The Search for

Business Opportunities
 Introduction

 Business opportunities are everywhere as long as there are people with money, and they
are willing to satisfy their needs.
 However, there are more business opportunities for individuals who are creative.
Resourceful and risk-takers because they create opportunities instead of waiting for
opportunities to come.
 There are factors to take into account in searching for business opportunities.
 These are:
a. resources
b. skills
c. interests
d. economic needs

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 Entrepreneurial Activities in
the Community
▹ Business activities are concentrated in the cities and other urban
communities.
 The primary reasons are:
 More buyers
 More incomes
 More facilities
▹ There are more business competitors in the cities.
▹ Basic features of consumer satisfaction:
1. Better quality
2. Lower price
3. More conveniences
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The Sears Story

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 Business Opportunities in Rural Communities

 Our rural areas are abundant with cheap raw materials and
labor force.
 Yet these are underdeveloped and have greatly contributed
to poverty in the rural communities.
 Many are unemployed or underemployed. This results to low
level income among people.
 The productive resources in the rural sector are sleeping
business potentials.
 Our raw farm products can be a good source of agri-business.
 Senate President Neptali Gonzales has learned during his
political campaigns throughout the country that
entrepreneurs in: 5
 Business Opportunities in Rural Communities

Davao- cutflowers - Singapore

Cebu- artisans – world-class status
Aklan- piña-cloth weavers – international fashion designers
Bulacan- jewelry goldsmiths -Dubai
Pampanga- automotive tinsmiths - California
• There are other small entrepreneurs who have succeeded in
selling their products to foreign markets.

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 Resources in the Community

▹ In discovering business opportunities, the following factors or

resources have to be evaluated:
1. Markets
2. Individual interests
3. Capital
4. Skills
5. Suppliers of inputs
6. Manpower
7. Technology

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 SWOT Analysis

▹ To able to translate business opportunities into profits, the SWOT

Analysis is applied.
▹ It studies the financial resources, physical facilities, management
capabilities, the market, production process, information system,
sources of supply and social environment.
▹ It is a tool of evaluating the strengths, weaknesses, opportunities
and threats associated with a particular product or service.
▹ Indicators of SWOT:
Strengths of a product or service
˗ Cheap and abundant raw materials
˗ Sufficient funds
˗ Availability of technology 8
 SWOT Analysis (cont.)

˗ Presence of skilled workers

˗ Management and technical expertise of the
entrepreneur
˗ Good quality/service
˗ Ease of production
˗ Small capital
Weaknesses of a product or service
˗ High price
˗ Poor quality/service
˗ Weak management
˗ Lack of skilled workers
˗ Irregular supply
˗ Unattractive design - High Costs of production 9
 SWOT Analysis (cont.)
Opportunities of a product or service
̵ Big demand for the product/service
̵ Favorable government policy/support
̵ Scarcity of the product/service
̵ Poor quality of existing product
̵ Absence of product/service
̵ Possibilities of good profits
Threats
̵ Shortage of raw materials at a given time
̵ Entry of many competitors
̵ Increasing costs of production
̵ Expectation of unfavorable government laws, such as taxes
̵ Deteriorating peace and order
̵ Emergence of unfair demands of workers through labor union 10
activities
Products have their
own life cycles. Each
product life cycle is
composed of four
stages:
 Introduction
 Growth
 Maturity
 Decline

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  Market research is the process of
Market Research
 The best way to evaluate
business opportunities is to
conduct a market research.
 This is systematic and
scientific.
 An entrepreneur can only
make the right decisions if he
has right data about the needs
and resources in the
community.
systematically gathering, recording,
and evaluating date regarding a
specific marketing problem. The
steps in market research are:
1. Defining the problem.
2. Making a preliminary
investigation
3. Planning the research
4. Gathering the data
5. Analyzing the data
6. Reaching a
conclusion/decision
7. Implementing and evaluating
decisions
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  Uses of Market Research
Through market research the
entrepreneur can be guided in
identifying the following:
1. Profitable markets
2. Sealable products/services
Market Research 3. Strengths and weaknesses of
competitors
4. Available resources
5. Business risks
6. Trends in consumer tastes and
preferences
7. Better marketing strategies
8. Proper business location
9. New market opportunities
10. Realistic business objective
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 Location of the Business

 The location of the enterprise is a vital factor in the success

of a business.
 In selecting business location the following are to be
considered:
1. Population
2. Income
3. Competition
4. Government policies
5. Peace and order
6. Facilities
7. Parking space

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thanks!
ANY QUESTIONS?

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