Course title : International Marketing

Course code : MBA546

Assignment On
International Marketing Strategies of Apple
during Covid 19

Submitted to:-
Dr. Abureza M Muzareba
School of Business Studies
MBA Program

Submitted by: -
Asia Akther
ID: 1921342
Sec: 01
Program: MBA

Date of Submission: 2nd January, 2021

 Table of Contents
1. Introduction............................................................................................................................3

2. An Overview of Apple Inc.....................................................................................................4

2.1 Why select Apple Incorporation?.....................................................................................4

2.2 Marketing Strategy...........................................................................................................5

2.3 Mission.............................................................................................................................6

2.4 Marketing objectives........................................................................................................6

2.5 Target Markets.................................................................................................................6

2.6 Positioning........................................................................................................................7

3. An Overview of Walton.........................................................................................................7

3.1 Walton's primary goal is to capture the local markets of Bangladesh.............................7

3.2 Strategy............................................................................................................................8

4. Global market impact.............................................................................................................8

4.1 Apple – in the pandemic of COVID-19...........................................................................8

4.2 Walton – in the pandemic of COVID-19.......................................................................10

5. Comparison between marketing strategies of Apple and Walton during Covid -19...........12

5.1 Marketing Strategies of Apple Inc. during Covid-19.....................................................12

5.2 Marketing Strategies of Walton during Covid-19..........................................................14

6. Conclusion............................................................................................................................16

7. Reference..............................................................................................................................16

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1. Introduction
Earlier to the COVID-19 pandemic, a modest growth rate in the electronics market was
witnessed globally. After the pandemic, the global electronics industry has faced a dual
impact.
The production facilities of the electronics parts have been halted owing to the logistics
slowdown and unavailability of the workforce across the globe. On the other hand, various e-
commerce companies all across the globe have discontinued the delivery of non-essential
items (including most of the electronics products), which is affecting the electronics industry.

Geographically, the market is analyzed into North America, Europe, Asia-Pacific, and the
Rest of the World. China has been hit hard by this spread of the virus as the country is an
epicenter of the COVID-19. Not only China, several major economies including the US,
Italy, France, Spain, Germany, and India are also affected by the COVID-19 outbreak and so
is their electronic industry. Research by the American Chamber of Commerce in Shanghai
(AmCham Shanghai) found that two-thirds of US businesses operating in China expect
demand to be lower as a result of COVID-19 due to lack of sufficient staff. The shutdown of
retail shops and showrooms of major brands, supermarkets, and hypermarkets for a definite
period of time is further anticipated to affect the sales of various electronics products.

Some of the major companies in the electronics companies to get affected due to COVID-19
include Apple Inc., Canon Inc., GoPro Inc., Hitachi Ltd., Huawei Technologies Co. Ltd., LG
Electronics Inc., Nikon Corp., Panasonic Corp., Samsung Electronics Co., Ltd., Toshiba
Corp., and several others.

The market players are taking the necessary steps in order to reduce the adverse impact of
this crisis. For instance, Apple Inc. delayed the launch of the iPhone 9 due to this pandemic
outbreak in China. The company also announced that it would not meet previously
announced sales projections for the first quarter. Both Hyundai and Nissan have announced
production suspension in the South Korean plant due to the delay of the electronics parts.

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2. An Overview of Apple Inc.
Apple is the largest brand in the technology industry in terms of its revenue generated as well
as its brand ranking. It is not a surprise to many because Apple has time and time again
presented products which were break and which revolutionised the market. Apple has many
delights including the Macbook, the Ipod, Iphone, Ipad, Iwatch, Itunes and others. And due to
its excellent product and differentiation, it is close to the heart of many techie enthusiasts.
The company operates more than 250 retail stores in nine countries and an online store where
hardware and software products are sold.
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the
company was called Apple Computer, Inc. for its first 30 years, but dropped the word
"Computer" on January 9, 2007 to reflect the company's ongoing expansion into the
consumer electronics market in addition to its traditional focus on personal computers. Apple
has about 35,000 EMPLOYEES worldwide and had worldwide annual sales of US$32.48
billion in its fiscal year ending September 29, 2008.For reasons as various as its philosophy
of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has
established a unique reputation in the consumer electronics industry. This includes a
customer base that is devoted to the company and its brand, particularly in the United States.
Fortune magazine named Apple the most admired company in the United States in 2008 and
in the world in 2009.

