Copyright ©2014 The Nielsen Company. Confidential and proprietary.

CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014

113
106
100 99
94 91 93 93 93 88 93 88 87 91
82 84 89 86
80 77
78 75 75 72
68 71 68 68 67

Q4 2014 37% 39% 20% 1%

Q4 2013 19% 48% 29% 3%

Q4 2014 9% 48% 33% 3%

Q4 2013 10% 36% 44% 4%

Excelentes Buenas No muy buenas Malas

CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014

CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
 18 18
25 9
19 14
%
9 13
5 5
3 7

CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014

 Q1 2014 Q2 2014 Q3 2014 Q4 2014
106
101 100101
98 97101 95 93 95
98
94 98
93 90 91
92
86 85 88 85 85
88
81 78
72 70 70 71 68 68
67

PE BR CO MX CL VE AR LA

CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014

±
Copyright ©2014 The Nielsen Company. Confidential and proprietary.