Makeup Assignment

Submitted as a part of Design Thinking & Innovation course.

Topic:
Management Educational Institutions in India

Harshad Jaju MBA23107

Under the guidance of

Prof. Kumkum Bharti

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The information, skills, and talents that an MBA program imparts to students enable them to succeed
in various management and business-related disciplines for better career prospects. MBA Market in
India is currently roughly $7.3 billion.
An MBA student must thoroughly grasp company operations, strategic management ideas, leadership
skills, and the ability to think critically. The primary objective of an MBA program is to prepare and
equip individuals with management and leadership skills and responsibilities across several industrial
scopes. The curriculum covers various subjects, including economics, organizational behavior,
finance, marketing, human resources, operations management, entrepreneurship, and business ethics.
Many MBA programs from several educational institutions are available in India, accommodating
different specialties and academic interests. Here are a few of India's best MBA schools:
Government Institutions:
The national government founded the Indian Institutes of Management (IIMs); IIM Calcutta opened
its doors in 1961. IIMs were established in phases, starting in 1991 with Ahmedabad, Bangalore, and
Calcutta, then Lucknow, Kozhikode, and Indore in 1996, and Shillong in 2007. New IIMs were
established in many tier 2 cities of the country in 2010-11 and in the third phase in 2015. Today, there
are about 21 IIMs in the country, with NITIE converted to IIM Mumbai in the previous central
parliamentary session.
University of Delhi's Faculty of Management Studies (FMS), IIFT, IRMA, JBIMS, SIMSREE
Private Institutions:
XLRI, SPJIIMR, Symbiosis, IMT, IMI, GIM and others
Design Thinking Process

Process Tools/Techniques
Empathy Students looking for better career opportunities and higher education.
Define Management education, market demanding courses
Ideate Selection Process - Cumulative scores, Group Discussions, Interview
Prototype Addition of relevant courses, specializations, electives, and removal of others
Test Expert opinions of professors, academicians, and industrialists on the program
Implement Implementing the upgrades for educational purposes

Target Group for this market

Students who have graduated with degrees in engineering, commerce, arts, and other disciplines
having work experience or freshers who want to educate themselves in post-graduation Management
domain with subjects like Marketing, HR, Operations, Strategy, and Finance.
Issues Encountered by players in this market
Players - Management Institutions in India
1) Non Standardized curriculum across different institutions in the country
2) Varying specializations as per fluctuating industrial demands – some provide International
business, Analytics, HR
3) Locational disadvantages for certain institutions – despite having quality students, faculty
may lag among peers due to locational disadvantages for students' placements, resources
required for research, logistics

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 4) Size of campuses – campuses in urban cities of India have limited scope for expansion, as
they have limited land, and expansion may lead to degradation in the quality of campus life
for students residing on the campus
5) Industry relevance of courses – Current trends suggest over-saturation of Management
graduates in the industry, with demand rising for Gig workers, specialized skill
Issues Encountered by users of services in this market
Users – Students
1) Increasing competition with the latest figures of around 2.8 lakh registrations in CAT exam
2) Costs of appearing in multiple examinations of various institutions – CAT, XAT, SNAP, IIFT,
GMAT (expensive exam), cost associated with the preparation, materials, test series
3) Cost of management education itself – despite loan availability, it is a huge cost for students
to pursue, ranging around 18-30 lakhs for two years period
4) The MBA/PGP/PGDM course itself is a rigorous course covering many courses in Marketing,
HR, Strategy, Operations, Finance, Communications, and Economics domains, at a time may
become overwhelming for students pursuing the course.
5) Uncertainty of getting a job in the sector desired by students depending on the placement
scenario of the institution

References
https://www.interaction-design.org/literature/topics/design-thinking
https://www.alliedmarketresearch.com/press-release/india-mba-education-market.html
https://timesofindia.indiatimes.com/business/india-business/india-has-second-largest-pool-of-
mbas-in-the-world/articleshow/87343544.cms
https://bschool.cms.ac.in/blogs/key-challenges-faced-by-mba-students-how-to-overcome
https://www.indiatoday.in/education-today/featurephilia/story/mba-education-problems-328626-
2016-07-11