RETAIL MANAGEMENT

RETAIL BUSINESS PROPOSALS

TARGET BUSINESS: STARBUCKS

MAIN PRODUCTS/SERVICES: DRINKS, COFFEES SNACKS, DESSERTS.

PROPOSED VMGO:

VISION:

 TO SERVE AND TREAT PEOPLE NOT AS CUSTOMERS BUT AS A PART OF A

FAMILY WHICH IS CONSIST LOYALTY AND HOSPITALITY

MISSION:

 TO MOTIVATE AND TREAT THE HUMAN MIND BY SERVING CUPS OF COFFEE

THAT CONTAINS RELAXATION AND FOCUS.

GOALS AND OBJECTIVES:

1. MAINTAIN A HIGH STANDARD OF COFFEE QUALITY AND SERVICE

2. PROVIDE OUR CUSTOMERS UNIQUE EXPERIENCE IN SERVICES.

3. OFFER PROMOS/ DISCOUNT COUPONS FOR OUR CUSTOMERS

4. ENSURE A SAFETY AND COMFORTABLE ATMOSPHERE

5. PROVIDE EXELLENT CUSTOMER SERVICE

6. TREAT OUR CUSTOMER RESPECTFULLY AS OUR FAMILY, FRIEND AND

RELAXED.
 7. WE WANT TO SATISFY EACH CUSTOMERS TO MAKE THEM HAPPY AND MOTIVATED

8. TO SERVE THE BEST QUALITY AND MOST INTERESTING VARIETIES OF COFFEE AND DESSERTS.

CORE VALUES:

 It is making you feel at home that will helps you to be comfortable wherever you are, that will always give you

embrace in warmth and satisfying feeling.

 It aims for us to serve with a bond of joy and peace that you are looking for in a cup of coffee.

 Love will be the core in serving you of all quality and excellence in product, services that we are offering to each in

everyone.

SWOT ANALYSIS:

STRENGHTS:

 Unique product and brand design

 Superior Service
 Quality, Taste and Standardization
 Efficiency, Strategic Planning, and Reinvestment Strategy

WEAKNESSES:
  New store less popularity
 High Price
 Low productivity
 As a start-up, less experience in operating a business.
 New staff to be trained

OPPORTUNITIES:

 Ability to expand (open new branches)

 Build stronger customer relationship
 Introducing new products
 Come up with innovative Strategies

THREATS:

 Uncertain market growth

 Competition with low-cost coffee sellers
 Competition with local coffee shops
 Rise in the cost of coffee and dairy products.
 Growing cost of employee benefits which contributes to increased product prices
Proponents:

Push the boundaries of the break room by creating a workplace cafe complete with nourishing treats that pair perfectly with the

coffee shop atmosphere. Pay for fresh fruits, gourmet goods and healthy selections that perfectly fit the coffee shop ambiance

today’s talent craves.

GROUPS AND MEMBERS

Jamaica Noreen Isugon

Kana Mae Cortes

Justine Claire Sedilla

Jeremy Roman
 STARBUCKS
5-Year Strategic Plan

TARGET NO. 1 Construction of Physical Facilities and

Choosing a Retail Store Location
GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
To have physical retail Consult a professional engineer Business Owner/s 6 Months 8.5 Million
store for the new business and architect for the building
design

Allot budget for the construction Engineer and Architect 6 Months- 1 year
of business

Get the best construction team Construction team

Prepare list of furniture and Supplier

fixture

Equipment’s needed in operation

Supplies and Materials

Acquisition of lot/ look for safe

and strategic location

Registration of Business
TARGET NO. 2 Create a relaxing, modern, and cozy atmosphere
GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
Ensures a safety and create Hiring a professional interior Interior decorator 5 Months 2 Million
a relaxing, modern, and decorator to handle layout,
cozy atmosphere furniture, flooring, etc.

Interior designer
2,000 square feet of indoor space
in a modern, well-maintained
building in an excellent location

Security Guard
1,000 square feet of retail space
for parking lot (5 to 8 parking
spaces)

Approximately 500 square feet of

outdoor patio space, with lockup
racks for bicycles

Existing zoning for retail store

usage

Hiring a security guard 3 Months before the

grand opening
Equipment and materials needed
for safety such as CCTV, Fire
distinguisher, First Aid kit)
Utilities (water, electricity, gas,
WIFI)
TARGET NO. 3 Secure Licenses/ Permits of the business and follow
the required policies
GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
Ensures that the business Strictly follow and passed all Food and Drug 1 year before the 200,000
is subject to many federal requirements and regulations of Administration. operation of the
regulations to have taxes Food and Drug Administration. business
and Licenses
The business will observe to have Department of Trade
a license and to be registered in and Industry
the Department of Trade and
Industry
Secures to obey the standard and Bureau of Internal
regulations of Bureau of Internal Revenue
Revenue or BIR.
Paying taxes to BIR Mayor

Ensures to have Mayor’s Permit /

Business Permit
 Business Insurance

Legal Expenses

TARGET NO. 4 Hire competent and skill full personnel

GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
Staffing General manager to hire a General Manager as a 6 months before 1 Million
potential service personnel in recruiter the building is for overall
store established. salaries
and wages
of service
personnel
for 1 year
operation
including
 the
training
program.
Two full-time and 3 part-time Baristas
baristas will be hired at industry
standard wages
Two full time will be a graduate of
the program qualification and
must have a TESDA National
Certificate in Barista Level II. The
three part-time will be a trainee
undergoing the In-house training
of Barista Course. 

Provide training program for

chosen personnel. Baristas will
be trained at a regional barista
training academy.
Salaries and wages

Payroll or salaries paid to staff

Employee’s benefit such as SSS,

Philhealth and insurance
TARGET NO. 5 Promotional Strategies
GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
Offer promotional Hired a professional website A professional expert 33 months before 700,000
strategies and Increased developer in creating a website the launching/
brand awareness opening of the
business
1000-3000 number of new Printer in printing
customers within first month. shops
Capturing 5000+ Facebook likes Local vloggers
within first two months.

Offer take-out or drive through

Banner ads at local venues

Reaching out to local vloggers

and websites
Create a website and use
electronic marketing as our main
market strategy. We will also use
flyers and posters to let more
people know about our business
Offer discounts in special
holidays and events
Loyalty program for customers
who buys lattes, beverages and
pastries.
 Distributing coffee samples
outside the coffee shop
The client can avail the free drink
by presenting the coupon,
registered to his/her name on the
coupon which will be marked or
signed by any of the Barista
assigned every time the drinks
are purchased.

TARGET NO. 6 Expand New Market

GOALS and OBJECTIVES ACTION PLAN PERSON’S INVOLVED TIME LINE BUDGET KEY RESULTS
AREA
Open at least 1- 2 outlets in Hired a marketer in order to Marketer Within 4-5 years of More than
5 years conduct an effective business operation 15 million
plan by having a marketing
segment, target and positioning.
Intend to increase sales by
gaining 75% of market shares of
the current retail shop.
Increase market revenue by 5%
each year

EC Extend Product Line

XVF ESTABLISHED THE PRODUCT

AND SERVICES
DEFINE NEW MARKET TARGET
HGE
Planning and implementing a
growth strategy to develop new
markets and expand the business