HOFSTEDE'S INSIGHTS

Cultural Dimensions
Hofstede's theory proposes that
there are six different dimensions
that can be used to understand
the difference in various cultures.
They are based on the beliefs,
values and behaviours of a
society.
Cultural Mapping
By gathering data and making scores
analyses can be conducted to identify
similarities and differences between
societys to get a better understanding
of their beliefs.

Uncertainty avoidance index

This index gives a indication of a
country's certainty preference when
it makes decisions during times of
uncertainty.
Does your country want to control as
much as possible or will it go with
the flow?
Power Distance index
This index expresses how power in a
society is distributed.
Is there a power hierarchy or how is
the power distributed in your
country?

Indulgence vs Restraint
How much does a person's upbringing make them control their
desires and impulses?

Indulgence Restraint

Indulgence signals a relatively weak Restraint shows a relatively strong

control of desires and impulses. control of desires and impulses.

Indivdualism vs Collectivism
How interdependent do you feel in your country?

Individualism Collectivisim
Individualist country's look after In collectivism people form groups in
themselves and direct family which they take care of each other.

Masculinity vs Femininity
Are you motivated by wanting to be the best or doing what
you like to do?

Masculinity
Masculine societies are more
competition focused as well as
defining succes by being the number
1 of something
Femininity
Feminine societies are focused on the
quality of life and peers where a low
profile is prefered over standing out.

Long-Term vs Short-Term orientation

Would you describe your country as traditional or adaptive?

Long-Term Orientation Short-Term Orientation

This dimension is very hesitant of This dimension is more pragmatic
change and perfers traditions and and takes a more adaptive approach
are often normative societies. to prepare for the future.

Impact on organization
By conducting an Hofstede analysis for an orginazition it can better
decide whether entering the market is feasible considering the different
cultural dimensions. For example, piloting a new high tech tea pot in
Japan might be a miss, since tea is a ritual deep rooted in their society.
They value tradition over change
(personal communication, June 4, 2023).
 VIETNAM
HOFSTEDE'S ANALYSIS
PERSONAL
Vietnam is very high in power
distance for example; the way they
adress a person is based on their
hierarchy in the family. With em
being the youngest, and bac being
the oldest in the family hierarchy.
Comparing Vietnam to Japan, there
are some mayor differences:
In Vietnam there is a higher power
distance. Vietnam also has a more
feminine society, are more pragmatic
and are more collectivistc

Vietnam is for collectivism for

example in my family they help out
their neighbours often times for
nothing because it is considered to
be important to help them out

Out of my personal experience, my

dad is more masculine than feminine Highlights
in the way he raised us; he always
wanted us to be the best at what we
hofstede
did, or at least do the best we can. analysis
Now he has changed a bit more to
the feminine side. High power distance
My mom and dad like to take the Collectivism
gamble and sometimes do
somethings that are not written in the Feminine society
rules. Because they are very
pragmatic and simple; they will Low preference for
always look for a solution and if it avoiding uncertainty
works, it ain't stupid
Pragmatic
Both my parents are very restrained
as they don't consume a lot of Restrained
alcohol, in Vietnam usually men drink
a lot of alcohol but they also don't
tend to go out and party a lot, as
most of the people in Vietnam usually
don't have the money for it.

Source: Country comparison tool. (n.d.). https://www.hofstede-insights.com/country-comparison-tool?

countries=japan%2Cvietnam

JAPAN Hofstede's Analysis

Interviewee lyana
Japan is ranks high on masculinity, Example of Uncertainty avoidance:
uncertainty avoidance and long term Parents don't like surprises and plan a
orientation. It is similar to Vietnam in its lot, you don't eat when you walk in
indulgence. Tokyo. They like to be in control.

In Japan there is a high sense of power

hierarchy in the family, because it is
not done to contradict your parents. In
society she believes it to still be
present.

Japan is highly focused on good

Highlights results. This is integrated in education
and implemented by parents. Children
Hofstede don't know any better, because they all
analysis do the same and are expected to
achieve the best results. For example,
during spelling they were very strict.
More individualistic
than Asian neighbors Japan is very traditional, and therefore
long term oriented. This is is seen for
One of the most example the emphasis there is put on
having the right etiquettes and the fear
masculine and that Lyana had when she moved ot the
Netherlands for potentially insulting
uncertainty avoiding somebody.
countries in the world
Long term oriented
and restrained