Entrepreneurship Week 1-9

11
ENTREPRENEURSHIP
Quarter 3 – Week 1-9
Learning Activity Sheets (LAS)
SCHOOLS DIVISION `OF DINAGAT ISLANDS

Entrepreneurship – XI ABM
3rd Quarter – Learning Activity Sheets
Week 1-9
First Edition, 2020
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Published by Schools Division of Dinagat Islands
Development Team of the Learning Activity Sheets
Writer: Liezl I. Pertos

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Author : LIEZL I. PERTOS

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CONCEPTS, UNDERLYING PRINCIPLES
Week
1-2
AND CORE COMPETENCIES IN
ENTREPRENEURSHIP
Name: ________________________________________ Section: ________________________
Objectives:
1. Discuss the relevance of the course
2. Explore job opportunities for entrepreneurship as a career
Pre-test:
Directions: Answer the question given below by encircling the letter of the correct
answer.
1. Below are statements about entrepreneurship, EXCEPT.
A. Improves the life of the entrepreneur alone
B. Entrepreneurship create organizations
C. Entrepreneurs improves the economy
D. None of the choices
2. Which of the statements below is true?
A. Entrepreneurs are contributor to the development of the society.
B. Entrepreneurs are the reasons for unemployment problem.
C. Entrepreneurs are prone to constant high income.
D. Entrepreneur has limited career opportunities.
3. These are entrepreneurs who are to follow the path shown by innovative
entrepreneur.
A. Fabian C. Innovative
B. Imitating D. Social entrepreneurs
4. Entrepreneur means:
A. Risk taker C. To research
B. To undertake D. To improved standard living
5. The entrepreneur who is sceptical about the changes in the company is
called?
A. Drone C. Fabian
B. Domestic Helper D. Social entrepreneur
6. They are entrepreneurs who drive social innovation and transformation in
various fields.
A. Drone C. Imitating
B. Fabian D. Social entrepreneur
7. Entrepreneur who create new ideas are?
B. Fabian D. Innovative

8. Which of the following is NOT a function of an entrepreneur?
A. Risk taking C. Skills management
B. Conduct Research D. Make no changes with his product
9. All except one does NOT belong to the group?
A. Product C. Political practices
B. Strikes D. Unfair trade practices
10.An entrepreneur who lives on the labor of others is called?
B. Fabian D. Innovative
Key Concepts:
ENTREPRENEURSHIP
Introduction:
Entrepreneurial activities today have become very important and are keys to
economic development. Growth, industrial development, including employment
generation, depend upon entrepreneurial behavior of a country.
Entrepreneurs are the reason for a large quantity of highly developed
industries which result to greater employment opportunities for unemployed youth,
increase in per capita income higher standard of living and increased individual
saving, revenue to the government in the form of income tax, value added tax,
export duties, import duties, and balance regional development.
a. Choosing a career as entrepreneur gives you more opportunities and endless

possibilities. You can start a business and take on the risk and rewards of
being an owner. In order to be a successful entrepreneur, you need to
develop the essential competency skills.
b. To be an entrepreneur, you must be creative, analytical, disciplined,
confident, reliable, hard working, with good communication, and pleasing
interpersonal skills.
Concept of Entrepreneurship
The word “entrepreneur” was derived from the French verb enterprendre,
which means “to undertake”. This refers to those who “undertake” the risk of new
enterprises. An enterprise is created by an entrepreneur and the process of its
creation is called entrepreneurship.

Entrepreneurship is a process of action of an entrepreneur who is always in
search of something new to exploit new ideas into gainful opportunities by
accepting the risk and uncertainty of the enterprise.
Types of Entrepreneurs
1. Innovative entrepreneur – They are those who always make new thing by
thinking of new ideas. They have the ability to think newer, better and more
economical ideas.
2. Imitating entrepreneur – They are those who don’t create new things but
only follow the ideas of other entrepreneurs.
3. Fabian entrepreneurs – They are sceptical about changes to be made in the
organization. They don’t initiate but follow only after they are satisfied.
4. Drone entrepreneur – They are those who lives on the labor of others. They
are die-hard conservatives even ready to suffer the loss of business.
5. Social entrepreneurs – They are those who initiate changes and drive social
innovation and transformation in the various fields such as education,
health, human rights, environment and enterprise development.
There are three levels of competencies, which all entrepreneurs need:
1. Personal Competencies – These are your abilities to ground yourself so that

you are secure and self-assured in whatever situation you may find yourself
Ex. Creativity, determination, integrity, self-criticism.
2. Interpersonal competencies – These are your ability to lead, influence,
communicate, supervise, negotiate, and control people at all levels. It is the
ability to get along with people and motivate people to perform jobs.
Entrepreneurs must affectivity manages people (basedread.com).
Ex. Communication, engagement, delegation
3. Business competencies – These are set of particular abilities and knowledge
that sets a company apart from its competitors
(yourbusiness.azcentral.com). It also refer to the key characteristics that
successful entrepreneurs should gave in order to be successful
Ex. Business vision, financial, management, networking

