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Ain Shams Engineering Journal 14 (2023) 101877

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Ain Shams Engineering Journal


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Critical Success Factors Influencing Total Quality Management In


Industrialised Building System: A Case Of Malaysian Construction
Industry
Aawag Mohsen Alawag, Wesam Salah Alaloul ⇑, M.S. Liew, Muhammad Ali Musarat, Abdullah O. Baarimah,
Syed Saad, Syed Ammad
Department of Civil and Environmental Engineering, Universiti Teknologi PETRONAS, Bandar Seri Iskandar, 32610 Tronoh, Perak, Malaysia

a r t i c l e i n f o a b s t r a c t

Article history: Total quality management (TQM) is widely regarded as one of the most important approaches toward
Received 21 July 2021 improving the quality of an organization’s output in the construction industry. The industrialized build-
Revised 16 April 2022 ing system (IBS) or prefabrication process has been described as a valid alternative for replacing tradi-
Accepted 15 June 2022
tional construction methods in terms of quality, cost-effectiveness, protection and health, waste
Available online 01 July 2022
mitigation, and productivity. This study aims to identify and rank the critical success factors that affect
TQM in Malaysian IBS construction projects. The collected questionnaire data was subjected to statistical
Keywords:
analysis. The analysis showed that the most important grouped factor is leadership. Regardless of the
Total quality management (TQM)
Implementation
identified critical factor, all contributing factors established a significant influence on the successful per-
Benefits formance. The study developed a conceptual framework based on the top critical factors that will help
CSFs stakeholders to enter before applying TQM in IBS construction projects.
Construction Industry Ó 2022 THE AUTHORS. Published by Elsevier BV on behalf of Faculty of Engineering, Ain Shams Uni-
IBS versity. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/
by-nc-nd/4.0/).

1. Introduction a teamwork nature [7]. The application of TQM has become essen-
tial in the current construction industries [8]. With time, TQM has
Total quality management (TQM) began in the construction proven its significance in boosting the effectiveness of organisa-
industry, wherein a large body of TQM literature is observed exam- tions and economics [9,10].
ining the TQM adoption in this area across the world. Construction In the early 1990s, the government agency leading the productiv-
firms have to enhance their effectiveness constantly to accomplish ity program in Singapore started to promote TQM as the framework
success in the marketplace, and it is potential primarily through to construct the abilities of companies to first-class standards
improved implementation of construction developments [1]. [11,12]. Libyan industries have been seeking to improve the quality
TQM is a system of organising, coordinating and understanding of their products and services on their own, increasing their overall
each activity that depends on everyone at every single level [2,3]. employment in TQM [13-15]. In most manufacturing regions of
TQM is the main approach to maintain competitive excellence the world, e.g., the United States, Japan, and the European Union,
and a management process that satisfies the needs of customers the application of TQM has become a widespread practice and the
and workers, improves production and effectiveness, and finally desired method for enhancing quality [16,17]. When TQM concepts
leads to high-quality services and products [4-6]. The performance are followed, Vietnamese construction companies could achieve
can be enhanced through collaboration among parties and forming better results [18]. In Saudi Arabia, progress in engineering construc-
tion is constrained by a lack of preparation, observation, guidance,
and evaluation, which is the result of ineffective standards of quality
⇑ Corresponding author.
and the total lack of a higher department’s distinct perspective in
E-mail address: wesam.alaloul@utp.edu.my (W. Salah Alaloul).
applying quality ideas, which is focused on acquiring quick profits
Peer review under responsibility of Ain Shams University.
[19]. By implementing the TQM concept, the construction sector will
be able to reduce present disagreements and cost restraints [20].
In the context of a globalized industrial world, competitiveness
posed possible hurdles in terms of delivering good value and pro-
Production and hosting by Elsevier
duct quality [21]. Organizations in the construction sector need to

https://doi.org/10.1016/j.asej.2022.101877
2090-4479/Ó 2022 THE AUTHORS. Published by Elsevier BV on behalf of Faculty of Engineering, Ain Shams University.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