2.1 Why select Apple Incorporation?

Apple is a famous multinational technology company in the world. It’s in the business of
different kinds of technologically advanced consumer electrical products. Apple is in an
interesting position currently. Despite COVID-19’s unprecedented global impact, Apple grew
for the year, driven by an all-time record in Services and a quarterly record for Wearables, In
this difficult environment, Apple’s users are depending on Apple products in renewed ways
to stay connected, informed, creative, and productive. The Company posted quarterly revenue
of $58.3 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings
per diluted share of $2.55, up 4 percent. International sales accounted for 62 percent of the
quarter’s revenue.
Apple's strategy for success
The primary key to Apple's success is to set high prices to establish a premium brand. Apple's
distinctive feature is to deliver exclusive and quality goods that are emotional in turn and
create feelings such as the need to have the exclusivity of Apple.

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Continuous innovation: Apple is an innovation pioneer and continues to set trends with
each product it releases on the market, which has been proved repeatedly, revolutionising the
world of technology. The following examples we can highlight are:
Siri: With this app, the technology giant, nothing more and nothing less than a virtual
assistant managed to be the first to give its users a new way to communicate with their
smartphones.
Touch ID: Apple unveiled the first smartphone capable of being opened through fingerprint
recognition on the market.
AirPods: Again, with these wireless headphones, the company managed to surprise us,
allowing us to minimise the number of activated phones we use every day.
Customer needs adaptation: Apple products have always been synonymous with customer
loyalty, an example of which is that they were the first to remove the keyboard on their
smartphones, thereby making their customers the first to receive such a revolutionary and
exclusive device.
Design commitment: This is one of their brand's specific points, it is a very important aspect
for Apple, the design of their products stands out for both simplicity, minimalist style, which
is also highly functional. It isn't easy to attain any of these traits.
Quality before quantity: The company has always concentrated on providing the highest
perceived quality to its consumers, which is why they have relatively few goods on the
market, but they have all been thoroughly polished to have the best performance.
Excellent customer service and Apple Stores: without a doubt, one of its strengths is the
customer service offered by Apple, which is highly valued by its customers for the quality
care given. The Apple stores, which are a meeting place between the brand and the customer,
are also worth noting.

2.2 Marketing Strategy

Through its imaginative hardware, software and services, Apple is dedicated to giving its
customers the best user experience (Apple, 2018). The marketing plan of the company
focuses on creating a premium brand in the market for customers. This approach helps to
separate the organisation from rivals in the industry. "Furthermore, Apple is "based on
simplicity in everything they do," according to Kovácsová (2014). Kovácsová (2014) also
notes that simplicity is the most significant part of Apple's marketing strategy, and it is the
driving force of the company.

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2.3 Mission
Apple's mission is devoted to delivering the world's best inventions and technologies. The
organisation also works to protect the environment and ensure that its staff, consumers, and
the global communities where they work are healthy and safe. (Capilla, 2011).

2.4 Marketing objectives

 Placing Apple as a premium brand
 Increase brand value and share in the market
 Produce and directly sell goods
 Invest in R&D to come up with new products and innovations

2.5 Target Markets

As Apple products are high-end products, the company's consumers are typically financially
powerful and willing to pay more for user experience. Geographically, America, Europe,
Greater China, Japan and the rest of Asia Pacific are the primary target markets for Apple
(Apple, 2018). A list of Apple's target market is given below.
 Consumers with lower and higher incomes (Usually consumers with a high
purchasing power)
• Consumers who want to use technology. These involve individuals who take pride in
catching moments. Students •
• Media and design experts

Figure 1: Stock price of leading technology companies

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2.6 Positioning
Apple positions itself as a luxury brand by keeping the price of its product and service high in
order to foster favourable perceptions among customers, based solely on the price.
Consumers with high purchasing power are generally the ones that are likely to purchase
Apple products because they are costly. Any middle- and upper-income customers will avoid
consuming Apple products if the company makes the products cheaper. In other words, the
fact that Apple products are premium-priced is an example of why those customers are
related to the company. With relation to the perceptual map, Apple products fall under the
high quality, high price segment.

3. An Overview of Walton
Walton, which was founded in 1977, has a good number of products available in the market
such as home appliances, mobile, generator and motorbike. Walton witnessed tremendous
growth in its business performance until the 2017-18 financial year, when natural calamities
in the form of flood hit hard, coinciding with a huge amount of investment they had made
that year. Walton's target was to boost its profit in the 2019-20 financial year riding on the
additional benefits of the investment that was made the previous year. With a paid-up capital
of Tk 300 crore, Walton is already in the process of raising Tk 100 crore in capital this year
from the stock market through an initial public offering. However, the pandemic had a big
impact on business performance of Walton. Walton mobile has halted their entire sales and
production of mobile phone and other gadgets the moment government imposed the
lockdown on 26th March. Therefore, their sales percentage has dropped around 60%- 70% in
comparison to their first quarter (January- March).

