You are on page 1of 39

F -X C h a n ge F -X C h a n ge

PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
.
.

.
:
Organization culture defined as the system shared values beliefs
habits… that guide people behavior and determines the employee
job satisfaction as well their porforonce.
Organization culture must be an adaptive system if they are to
survivir and prospers in today highly competitive global
environment.

1
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

OUCHI

Peters and walerman


.
:

:1
.
.
.
-1

.2

-1
: 2006
.71
: ... -2
.25
2
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
" Ditomos et all
.3"
-2
"

.4
" (Galean.K)

.5"
. -3
" D.Kennedy
...

-3
.19 2006
- - " " -4
.101 1991
5
- David Jeffee ; organization theory ; tension and change; university of north
florida Mc Grow and hill 2001;p75.
3
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.6"
" (Hofestedetall 1990)

Hofested
.

.
:

6
-Deal and Kennedy ; corporate cultures organizational cultures in theory and
practice England gower publishing 1989;p:02.
4
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

:7
. *
*
.
*

.
*
.
:8
:
.
. :
:
.
:

-7
.51 2003
.29 : -8
5
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
:

.
(pitingrew 79) :

.9
(shein92)
:10
Artifacts :
.
:value

." "

1996 2 12 -9
.26
.27 : -10
6
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
:

.
(winer88)

.11
:
:
:
.
.

-11
.56 51 1997
7
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
.
.

.
.

.12
:13
.
.

.
(shein91)
:14

-12
.93 2009
.117 2002 -13
8
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
.
.

.
:

:
:

.
:

-14
.93
9
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

. ...
:

.
:

.
:

.
(Mclelland; weber deuth ;
15
Robbin ; hofested ; oscar lang ; peters and walerman)

.
P.Drucker
...

-15
.18 1992
10
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

:16
.
.
.

...
:
...

( )

.2 : -16
11
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
...
.
:

(Deal and kenndy83)


(cook and rauseau88) (sath83)
17
.

.38 -17
12
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
(1992 )

clan .18
culture
:19
.
.
.

.
20
Peters walerman
40
:

.135 2002 - - -18


.80 -19
20
- Peters and walerman “In search of excellence; new York; Harper and Row
Pub; 1982; P 83.
13
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
(kotter J.P and hesket92)
)
(

%282 %682
%756 %901
% 166
%74 %36
.21 %1
(82 )

...

":
. "
.22

-21
.56 2008
( ) -22
.35 : 2008
14
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

207 (kotter and heskett92)

23

(1995 )
:24

.135 -23
: -
Revue francaise de gestion n46-47 ; septembre-octobre ; 1984.
.43 -24
15
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.
(Stath83)

25

.
(vlasselear97)

26

.41 -25
.51 -26
16
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

. ( )

:
.
.

17
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

:
1- Peters and walerman “In search of excellence; new York; Harper
.and Row Pub; 1982
-2

2006
... -3
.
-4
2006.
" " -5
1991. - -
6- David Jeffee ; organization theory ; tension and change;
.university of north florida Mc Grow and hill 2001
7- Deal and Kennedy ; corporate cultures organizational cultures in
.theory and practice England gower publishing 1989
-8
2003.
12 -9
1996 2
-10
51 1997.
-11
2009.
2002. -12
-13

18
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
-14
1992.
2002. - - -15
-16
.2008
17 -Revue francaise de gestion n46-47 ; septembre-octobre ; 1984.
-18
.2008 ( )

19
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

1994 15 (OMC)
1995 01

- –

(TRIPS)
( R&D )

20
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

( FMN )

/1

"

"
1
."

21
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
19 – -

3
(ADPIC)
4
(TRIPS)

:
. ...

22
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

(CEE)
)

(TRIPS)
.5 20 (Brevets)

23
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

: -1-1

/
(La clause NPF)

/
50

: /

24
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.
: /
10

/
(Procédés) 20

.
: /
1989
(10)

25
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

( 5)

(TRIPS)

-2-1

26
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

7
(T.R.I.P.S)

27
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.
: -3-1

8
(61)

28
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

- -

% 43
(O.M.C)
10

29
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

%75 %90

.9
"trips"

. (O.M.C /2

30
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

(TRIPS

20

: -1-2

2001 3.4
7

:10 %50

230 2000 %47 %44

.1975

% 90

31
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.2000
($ )
$
1.304 %24 313 13
1.040 %90 1026 5+40
330 %26 86 06
577 %35 202 5+12
516 %85 439 23
380 %75 319 52
273 %42 114 27
238 %26 96 (1)+1
185 %38 225 (2)+23
230 %15 35 03
190 %12 33 06
148 %50 74 16
130 %35 45 (1)+5
243 1

32
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
63
70 1+1
42
30
10
10
6.284 %49.6 3.117 230
Source : www.ahram.org.eg/acpss

%1.5 6.284 2000

.%50
11

13

.%90

"TRIPS" -2-2
33
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

: .1

)
(

: .2

(20)

34
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.3

.4
(TRIPS)

35
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
10 6

3 5

)
(

%16
12

36
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

(20)

2005

( % 80 )

37
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................
(TRIPS)

2002 , , , : /1
.316
/2
.1883 20 /
.1886 9 (Berne) /
.1961 /
.1979 /
.1961 (UPOV) /
1991
.1998
151 ,1997 , , , : /3
- : (TRIPS) /4
Agreement on Trade Related Aspects of Intellectual Property Rights -

5/ Marie claude Esposito & MartineAguelos : Mondialisation et domination


economique-la demarche Anglosaxone- éd Economica, paris,
1997,p121.

6/ Rapport de l'OMC : Un commerce ouvert sur l'avenir,2eme éd, Jenève, 1998


,p/p 32,36.

38
F -X C h a n ge F -X C h a n ge
PD PD

!
W

W
O

O
N

N
y

y
bu

bu
to

to
ww

ww
om

om
k

k
lic

lic
C

C
.c

.c
w

w
tr re tr re
.

.
ac ac
k e r- s o ft w a k e r- s o ft w a

....................................................

.361 : /7
: /8
39. 2003
144. : /9
: , /10
.org /economy /07-05/ 2001.htmwww.mowaten
, : /11

- Geocities, com/ ISAM Baghdadi 2002/index.html. www.uk.


, : /12
2005/11/20 924
- www. al-araby. Com/ articles/ 924/ 040829- 12- 924- inv.04.htm.

39

You might also like