CHAPTER 1: INTRODUCTION

1.1 Background of the study

In today’s rapidly evolving digital landscape, the electronics industry is experiencing

unprecedented growth. With innovations emerging at an astounding pace, consumers and

businesses alike are constantly seeking the latest electronic gadgets and devices. This surge in

demand has created a golden opportunity for the establishment of a dedicated online

marketplace for selling electronics. The e-commerce sector has witnessed exponential growth

over the past decade, and this growth shows no signs of slowing down. The COVID-19

pandemic, in particular, accelerated the adoption of online shopping, highlighting the necessity

of businesses to have robust online presence The growth can be attributed to several factors

such as: Technological advancements; as electronics continue to evolve, consumers seek

convenient access to the latest gadgets and innovations, driving the demand for online

marketplaces, Convenience and Accessibility; online marketplace provides consumers with a

convenient and accessible platform to browse, compare and purchase electronic products from

the comfort of their homes, Competitive Pricing; intense competition among sellers on these

platforms often lead to competitive pricing, benefiting consumers.

1.2 Problem Statements