3.1 Walton's primary goal is to capture the local markets of Bangladesh

With its increasing population and economic growth, Bangladesh has an enormous demand
for household products. The fact that only about 60% of the country has electricity available
proves that demand will increase more when electricity is available in the country. As the
people of this country predominantly price-sensitive, by offering affordable prices, Walton,
being the sole manufacturer of refrigerators, freezers, and motorcycles, is very keen to meet
this broad market's demand. As they are still behind market leader LG-Butterfly, Walton's
primary target is to win the local market. Yet they export their goods as well. They already
have clients in Myanmar and Bhutan and are extending their business to Africa.

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3.2 Strategy
Walton is continuously trying to build the best programmes possible. It does not, in addition,

guarantee any unique service quality requirements. Walton is seeking to represent both sides

of our country now. Walton tries hard to provide the best quality of service. Still, the quality,

continuity and accessibility of the service are not guaranteed, as it depends on various

technological, physical, topographical, distinctive, environmental, regulatory, legal and other

factors. Walton shall be entitled to change/reduce, at any time in its sole carefulness, the

additional fees, rates, validity duration, product/service feature and any other deals, etc., for

any reason subject to official notification of such offers before giving effect to such changes.

4. Global market impact

4.1 Apple – in the pandemic of COVID-19
The socio-economic condition gradually shifts with it, as COVID-19 continues to spread
across the world. The challenge is how to manage the reality that these developments bring
while balancing customer and stakeholder business and social priorities.

Speculation continues to develop about the expected global market effect of COVID-19. And
despite the pandemic and the challenges that come with sudden high demand, patterns have
emerged around industries experiencing growth.

The global economy is striking a blow. Thirty million people in the U.S. have applied for
unemployment within six weeks (as of the end of April). Economic forecasts indicate that the
longer it takes to plateau (and the more effective we are at "flattening the curve") for the
number of US COVID-19 cases, the slower the recovery, with GDP shrinking by as much as
6%.

The uncertainty surrounding COVID-19 worldwide is more than three times greater than that
of any pandemic in the last 25 years. This uncertainty has, traditionally, coincided with lower
growth and tighter financial conditions. And in the nations most affected by COVID-19, this
effect is already evident. The Nikkei, Dow Jones, and FTSE 100 fell by 22 percent, 24
percent, and 29 percent, respectively, from the outbreak's start in December 2019 to the end
of March 2020, with the pattern continuing into April. The Organization for Economic

8
Cooperation and Development (OECD) expects a global GDP growth rate of 2.4 percent in
2020 (compared to 2.9 percent in 2019). If the worldwide epidemic persists, the OECD
forecasts that growth in 2020 may be as low as 1.5 percent.

In Europe, one-third of the region's production is accounted for by non-essential services that
have been closed by the government-and each month they remain closed means a 3 percent
decrease in annual GDP.

It is also expected that global foreign direct investment will fall by 40 percent in 2020. This
could cause worldwide production and supply chains to suffer permanent harm. The World
Trade Organization forecasts that the amount of global trade in 2020 will shrink by 13-32%
compared to 2019. The supply and prices of products, such as toilet paper, medications, and
laptops, are likely to affect this. Companies are struggling to procure the raw materials for
their goods and provide customers worldwide with finished products.

The magnitude of the global economy's effect depends on how fast the international
community can minimise the spread of the virus and reboot its economies. And so will the
reconstruction of the hardest-hit sectors, such as transport, tourism, retail, and hospitality. But
the reverse is the case with specific sectors.

All of us is affected by the global spread of COVID-19 to the global Apple family. At Apple,
first of all, we are people, and we do what we do with the conviction that technology will
change lives and the expectation that in a moment like this, it can be a powerful instrument.
To make remote lessons come alive, teachers are innovating. Companies are experimenting
with new ways of staying successful. And medical experts can diagnose diseases and hit
millions with essential updates in the blink of an eye. In our practice, we are all adapting and
reacting, and Apple wants to continue to play a role in helping people and communities to
grow stronger.