Career Opportunities of Entrepreneurship
1. Mid-level management – At a big companies, the C-level folks develop ideas,

the ground force does the work, and mid-level management converts the idea
into execution. Graduates with entrepreneurial degrees are well suited for
this opportunity.
2. Business Consultant – with the expertise of in the field of entrepreneurship,
he can be a very good source of advices to other entrepreneurs and would be
business man.
3. Teacher – a graduate of an entrepreneurship can use his knowledge in
teaching.
4. Research and Development – A good qualification to work in R&D is a
training and education on understanding of business concepts, procedures,
and practices and entrepreneurship.
5. Not-for-profit fundraiser – Being raise funds requires understanding the
importance of business and networking relationships. This is a great place
for someone with degree on entrepreneurship because his/her experiences
in studying advanced concepts can be used to his/her advantage on the job.
6. Sales – the entrepreneurship graduate can apply as salesman.
7. Business Reporter – the entrepreneur being expert in the field, he can be
employed as business reporter.
Core Competencies in Entrepreneurship
1. Economic and dynamic activity

Entrepreneurship is an economic activity because it involves the
creation and operation of an enterprise with a view to creating value or
wealth by ensuring optimum utilization of scarce resources. This value
creation activity is performed continuously in the midst of uncertatin
business environment; Hence, entrepreneurship is regarded as a dynamic
force.
2. Innovation
Entrepreneurship involves a continuous search for new ideas. It
compels an individual to continuously evaluate the existing modes of
business operations so that more efficient and effective systems can be

evolved and adopted. In other words, entrepreneurship is continuous effort
for synergy to ensure optimization of performance in organizations.
3. Profit Potential
Profit potential is the level of return or compensation to the
entrepreneur for taking on the risk of developing an idea into an actual
business venture. Without profit potential, the efforts of entrepreneurs will
be merely an abstract and a theoretical leisure activity.
4. Risk Bearing
The essence of entrepreneurship is the willingness to assume risk
arising from the creation and implementation of new ideas. New ideas are
always tentative and their results may not be instantaneous and positive.
An entrepreneur has to have patience to see his/her efforts bear fruit in the
intervening period, the time gap between the conception and implementation of an
idea and its result. An entrepreneur has to assume risk. If entrepreneur does not
have the willingness to assume risk, he/she will never succeed.
Activity 1 : Qualities of Entrepreneurs: A Self-Assessment

Direction: Find out if you the sort of person that could set up and operate a
business. Check YES if the statement applies to you and Check NO if it doesn’t.
YES NO
1. I think that a routine pattern of life with regular working
hours suits me best
2. I have always thought and acted by myself
3. Sometimes I think I seem to achieve nothing
4. It is not good to start something unless you are going to
finish it.
5. I am much happier when I do not have to rely on other
people
6. I often feel that I am the victim of events that I cannot
control
7. In any bad situation I always get something good from it
8. It is very important to me that people recognize my success
9. I am not too ambitious do that I can avoid being
disappointed
10. I am prepared to take risks only after I have thought about

all of the possible consequences.
11. When I talk to a senior person I do not usually say what I
mean.
12. People often tell me that I am good at understanding their
point of view
13. The amount of money that I earn is more important than
how hard I work to earn it.
14. I usually work later than I plan
Interpretation: If you have more YES than NO, you have the qualities of an
entrepreneur.
Activity 2: True or False

Directions: Read the statements carefully then write True if the statement is
correct & write False if the answer is not correct.
___________1. Entrepreneurship can improve the life of entrepreneur only.
___________2. Entrepreneurship will lead to the creation of organization.
___________3. Entrepreneurship is a process of actions of an entrepreneur who is

always in search of opportunities.
___________4. An Entrepreneur is a Risk Taker.
___________5. An entrepreneur can also become a salesman.
___________6. Entrepreneurs are innovative
___________7. Entrepreneurship is not an economic activity.
___________8. Entrepreneur means “to undertake”.
___________9. Coward people will become successful entrepreneur
___________10. The greatest significance of entrepreneurship is to help identify and

develop the managerial capabilities of entrepreneurs.

