Alexa Saavedra

Fernanda Villaran
Giardel Riega
Micaela Nonaka
Tamara Avalo
Alvaro Sánchez
 01
Company
 New strategy

Retail presence expansion Product Pricing

The company is introducing three new products – EvoByte has adopted an innovative approach
EvoByte is expanding its retail presence by
EVOTRAVEL3, EvoLite_CTV2, and EVOWH2000V2.5 – by setting independent prices for each brand
entering emerging markets. EvoByte aims to
targeting the Travelers, Workhorse, and Costcutter within different regions.
gain a competitive edge and market
leadership. segments.

Optimized sales force Advertising

EvoByte's workforce is tailored to meet the unique
demands of each market. High-demand locations have
larger teams, while regions with specific requirements
have specialized personnel.
EvoByte has refined its marketing strategies,
segmenting advertisements to better resonate with
specific customer groups. By aligning ad content
with segment preferences, EvoByte aims to achieve
higher engagement and market share.
 02
Analysis of the market
and business
objectives
 Analysis of Q6 and results

In Quarter 6, EvoByte's performance stood out in the industry with

remarkable achievements. They secured the highest brand
judgment rating for their product EVOTRAVELV2.5 and achieved
the industry's top balanced scorecard, indicating excellence in
various aspects of their business operations. These
accomplishments underscore EvoByte's strength,
competitiveness, and effective marketing strategies in the
market.
 DEVELOP BUSINESS OBJECTIVES
Market share Brand Judgment
In Q7, we aim to enhance ad effectiveness. For Innovator,
Market share targets for Q7 to Q8 reflect
strategic ambition. For Q7, the strategy reach 76 points to surpass Novabyte. Mercedes targets 80
focuses on an average growth of 52%, points to lead over Fizz. Workhorse strives for at least 82
adapting strategies according to the market. points, and Traveler aims for 80 points to outshine
In the Q8, an average growth of 25% is sought Novabyte. Costcutter aims to maintain its success at 84
across all categories, with a focus on points. In Q8, objectives include continuous
innovation for Innovator and understanding improvement for Innovator, consolidating leadership for
customer preferences for Mercedes. These Mercedes, achieving 83 points for Workhorse,
objectives reflect the ambition to maintain maintaining 80 points for Traveler, and sustaining
and improve the competitive position in each Costcutter at 84 points during regional expansion. These
market segment. goals align with our strategy for impactful advertising and
Ad Judgment market growth
In Q7, we aim to elevate the Innovator segment to 85 points by introducing an enhanced
laptop. For Mercedes, the objective is a minimum 80-point rating with a new, technologically
advanced computer. Workhorse targets an impressive 95 points, inspired by Quantum's
success. Both Traveler and Costcutter aim for an 85-point brand rating through improved
computers, highlighting our commitment to innovation and affordability. Moving into Q8, the
focus remains on sustaining or improving these positive perceptions across all segments.
 03
Marketing
for Q7
 Segment Strategy
01 Innovator 02 Mercedes 03 Traveler