But this global initiative takes all of our care, and all of our involvement, to protect the most
vulnerable, research this virus, and care for the sick. And I want to update you on the forms
in which our part is handled.

The company's iPhone 11 Pro and iPhone 11 Pro Max models launched at Apple's 2019
annual fall hardware celebration, ranging from $999 to $1,099. According to Evercore ISI
analyst Amit Daryanani, the iPhone S.E. could spur upgrades from users who have held onto

9
their iPhones for three or more years while strengthening sales in emerging markets, such as
India and China.

The Americas, led by Europe, Greater China, Japan and the rest of Asia Pacific, are now
Apple's largest market. Tim Cook, the Apple CEO, said on a January earnings call that during
the December 2019 period, iPhone net sales increased by double digits in Greater China and
India, as well as in other emerging markets, such as Brazil, Thailand and Turkey.

While some of the tech specs of the iPhone S.E. lag behind those of more costly iPhones, it is
the "best value" for consumers and could be Apple's second best-selling iPhone over the next
year behind the iPhone 11, said Gene Munster, managing partner of Loup Ventures. Notably,
the iPhone S.E. does not have ultra-wide and telephoto cameras that allow for more
sophisticated zoom capabilities or a mode that adapts to dark conditions, unlike the iPhone 11
lineup.

Munster also claims that Apple's latest gadget is a smart way to further expand its ecosystem
by growing its presence in other products, such as AirPods and the Apple Watch, as well as
its services sector.

Wedbush Securities analyst Daniel Ives is also optimistic on the phone launch, calling it a
small step in the right direction during a dark time.' The analyst estimates that Apple will ship
between 20 million to 25 million iPhone S.E. devices within the first six to nine months of
launch. The iPhone S.E. will be available in black, white and red colours and 64 G.B., 128GB
and 256GB models.

4.2 Walton – in the pandemic of COVID-19

Walton said that he wants to become a global electronics brand. That's easy enough for an
economist - we should avoid defending Walton's home market, Bangladesh, with tariffs and
other barriers to imports. This is unlikely to be what the management of Walton wants, but if
they want to be such a significant exporter, we should expose them here at home to the full
rigours of foreign competition.

Like all other sectors and businesses that are shielded from international competition, Walton
believes it requires that protection. Yeah, Walton is exceptional, of course, and all that, using
the new processing technologies and so on. But this just can't be entirely true, can it? Since
they still contend in favour of such protections. The point is that international businesses have
had more time to get it right, maybe more access to finance, or a skilled workforce.

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These shortcomings suggest that while Walton is genuinely outstanding, it cannot be assumed
to be as good as international producers and goods. Therefore, there should be safeguards to
ensure that things are designed at home - providing local jobs - to avoid anyone just buying
imports.

The two insistences are not compatible with each other, but Walton is already world-class but
still needs defence. Enough, Walton's exports cannot be secured by the Bangladeshi
government. After all, other countries would not provide the business with better tariffs or
import deals. If Walton insists that it can succeed in those international markets, then at home
it doesn't need that security. As the company insists, it can slug it out with all the other global
producers overseas, so it should do so at home.

There is, however, another dimension to this, part of the decoder ring of that super-secret
economist, which explains the world this way. It tends to be only the top 10% of producers of
every sector or nation that exports. Again, the reasoning is clear enough - anywhere, just
around any corner you care to pick, mediocrity is easily accessible. It's exceptional, which is
unusual, and then it's just those who are outstanding who go through the additional costs and
export difficulties. Their quality goods, or better manufacturing processes, are what can bear
those extra costs. Additionally, it is a rivalry that produces that excellence. There are whole
libraries full of studies of what happens when there is no competition, and there are always
dire results.

At high costs, inferior goods are not what we are trying to accomplish at all. Additional
libraries provide proof of what happens when the competition comes - businesses
manufacture better goods more cheaply, which is our target. Again, the reasoning is clear
enough, why, if one doesn't have to, do the hard work of improving processes? After all,
humans seem to love, not having to work too hard. There is also even more detailed work
explaining that this is what happens. Just the top 10 percent of manufacturers are worried
about seeking to export. This implies that imports, by definition, come from wherever it is,
the top 10 percent of the globe's producers. Therefore, local businesses are exposed to the
world's most productive producers—they have to become that productive themselves, or they
won't survive for long. The very fact that they are subjected to this competition from imports
pushes domestic producers to increase their productivity.

Just three potential scenarios exist here. The first is that Walton is as good as anybody else,
already. In which case, security against imports is not necessary, and we can dismantle them.

