Value System

Since its inception in 1969, Samsung Electronics has been guided by its values and business principles in every aspect of its evolution and

About Samsung Electronics

has contributed to social and economic advancement as a result.

The philosophy, values and business principles which comprise the I Core Values I
value chain of Samsung Electronics serve as the underlying guidelines
for all employees as they carry out their respective duties to realize Samsung Electronics upholds values unique to the company which
the vision of shaping a world leading company. are rooted in our business philosophy shaped through our long and
rich history. To this day, our core values play a vital role in promoting
•Value System a sense of unity and serves as the DNA behind our continued growth
and success stories.
Chairman’s philosophy and
Samsung’s declaration of
management intent
We value our people with a strong belief that “a company
Business PEOPLE is its people” and provide them with opportunities to
Philosophy perform to their full potential.

We give our best effort with endless passion and

Value Guidelines outlining
EXCELLENCE
challenging spirit to become the world best in every aspect.
System the key ethical
Key attributes that standards and
embody the DNA of Core Business internal rules to be
decision-making at Values Principles observed by all We take the initiative in executing change and innovation
Samsung Samsung Electronics CHANGE with a sense of crisis: we cannot survive if we do not
employees constantly strive to innovate.

Business Philosophy Core Values Business Principles

We will devote our human
resources and technology
to creating superior
products and services,
thereby contributing to a
CO-PROSPERITY
better global society.
1. We comply with laws and We act in an honest and ethical manner, ensuring fairness
ethical standards. INTEGRITY
and upholding honor and dignity.
PEOPLE 2. We maintain a clean
EXCELLENCE organizational culture.
CHANGE 3. We respect customers,
INTEGRITY shareholders and employees.
4. We care for the environment, CO- We take full responsibility as a good corporate citizen in
health, and safety. PROSPERITY pursuit of mutual prosperity with the society at large.
5. We are a socially responsible
corporate citizen.

I Business Principles
I Business Philosophy I (Global Code of Conduct) I

The ultimate goal of our business philosophy is to promote the
public interest and contribute to bettering society. We devote our
talent and technology to provide superior products and services that
satisfy customers’ needs. Our business philosophy expresses our
mission and reveals our ultimate objective and direction.
Harness talent and technology
The business principles are composed of a preface, five principles, 17
sub-principles and 60 bylaws for conduct. The five principles are
normative statements specifying adherence to laws and ethical norms.
They set forth basic rules to be observed in carrying out business
activities and meeting our duties as a global corporate citizen.

•We will uphold a policy of developing top talent and technological edge.
•We will combine talent with technology to increase overall business synergy. 15 60 Bylaws
Preface 5 Principles
Sub-principles for Conduct
Create superior products and services

•We will create products and services that provide the utmost in customer satisfaction.
•We will join the world’s top tier companies in our business areas. •Purpose •Major •Domain and •Specific
principles for details guidelines
Contribute to society each category for conduct
•We will contribute to promoting the public interest and building a prosperous future. Based on the core values, sets forth specific guidelines for business activities and
•We will fulfill our obligations as a global corporate citizen. employee conduct to fulfill our economic role and social responsibility.

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