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  • Unique: Segment

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    Showkatul Islam
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    This document outlines an assignment for a marketing strategy course. Students are assigned a brand and tasked with: 1) Describing the value the brand provides its target segments, 2) Characterizing the brand's target customers demographically, behaviorally, and psychographically, and 3) Assessing the brand's positioning, relationship, and innovation strategies from the perspective of its Chief Marketing Officer. The assignment is due May 5th and cannot copy directly from sources or define terms from the provided text.

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    This document outlines an assignment for a marketing strategy course. Students are assigned a brand and tasked with: 1) Describing the value the brand provides its target segments, 2) Characterizing the brand's target customers demographically, behaviorally, and psychographically, and 3) Assessing the brand's positioning, relationship, and innovation strategies from the perspective of its Chief Marketing Officer. The assignment is due May 5th and cannot copy directly from sources or define terms from the provided text.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Unique: Segment

    Uploaded by

    Showkatul Islam
    This document outlines an assignment for a marketing strategy course. Students are assigned a brand and tasked with: 1) Describing the value the brand provides its target segments, 2) Characterizing the brand's target customers demographically, behaviorally, and psychographically, and 3) Assessing the brand's positioning, relationship, and innovation strategies from the perspective of its Chief Marketing Officer. The assignment is due May 5th and cannot copy directly from sources or define terms from the provided text.

    Copyright:

    © All Rights Reserved
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    of 1

    Strategic Marketing MKT544, IUB Spring 2021

    Showkatul islam (Concord Hollow Block)

    Don’t include cover page, Table of Contents and other typical parts.

    Don’t Copy anything directly from internet

    Don’t give any definition from TEXT

    1) Give a narrative about your assigned brand in terms of value it is offering to its target segment (s)

    2)Narrate the UNIQUE characteristics of your assigned Brand’s Target Customer


    In terms of Demography:

    In Terms of Behavioral:

    In Terms of Psychography:

    3) Assume that you are the CHIEF MARKETING OFFICER of your assigned BRAND:

    Topic Task Your Explanation


    Positioning Strategy [Marks 10] Do you think your assigned Brand’s positioning strategy is serving the MAX Word 1000
    purpose of your target segment?
    Yes or No and Explain why.
    Relationship Strategy [Marks 10] Does your assigned Brand have any existing relationship strategy with MAX Word 1000
    any of your stakeholders? Yes or No.
    Explain why or why not it is useful for your Brand?
    Innovation Strategy [Marks 10] Propose one innovation strategy for your assigned brand and explain MAX Word 1000
    why it will be useful for your target customer segment.

    Submission time 5th May 2021.

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