TOPIC - APPLE'S

RESPONSE TO THE
COVID-19 PANDEMIC
SUBMITTED TO – DR ABHISHEK RAJ SIR.

BY:

SHUBHAM KUMAR (22GSOB2010184)

SACHIN SHIVAM (22GSOB2010392)

 INTRODUCTION

• Apple was one of the first major companies to take

action to address the pandemic. In March 2020, it closed
all of its retail stores worldwide and implemented a
work-from-home policy for its employees. The company
also donated $15 million to COVID-19 relief efforts and
pledged to match employee donations two-to-one.
 SUPPLY CHAIN DISRUPTIONS

• The pandemic caused significant disruptions to

Apple's supply chain, as factories and ports were
closed and transportation networks were disrupted.
Apple was forced to delay the release of some
products, such as the iPhone 12, and it also
experienced shortages of some components.
 SHIFT TO ONLINE SALES

• The pandemic accelerated the shift to online sales,

and Apple was well-positioned to take advantage of
this trend. The company's online store saw a surge
in traffic, and it also launched new initiatives to
make it easier for customers to buy products
online.
 INCREASED FOCUS ON SERVICES

• The pandemic also led to an increased demand

for Apple's services, such as iCloud, Apple Music,
and Apple TV+. Apple responded by investing
heavily in its services business, and it also
launched new services, such as Apple Fitness+.
 OVERALL IMPACT

• Despite the challenges, Apple's business thrived during

the pandemic. The company posted record revenue and
profits in 2020, and its stock price nearly doubled. Apple's
success during the pandemic was due to a number of
factors, including its early response, its focus on online
sales, and its increased investment in services.
 CONCLUSION

• The importance of being agile and adaptable. The need to have

a strong online presence. The importance of investing in
services. The value of employee health and safety. Apple's
response to the COVID-19 pandemic was a case study in how
to effectively manage a crisis. The company's early response,
focus on online sales, and investment in services helped it to
weather the storm and emerge stronger than ever.
THANK
YOU