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  • Tai Lieu Tham Khao Day Uyen

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    chiti212
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    This document contains 12 links to articles and case studies about Pepsi's marketing and public relations strategies in different international markets like Mexico and Russia. The articles discuss Pepsi's use of celebrity endorsements like the Black Eyed Peas to promote their brand abroad. They also analyze Pepsi's branding, image promotion, and strategic positioning compared to competitors like Coca-Cola in Vietnam and other Southeast Asian markets.

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    Tai lieu tham khao day Uyen

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    This document contains 12 links to articles and case studies about Pepsi's marketing and public relations strategies in different international markets like Mexico and Russia. The articles discuss Pepsi's use of celebrity endorsements like the Black Eyed Peas to promote their brand abroad. They also analyze Pepsi's branding, image promotion, and strategic positioning compared to competitors like Coca-Cola in Vietnam and other Southeast Asian markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Tai Lieu Tham Khao Day Uyen

    Uploaded by

    chiti212
    This document contains 12 links to articles and case studies about Pepsi's marketing and public relations strategies in different international markets like Mexico and Russia. The articles discuss Pepsi's use of celebrity endorsements like the Black Eyed Peas to promote their brand abroad. They also analyze Pepsi's branding, image promotion, and strategic positioning compared to competitors like Coca-Cola in Vietnam and other Southeast Asian markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1. https://www.researchgate.

    net/publication/
    344180121_Developing_an_International_PR_Campaign_Pepsi_and_the_Black_
    Eyed_Peas_on_Mexican_vs_Russian_Markets
    2. https://marketingai.vn/nhung-cai-ten-lam-dai-su-thuong-hieu-pepsi-thanh-cong-
    nho-ten-tuoi-hot-19465812.htm
    3. https://sefamedia.vn/chien-luoc-dinh-vi-thuong-hieu-cua-pepsi/
    4. https://www.studocu.com/vn/document/truong-dai-hoc-bach-khoa-ha-noi/
    marketing-management/tieu-luan-8-hinh-anh-thuong-hieu-pepsi/3596487
    5. https://www.studocu.com/my/document/the-one-academy-of-communication-
    design/mass-communication/case-study-pepsi-2017-public-relations/23725621
    6. https://www.studocu.com/vn/document/dai-hoc-hoa-sen/marketing/brand-audit-
    pepsico-marketing/39213911
    7. https://collegeessay.org/sample_files/Individual-Case-Study.pdf
    8. https://www.studocu.com/vn/document/royal-melbourne-institute-of-technology-
    university-vietnam/pr-research/asm2-sample-1-pr-rs-assignment-1/26847566
    9. https://www.studocu.com/vn/document/royal-melbourne-institute-of-technology-
    university-vietnam/pr-research/pr-rs-2023-after-change-the-structure/60460271?
    origin=course-suggestion-3
    10.https://www.studocu.com/vn/document/royal-melbourne-institute-of-technology-
    university-vietnam/pr-research/asm2-sample-1-pr-rs-assignment-1/26847566
    11.https://www.studocu.com/vn/document/royal-melbourne-institute-of-technology-
    university-vietnam/pr-research/report-comm2698-asn01-nguyen-phuc-nhu-thuy-
    s3926175/31533812
    12.https://www.studocu.com/vn/document/truong-dai-hoc-cong-nghe-thanh-pho-ho-
    chi-minh/industrial-management/cc01-group-3-pepsi-cos-strategy-analysis/
    56421714

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