivates each other, driving their
mutual development. They also make VNG members not afraid of difficulties
and always eager to learn new knowledge, being less constrained.
Sustaining Integrity:
Integrity is the promise that VNG commits to fulfill with customers,
business partners, and all its members. At VNG, we strive to build an
organization where everyone can trust each other and act based on the
foundation of honesty and trust. We want to ensure that our members can take
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pride in being part of the company and as a part of a community where everyone
is respected for their integrity, honesty, and personal values.
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At VNG Campus, it can be seen that VNG is building a comfortable,
creative working environment in accordance with a culture of solidarity that
makes employees feel like a family-like working environment, where employees
are valued and their personal development is valued. Priority is given, suitable
for Camelon-quinn's clan culture. Effectiveness can be measured by surveying
employee satisfaction levels.”
Starters have access to modern facilities including a 24/7 gym, fitness
classes, sauna, medical room, canteen, convenient supermarket, snack and
beverage supply room. Free with shuttle. The headquarters also has a children's
playground supervised by professional babysitters to support Starters with
young children.
Third is about "Employee engagement"
“VNG members are always encouraged to participate in internal engagement
activities, taking care of their physical and mental health to increase
performance and happiness at work. Intellectual challenging activities (Kahoot
game, board game), physical challenge, chat with CEO (Lunch & Learn),
community jogging (UpRace), VNG Care hotline, vaccination Covid-19, online
shopping voucher giveaways... are organized regularly and continuously
innovated, creating connections and meaningful experiences for each member.
The participation and input of employees is considered an important basis for
VNG to continuously improve policies and services in the company to become
better and better. Every quarter, VNG conducts surveys to listen to Starter
opinions; Organize VNG Connect - a periodic event for the company's Board of
Directors to update business results, operations, and upcoming directions of each
department and directly answer questions and suggestions from members. .”
It can be seen that VNG is building a comfortable, creative working
environment in accordance with a culture of solidarity that makes employees
feel like a family-like working environment, where employees are valued and
their personal development is valued. Priority is given, suitable for Camelon-
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quinn's clan culture inward looking and flexible, Clans value team-work and
collaboration and are close nit and supportive of each other as they respond to
the world. Effectiveness can be measured by surveying employee satisfaction
levels.
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CONCLUSION
VNG's strengths are its people and corporate culture. Based on the
guideline of 3 core values (Embracing Challenges, Developing Partners and
Maintaining Integrity), VNG members always have a spirit of dedication for the
common development of VNG and the community.
Any organization must have a culture to survive. If a nation or a country
wants to develop, it must have a strong culture. And corporate culture cannot be
an exception to that rule. To continue to develop in today's environment,
businesses must consider culture as their guiding principle. At the same time, in
the development process, in addition to its own identity, human resources
development policies also need to be focused and changed to suit the benefit of
the business itself and also to compete with other competitors. other businesses.
Because, without human resources policies as well as its own cultural identity, it
will be very difficult for businesses to find a solid foothold in today's
challenging and fiercely competitive market. From there, it helps provide
lessons for Vietnamese businesses to step more firmly on the path of self-
assertion and have more aspirations to reach the world playground.
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REFERENCES
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