Aurora Pioneers Memorial College

(CEBUANO BARRACKS INSTITUTE)

Aurora, Zamboanga del Sur
Tel. # (062) 945-0256 / Email: apmc2k7@yahoo.com

SYLLABUS
I. COURSE INFORMATION

• Course Number: MM 31
• Course Title: Advertising and Salas Management
• Course Credit: 3 units
• Class Schedule: Daily : 4:00 – 5:00 & 5:00 – 6:00
• School Year: 2020-2021
• Room: TBA
• Instructor: Maryjane S. Cabatingan
• E-mail: maryjanecabatinganlove8@gmail.com
• Consultation Hours: class scheduled time

School’s Mission :Providing Student potentials for productive and God loving citizenry, dedicated to modernized facilities and updated
management and teaching- learning practices to meet socio- civic, economic and moral involvement and accountability
of all stakeholders.

School’s Vision :Holistic Education Training Development and Global advantage for Quality life to Honor God, Country, and
Humanity.

Program’s Vision : Strongly motivated Business Education Department to provide good foundation of career knowledge in business and
management, entrepreneurial promotion and economic learning growth toward global competitiveness and citizenship
empowerment.
Program;s Mission : In view of its pursuit for global competitiveness and citizenship empowerment, the business Education Department
aims to :
1.Modernize the principles and knowledge in business and management and entrepreneurial skills
2.Acquire systematic, practical and realistic learning dimensions designed for technical and professional advancement
3.Navigate various techniques in learning far ranging economic and non-economic consequences of business operation
4.Actively participate in the constant stream of change affecting the business sphere
5.Grasp business and employment opportunities in accordance with its objectives
6.Enhanced a well motivated team to achieve them

Degree : Bachelor of Science in Business Administration

Course Number : MM 31

Course Title : Advertising and Sales Promotions

Course Credit :3

Number of Hours : 54 oras

Pre-requesite : none

Course Discription
Written Works ------------------------------ 50%
Major Exams ------------------------------ 50%
(Prelim, Midterm, Semi-final, Final)
__________________

Total: 100%
Course Discription:

-Advertising and Sales Promotion- a comprehensive introduction to its principles and practices. You will learn exciting techniques used in current print, broadcast, and
digital advertising.
Digital Advertising is providing marketers with the opportunity to break through advertising clutter, deliver more targeted messages, and create engaging experiences
through interactive billboards, digital projections, and even 3-D images.
Digital advertising provides personal experiences for consumers and non- static messages. The latest digital advertising trends provide more personal interaction with a
brand and builds brand association

OBJECTIVES:
At the end of the course, the students should be able to :

Knowledge:

1. Explain the Advertising and Sales Promotion

2. Briefly Describe common objectives used by businesses.
3. Outline the main objectives of the lesson
4. Apply Advertising and Sales Promotions into real life business
Value:
1. Imbibe the importance of Advertising and Sales Promotions into business.
2. Integrated curriculum activities that show you how advertising and promotion concepts relate to other courses of study.
3. Takes you to advertising success stories of real companies
Skills:
1. Opportunities to work with classmates on cooperative learning projects.
2. Creatively present the importance of Advertising and Sales Promotions.
3. Illustrates provide real-world examples that make the content interesting, relevant, and tangible.
 Course Plan:

TOPICS LEARNING OUTCOMES METHODOLOGIES RESOURCES ASSESSMENT MODALITIES

What is Advertising?  Explain how advertising has Discussion and Presentation

changed to meet the needs of Advertising and  Quizzes and
changing times. Sales Promotion Seatwork Modular/Offline
 Describe inventions that Book, Philippine
have impacted advertising. Edition
 Explain how the advertising
industry works.
 Recognize the importance of
Consumer Behavior understanding the Discussion
consumer’s wants and needs. A & SP Book
 Identify the five –step Vocabulary Builder  Essay Modular/Offline
consumer decision-making
process. Team work
 Distinguish between types of
consumer purchases and
recognize the level of
consumer involvement in
buying decisions.
 Describe different types of
consumer products.
 Discuss consumer buying
motives.
The Basics of  Explain the Marketing
Marketing Concept Reading A & SP Book
 Define the functions of Quizzes and Essay Modular/Offline
marketing.
 Define target market
  Explain the process for
selecting target markets.
 Differentiate between market
segmentation and mass
marketing.

 Identify the stages of new

Product and Price Planning product development Modyular Modyul Offline Learning Module
 Explain the stages of the Pagsusulit
product life cycle
 Discuss pricing objectives
used by businesses when
setting prices.


IV: Ang Gramatika ng Nasusuri ang ponolohiya, Modyul

Wikang Filipino morpolohiya, sintaks, at semantika. Modyular Offline Learning Module
a. Ponolohiya - Mga Tingnan ang: Graphic Organizer
Tunog sa Filipino Nauunawaan ang mahalagang gamit http://prinsipeflora
-Mga Ponemang Segmental ng gramatika sa pang-araw-araw na nte.blogspot.com/2
-Mga Ponemang buhay. 016/10/ponolohiya
-ng-wikang-
Suprasegmental Nahuhubog ang mga mag-aaral sa filipino-
b. Morpolohiya –Mga kakayahan panggramatika. ponema.html
Uri ng Morpema
-Ang Alomorp ng Pagsusulit
 Morpema
-Ang Pagbabagong

Morpoponemiko at mga uri

c. Istruktura/Kayarian ng
mga salita
d. Sintaksis at Semantika
e. Ang pangungusap
V: Kasaysayan ng Pag-unlad Nasusuri ang kalikasan, gamit, at
ng Wikang ang mga pagsulong ng Pambansang Modyular Modyul Offline Learning Module
Pambansa sa Pilipinas Wika. Pagsusulit

Naiuugnay ang konseptong

pangwika sa sariling kaalaman,
pananaw, at mga karanasan.

PINAL NA AWTPUT:
Sa pagtatapos ng kurso, inaasahang ang mga mag-aaral ay maging mahusay at malikhain sa pagsulat ng talumpating may kaugnayan sa kursong kinabibilangan at
maaangkin ang kasanayan sa mabisang pagsasalita upang making epektibong mananalumpati.

SANGGUNIAN:

Komunikasyon sa Akademikong Filipino - 2010 Edisyon

Karapatang – ari nina Veronica C. Abangan at Irma V. Ugot

Komunikasyon sa Akademikong Filipino – 2005 Edisyon

Karapatang – ari nina Josefina C. Mangahas, Rhoderick M. Nuncio at Corazon M. Javillo

https://mlephil.files.wordpress.com/2013/04/binagong-ortograpiya-sa-wikang-filipino.pdf

http://prinsipeflorante.blogspot.com/2016/10/ponolohiya-ng-wikang-filipino-ponema.html
 http://www.seasite.niu.edu/tagalog/ang_1987_konstitusyon_ng_republi.htm

Isinaayos ni: Inirekomendang Aprobahan ni:

ARIAN S. VILLAMOR MARY ANN L. LONGAKIT, MBA

Instructor BSBA Dean

Inaaprobahan ni:

LILYBETH A. VILLEGAS
School Administrator