School of Business Faculty of Business and Applied Arts
Name of the faculty member: Vishal Soodan
Course Code: MKT695 Course Title: Integrated Marketing Communication Class: MBA Max Marks: 30 Date of Allotment: 11-3-2020 Date of Submission: 15-4-2020
S. Roll No. Objectives of Topic Details Evaluation Expected
No Academic Parameters outcomes Activity 1. All To make the Students will be allotted a Brand or a Product, Evaluation Parameters- Students would be students students apply they will study related product/brand which IMC planning; Factors able to analyze the other companies is selling and try to create considered for and develop IMC subjective promotional strategy for the allotted brand as formulating IMC programs and to concepts a Marketing Manager. This will help the program:10 Marks; leverage different that they have students to get more insight into the basics of Analysis of tools of learned to a live Promotional Mix and its application by the Promotion Dimensions: communication in situation being company. Student need to submit the write-up How the brand has strategic decisions presented to individually. leveraged IMC tools, them creative communication strategies and results : 10 Marks; Content quality of report: 10 Marks