Activity 3: Enumeration!
Directions: Give ten characteristics of a good entrepreneur; write your answers in
the space provided.
1. ______________________________________
2. ______________________________________
3. ______________________________________
4. ______________________________________
5. ______________________________________
6. ______________________________________
7. ______________________________________
8. ______________________________________
9. ______________________________________
10.______________________________________
Activity 4: Research me
Directions:
Research on the life story of at least three (3) successful entrepreneurs. Find
out what made them succeed. Cite lessons learned from their stories of success.
Find out How the entrepreneur, whom you selected to research on, performed the 6
function of an entrepreneur. Based on the types of entrepreneur, under what type
of entrepreneur does he/she belong?
RUBRICS
Criteria Description Points
Content The content was well-
thought. And has good
4
content in terms of
informational research.
Organization The Research paper was
well-written with ideas 3
conveyed to readers.
Development Point are thoroughly
3
developed
TOTAL 10

Reflection:
Directions:
Now that you have completed your worksheet for this week, write your
reflection about what you have learned from the lesson. Your reflections should
include your opinion, personal experience, and evidence to back up your thoughts.
The purpose of this is to ensure you are processing your thoughts on the content of
the lesson. Write your reflection on the space provided below.
I learned that……………
________________________are people who take the risk, they are
innovators and contributors to the development of the
_________________.____________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Post Test:
Directions: Read and understand the statement. Choose the letter of the correct
answer from the given choices.
1. The entrepreneurs who create new ideas are?
C. Drone C. Imitating
D. Fabian D. Innovative
2. They are entrepreneurs who drive social innovation and transformation in
various fields.
D. Fabian D. Social entrepreneur
3. The entrepreneur who lives on the labor of others is called?

D. Fabian D. Innovative
4. Which of the following is NOT a function of an entrepreneur?
C. Risk taking C. Skills management
D. Conduct Research D. Make no changes with his product
5. All except one does NOT belong to the group?
C. Product C. Political practices
D. Strikes D. Unfair trade practices
6. Entrepreneur means:
C. Risk taker C. To research
D. To undertake D. To improved standard living
7. The entrepreneur who is sceptical about the changes in the company is
called?
C. Drone C. Fabian
D. Domestic Helper D. Social entrepreneur
8. Below are statements about entrepreneurship, EXCEPT.
E. Improves the life of the entrepreneur alone
F. Entrepreneurship create organizations
G. Entrepreneurs improves the economy
H. None of the choices
9. Which of the statements below is true?
E. Entrepreneurs are contributor to the development of the society.
F. Entrepreneurs are the reasons for unemployment problem.
G. Entrepreneurs are prone to constant high income.
H. Entrepreneur has limited career opportunities.
10.These are entrepreneurs who are to follow the path shown by innovative
entrepreneur.
C. Fabian C. Innovative
D. Imitating D. Social entrepreneurs
References:
Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module.

Diwa Learning Systems Inc.
Entrepreneurial Development 3rd Edition, published by Jemma, Inc.
https://articles.bplans.com
http://smartasset.com
http://www.script.org/(S(351jmbntvnsjt1aadkposzie))/reference/
ReferencesPapers.aspx?Reference!D=2026950
(www.free-management-ebooks.com)
(www.mustangbols.com)

Answers Key
Activities/
Pretest Activity 2 Activity 3 Activity 4 Post Test
Items
1. C False Innovative D
2. D True Creative D
3. B True Initiative A
4. B True Adaptable/Flexible D
5. C True Efficient/Reliable A
6. D True Honest/Credible B
Refer to
7. D False Disciplined/ C
Rubrics
Determined
8. D True Risk takers C
9. A False Good intrapersonal D
and motivational skills
10. A True Good leadership and B
team building skills

Week CONCEPTS, PRINCIPLES AND PROCESSES A
3-6 BUISNESS PLAN
Name: ________________________________________ Section: ________________________
Objectives:
1. Recognized a potential market
1.1Analyze the market need
1.2 Determine the possible product/s or service/s that will meet the
need;
1.3 Screen the proposed solution/s based on viability, profitability,
and customer requirement;
2 Select the best product or service that will meet the market need.
(TLE_ICTAN11/12PC-Ia-1)
Pre-test
Direction: Read and understand carefully the questions, and encircle the letter of
the correct answer.
1. It is the process of considering, evaluating, and pursuing market-based

activities that are believed to be advantageous for the firm.
A. Opportunity seeking C. Opportunity screening
B. Opportunity seizing D. Sources of opportunity
2. This is essential to opportunity seeking which allows the entrepreneur to see
things in a positive and optimistic light in the midst of crisis or difficult
situation.
A. Entrepreneurial mind frame C. Entrepreneurial heart flame
B. Entrepreneurial but game D. Entrepreneurial heart frame
3. Which of the following good sources of entrepreneurial ideas determine the
interest, hobbies and preferences of people?
A. Past experiences C. Technological discovery
B. People’s interest D. Changes in the environment
4. The ability of entrepreneur that can sense, without using the five senses.
Also known as intuition.
5. One of the essentials entrepreneur’s opportunity seeking that refers to the
driven passion of an individual.
6. What variable of societal environment includes income level and employment
rate?
A. Economic forces C. Political Forces
B. Sociocultural Forces D. Technological forces