11
The second is that it's not as good and we have to deal with inferior products at high prices in
Bangladesh. Thus, in order to generate the competition that will cause Walton to become as
satisfactory, we should abolish the import security.

The third is what we seem to be told: Walton is nice enough to export and needs security
from home. Logically, that situation is not sound, as if it can beat other manufacturers
elsewhere, so it can also do it here. So, again, we're going to dismantle the security of
imports.

5. Comparison between marketing strategies of Apple and Walton

during Covid -19
5.1 Marketing Strategies of Apple Inc. during Covid-19
Apple is committed to bringing the best user experience to its users through its innovative
hardware, software and services. The company’s marketing strategy is centered on building a
premium brand for consumers in the market. This strategy helps to distinguish the company
from competitors in the market. Apple is “focused on simplicity in everything they do,
simplicity is the most important part of Apple’s marketing strategy and it is the company’s
driving force.
COVID-19, the disease caused by the novel coronavirus, has disrupted almost every aspect of
the produce supply chain in some way. Apple has been significantly impacted by COVID-19
in China, initially due to the effect on its supply chain and then due to store closures and
weakened demand in what is an important market for the retailer.
Marketing Strategies of Apple Inc. in China
Apple Inc's discounts on the iPhone 11 in China and the release of a new low-price SE model
have put the company in a better position than rivals to weather a coronavirus-related plunge
in global smartphone demand.
Apple Inc's discounts on the iPhone 11 in China and the release of a new low-price SE model
have put the company in a better position than rivals to weather a coronavirus-related plunge
in global smartphone demand. The cheaper iPhone SE could tempt iPhone owners to opt for a
newer device, something they might have otherwise delayed in a weak economy. People want
to avoid uncertainty in a downturn. Having a brand like Apple that can showcase quality and
make people less worried about breakdowns or after-sales service can bring in buyers.
Marketing Strategies of Apple Inc. in USA

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Apple confirmed in a statement that “with an abundance of caution” it was temporarily
shutting seven stores in the Houston area of USA. The company has closed stores in other
states as well, including in California, North Carolina, Arizona, and Virginia.
Apple sells physical products online, through more than 500 of its own shops, and through
retail partners, while its sells its own apps, and those of third-parties via its App Store.
This pandemic situation increased importance of consumer computing devices to support
work, play and learn from home benefiting iPad/Mac sales.” Morgan Stanley also raised the
price target on Apple to $430 per share from $419. Apple pointed toward both work-from-
home trends and strong online sales as delivering a boost to overall operations. The
company’s iPad sales grew 31%, and its “other products” category, which includes AirPods
and the Apple Watch, grew 17% from Q3 2019. Mac revenue also rose almost 18% from this
time last year.
The work from home trend “definitely has boosted Mac and iPad. Apple expecting that the
new phone with 5G cellular connectivity will be the catalyst for a massive surge in sales.
From remote learning to the home office, Apple products have been a window to the world
for users as the pandemic continues, and their teams have met the needs of this moment with
creativity, passion and the kinds of big ideas that only Apple can deliver.
Marketing Strategies of Apple Inc. in Italy
Italy was one of the first regions to be affected by the novel coronavirus and Apple closed its
retail doors there relatively early. The company isn’t yet reopening its locations in Lombardy
and Piedmont, two of the country’s hardest hit areas. Beyond stores, Apple has operations
and product development centers in Italy and restricted employee travel to the country at the
beginning of March. Apple Inc. said it plans to reopen 10 of its 17 stores in Italy
Their newly reopened stores will have significant safety procedures including temperature
checks, social distancing and face coverings to ensure customers and employees continue to
stay healthy. The company will also let a limited number of customers in the stores at a time.
Marketing Strategies of Apple Inc. in Japan
In Japan Apple Inc’s sales increased more than 40 percent as the highly anticipated launch of
the new iPhone by Japan’s biggest mobile firm boosted sales – at rival carriers.
Japan accounted for nearly 10 percent of Apple’s global revenue in July-September, its
gadget-loving consumers enticed by discounts and cashbacks from carriers under threat as
industry leader NTT DoCoMo Inc finally began selling the iPhone after years of foot-
dragging. Apple Inc. has began to reopen its retail stores in Japan, one of its most important
markets, after the stores had been shuttered for months due to Covid-19. In a statement
13
confirming the Japan openings, Apple reiterated that stores will require temperature checks at
the door, social distancing and the use of masks by customers and staff alike. This is in line
with requirements among local Japanese retailers such as Montbell, which turns away
customers without face masks.
Marketing Strategies of Apple Inc. in Australia
Apple Inc.’s online stores are open at www.apple.com, or you can download the Apple Store
app on the App Store. For service and support, customers can visit support.apple.com. Their
extraordinary retail team are dedicated to enriching their customers’ lives.
In all their offices, they are moving to flexible work arrangements worldwide outside of
Greater China. That means team members should work remotely if their job allows, and those
whose work requires them to be on site should follow guidance to maximise interpersonal
space. Extensive, deep cleaning will continue at all sites. In all their offices and stores they
are rolling out new health screenings and temperature checks.
They know their users depend on Apple products all the time, and especially in times like
these. They are bringing the same creativity and passion to meeting this challenge that they
do in everything else we undertake.
Apple News has launched a new COVID-19 section, where users can be sure that they can
find the latest verified reporting from trusted news outlets. Their annual Worldwide
Developers Conference will be in an entirely new online format this year. They see this as an
opportunity to bring together developers around the world in an innovative way. Australia
reopened the bulk of its Apple stores. They set few rules to visit their stores which includes:
 Customers entering the Apple store must wear face masks while shopping.
 Additional safety procedures have been implemented to ensure customer and staff
safety.
 Customers must have their temperature checked before entering the store.
 Customers must answer questions before entering the store including whether they
have a fever, cough, or respiratory issues.
 Staff members assist customers prior to entering the Bondi Junction Apple Store by
limiting the number of visitors in the store at one time.
 A security staff member keeps a count of customers entering the Apple Store.
 Customers apply hand sanitizer before browsing products and testing out electronics
on display.

