In this era of globalisation, we cannot but admit the extension of our marketing place.

I am much
passionated for marketing and engaging myself with audience by choosing right strategies and
techniques at the right time. Having a profound interest in marketing, I started learning and
gathering information about the channels to help the audience attracted and got digital
marketing to be the most appropriate one. In recent times, the universe is going to be
digitalized; and therefore, relying only on marketing offline is not smart enough to cater with the
desired audience. For this, pursuing a degree in digital marketing can be one of the prime
strategies for electronically connecting with the people in an effective way and opting the right
channel for online branding for specific business,in particular.

Digital marketing can help me grow up the skills, ideas, tactics along with plethora of effective
strategies to allure people online by learning different emerging digital marketing courses and
activities, including serach engine optimization (SEO), content marketing, social media
marketing, native advertising and marketing automation.

After completing my graduation, I realized that digital marketing fascinates me a lot and it also
help me to develop my career more in an impressive way. Currently, I am the marketing
manager at MIM THAI ALUMINIUM, where I oversee the marketing efforts and attempts of the
institution. I was also a proud member of the group that aimed and drafted the very first 3-year
strategic and sustainable plan for income generation for this institution. My quest and
enthusiasm for knowledge has also led me to become a member of the National Institute of
Marketing of Sylhet, Bangladesh. Some of the training I have attended includes: Improving
Sales and Marketing in Recession after Covid, Bangladeshi Brands Review Training, Training
on Media Buying, Camera Handling and Editing Training and so on . After several years of
doing conventional marketing, I have decided to add my skillset the knowledge of how to
manage and grow business globally via digital marketing so that I can take advantage of the
opportunities that are available globally. In furtherence of this, I began to search for courses that
can help me achieve this goal. Aftet several searches, I came across this master's in digital
marketing programme in your reputed institution and I got interested. I love this program
because the course contents span my area of interest which are in conventional marketing,
digital marketing, data analytics and business. I read the testimonials of previous students and I
had the feeling that " this is the right program for me".

Bangladesh was my first priority for higher studies as it would allow me to study while staying
close to my family and that would be emotionally satisfying to me. But on knowing various other
factors I decided to study abroad instead of Bangladesh as it is way more important to me,
getting the best education so that I secure a better future. Also, somehow, I believed that getting
my further education from abroad in the field of international business would be more appealing
as it would allow me to get exposure of real-world working strategies of international firms via
practical training or internship opportunities.

After this, I researched all possible options to me for my further education in abroad and found
UK is the best option on considering these factors: UK education system is considered among
the world's top educational systems; UK houses several institutions/universities which are well
known on a global scale for their research outcomes and world-class higher education. Unlike,
institutions in USA or Australia, at most of the UK institutions, tuition fee costs are well in the
range of most of the international students. Courses offered by UK institutions are well
accredited and recognized at a global level. UK is well known for its multicultural diversity. UK
government’s policies signify its strong commitment to promote cultural diversity by welcoming
migrants from all over the world and hence, it can be concluded that UK is among one of the best
options to international students for studying abroad.

After deciding to do the course in the UK I searched for the institutions which offer digital
marketing course. I did a comparative study of the University of the West of Scotland. It is a
reputed public institution in London whereas the other one is a private institution. Moreover, the
syllabus of UWS is more comprehensive. University of the West of Scotland is one of the
renowned names in the higher education provider in the UK. It has got position in top 100 of
universities in the UK according to these major rankings; The Complete University Guide -
University Ranking (UK), The Guardian - University Rankings. Also, it is ranked by Times
Higher Education in the top 600 of universities worldwide (2022 World University Rankings)
and in the top 150 of universities worldwide under 50 years old (2022 Young University
Rankings). University of the West of Scotland offers a best learning environment; world class
technological resources experienced and well qualified academics, world class infrastructure and
innovation research-oriented approach in education. The courses at the university are designed to
cater the aspects, expectations, evidence, experience and enhancement. Thus, curriculums at the
West of Scotland are designed to enhance the skill set of students in their respective areas to
increase their employability. Besides, 95% of graduates from the West of Scotland are in
employment or further study within 15 months of completing their course, according to the most
recent Graduate Outcomes Survey. Furthermore, The college is friendly to its students and gives
various kinds of support. They have a large student community with diverse cultural
backgrounds.