Khobaybe Md.

Shaik 1721334 1

Answer to the Question No:01

A market-driven strategy is the planning and deployment of business resources to achieve a central set of
objectives through a continuously changing set of circumstances. It is customer focused and
organizational wide with every level of the organization having its business unit strategy nested within the
larger corporate strategy. Finally, it is concise, clear and complete and must be communicated to
everyone in the organization.

Objective Oriented

Every organizational decision made must affirmatively answer one question, "will this action move our
organization closer to our objectives?" If the strategy is fuzzy or ill-defined it makes it very difficult for
managers to properly answer the above question. One doesn't always get it right and mistakes are made
but businesses who think strategically will always prevail for wisdom prevails over strength and
knowledge over brute force. Developing this vision about the market requires obtaining information about
customers, competitors, and markets; viewing the information from a total business perspective; deciding
how to deliver superior customer value; and taking action to provide value to customers.

Answer to the Question No:02

No, It's not. The market and competitive space are not stable and the changes are unpredictable because in
a market if you're working with any sort of services or any sort of products it definitely has your
competitor in the market. so your competitor movement their strategies their planning is unknown to you.
in our industry every participant is fond of their market share. they always use their maximum strategy
and business planning for grabbing more market share from the market or in the industry. For that reason,
I cannot agree with the statement that are visible here. Also it's an unpredictable game all over the
industry. Some external points here that can influence our business strategy business movement business
capabilities. Those can be financial those can be management, those can be decision maker, dost can be
your policy. timing is important here as well as your specification your diversification your uniqueness
from your competitor that your services or your devices or your products are different it can be
differentiated from your competitors one. Only we can get information from the first experience in the
market as well as experiences. from that point of view, we actually do our forecasting our planning and
we make our strategy we set up our game plan for the industry in the market to get grab more market
share and get maximum profit or sustain abilities in the market.
 Khobaybe Md. Shaik 1721334 2

eAnswer to the Question No:03

If on the CMO of tonic telemedicine of grameenphone. that means I am acting as a chief marketing
officer and all Saurav marketing activities of the whole department will be under myself. So first of all
based on my strategies I will set specific three segmenting variables.

First one: I will do MOU with most popular hospital or clinics all over Bangladesh. We will provide them
some sort of discounts on value added service while they are visiting or using any sort of service from
those hospitals are the clinic if there using our sonic app.

Second one: medicine delivery app can be integrated with our tonic so that if any patient or users wants to
get some medicine delivery at their home place if their is call unable to come or visit any short of
medicine shops of pharmacy then tonic and help them out.

Third one: pic and app also of medicine exist in the market details so that any users can get information
about the medicine their having and it will help them to get satisfied or understand what they are having
what will be the prices in the market as a MRP and what sort of medicines are there in other competitors
or other pharmaceuticals company what is the substitute etc.

Answer to the Question No:04

As a CMO of tonic daily medicine I will use some sort of strategies for my existing users are my
customers. I have to increase my customers value and my app opportunities from their path point of view.
Suicide customer value can be defined or like implemented via lots of promises or strategies that you
need to take as a CMO. Delivery on your door, or discounts with most of the hospitals and clinics, our
detail information about the medicines existing in the market can help me to achieve my goal in future.
By providing this sort of values to the customer, definitely there will be lots of opportunity visible in front
of us.