be more active in pursuit of higher quality to fulfil the consumers’ site), transported, positioned, and assembled into a structure with
demands and establish a long-term competitive advantage [22]. As minimal extra research area [49-51]. IBS in Malaysia has been ini-
a result, TQM becomes a vital tool for an organization’s positive tiated since the 1960s to drive away the deficiency of residences
growth and success in local and worldwide marketplaces [23,24]. [52,53]. IBS utilization also attracted several countries such as Ger-
However, many organizations experience difficulties adopting many, Singapore, Japan, Sweden, and the United Kingdom [54]. The
TQM programs into their management systems [25]. adoption of IBS in construction procedures is understood to pro-
TQM is a type of management that focuses on quality, although pose huge improvement in production and quality of building con-
it has not been stressed in previous research comparing the IBS struction among the various developing enhancements in the
construction technique to other construction methods [26]. industry [55,56]. Furthermore, the application of IBS has been rec-
Although several studies have been conducted about TQM in the ognized as a possible solution to benefit almost every important
construction sector, specific TQM studies for the IBS construction part of the construction industry, such as quality, production, per-
method are still absent in Malaysia [26-29]. The aim of this study iod of construction, work, cost efficiency, protection and trash
is to identify the CSFs of TQM application in IBS projects by using a manufacture [57]. IBS is broadly utilized, applied, and used in
qualitative and quantitative analysis method to assist the Malay- advanced countries (e.g., the USA and the UK) for several years
sian construction industry in establishing a successful TQM adop- due to its advantages and benefits for end-users in particular states
tion strategy and determining the ranking factors affecting TQM [58,59].
adoption in IBS projects. This study is noteworthy because it con- Challenges in accommodation construction have driven Malay-
tributes to the body of knowledge useful data gathered from IBS sia to rely on new technology gradually to deliver its housing
players operating in the Malaysian construction industry. demands [60]. With the passage of time, new technologies have
been developed to assist construction operations. Despite these
developments, the construction industry continues to face chal-
2. Literature review lenges in fulfilling the objectives of the project [61]. The Malaysian
government used the terminology IBS to describe the application
In today’s global market, TQM as an initiative to resolve quality of industrialisation in construction and the function of manufac-
challenges and meet up with the demands of the final customer tured elements in building construction [62]. Due to the failure
has made it potential for companies to occupy beneficial places in adequately dealing with dangers in IBS projects, IBS is not
and become more [30,31]. Construction projects are complicated widely accepted by Malaysian construction practitioners [54].
because of the participation of several players in each project Incentives and promotion for IBS applications, whether from the
[32-34]. The fundamental aim of TQM is attaining the continuous public or commercial sector, are currently insufficient, resulting
improvement of organisational and technical procedures within in poor performance of IBS projects [63,64].
an association to fulfill the growing anticipations of the client In Malaysia, the construction industry has been slow in using
and thereby establish competitive benefit [35]. TQM focuses on IBS due to numerous causes, such as large changes in houses
process improvement, customer and provider involvement, coop- needed, high concern levels and inexpensive labour cost; a manu-
eration, and training, with the goal of achieving customer satisfac- factured construction system needs high construction accuracy
tion, cost effectiveness, and flawless job performance [36]. These [65,66]. Previous practices show that IBS is more costly due to
advantages may influence the decision of construction stakehold- strong competition from conventional building systems [64,67].
ers and practitioners to use TQM [20,37]. When using IBS, construction employees face a variety of contrac-
Therefore, TQM benefits have to be recognised to value their tual concerns and challenges, resulting in a low IBS application rate
significance [38]. TQM has the potential to improve the market- in Malaysia [68,69]. The execution of IBS in Malaysia requires effi-
place in the long run and reduce waste and increase profitability cient quality management to improve the advantages of this inno-
[2,39]. Moreover, TQM in the construction sector has shown that vative technology [26]. The factors of TQM practise found through
a company’s reputation, as well as significant market share and literature are listed in Table 1.
customer satisfaction, could be improved [40,41]. Reduced rework,
long-range planning, enhanced employee engagement and cooper- 2.1. TQM top critical factors in IBS projects
ation, customer loyalty, process reshapes, continuous improve-
ment viable benchmarking, the infinite extent of results, and 2.1.1. Top management commitment
closer relationships with suppliers are examples of TQM methods Top management commitment provides for speedy decision-
[42,43]. TQM could also be regarded as a tool for businesses around making and facilitates the TQM process [70]. Top management in
the world to achieve excellence [29,44] and it may have a positive charge of making important decisions for their companies have a
effect on reaction times, effectiveness, consumer services, and pro- critical role in culture development and control, as well as how cul-
ductivity quality [26,45]. ture is collaboratively reflected, appreciated, and practised [71].
Malaysia is a rapidly rising Asian country with tremendous eco- Karani and Bichanga stated that top management should focus
nomic development. The construction industry is an essential entirely on the implementation of TQM procedures by managing
aspect of all countries’ economies because it serves to support external and internal factors, offering direction, and clearly defin-
the financial sector and the fundamental well-being of society ing all parties’ duties [72].
[46]. Aside from being advantageous, construction projects are
prone to a variety of unknown risks and remain among the most 2.1.2. Continuous improvement
sensitive industries to unsafe scenarios at all situations [47]. Establishing continuous improvement in the management of
Malaysia approved the 2030 Agenda for Sustainable Growth, which daily tasks is critical for personnel working toward the organiza-
aims to promote more sustainable, adaptable, and inclusive devel- tion’s success [73]. According to Anderson, continuous improve-
opment, bringing in more comprehensive and balanced social, ment is based on process management approaches that result in
financial, and sustainable development [48]. The construction sec- continuous product, service, and process improvement and
tor is a key contributor to Malaysian economic growth, while the innovation [74]. Continuous improvement in TQM considers that
government is encouraging the use of IBS as a method to ensure everything is running well and that the value could be
that it continues to expand. IBS is categorized as construction tech- improved gradually or dramatically [75]. It needs the participation
niques that produce components in a controlled nature (on or off- of all stakeholders since it has the potential to lead to
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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