7. Source of entrepreneurial idea where expertise and skills developed by a
person from its previous work can lead to the opening of a related business
enterprise.
A. Past experiences
B. People’s interests
C. Technological discovery and advancement
D. Government’s thrust, programs, and policies
8. What entrepreneurial idea will you recognized, if you consider the new
discovery and advancement of technology as source of opportunity?
A. People’s interest
B. Changes in the environment
D. Goverment’s thrust, programs, and policies
9. Which among the following is the result of identifying entrepreneurial
opportunities?
A. Sources of opportunity
B. Entrepreneurial process
C. Creation of entrepreneurial ideas
D. Opening of entrepreneurial venture
10.Societal environment includes the following, except:
B. Socio cultural Forces D. Natural resources
Key Concepts:
Definition of Terms
Opportunity seeking – Process of considering, evaluating, and pursuing market

based activities that are accepted to be beneficial for the business.
Entrepreneurial process – can be defined as the steps taken in order to begin a new
enterprise. It is a step-by-step method, one has to follow to set up a business.
Entrepreneurial Ideas – an innovative concept that can be used for financial gain
that is usually centered on a product or service that can be offered for money.
Essentials of entrepreneur’s opportunity seeking - These are the basic foundation

that the entrepreneur must have in seeking opportunities, such as entrepreneurial
mind frame, heart flame and gut game.
Sources of opportunity – can be attain by assessing and looking at changes in the

environment; technological discovery and advancement; government’s thrust,
programs, and policies; people’s interest, and past experiences.
External environment – refers to the physical environment, societal environment,

and industry where the business operates.
Government – refers to the local government (municipality, city, or provincial) or the

national government and its branches.

Competition – it is the act or process of trying to get or win something.
Substitute – anything that takes the place or function of another.
New entrants – the one who enters something.
Suppliers – are the one that provide something that is needed or wanted.
Buyers – are the one that pays cash in exchange to your goods and services.
Rivalry – is a state or situation in which people or groups are competing with each
other.
Essentials in Entrepreneur’s Opportunity Seeking
These are the basic foundation that the entrepreneur must have in seeking
opportunities.
Entrepreneurial mind frame. This allows the entrepreneur to see things in
very positive and optimistic way in the midst of difficult situation. Being a risk-
taker, an entrepreneur can find solution when problems arise.
Entrepreneurial heart flame. Entrepreneur’s driven passion, they are
attracted to discover satisfaction in the act and process of discovery. Passion is the
great desire of an entrepreneur to achieve his/her goals.
Entrepreneurial gut game. This refers to the ability of the entrepreneur of
being intuitive. This also known as intuition. The gut game also means confidence
in one’s self and the firm believes that everything you aspire can be reached.
Sources of Opportunities
1. Changes in the environment
2. Technological discovery and advancement
3. Government’s thrust, programs, and policies
4. People’s interest
5. Past experience
Forces of Competition Model
Competition – it is the act or process of trying to get or win something

For example, the prices are lower when there is a competition among
the stores.
These are the five forces competing within the industry:
1. Buyers
2. Potential New Entrants
3. Rivalry among Existing Firms
4. Substitute Products
5. Supplier

Activity 1: True or False
Direction: On the space provided before the number write T if the statement is
true and F if the statement is false.
________1. Entrepreneur enter a business because of its profitability.
________2. New Business ideas provide business opportunities.
________3. Entrepreneurial process starts with identification of entrepreneurial

opportunities.
________4. Not all changes in the external environment provides business

opportunities.
________5. Discovery and advancement in the use of technology are additional good
source of business opportunities.
________6. Interest and hobbies of the people are possible good source of
entrepreneurial ideas.
________7. Industry environment of business is under technological discovery and

advancement sources of opportunities.
________8. The variables in the physical environment include the economic forces.
________9. Entrepreneurial heart flame refers to the ability of the entrepreneur to

sense without using the five senses.
________10. Entrepreneurial mind frame permits the entrepreneur to see things in a

very positive and optimistic light.
Activity 2 – Fix me
Directions: Arrange the scrambled letters to form a correct word.
1. NTERTSAN ____________________________
2. IMCLTEA ____________________________
3. PECITIONMTO ____________________________
4. ECIERS ____________________________
5. BESTUTUIST ____________________________
6. LUPSIERSP ____________________________
7. SSINUBES ____________________________
8. KERTAM ____________________________
9. OTSRRCIED ____________________________
10.SUTEMROSC ____________________________

