2022

REAL
ESTATE
AGENT
BUSINESS
PLAN
gloveru.com
 MEET
JEFF GLOVER
Jeff Glover started his career in retail sales at the young
age of 16. After becoming a Top 150 Salesperson for
Circuit City nation-wide and later Art Van Furniture, at the
age of 19, Jeff decided to enter the Real Estate field. With
a strong focus on mastering the art of prospecting and
presenting, Jeff quickly became the top agent in his office.
After selling 30 homes in his first year in the business,
he was sought out by one of the largest franchises in
Michigan to manage one of their offices. After becoming
the top recruiter two years in a row in that office, the 17
office firm with over 600 agents, promoted Jeff to their
Director of Training and Recruiting. After a few years in
that role, in 2009, Jeff started Jeff Glover & Associates,
Realtors. That team is now composed of over 40 agents
selling over 1,000 homes per year and is the #1 real estate
team in Michigan (of ALL brands) and top 25 in the nation.
Jeff is also the Operating Partner of multiple offices and in
total, has just over 500 agents in his brokerages.
Jeff is known industry-wide as a top sales trainer
and professional speaker. His coaching and training
organization, Glover U, hosts over 50 events per year and
has over 25,000 attendees annually. Jeff not only talks
the talk, he also walks the walk, with an average of 100+
closings per year for himself personally in the last decade.
In addition to selling Real Estate, Jeff enjoys giving back to
his community through his non-profit foundation, Glover’s
Heroes, where their mission is to help local heroes,
including veterans, teachers, nurses, firefighters, police
officers, and employed caregivers.

“what we do determines our success,

not the market.”
2022 BUSINESS PLANNER $39

GLOVERU.COM/SHOP
 AGENT BUSINESS PLAN
PA RT 1
YEAR END PROJECTIONS NOTES:

Total Contacts

Average Daily Contacts

Client Events Hosted

Total Database Touches

New Contacts Added to Database

Listing Appts Set

Listing Appts Met

Listings Signed

Listings Sold

Listings Closed

Buyer Appts Set

Buyer Appts Met

Buyer Offers Signed (1st Only)

Buyers Sold

Buyers Closed

Total Units Closed

Total Volume Closed

Total Income Paid YTD

Average Commission Check

Top 3 Closed Sources YTD

Average Sale Price

4
 AGENT BUSINESS PLAN
PA RT 2
BUSINESS SOURCES: PENDING & CLOSED NOTES:

SOI/SOI Referrals

Past Client/PC Referrals

For Sale by Owner

Expireds

Circle Prospecting Calls/Doors

Advertising/Branding

Social Media

Sign/Rider Calls & Texts

Just Listed/Just Sold Doors

Direct Mailing

Open houses

ISA Appts (All Sources)

Referral Sites/Companies

Google / Pay Per Click

Farming/Hybrid Farming

Walk ins/Office Reputation

Zillow/Trulia

Realtor.com

Agent Referrals

Online Reviews

JL/JS Postcards

Video Marketing

Facebook Lead Ads

Other

5
 AGENT BUSINESS PLAN
PA RT 3
2022 GOALS NOTES:

Listings Closed

Listings Sold

Listings Signed

Listing Appts Met

Listing Appts Set

Buyers Closed

Buyers Sold

Buyer Offers Signed (1st Only)

Buyer Appts Met

Buyer Appts Set

Total Units Closed

Total Volume Closed

Total Income Paid

Database Adds

Database Events

Database Touches

My Top 3 Sources Will Be

Projected Average Sale Price

Projected Average Commission Check

6
MORNING MESSAGE
Daily motivational, inspirational and
informative text message from Jeff Glover -
all relating to Real Estate sales and business.

SUBSCRIBE FOR FREE

Text MORNING to 55444.

free resource
You are the product of the 5 people you spend the most time with.

who’s in your
inner circle?
ER U INNER CI
V RC
O LE
GL
P

ES
R

I
I

NIT
AT V

L OPPORTU
E
FA C E B O O K G

RRA
RO

FE
RE
UP

&

TH
W

G
N
I

EX NI
CL
USI R AI
VE TOOLS, T

Join Glover U Inner Circle on Facebook

 free resource free resource

B U Y I N G PO W ER C H EC K LIST S CR I P T BOOK

Master this 22-point checklist and serve Download Jeff’s exact script book, in-
your buyers better by helping them put cluding scripts for expireds, FSBOs, past
together offers that simply cannot be clients, listing presentation, objection
overlooked. handlers and more!

Text PO W E R to 5 54 44 to download Text S CR I P TS to 5 5 4 4 4 to down-

for free! load for free!