14
  Once inside the store, customers should try to maintain social distancing while
shopping.

5.2 Marketing Strategies of Walton during Covid-19

COVID-19 is disrupting life of everyone in many ways. That’s why Walton have been
closely following the guidance given by the CDC and by state and federal authorities to
ensure the health and safety of their customers and their employees. At this crisis moment of
the pandemic Coronavirus they are receiving orders through online.
They have taken few vital steps to ensure the safety of their customers as well their
employees which includes:
 They have told their employees not to come to work if they feel sick or if anyone in
their household has a fever.
 They have instructed all of their technicians and drivers to take extra precautions
when coming into contact with customers in their homes or businesses.
 They have also been told to keep a safe distance from customers.
 They want to err on the side of caution, even if it feels awkward at times (like no
handshakes).
 They are prepared to work remotely and handle our normal business operations from
home in the event that they close their offices.
 They request their customers in their store to keep a safe distance away (six to eight
feet) from their employees.
 To pay the bill in person they make it easy by setting up an automatic credit card
payment if customer like.

15
6. Conclusion
The global consumer electronics industry is expected to register considerable growth over the
forecast period 2019-2025. Surging demand for products such as televisions, smartphones,
and wearable devices is one of the primary driving factors for the global consumer electronic
market. Moreover, rising disposable income coupled with increasing adoption of smart
devices, technology proliferation, development of semiconductor industry, and increasing
penetration of internet of things (IoT) are further fueling the growth of the consumer
electronic market.
Apple has been one of the leading companies in the electronics industry. The COVID-19
coronavirus outbreak has been spreading around the world since January, and so far, it has
had a major impact on Apple's device production and device sales in affected countries like
China, Italy, South Korea, the United States, and almost every other country. Walton HIL is
the first company to introduce advanced research and manufacturing technologies. Walton
has truly redefined Bangladesh from being a consumer country to a producer country for
home appliances. Walton start producing essential medical equipment, including ventilators,
at its factory for tackling pandemic crisis in the country. The company is working on
producing life-saving medical equipment including ventilators, Powered Air Purifying
Respirators (PAPR), oxygen concentrators, respiratory masks, UV disinfectants, safety
goggles, and protective shields.
In the wake of the Covid-19 pandemic, smartphone use has shifted significantly, with users
all over the world spending much of their time at home. Video calling has increased as users
try to keep in touch with friends, family, and colleagues; and mobile gaming and video
watching have risen as people search for ways to stay busy. In fact, the coronavirus
quarantine has spurred some demand for smartphones as replacement items by people forced
into remote work. Smartphones are playing an extremely pivotal role during the pandemic
and this will thrive even after this pandemic is over. Education, commerce, government
services, health, financial services all will be going online and smartphone will work as an
easier and more affordable gateway to access these services.

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