Daffodil Institute of IT (DIIT)

First mid-term exam’09

Principles of Marketing
BUS-2102
PART-A (7.5*4=30)
(Answer any four of the followings)
1. Explain in brief in core marketing concept with example. 7.5

2.(a) Distinguish between selling concept and marketing concept. 3.5

(b) Connect the 4 P’s with 4C’s. 4

3. What change do you find is political and economical environment in our 7.5
country? How do they affect marketing decision?

4. How environment factors affecting consumer decision process? 7.5

5. Analyze the major challenges facing marketers in the new connected 7.5
millennium.

6. Explain in brief the marketing process? 7.5

PART-B (10*4=40)
(Answer any four of the followings)
7.(a) How can you differentiate between product, service and experience? 4
(b) Identify and define the new product development process. 6

8.(a) What are the levels of product? Explain with example. 4

(b) As the marketing manager of X company what strategies will you initiate 6
at growth and maturity stage of product life cycle?

9.(a) What do you mean by product line? How many ways a company lengthen 5
its product line?
(b) Describe the adoption process for new products? 5

10.(a) What are the types of buying decision behavior? Explain with example 6
(b) Briefly describe the buyer decision process? 4

11.(a) What is the consumer buyer’s behavior? 4

(b) Explain buyer behavior model. 6
TIME: 2HRS MARKS: 70