9
 AGENT BUSINESS PLAN
PA RT 4
2022 PLAN OF ACTION (DOUBLE DOWN ON TOP SOURCES PLAN)

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

NOTES

10
 AGENT BUSINESS PLAN
PA RT 5 PA RT 6
N E W W E E K D AY M O R N I N G R O U T I N E N E W W E E K E N D R O U T I N E (Sat OR Sun)

5:00 am 8:00 am

6:00 am 9:00 am

7:00 am 10:00 am

8:00 am 11:00 am

8:30 am 12:00 pm

9:00 am 1:00 pm

9:30 am 2:00 pm

10:00 am 3:00 pm

10:30 am How many weekends per month:

11:00 am

11:30 am

NOTES

11
 FREE QUARTERLY MAGAZINE

LEAD G EN ST RAT EGI ES | M A R K E TI N G | S A LE S TE CH N I QU E S | T EC H

free resource
Subcribe to the Glover Gazette for
free at gloveru.com/gazette.
 REAL ESTATE
SALES & BUSINESS
STRATEGIES

New episodes are available every Thursday.

Subscribe on Spotify, Apple Music, or PodBean.
gloveru.com/podcast
 AGENT BUSINESS PLAN
PA RT 7
2 0 2 2 M A R K E T I N G / V I D E O / S O C I A L M E D I A S T R AT E G Y

NOTES

14
 AGENT BUSINESS PLAN

SOCIAL MEDIA CALENDAR EXAMPLE

S U N D AY M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY S AT U R D AY

Educate Motivate Build Trust Community Entertain Educate Community

Build Trust Educate Build Trust Entertain Community Educate Entertain

Community Educate Motivate Build Trust Educate Entertain Community

Build Trust Educate Entertain Motivate Community Educate Build Trust

15
 SOCIAL MEDIA GUIDE
Purposes for Posting (why should people follow you):
Educate | Entertain | Motivate | Build Trust | Promote the Community

Post Ideas:

Educate: Entertain: Motivate: Build Trust: Community:

• Buyer tip • Holiday message • Seller challenge • Personal news or update Don’t forget to geotag!

• Seller tip • Pet post
• Buyer FAQ • Family post
• Seller FAQ • Throwback thursday
• Biggest return on • Home tour video
investment for sellers
• Client events
• Free resource (checklists,
• Contest/Giveaway/Poll
how-to/DIY)
(would you rather, this or
• Debunk a homeowner that...etc.)
myth
• Most expensive property
• Market Update of the month
• Before and after
• Behind the scenes
• Best value of the month • Client testimonial
• Why now is the time to • New listing (geotag)
buy/sell
• Just sold (geotag)
• Buyer in front of new
house (tag buyer)
• Buyer at the closing table
(tag buyer)
• Open House
• Seller story (geotag)
• Buyer story (geotag)
• Repost JGA
• Selfie from a restaurant
you tried in town
• Photos from a community
event you attended
(gallery/exhibition,
food truck rally, fun run,
festival...etc.)
• Best grilled cheese in
town / best burger...etc.
• Community events
• Good community news
• Best Italian/Mexican/
Chinese/Pho...etc.
restaurant

Personal Business

16
 AGENT BUSINESS PLAN
PA RT 8
2 0 2 2 T E C H N O LO G Y / C R M F E AT U R E S T O U T I L I Z E

PA RT 9
2 0 2 2 D ATA B A S E VA L U E - A D D E V E N T S

NOTES

17
 PURCHASE
TICKETS

WIN MORE LISTINGS & LIVE YOUR UNREAL LIFE

JA NUARY 9 - 1 2
Win more listings and live your unreal life. Spend four days with
800+ top producers and 20+ speakers/industry experts learning
everything you need to take your business to the next level.

Omni Orlando Resort at ChampionsGate | gloveru.com/summit

LIVE UNREAL SUMMIT ITINERARY
SUNDAY MONDAY TUESDAY WEDNESDAY
7:30 | Event Registration 8:00 | Coffee with Coaches 8:00 | Coffee with Coaches 8:00 | Coffee with Coaches
9:15 | Keynote Mastermind Mastermind Mastermind

10:00 | Market Update 9:15 | Keynote
10:00 | Market Update
10:30 | Break
10:30 | Break
11:00 | Session with Jeff
12:00 | Lunch 11:00 | Expert Panel
12:00 | Lunch
1:30 | Session with Jeff
2:30 | 1-1 Interview 1:30 | Session with Jeff
2:30 | 1-1 Interview
3:00 | Break
3:00 | Break
3:30 | Top Agent Panel
4:15 | Breakouts 3:30 | Top Agent Panel
7:30 | Welcome Party 4:15 | Breakouts
7:30 | Client & VIP Party
9:15 | Keynote 9:00 | Production Specific
10:00 | Market Update Masterminds
10:30 | Break 11:00 | Close
11:00 | 1-1 Interview
12:00 | Lunch
TICKETS
1:30 | Session with Jeff
2:30 | 1-1 Interview General Admission: $399
3:00 | Break VIP Upgrade: $299
3:30 | Top Agent Panel team discounts
4:15 | Breakouts available!

JA NUA RY 9 -1 2 | OM N I O R L A N D O R ES O RT AT C H A M PI O N S G AT E

book your
discounted room!
To book your discounted room rate at the Omni
in Orlando, visit gloveru.com/summit or call the
resort directly at 407-390-6664 and let them
know you’re with the 2022 Live Unreal Summit!
 12 . 9 . 21

VIRTUAL
$19
Register:
gloveru.com/tour
 AGENT BUSINESS PLAN
PA RT 1 0
FINANCIAL MODEL EXPENSES

Commission Revenue Vehicle

Other Revenue Advertising & Promotion

Other Revenue Internet Lead Generation

Total Net Revenue Bank Service Fees

Computer & Internet

Charitable Contributions
NOTES:
Coaching & Training

Staging & Photography

Insurance (gen., liability, etc.)

Phone / Equipment Rental

Sales Promotions / Contests

Office Supplies

Parking

Listing Services / MLS Dues

Office / Board Dues

Meals & Entertainment

Printing & Materials

Office Rent

Professional Fees (attorney/accountant)

Signage / Travel / Lodging

Utilities & Maintenance

Personal Protection Equipment

Technology

Miscellaneous

Total Expenses

Net Operating / Taxable Income

21
 AGENT BUSINESS PLAN
PA RT 1 1
BUSINESS, SALES SKILLS & LIFE DEVELOPMENT PLAN

Events:

Practice & Roleplay:

Technology:

Coaching:

Accountability:

Scripts:

Mastermind:

Books:

Podcast:

Health:

Wealth:

Relationship(s):

22
 AGENT BUSINESS PLAN
PA RT 1 2
ACHIEVING MY GOALS = MY NEW OPTIONS:
W H A T I T W I L L D O F O R M E & M Y F A M I LY

PA RT 1 3
WHO WILL I BECOME?

PA RT 1 4
W H AT W I L L M Y U N R E A L L I F E LO O K L I K E ?

23
 COACHING PROGRAMS
ELITE COACHING $1,500/month
Learn leadership, models, systems, and operations to get to the
next level for both Rainmaker and Lead Admin by taking a “team”
approach to coaching by having not one, but two coaches com-
mitted to your growth.
1-1 COACHING $1,000-$1,500/month
Learn the models, systems and skills it takes to become a Mega
Agent or Mega Leader through our most popular coaching pro-
gram designed to fit your needs and goals with a hand-selected
Glover U coach.
EMPIRE BUILDING
FROM SALESPERSON TO CEO $399/month
This group course taught by Matt Sutter, who is our head Leader-
ship and Business coach, teaches a blend of Jeff and Matt’s nearly
40 years of experience in leadership, much of it being related to
leading over 15 different multi-million dollar revenue companies.
BUYER MASTERY $399/month
This group course is designed and written by our top Buyer Agent
on the team who closes 50+ transactions a year utilizing all of our
buyer methods for success.

OPERATIONS MASTERY $399/month MARKETING MASTERY $399/month

Learn the ins and outs of running a successful Operation from Jeff Greg Erlanger, leader of the #1 Real Estate team in Ohio, teaches
Glover & Associates Operations Managers, Taylor Kerrigan & Tay- the marketing tactics and strategies he and Jeff himself use daily
lor Cornfield. This coaching focuses on processes and procedures to lead their teams to the top.
for your business to maximum growth in an efficient manner.

LISTING MASTERY $399/month REAL AGENTS. REAL RESULTS.

In this group coaching program, learn to become a listing master
from the master himself! Jeff will share everything he and his
team do to average 75 listings taken a month even in this listing Since joining Glover U, my business
scarce economy. has gone up exponentially...one of
the best decisions I’ve ever made for
PROSPECTING BOOTCAMP $299/month my business.
Get coached by top Prospecting Agent and former Inside Sales
J ES ICA S PENCER
Manager of JGA, Justin Ford to learn how to generate seller leads
in a small group setting - without spending a dime on marketing.

V IS IT G LOV ER U.CO M TO SIGN UP O R LEARN MO RE

24
 free resource
checklist
We’ve created a handful of free resources that you can
leverage to grow your real estate business. Make sure you’re
taking advantage of everything that’s available to you!

A C C E S S A L L R E S O U R C E S AT G LO V E R U . C O M

SCRIPTS LIVE UNREAL PODCAST

Jeff Glover’s entire script book is free for you Subscribe to our weekly podcast, all about
to download and use! Real Estate sales & business strategies.

BUYING POWER CHECKLIST BUSINESS PLAN

Help your Buyers and get more buyer offers Visit gloveru.com to download Jeff Glover’s
accepted. yearly Real Estate business plan.

GLOVER U INNER CIRCLE YOUTUBE CHANNEL

Private Facebook Group: network with top Subscribe to Glover U on YouTube for Real
agents & get direct access to Glover U coaches. Estate training videos and webinars.

JEFF’S MORNING MESSAGE GLOVER GAZETTE

Sign up to receive a daily (M-F) real estate A totally free, real estate business and sales
sales and business text directly from Jeff! publication.