04 Workhorse 05 Costcutter
 Product / Brand
Innovator Mercedes Traveler

Workhorse Costcutter
Investment & development
 Price at Q6
NORAM MEA LATAM

Brand Retail Brand Retail Brand Retail

Price Price Price

EVOIN_LAP_IV3 $4,070 EVOIN_LAP_IV3 $3,830 EVOIN_LAP_IV3 $3,690

EVOTOPXV2.5 $4,310 EVOTOPXV2.5 $4,070 EVOTOPXV2.5 $3,930

SuperEvoTopXM_ $5,400 SuperEvoTopXM_ $4,780 SuperEvoTopXM_ $4,710

1 1 1

EVOTRAVEL100 $3,850 EVOTRAVEL100 $3,550 EVOTRAVEL100 $3,450

0V2 0V2 0V2

EVOTRAVELV2.5 $3,850 EVOTRAVELV2.5 $3,620 EVOTRAVELV2.5 $3,560

EVOWH2000V2 $3,600 EVOWH2000V2 $3,130 EVOWH2000V2 $3,230

EvoLite_CTV1 $2,645 EvoLite_CTV1 $2,410 EvoLite_CTV1 $2,255

 Price at Q6
EUROPE APAC

Brand Retail Brand Retail

Price Price

EVOIN_LAP_IV3 $3,960 EVOIN_LAP_IV3 $3,850

EVOTOPXV2.5 $4,200 EVOTOPXV2.5 $4,090

SuperEvoTopXM_ $5,130 SuperEvoTopXM_ $4,780

1 1

EVOTRAVEL100 $3,735 EVOTRAVEL100 $3,510

0V2 0V2

EVOTRAVELV2.5 $3,850 EVOTRAVELV2.5 $3,620

EVOWH2000V2 $3,450 EVOWH2000V2 $3,130

EvoLite_CTV1 $2,550 EvoLite_CTV1 $2,410

 Price at Q7
NORAM

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV4 $4,310 250

2 EVOTOPXV2.5 $4,310 250

3 SuperEvoTopXM_1 $5,400 100

4 SuperEvoTop2 $5,400 100

5 EVOTRAVELV2.5 $3,850 150

6 EVOTRAVELV3 $3,850 150

7 EVOWH2000V2 $3,600 300

8 EVOWH2000V2.5 $3,600 300

9 EvoLite_CTV1 $2,645 300

10 EvoLite_CTV2 $2,645 300

 Price at Q7
MEA

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV4 $4,070 250

2 EVOTOPXV2.5 $4,070 250

3 SuperEvoTopXM_1 $4,780 100

4 SuperEvoTop2 $4,780 100

5 EVOTRAVELV2.5 $3,620 150

6 EVOTRAVELV3 $3,620 150

7 EVOWH2000V2 $3,130 300

8 EVOWH2000V2.5 $3,130 300

9 EvoLite_CTV1 $2,410 300

10 EvoLite_CTV2 $2,410 300

 Price at Q7
LATAM

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV4 $3,930 250

2 EVOTOPXV2.5 $3,930 250

3 SuperEvoTopXM_1 $4,710 100

4 SuperEvoTop2 $4,710 100

5 EVOTRAVELV2.5 $3,560 150

6 EVOTRAVELV3 $3,560 150

7 EVOWH2000V2 $3,230 300

8 EVOWH2000V2.5 $3,230 300

9 EvoLite_CTV1 $2,255 300

10 EvoLite_CTV2 $2,255 300

 Price at Q7
EUROPE

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV4 $4,200 250

2 EVOTOPXV2.5 $4,200 250

3 SuperEvoTopXM_1 $5,130 100

4 SuperEvoTop2 $5,130 100

5 EVOTRAVELV2.5 $3,850 150

6 EVOTRAVELV3 $3,850 150

7 EVOWH2000V2 $3,450 300

8 EVOWH2000V2.5 $3,450 300

9 EvoLite_CTV1 $2,550 300

10 EvoLite_CTV2 $2,550 300

 Price at Q7
APAC

Priority Brand Retail Price Price Rebate

1 EVOIN_LAP_IV4 $4,090 250

2 EVOTOPXV2.5 $4,090 250

3 SuperEvoTopXM_1 $4,780 100

4 SuperEvoTop2 $4,780 100

5 EVOTRAVELV2.5 $3,620 150

6 EVOTRAVELV3 $3,620 150

7 EVOWH2000V2 $3,130 300

8 EVOWH2000V2.5 $3,130 300

9 EvoLite_CTV1 $2,410 300

10 EvoLite_CTV2 $2,410 300

 Point of sale strategy
Store Expansion
01 Expanding to 3 new cities: Accra,
Santo Domingo, Quito

Focus on cities with high demand

02 High demand in the innovator
and mercedes segments.

Salesforce
03 88 employees in total distributing
in all regions: NORAM, APEC, MEA,
LATAM, Europe
Special Programs
04 Professional training, company
wide-sales, standardized demo
kit.
 Advertising

Innovators Ads
Focusing on features such as an
intelligent backup system, web design,
data capacity and statistical applications,

Media Placement
Local: 5 ads
Regional: 7 ads
 Advertising

Mercedes Ads
Highlights PC power, high resolution
and suitability for engineering and
design applications.

Media Placement
Local: 25 ads
 Advertising

Travelers Ads
Focus on ease of use and other aspects
that the segment values.

Media Placement
Local: 23 ads
 Advertising

Workhorse Ads
key features like accounting apps,
enhanced security, and local support.

Media Placement
Local: 5 ads
Regional:10
 Advertising

CostCutter Ads
Focuses on simple design, more
secure, bookkeeping applications and
new and improved brand.

Media Placement
Local 27 ads
 Market Research
Q6: NORAM, LATAM, Q7: NORAM, LATAM,
EUROPE, APAC and MEA EUROPE, APAC and MEA
 P&L

Q7 57 % Gross Margin 48 % Net Margin 33,146,800 Gross Profit

Q8 57 % Gross Margin 49 % Net Margin 42,386,800 Gross Profit
P&L
Thanks