You are on page 1of 1

From now on, we are copywriters, the full text available in the

1a15ff1d-b628-4814-a502-c8782253a012 document, is a Video Sales Letter, this a Validated


work already with good chances of converting the right client. However, we still must get the
costumer to the page, so we will do this using mainly Youtube ADS that should have from 1
minute and 30 seconds to 2 minutes and 30 seconds, those ads will be created from scratch.

Those informations are all important, I don't want you to write the ads for me, but I want your
help with formats we can do for those Ads. With formats, I mean, how can we be specific to
target our ideal clients by using an Ad that relates with things they like.

For that, I am going to use the VSL (Video Sales Letter), and use it as research since the
research job has already been made.

Now, do this for me:

List these important aspects of the VSL, it is worth mentioning that the answers might not be
clearly mentioned in the video, you should assume them from things mentioned in the text, if
possible, mention in your answers, a brief summary of the part of the text (or parts) you took
that information from.

Unique Problem Mechanism, Unique Solution Mechanism, How people are affected by the
problem, Interesting Metaphors used in the text, and overall ages of the public, gender and
what exactly the public likes to do on free time (This last one might be subtle in the VSL,
identify things like: "I was embaressed to go to church because of my breath", every word of
the vsl matters, and church was not placed there unintentionally, the same is true for the text
you can acess).

You might also like