Activity 3 – Complete me
Directions: Complete the table below by supplying it with products that you
consider similar. Write the product and not the brand in their respective columns.
Then described and differentiate its characteristics and users.
Primary Product
Substitute Product
No. (Product name)
(Product name)
Example Butter – expensive price used as Margarine – lesser price also used
bread spread. as bread spread.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Learning 4 – Set up
Directions: Think of a product/service you want to introduce in the market by
accomplishing the new Product/Service Template below:
NEW PRODUCT/SERVICE TEMPLATE

A. What is my product/service?
B. What does my product/service
do?
C. How is it different or better than
other products/services?
D. Who will buy the
product/service?
E. Why will they buy the
product/service?
F. How will the product/service be
promoted and sold/offered?
G. Who are my competitors?

Activity 5 – Make a Survey
Directions: Prepare a survey questionnaire for a new product you wanted to
introduce in Activity 3.
RUBRICS
thought. And has good
4
content in terms of new
product survey.
Organization The survey questionnaire
was well-written with 3
ideas conveyed to readers.
Development Points are thoroughly
developed with good 3
presentation.
TOTAL 10
Activity 6 – SWOT Analysis

Directions: Prepare a SWOT analysis of the product you want to introduce in the
market. Use the format below.
My Proposed
Competitor A Competitor B
Business
Strengths
Weaknesses
Opportunities
Threats

Activity 7 – Essay
Directions: Satisfy the demands of the following. You may use the answer sheet
provided.
1. What do you mean by determining who your customers are in terms of
a. Target Market?
b. Customer requirements?
c. Market Size?
2. Validate customer-related concerns through interview, focused group

discussion and survey.
RUBRICS
thought and well 4
explained with examples.
Organization Well-written with ideas
3
conveyed to readers.
Development Points are thoroughly
developed with good 3
presentation.
TOTAL 10
Reflection:
Directions:
I learned that……………
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Post Test

Direction: Read and understand carefully the questions, and encircle the letter of
the correct answer.
1. Source of entrepreneurial idea where expertise and skills developed by a

person from its previous work can lead to the opening of a related business
enterprise.
A. Past experiences
B. People’s interests
D. Government’s thrust, programs, and policies
2. What entrepreneurial idea will you recognized, if you consider the new
discovery and advancement of technology as source of opportunity?
A. People’s interest
B. Changes in the environment
D. Goverment’s thrust, programs, and policies
3. Which among the following is the result of identifying entrepreneurial
opportunities?
A. Sources of opportunity
B. Entrepreneurial process
C. Creation of entrepreneurial ideas
D. Opening of entrepreneurial venture
4. Societal environment includes the following, except:
B. Sociocultural Forces D. Natural resources
5. Which of the following good sources of entrepreneurial ideas determine the
interest, hobbies and preferences of people?
A. Past experiences C. Technological discovery
B. People’s interest D. Changes in the environment
6. It is the process of considering, evaluating, and pursuing market-based
activities that are believed to be advantageous for the firm.
A. Opportunity seeking C. Opportunity screening
B. Opportunity seizing D. Sources of opportunity
7. This is essential to opportunity seeking which allows the entrepreneur to see
things in a positive and optimistic light in the midst of crisis or difficult
situation.
8. The ability of entrepreneur that can sense, without using the five senses.
Also known as intuition.
9. One of the essentials entrepreneur’s opportunity seeking that refers to the
driven passion of an individual.
10.What variable of societal environment includes income level and employment
rate?
B. Sociocultural Forces D. Technological forces
References:

Answers Key
Item
Pre-test Activity 1 Activity 2 Post-test
no.
1 A T Entrants A
2 C T Climate A
3 D F Competition B
4 D F Service B
5 B T Substitute C
6 A T Suppliers A
7 A F Business A
8 B F Market C
9 C F Creditors D
10 A T Customer D

Week
7-9
7 P’S OF MARKETING AND BRANDING
Name: ________________________________________ Section: ________________________
Objectives:
1. Recognized the importance of marketing mix in the development of
marketing strategy.
1.1 Described the Marketing Mix (7PS) in relation to the business
opportunity vis-à-vis:
Product;
Place;
Price;
Promotion;
Packaging; and
Positioning
2. Develop a brand name (TLE_ICTAN11/12EM-Ia-1)
Pre-test
Direction: Encircle the letter of the best answer.
1. It is a set of controllable and interrelated variables composed of product,

place, price and promotions that a company assembles to satisfy a target
group better that its competitor.
A. Packaging C. Product
B. Price D. Marketing mix
2. The amount that a customer pays for to enjoy it.
3. An item that is produced to satisfy the needs of a certain group of people.
4. It is a tangible product. It’s example includes tires, MP3 players, clothing

and etc.
A. Branding C. Positioning
B. Goods D. Place
5. It can be intangible or tangible as it can be in the form of services or

goods.
6. The way your product or service appears from the outside.
7. A marketing model that modifies the 4Ps model.
A. Packaging C. Marketing Mix

