10/22/23, 9:45 PM McDonald's adapts to its Chinese customers - SEO China Agency

FOOD AND BEVERAGE

McDonald’s adapts to its Chinese customers

May 20, 2022

McDonald’s, like other American institutions, is adapting to the fast-paced Chinese lifestyle by
incorporating new menu items that cater specifically to Chinese tastes. The chain is offering dishes such
as rice burgers and soy chicken nuggets, which are expected to be a big hit with the country’s 1.3 billion
residents. McDonald’s executives believe that the company’s efforts to localize its menu will help it
maintain its dominant market position in China.

McDonald’s launches “night mode” to tap into China’s

“night economy”.
McDonald’s has activated its platform in China. It is a new feature called “Maimai Night Market”. This is an
attempt to capture part of China’s “night economy”. The “night mode” has been made available via the
McDonald’s app, and the brand’s WeChat program.

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The special late-night menu features new localized offerings, including a small lotus burger and seasoned
chicken tenders. It also features its signature dish, green pepper chicken. These dishes can be added to
traditional menus for a cost of RMB 18-59 ($2.68-$8.78).

Nightly promotions are available from 2:30 pm. Full contactless services, including in-store collection and
delivery, are available from 5 pm daily. Offline shops, designated online marketplace pages, and offline
shops will switch to night mode for a more immersive experience for late-night foodies.

The night special is believed to be another step taken by McDonald’s China “to meet the Chinese
government’s call for consumption,” according to Xu Cong (general manager of marketing, McDonald’s
China) after the introduction of its main breakfast and daytime meals.

“We aim not only to meet Chinese tastes but also the needs of social sharing among Chinese consumers
through the mix of Western and Chinese food,” Xu said. “At the same time, we can also extend the dining
period by leveraging the ‘night economy’ and thus accelerate the nation’s consumption recovery through
a new model.”

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China’s “night economy”, which accounts for 60% of

total retail sales in China, is estimated to have
reached 30 trillion RMB ($4.47 trillion) by 2020. It is
expected to reach RMB 40 trillion ($5.95 trillion) by
2022. This shows its importance in driving the
country’s economy. It also highlights the potential
that market players can tap into. McDonald’s would
be able to launch an overnight market in China,
Mc fitness , an innovation for allowing it to expand its presence in China with its
McDonald’s in China innovative products and delight local taste buds.

McDonald’s may be convenient, but it’s not good

for your waistline. A McDonald’s restaurant in
China tried to solve this problem by giving
customers the opportunity to work out while
enjoying their meal. We’re not talking about meat
sweats. Douyin has made a viral video showing a
woman eating at McDonald’s, which also offers
tables … Continue reading

SEO China Agency 0

McDonald’s China offers flavors for its Chinese customers

The triple cheeseburger with thick Angus beef
McDonald’s is offering a new Triple Cheese Angus Thick Burger from China in its Angus MAX Burger
range.

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The Triple Cheese Angus Thick Beef Burger is made with a thick Angus beef patty and topped with cheese
sauce, cheese sticks, and a slice of cheddar cheese. You can also purchase additional cheese sauce to pour
over your burger, creating a waterfall effect.

Participating locations in China now offer the Triple Cheese Angus Thick Beef Burger.

The Cilantro Ice Cream Sundae.

Cilantro (or cilantro) is not something you would expect to find in your favorite McDonald’s dish.
However, in China, it seems to be.

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McDonald’s offers a wide variety of international items and different combinations with unique flavors.

McDonald’s China has introduced a limited edition Cilantro Sundae as part of a promotion.

According to the McDonald’s website, the dessert is made of soft ice cream, tangy lime sauce, and
cilantro.

While this may seem off-putting to some, some people shared their delight on Twitter.

One user described the taste as mint.

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