Super Bowl Commercials

Madi Larson
PopCorners 2023 - “Breaking Good”

Company name - PopCorners

Element :
In this commercial, PopCorners uses credibility to represent and promote their
commercial. By using a well known show, “Breaking Bad” and using characters
everyone loved, they are able to catch the viewers attention more.

https://www.superbowl-ads.com/popcorners-2023-super-bowl-ad-breaking-good/
M&M’s 2018 - Human

Company - M&M’S

Element :

In this commercial, M&M uses credibility to promote their product by using

Danny Devito as their main “star” of the commercial. Danny is a well known and
loved celebrity by many people so people will trust him.

https://www.superbowl-ads.com/mms-super-bowl-commercial-2018-featuring-danny-devito-human-30/
Tabasco 1998 - Mosquito

Company - Tabasco

Element :

In this commercial, Tabasco uses emotion to intrigue the viewers. By making the
mosquito explode from the tabasco in his blood, it makes the viewers laugh and
pay closer attention to what is happening so they end up buying the product.

https://www.superbowl-ads.com/1997-tabasco-mosquito/
Esurance 2015 - Sorta Your Mom Lindsay Lohan

Company - Esurance
Element :
In this commercial, Esurance uses both emotion and credibility to catch the
viewers attention. By using a celebrity that can catch more and more people's
attention and then making it funny gets the people laughing.

https://www.superbowl-ads.com/esurance-2015-super-bowl-xlix-ad-sorta-your-mom/