B. People D. 7 P’s Model
8. Responsible for every element of your sales, marketing strategies, and

activities.
A. Packaging C. Marketing Mix

9. How a business creates awareness in the market?
A. Brand name C. Promotion

B. Place D. Services
10.It is intangible. Its example includes hair salons and accounting firms

Key Concepts:
THE MARKETING MIX (7P’S) IN RELATION TO BUSINESS OPPORTUNITY
A start up or company’s strategy combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market
research and focus on the product mix in order to achieve maximum profit and
sustain the business. The marketing strategy is the foundation of marketing plan.
The following questions will help in formulating the marketing strategies:
1. Who is producing similar products?

2. Where are the competitors located?
3. What is the quality and price of their new products?

4. What can I do to make a new product that is better than those of the
competitors?
5. Why would customers or consumers want to change to a new product?
6. What offers or incentives do competitors give to retailers?
7. What are competitors likely do if a new product is introduced?
The Marketing mix is a business tool that is important when determining a

product. It is about putting the right product or a combination therof in the place,
at the right time, and at the right price.
You can described the 7Ps marketing mix in relation to the business opportunity
regarding product, price, place, promotion, people, process, and positioning.
The Marketing Mix
PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS POSITIONING
Design Strategies Retail Advertising Employees Relevant to Physical

Quality List Price Wholesale Special offer Management service environment
Usefulness Discount Mail order Endorsement Culture industries Smart
Convenienc Payment Internet User trials Customer Run-down
e Period Direct Sales Direct mail Service How are Interface
Technology /method Peer to Peer Leaflet, services Comfort
Branding Credit terms Multi- poster consumed? Facilities
Packaging Skimming channel Free gift
Services Penetration Joint venture
Availability Cost-plus
Warranty
The 7Ps in Business Opportunity
1. Product
To begin with, develop the habit of looking at the product as an outside
marketing consultant brought in to help company decide whether or not it’s
in the right business at this time. Ask critical questions such as, “Is the
current product or service, or mix of products and services, appropriate and
suitable for the market and for the customers of today?
2. Price
The second P in the formula is price. Develop the habit of continually
examining and re-examining the prices of the products and services to sell
for making sure they’re still appropriate to the realities of the current
market.
3. Promotion
The third habit in marketing and sales is to think in terms of promotion all
the time. Promotion includes all the ways to tell customers about the
products or services and how to market and to sell.
4. Place
The forth P in Marketing mix is the place where the product or service is
actually sold. Develop the habit of reviewing and reflecting upon the exact

location where the customer meets the salesperson. Sometimes a change in
place can lead to a rapid increase of sales.
5. Packaging
The fifth element in the marketing mix is the Packaging. Develop the habit of
standing back and looking at every visual element in the packaging of the
product or service through the eyes of a critical prospect. Remember,
customers from the first impression within the 30 seconds of seeing the
product or some elements of the company. Small improvements in the
packaging or external appearance of the product or service can often lead to
completely different reactions from the customers.
6. Positioning
The next P is positioning. Positioning develops the habit of thinking
continually about how the products are positioned in the hearts and minds
of your customers. How do customers think and talk about the products
even if it is not present? How do customers think and talk about the
company? What positioning does it have in the market, in terms of the
specific words people use when it described and offered to others?
7. People
The final P of the marketing mix is people. Develop the habit of thinking in
terms of the people inside and outside of the business who are responsible
for every element of the sales, marketing strategies, and activities.
DEVELOP A BRAND NAME
For a new business, creating and effectively marketing a new brand name is
one of the most challenging aspects of starting a business.
The significance of the Brand Name
Brand name will always be incredibly important even if progressive business

experts claim the significance of brand name is fading. As an entrepreneur,
therefore it is important that you spend a considerable amount of time and effort
developing your brand name.
How to Develop a Brand
If you are ready to brand your business, you need to have a clear
understanding of what developing a brand name actually involves before you really
get started. Your brand development process should always follow these major
steps.
1. Decide what is going to be brand

- It is branding a product, a service, a company, or an individual?
2. Do the research
- First, find out everything there is to know about the market. Then, find
out everything there is to know about the product or service.
3. Position the product or service