Table 1
List of factors in TQM practice in the construction sector.

No. Identified Factor from Literature Review Comment Modified Factors Reference
Top Management Factors
1 Providing quality vision and create culture change within the Selected – [91]
organization
2 Encouraging education and training programmes for Selected – [21,92]
employees
3 Promoting quality culture among organization team Selected – [26]
4 Keep tracking of the entire progress of the project Selected – [41]
5 Detailed strategic directions of the plans Selected – [93]
6 Open communication and cooperation throughout the Selected – [91]
organisation
Continuous Improvement
7 Participation and feedback at all levels in the organisation Selected – [21,91]
8 Effective cost benefit analysis at all stages of the projects Selected – [94,95]
9 A coordination team representing all units in the organisation Selected – [91,93]
10 Smart data collection, monitoring and controlling system Selected – [91,92]
11 Appropriate limit of authority to all staff according to rules and Selected – [96]
responsibilities
12 Cooperation among stakeholders Selected – [95,97]
13 During the early phases of a project, strategic planning is Added – –
essential
Customer Satisfaction
14 Right mechanism to evaluate customer needs at most Selected – [95,98]
satisfaction
15 Effective communication for defining the project concept Merged [98]
16 Achieving competitiveness through quality Selected – [91,95]
17 Adopting a quality-oriented strategy Selected – [91]
18 Maintaining delivery level with well-timed information and Modified Maintaining a high quality of delivery with timely information and [92]
speedy reaction to diminish complaints quick responses to reduce complaints
19 Company responds to clients’ needs and complaints effectively Selected – [92,96]
20 Organisation motivates employees to satisfy clients/customers Selected – [98]
21 Organisation consider customers’ requirements as the basis for Selected – [92,98]
quality
Process Management
22 Smart processes of communication among various Modified Smart communication methods between many stakeholders, [92,96]
stakeholders, consultant (engineers & architects), contractors, including consultants (engineers and architects), contractors,
suppliers, and client suppliers, and clients
23 Smart progress planning and scheduling, management, and Modified Company perform inspection, test plan and checklist on completion [99]
monitoring system of the construction project
24 System for performance analysis and rating for achieving the Modified System for analysing and grading performance in order to meet [100]
project objectives project goals
25 Process of timely and correct communication to all related staff Modified Communication to all project personnel in a timely and accurate [99,101]
of the project manner.
Leadership
26 Commitment of leadership at all levels or performance of TQM Modified Leadership commitment at all levels or TQM programme [102]
program performance
27 Communication of company policy for TQM to the employees Modified Employees are informed about the company’s TQM policy. [103]
28 Well-defined rules and responsibilities Merged – [96]
29 Organisation provides policies for promoting customer Selected – [104]
satisfaction
30 Managers and supervisors motivate people and assist them in Selected – [105]
achieving higher levels of performance in their jobs
Teamwork
31 Regular meetings among stakeholders involved in projects Modified Meetings with stakeholders engaged in project delivery and other [106]
delivery and other functions activities on a regular basis
32 Independent quality assurance committee to support staff for Modified To assist workers in increasing quality, an independent quality [96,107]
improving quality assurance committee was formed.
33 Company ensures efficient coordination among various Selected – [108]
departments of the project sites
34 Company establishes peer review teams on site Selected – [98]
35 The team is administered impersonally by its task declaration Selected – [93,94]
and by the quality upgrade roadmap

