SUMMARY. Valeria Garcia Pérez.

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Chapter 2 LANGUAGE, GREETINGS, INTRODUCTIONS, AND BUSINESS

CARDS

First impressions can make or break a business, and a positive experience can
create lasting business relationships. For this reason, it is essential that you work on
that first impression; for example, the way you present yourself and your company
in public, how you communicate with colleagues and customers, and the ways in
which you advertise yourself, making a good first impression is particularly important
when it comes to meeting with clients, talking to potential clients or during interviews.
These are the key points at which people will get to know you and begin to form an
impression of you and the services you offer.

It is essential to have business relationships with businessmen from other countries,

to investigate about their customs, culture, basic rules, and of course also phrases
of greeting, of coordiality, so that they notice the interest in business, this makes
effective communication in the business environment.

It is necessary to take care of every comment or word that is said at the moment of
starting a conversation, presentation, or welcome, since all this takes importance for
those present, it is necessary to handle how to speak, the information, how to include
or exclude other people and the nonverbal area, that is to say, bodily that we
manifest, It is necessary to know the names, positions and who to address during
business meetings, all this is a process to make a positive first impression and
establish a good business relationship.

The value of a greeting and how to carry it out, not in all countries is the same, in
some it is too informal, you have to make sure how to greet, this is done to be cordial
and friendly, it is also important if you are called by your name, by your last name,
by your title perhaps, that is, it can be formal or informal depending on the context
and to whom we refer. After an introduction and a greeting, you can offer a drink to
compete before giving unique to the business meeting.
The office customs, Work schedules can vary a lot, as well as the time to rest, a clear
example is Japan where office work is prioritized before family, they stand out for
being very responsible and punctual people, while in other countries, work takes
second place to family or other interests. There are many laws about when and how
someone can be fired, but it is not uncommon for people who do not perform
satisfactorily to be fired from an organization satisfactorily are fired from an
organization, it is not uncommon for people who do not perform satisfactorily to be
fired from an organization. Americans know that keeping their job and getting
promotions depends Americans know that keeping their jobs and getting promotions
depends on job performance and promotions depend on satisfactory job
performance and getting along with other workers and promotions depend on
satisfactory job performance and getting along with other workers.

It is essential to have knowledge of how to make a personal presentation, that is,

how to greet, how to welcome, how to say good morning, thank you very much, how
was your trip, or how was your stay here, are some examples, the handshake, or it
may be a more fraternal greeting, but this will always depend on who we are dealing
with at the time.

The differences of the U.S. handshake are that it is moderately firm compared to the
light and quick handshake of the French. the light and quick handshake of the
French; the soft or delicate handshake of the British; the moderate handshake of
Latin Americans; and the moderate handshake of Latin Americans, the soft or
delicate handshake of the British; the moderate handshake of Latin Americans; and
the moderate handshake of the Finns, and the light handshake of the Finns, and the
firm handshake of the Germans.

There are also business cards, which contain the position, title, profession, first
name, last name, telephone number with international codes and e-mail address.
The appearance of the business card is an important point, for example, the quality
of the paper, the colors, the size of the letters, the legibility, the language in which
the data is written, it can be the language of origin, translated into the first language
of the country or only in English, in some countries two languages are included.
To mention specific information from certain countries, for example Canada where
close friends, men or women can lightly hug each other, in this case women add a
light kiss on the cheek when greeting each other, on the other hand in China, people
bow or nod their heads when greeting, or just a gentle handshake to westerners, on
the other hand, in Japan it is a bow instead of a handshake, they exchange their
cards habitually, and finally in Taiwan it is important to shake hands first with the
person with the highest rank.

As we assimilate into a culture, we also learn to socialize well in that culture, some
people have an innate ability to adapt to a new culture and forge the necessary
friendships and forge the necessary friendships, extroverted people tend to form
more social bonds with people in the new culture than those in tend to establish more
social ties with people in the new culture than non-extroverts people who are not
extroverted.