- Find and win a place for the offering in the marketplace and in
consumers’ minds by providing unique solutions to problems or needs
that aren’t already being addressed by competing products.
4. Branding
- The brand definition describes what is to be offered, why it is offered, how
the offering is different and better, what unique benefits the customers
can count on, and what promise or set of promises will make all who
work with and buy from the business.
5. Develop the name, logo, and tagline
- The name is the key that unlocks the brand image in the consumer’s
mind. The logo is the brand mark or symbol that serves as the face of the
brand. The tagline is the memorable phrase that provides consumers
with a quick indication of the product, brand, and market position.
6. Launch the brand
- The brand goes public when the name, logo, and slogan is unveiled and
when it begins to tell the market the story of how the brand reflects what
it stands for.
7. Manage, leverage, and protect the brand
- This is the “care and feeding” phase of the branding process; it’s the step
that leads to a strong, healthy, resilient brand. Just like good parenting,
good branding management can be summed up in a single word-
consistency.
8. Realign the brand to keep it current
- Occasionally, it can (and should) change how the brand is presented.
From time to time, there is a need to update the brand presentation (the
face of the brand) to keep it relevant to the market in which it lives.
Activity # 1 : Answer Me
Direction: Write the word or phrase that is being described or completes the
thought of each statement.
____________________1. It is a set of controllable and interrelated variables

composed of product, place, price and promotions that a
company assembles to satisfy a target group better than its
competitor.
____________________2. The amount of money that a customer pays for to enjoy it.
____________________3. An item that is built or produced to satisfy the needs of a

certain group of people.
____________________4. It determines your firm’s profit and survival.
____________________5. It can be intangible or tangible as it can be in the form of

services or goods.
_________.___________6. The way your product or service appears from the outside.
____________________7. A marketing model that modifies the 4Ps model.

____________________8. Responsible for every element of your sales, marketing
strategies, and activities.
____________________9. It refers to how a business creates awareness in the market.
____________________10. It claims a new space in the mind of the customer different

from the spaces occupied by existing products.
____________________11. The ultimate marketing strategy.
____________________12. Where your product or service is actually sold.
____________________13. The place occupied by products in the heart and minds of

the consumers.
____________________14. A name, symbol, or other feature that distinguishes a

seller’s goods or services in the market place.
____________________15. A powerful and sustainable high- level marketing strategy

used to create or influence a brand.
Activity 2 : Draw to Survive

Direction: Create a Concept Map for the 7P’s of Marketing Mix. Be creative.

RUBRICS FOR SCORING
Score Description
The illustration of the concept map is clear, complete and with a
15
very creative presentation.
The illustration of the concept map is complete and with a creative
12
presentation.
The illustration of the concept map is lacking 1, and with good
9
presentation
6 The illustration of the concept map is lacking 2
3 The illustration of the concept map is lacking 3
Activity 3: Paste the P’s

Direction: Look for newspapers or magazines. Find and identify pictures related to
the P’s in Marketing Mix. Cut out the pictures, sort and paste them on the box,
then write a description on the line next to the picture.
PICTURE 1
PICTURE 2
PICTURE 3
PICTURE 4

PICTURE 5
RUBRICS FOR SCORING

Score Description
15 The table is complete with pictures and the descriptions are correct
12 The table is lacking one (1) picture and the descriptions are correct
9 The table is lacking two (2) pictures and the descriptions are correct
6 The table is lacking three (3) pictures and the description are correct
3 The table is lacking four (4) pictures and the descriptions are correct
Activity 4 – Pictionary style

Direction: Follow the task guide below
TASK GUIDE:
Who are your What is your Suitable Name for

Target Market? Product? the product
(age, gender, (description)
income)
Suitable Color for Suitable shape for Suitable Material

the Packaging the Packaging for the Packaging
Sketch the Create a Brand Justify your Brand

Product, Sketch Name Name using the
the logo Branding
Strategies
Task 1. Invent a new product and give it a name. Sketch it.

Task 2. Once you have chosen the name for your product write a short explanation.
In your explanations you should described your product and explain how and why
you chose its name.
Your Sketch
Here are some useful phrases that may help you with your tasks and explanations:
My target Market is/are
_____________________________________________________________.
I would like to introduce my new product
_______________________________________________
_________________________________________________________________________________.
I chose the name _____________________________________________ because
_____________
_________________________________________________________________________________.
You can use it to
___________________________________________________________________
I choose the Brand Name
____________________________________________________________
______________because
____________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________.

