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  • MKT 543 (Brand Management) : Assignment

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    This document provides an assignment for an MBA Brand Management course at Independent University, Bangladesh. Students are asked to complete 5 tasks analyzing different brands, including identifying favorite brands from 3 categories and explaining perceptions; evaluating the positioning of 2 dominant brands in a category; identifying sources of brand equity for a brand; and assessing a brand's achievement of brand equity benefits. Students must complete the assignment independently and submit handwritten responses by August 23, 2020.

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    This document provides an assignment for an MBA Brand Management course at Independent University, Bangladesh. Students are asked to complete 5 tasks analyzing different brands, including identifying favorite brands from 3 categories and explaining perceptions; evaluating the positioning of 2 dominant brands in a category; identifying sources of brand equity for a brand; and assessing a brand's achievement of brand equity benefits. Students must complete the assignment independently and submit handwritten responses by August 23, 2020.

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    © All Rights Reserved
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    29 views1 page

    MKT 543 (Brand Management) : Assignment

    Uploaded by

    syed wafi
    This document provides an assignment for an MBA Brand Management course at Independent University, Bangladesh. Students are asked to complete 5 tasks analyzing different brands, including identifying favorite brands from 3 categories and explaining perceptions; evaluating the positioning of 2 dominant brands in a category; identifying sources of brand equity for a brand; and assessing a brand's achievement of brand equity benefits. Students must complete the assignment independently and submit handwritten responses by August 23, 2020.

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    © All Rights Reserved
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    INDEPENDENT UNIVERSITY, BANGLADESH

    Dhaka, Bangladesh

    School of Business
    MBA Program: Summer Semester 2020
    MKT 543 (Brand Management)

    ASSIGNMENT
    The Power of Brand in economy and Society

    1. Identify three brands from three different product categories. Name your favorite brands and why? Discuss how
    your perceptions of brands might differ from those of others.

    2. Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their
    target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning
    correctly? How might it be improved?

    3. Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength,
    favorability, and uniqueness of its associations.

    4. Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity.

    5. As a brand manager how would you select a brand name for your product.

    Note:
    1. Students are asked to complete and submit this task independently.
    2. Form of Submission: Hand written.
    3. Last Date of Submission: August 23, 2020 Sunday.
    4. Must have a cover page (provided by the course instructor) following the university style.

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