Introduction

- Marketing studies in China develop student’s knowledge and skills in the principles of marketing,
advanced marketing, advertizing, marketing information management, pricing, product/service
management, promotion, selling.
- Study marketing in China will provide you relevant learning that is a critical link to employment
and further education, encourage the development of vital relationships with the marketing
community, and promote critical thinking and problem solving.

http://www.besteduchina.com/marketing_and_planning.html
 Low cost of studying marketing and
affordable leaving expenses 
Affordable tuition fee in China give most young people from all over the world a hope of
achieving their everyday dream to become professional marketers

https://www.china-admissions.com/study-in-china-guide-for-international-students/why-study-in-china-
for-international-students/
  Scholarship Opportunities 

The other option is that starting

undergraduate with self funding, then
as you already familiar with everything
in China you can apply for Chinese
government scholarships for your
postgraduate studies, note that many
more foreigner students use this
option.

https://www.china-admissions.com/blog/china-scholarship/
  Increased employment prospects

- Foreigners with marketing degree from china are more likely to get a job in China,
because as professional marketer, they are able to analyze international and national
markets, able to follow economic trends and developments and they have team worker
spirit.

http://www.besteduchina.com/why_study_marketing_in_china.html
 Quality of Education and International
Recognition
Marketing programs available in most Chinese Universities include
4 years undergraduate program, 2-3 years masters program and 3-4
years doctoral program. Some of the additional capacities
marketing that a foreign students gain from China including the
ability to analyze what products to sell, knowledge of product
pricing and placement, talent for understanding consumer choices
and creativity to generate new marketing strategies and campaigns.

http://www.besteduchina.com/why_study_marketing_in_china.html
 Prepare to Enter the Chinese Job Market

https://www.china-admissions.com/blog/4-tips-to-enter-the-chinese-job-market-for-remote-
students/
 Insider Job-Hunting Tips for Students in China

I successfully applied for and was offered positions for both internships, full-time, and
freelance jobs from Chinese companies even though I was located outside of China because
of Covid. Here are my tips:

1. Research ahead of time

2. Write a GOOD resume
3. Learn Chinese!
4. Apply to a lot of jobs
 New Trends and Challenges of Market from the Perspective of
Students
https://daxueconsulting.com/education-elsewhere-chinese-s
tudying-abroad/
Students Are More Responsible for Themselves

- The results show that 50% of Chinese students choose to study abroad because they want to
experience a different life.
- At the same time, they pay more attention to personal preferences and future development
when choosing schools and majors, also considering the hardware factors such as school ranking
 using digital marketing
- In fact, as of 2014- 2019, around 10% of
UK university’s total funding came from
overseas students outside of Britain and
Europe (source: South China Morning
Post).
- They diversify the studentship,
demonstrate the university’s prowess and
reputation, and offer many financial
benefits.

https://www.marketmechina.com/recruit-chinese-students-using-digital-marketing/
 Get results from your Chinese student recruitment strategies with
Market Me China

1. Know your target market – Chinese students

2. Remember their parents

3. Have a Chinese website

4. Use the right networks

As experts in Chinese marketing, language and culture, we are perfectly
positioned to help assist you with your Chinese student recruitment
strategies. Get in touch with us today to discuss how, together, we can make
your plans a reality.

https://institutions.educations.com/insights/6-ways-to-smash-your-chinese-student-recruitment-goals
 New Expectations for Life Abroad

- Overseas Chinese students are expected to achieve self-value-

added through their overseas life, such as broadening their
horizons, increasing their knowledge and accumulating contacts.

http://www-cdn.icef.com/wp-content/uploads/seminarprogramme/2018/beijing__prov__1731__Fang-(
Evamaria)-Huang__Trends-in-China's-Study-Abroad-Market---the-Student-Perspective.pdf
 The students saw themselves as being a benefit
to China

Others saw themselves as benefiting China by producing research, exploring the Chinese
education system as an outsider, bringing in new perspectives and cultures and building
connections between their countries, seemingly continuing to stress the people to people bonds
and knowledge economy.

https://www.studyinchina.com.my/web/page/why-china-is-internationalising-its-education/
 Conclusion

- Although, it seemed that many lacked the people to people bonds with the Chinese, often viewing
themselves as in a bubble or commenting on a lack of Chinese friends, which may once again highlight
communication difficulties that most students mentioned but it also relates back to Zhang and Chen (2018)
spoke about the BRI countries opening and cooperating with each other as a new stage of international
cooperation, as most students spoke in positive terms of creating bonds with other international students.