RUBRICS FOR SCORING
Score Description
15 The imaginary product is illustrated with a unique brand name. There
is an explanation describing the product and its name.
12 The imaginary product is illustrated with a brand name. There is an
explanations describing the product and its name.
9 The imaginary product is illustrated with a brand name. There is an
explanation describing the product.
6 The imaginary product is illustrated with brand name
3 The imaginary product is illustrated.
Activity 5 – Make a plan

Direction: Set up a marketing plan for any service business using the 7Ps
marketing strategy.
Note: Use short bond paper for your answer.
Reflection:
Direction:

I learned
Division
that……………
: Dinagat Islands
Post-test
Direction: Encircle the letter of the best answer.
1. The ultimate marketing strategy.
A. Branding C. Marketing mix

2. Where your product or service is actually sold.

3. The place occupied by products in the heart and minds of the consumers.
A. Branding C. Place
B. Goods D. Positioning
4. A name, symbol, or other feature that distinguishes a seller’s goods or

services in the marketplace.
A. Brand name C. Place

5. A powerful and sustainable high-level marketing strategy used to create

influence a brand.
A. Branding C. Place
6. It is a set of controllable and interrelated variables composed of product,

place, price and promotions that a company assembles to satisfy a target
group better that its competitor.
7. The amount that a customer pays for to enjoy it.
8. An item that is produced to satisfy the needs of a certain group of people.

9. It is a tangible product. It’s example includes tires, MP3 players, clothing
and etc.
C. Branding C. Positioning
D. Goods D. Place
10.It can be intangible or tangible as it can be in the form of services or

goods.
C. Packaging C. Product
D. Price D. Marketing mix
References:

Answers Key
Pre-test Activity 1 Post-test
Item Item Item
1. D 1. Marketing Mix 1. B
2. B 2. Price 2. B
3. C 3. Product 3. D
4. B 4. Goods 4. A
5. C 5. Product 5. C
6. A 6. Packaging 6. D
7. D 7. 7 P’s Model 7. B
8. B 8. People 8. C
9. C 9. Promotion 9. B
10. D 10. Services 10. C
11. People
12. Place
13. Positioning
14. Brand name
15. Branding


Entrepreneurship Week 1-9

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11

SCHOOLS DIVISION `OF DINAGAT ISLANDS

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

Published by Schools Division of Dinagat Islands

Development Team of the Learning Activity Sheets

Writer: Liezl I. Pertos

Printed in the Philippines by ______________________________

Department of Education – Learning Resource Management Section

Author : LIEZL I. PERTOS

Name: ________________________________________ Section: ________________________

Author : LIEZL I. PERTOS

a. Choosing a career as entrepreneur gives you more opportunities and endless

Author : LIEZL I. PERTOS

There are three levels of competencies, which all entrepreneurs need:

1. Personal Competencies – These are your abilities to ground yourself so that

Author : LIEZL I. PERTOS

1. Mid-level management – At a big companies, the C-level folks develop ideas,

Core Competencies in Entrepreneurship

1. Economic and dynamic activity

Author : LIEZL I. PERTOS

Activity 1 : Qualities of Entrepreneurs: A Self-Assessment

Author : LIEZL I. PERTOS

Activity 2: True or False

___________1. Entrepreneurship can improve the life of entrepreneur only.

___________2. Entrepreneurship will lead to the creation of organization.

___________3. Entrepreneurship is a process of actions of an entrepreneur who is

___________4. An Entrepreneur is a Risk Taker.

___________5. An entrepreneur can also become a salesman.

___________6. Entrepreneurs are innovative

___________7. Entrepreneurship is not an economic activity.

___________8. Entrepreneur means “to undertake”.

___________9. Coward people will become successful entrepreneur

___________10. The greatest significance of entrepreneurship is to help identify and

Author : LIEZL I. PERTOS

Author : LIEZL I. PERTOS

3. The entrepreneur who lives on the labor of others is called?

Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module.

Author : LIEZL I. PERTOS

Author : LIEZL I. PERTOS

Name: ________________________________________ Section: ________________________

1. It is the process of considering, evaluating, and pursuing market-based

Author : LIEZL I. PERTOS

Opportunity seeking – Process of considering, evaluating, and pursuing market

Essentials of entrepreneur’s opportunity seeking - These are the basic foundation

Sources of opportunity – can be attain by assessing and looking at changes in the

External environment – refers to the physical environment, societal environment,

Government – refers to the local government (municipality, city, or provincial) or the

Author : LIEZL I. PERTOS

Substitute – anything that takes the place or function of another.

New entrants – the one who enters something.

Essentials in Entrepreneur’s Opportunity Seeking

Forces of Competition Model

Competition – it is the act or process of trying to get or win something

These are the five forces competing within the industry:

Author : LIEZL I. PERTOS

________1. Entrepreneur enter a business because of its profitability.

________2. New Business ideas provide business opportunities.

________3. Entrepreneurial process starts with identification of entrepreneurial

________4. Not all changes in the external environment provides business

________7. Industry environment of business is under technological discovery and

________9. Entrepreneurial heart flame refers to the ability of the entrepreneur to

________10. Entrepreneurial mind frame permits the entrepreneur to see things in a

Author : LIEZL I. PERTOS

Name: ________________ Section:

Name: ________________ Section:

Name: ________________ Section: