A Report on MBA ad-campaign

Master of Business Administration:The Master of Business Administration (MBA or M.B.A.), a master's degree in business administration, attracts people from a wide range of academic disciplines. The core courses in an MBA program introduce the various areas of business such as accounting, finance, marketing, human resources and operations management; many programs include elective courses.

Important Reasons to Consider For Getting Your MBA Degree

An MBA Degree Is Still One Of The Fastest Ways To A Big Promotion
Every Company Needs Leaders, Some companies lose their top managers to age and retirement, others to the competition. Other companies are lucky enough to be growing so quickly, that they don't have enough capable managers to handle the organisation. MBA graduates are highly valued owing to their training.

Some Market Segments Are Experiencing Explosive Growth:

Some of the hottest industries, such as telecommunications, healthcare, mobile computing and oil exploration are all experiencing tremendous growth, owing to increased worldwide demand. They all need qualified MBA degree executives to help them meet their needs. Those who specialise in these fields are sure to find employment.

An MBA Degree Can Propel Your Career Into Unexpected Directions

As Market Forces Change, So Do Careers: It is rare to find someone working for the same company for their entire career. Many people with an MBA degree get actively recruited away from their current job, with inducements of more responsibility and better pay. Most executives want to be upwardly mobile and take these offers seriously. The Ongoing Globalisation Creates Opportunities: Many students wisely decide to focus their MBA degrees on international business. These types of MBA degrees are highly valued, owing to the expansion of global trade. Those who enter this exciting field can find themselves working in countries and on projects that they would've never dreamed of during their MBA degree studies.

Practically Every Industry Appreciates The Value Of An MBA Degree

All Companies Need Professional Management: No company can thrive, let alone survive, without professional management. MBA degrees, which focus specifically on this particular function. Every company knows that they need a wide variety of managers to oversee different departments and that as MBA graduates, they will be properly trained.

The Most Successful Companies Rely On MBA Graduates:

In a recent study, many of the worlds most successful companies were analysed to see what made them so successful. Apart from differentiating factors, such as the industries they were in, one common denominator was the number of well-trained managers who were present in almost every department.

Any Company, Even Your Own, Once You Complete Your MBA Degree
Entrepreneurs Can Benefit From a Solid Business Education: Not every MBA degree student expects to be the next Steve Jobs, nor would they even think of becoming an entrepreneur once they graduate. Sometimes, an idea comes to them during their studies, which they find they can refine and develop once they graduate.

There Is No Reason Why You Should Expect Not To Succeed With Your MBA Degree:
There are hardly any cases of MBA graduates who do not fulfil their goals and dreams once they graduate. Their training and education provides them all the tools they need to ultimately be successful in any company they choose to work for.

MBA at SAHYADRI
A career in management allows one to acquire the skills and competencies to run and manage the business. The last two centuries have seen unprecedented change in the business. It is now well known the world over that the globalization and Liberalization have brought about universal changes in the world economy as a whole and in turn, in the tremendous new strides being witnessed in the field of management. Keeping this in mind Sahyadri IT has started management course MBA which is affiliated to Visveswaraya Technological University and approved by AICTE. Objective of the department The objective of the institute is to develop a world class Management Institute; a centre of excellence, imparting quality management education. With this objective in mind the vision of the institute is to impart Industry Integrated Management Education through Innovative and Accelerating Learning Methodologies. OUR VISION To develop a World Class Management Institute; a centre of excellence, imparting quality management education and develop socially responsible individuals. OUR MISSION To impart Industry Integrated Management Education through Innovative and Accelerating Learning Methodologies and be one of the best B-Schools in India.

Goals of the department

Inculcate high level of professionalism among students of BSchool Be a major consulting partner for corporate Achieve 100% placement record Build a strong industry interface Contribute to research activities

The institute provides specialization in the following areas:

Finance Marketing Banking and Finance Human Resource Management

STP of Sahyadri MBA programme: Segmentation of Sahyadri MBA programme is made by offering four different specialisations, where each students needs to select their interested specialisation among marketing, finance, banking, human resource, which will help students to build their career in management. This will help them to identify their core values with the help of management education where it ultimately leads to the success. Sahyadri MBA programme is targeted to all the young graduates who are willing to achieve their career success in management field. All graduates who are eligible for doing MBA

under VTU rules & regulations are the target for this MBA programme. Sahyadri MBA programme has positioned itself on different aspects like its campus, infrastructure available, quality teaching, facilities given to the students, placements, cultural & sports activities.

Theme of Advertisement: The theme of advertisement is opening of the admission for the year 2014. The advertisement says that Sahyadri College Of Engineering & Management has started their admission procedure for 2014. The advertisement also speaks about specialization the college offers. It also shows the list of companies where placements will be given. So this overall advertisement theme is to get students admission for MBA 2014 course.

Preferred media for advertisement: The preferred media of advertisement is newspaper are THE TIMES OF INDIA & THE HINDU. These 2 newspapers are selected because of their availabilty in most of the major cities of India required for this advertisement.

Cost for the advertisemet: The expected cost for advertising this advertisement is 20lakhs for both newspapers to publish in all major city editions required.

Assignment on Integrated Marketing Communications

Submitted By USN No. Submitted To Submitted On Topic

: : : : :

Suradev 4SX12MBA75 Prof. Vishwanath BN 20th Jan 2014 To design an IMC campaign for MBA programme in Sahyadri College of Engineering & Management

Remarks