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    This document contains instructions for a term paper assignment for an MBA marketing management course. Students are asked to analyze the website of Chaldal.com, one of the largest online marketplaces in Bangladesh, and discuss how it supports the company's marketing philosophies, marketing mix, mission, market segmentation, targeting, positioning, and approach to competition. The analysis should also discuss advantages and limitations the website provides for businesses and consumers. Students must complete the task independently, submit a handwritten version by a deadline of April 7th, and include their student ID and class serial number on a cover page.

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    This document contains instructions for a term paper assignment for an MBA marketing management course. Students are asked to analyze the website of Chaldal.com, one of the largest online marketplaces in Bangladesh, and discuss how it supports the company's marketing philosophies, marketing mix, mission, market segmentation, targeting, positioning, and approach to competition. The analysis should also discuss advantages and limitations the website provides for businesses and consumers. Students must complete the task independently, submit a handwritten version by a deadline of April 7th, and include their student ID and class serial number on a cover page.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views1 page

    Term Paper PDF

    Uploaded by

    sanzida akter
    This document contains instructions for a term paper assignment for an MBA marketing management course. Students are asked to analyze the website of Chaldal.com, one of the largest online marketplaces in Bangladesh, and discuss how it supports the company's marketing philosophies, marketing mix, mission, market segmentation, targeting, positioning, and approach to competition. The analysis should also discuss advantages and limitations the website provides for businesses and consumers. Students must complete the task independently, submit a handwritten version by a deadline of April 7th, and include their student ID and class serial number on a cover page.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    INDEPENDENT UNIVERSITY, BANGLADESH

    Dhaka, Bangladesh

    School of Business
    MBA Program: Spring Semester 2020
    MBA 506 (Marketing Management)

    TERM PAPER 01

    Using the Internet to Study Marketing Strategy and Policy

    Discuss how chaldal.com’s (one of the largest marketspace in Bangladesh) web site
    (https://chaldal.com) supports its Marketing Management Philosophies and Marketing Mix,
    Mission and value proposition, Market segmentation, Targeting and Positioning, and Dealing
    with competition. What advantages and limitations does the web site provide to business and
    consumer market?

    Note:
    1. Students are asked to complete and submit this task independently.
    2. Form of Submission: Hand written. Send the image at anai@du.ac.bd
    3. Write your class serial number along with your ID #
    4. Last Date of Submission: April 07, 2020 Tuesday.
    5. Must have a cover page following the university style.

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