In addition, multicultural work teams need more time to perform their tasks and to
cohere the group; however, this time is very limited to perform their tasks and bring
the group together; however, this time is well spent, as they are often more effective
once they get to know each other.

However, this time is well spent, as they are often more effective once they get to
know each other, in a business meeting, all participants will experience the same
presentation the same presentation; however, different cultures will feel differently
about the passage of time during the presentation. different cultures will feel
differently about the passage of time during the presentation.
 POINT TWO: COUNTRY BRAZIL

Official name: Federative Republic of Brazil

In Portuguese: Republica Federativa do Brasil

It is a country located in South America. It has an area of 8,514,877 km².

The capital is: Brasilia

The official language: Portuguese

• It is the fifth largest country in the world.

• It has a predominantly dry and humid tropical climate.
• It has the largest equatorial rainforest in the world.
• Brazil is crossed by two of the largest and most abundant rivers in the world:
Rio Amazonas and Rio Negro.

Demographics:

• 90% of the population is literate.

• Life expectancy is 73.44 years.
• Approximate ethnic distribution

Economic activities:

1- AGRICULTURE
 • Brazil is the world's leading coffee producer, with an annual production of
around 43 million bags. It is the world's leading producer of sugar cane,
although most of it is used in the manufacture of the ethanol needed for
local gasoline.
• It is also a major producer of soybeans, with 74 million tons per year, and of
citrus fruits, with 18% of the world total.
• Finally, it produces important quantities of rice, wheat and cocoa and is a
relevant exporter of wood and cellulose for paper, due to the high quality of
its forests.

2- LIVESTOCK

• Brazil is the second largest meat producer after the United States,
generating an annual total of around 10 million tons. It mainly raises cattle,
but also pigs and sheep on a smaller scale.

3- MINING

Brazil's extensive virgin territory harbors numerous minerals such as iron, coal,
gold, manganese and precious stones. It also exports tin, tantalum and lithium.

4- OIL AND HYDROELECTRIC POWER

• Brazil is the world's 20th largest oil producer (Petrobras).

• It produces almost all the oil it consumes (80%) and supplies 69% of its
energy, thanks to its hydroelectric plants.

SECONDARY ACTIVITIES

They are the most active and important in the country; Brazil has a very advanced
and diversified industry.

5- AUTOMOBILES AND AIRPLANES WITH EXPORT QUALITY.

6- ARMAMENT AND MILITARY EQUIPMENT INDUSTRY.

7- CHEMICAL INDUSTRY: FOCUSED ON OIL REFINING AND RUBBER

DERIVATIVES.
Secondary activities contribute 28% of Brazilian GDP and employ 14% of the
active population.

- TERTIARY ACTIVITIES

They are the most active and contribute the most to the GDP with 66.5%.

8- BANKING

It has important banks worldwide.

9- TOURISM

It receives more than five million tourists a year, which makes it the fifth most
visited place in the continent after the United States, Mexico, Canada and
Argentina

10- TELEVISIONS, CELL PHONES AND PERSONAL COMPUTERS.

Economic activities are all the actions carried out in a society, region or country
with the objective of producing goods or offering services necessary for its
sustenance and generating wealth.

Brazil is an emerging economy that in the last two decades has jumped into the
world limelight thanks to its policies of economic openness and exports.

It is the largest economy in Latin America, according to analyses conducted in

2015 by the International Monetary Fund and the World Bank.

Brazil is destined to become one of the world's five major economic powers in the
coming decades, along with China, the United States, Mexico, and India.

However, Brazil is still a Latin American country and therefore suffers from all the
region's ills, including an unstable political structure, strong doses of corruption and
clientelism that make its economy shaky and sometimes a bit erratic.
DESCRIBE THE DIFFERENCES BETWEEN BUSINESS ETIQUETTE UN
MÉXICO WITH THE COUNTRY.