improvements in consumer relationships, creativity, and organisa- consumers, particularly through measuring perceptions of cus-
tional growth [76]. tomers of various goods or services. There is a strong link between
providing high-quality products and services to clients and
2.1.3. Customer satisfaction increased profitability, which improves satisfaction of customers
Customer satisfaction is highly dependent on consumers’ [78]. According to Singh et al. (2016), firms must always build
thoughts or impressions of a specific service or product, according excellent customer connections and, as a result, define or assess
to a study by [77]. According to the study, firms may enhance their consumer requirements and expectations as a foundation for
performance by concentrating on the demands or expectations of enhancing customer happiness and quality [79]. Customers’

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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

demands are so dynamic, according to study, that it is indeed nec- their organization. Furthermore, Likert scales have been exten-
essary for companies to build updated or current consumer expec- sively considered as a common approach that can collect data
tations and, as a result, adjust organisational operations based on regarding the beliefs and views of participants in questionnaire
the existing expectations [80]. surveys.

2.1.4. Process management


3.1. Semi-structured interview
A process is a set of interconnected actions that use resources
while transforming raw materials into finished products [81]. This
The interviews are designed to achieve deep perspectives on the
factor evaluates the company’s dedication to developing and
critical success factors affecting TQM on IBS construction projects.
implementing a thorough strategy for planning, executing, and
According to Sanders, 10 interviews is a good amount for this sort
developing organizational processes for all operations [82]. Activi-
of research because data saturation is generally obtained [109].
ties in a company should be handled as a process [83]. Its signifi-
Table 2 displays the sixteen construction industry experts from
cance as a TQM CSF aroses from its capability to bring value to
Malaysia’s major cities who took part in semi-structured inter-
procedures, improve quality, and boost productivity [84].
views. As a result, interviewers were chosen carefully based on
their work expertise, educational background, and job titles. All
2.1.5. Leadership
respondents had extensive experience in the construction sector,
Leadership is defined as the capacity to establish trust and sup- ranging from three to 34 years. Furthermore, the participants had
port in individuals who are responsible for achieving organisa-
a wide range of duties, including senior management, project man-
tional objectives [85]. TQM literature highlights the importance agement, academics, site engineering, residential engineering, and
of leadership in the TQM adoption process. TQM employment
directorship. The participants work in the private or public sector
demands a long-term commitment from the leadership [86]. This or as consultants for individual companies, where the key roles
component is a main factor for TQM practices, as it examines
of their organizations encompass all-important market positions,
senior executive leadership and personal participation in creating, such as clients/developers, contractors, and analysts, resulting in
sustaining, and developing a total quality environment that pro- a wealth of data from a range of viewpoints.
motes organisational effectiveness, individual growth, and learning The interviews lasted 30–60 min on average. Each interview
[87]. was filmed and transcribed, with the transcripts being classified
and stored into various files before being thematically analyzed.
2.1.6. Teamwork Throughout the study, the transcripts were examined regularly to
Teamwork is another important part of establishing a successful identify and categorize the major themes. In addition, the respon-
TQM organization [88]. The primary objective of the team strategy dents were asked if they believed the key parts of the Malaysian
is to incorporate everybody in the TQM process, which comprises construction industry were included in the list, and their replies
developers, consultants, contractors, vendors, subcontractors, and included new features, not on the list, as well as merged or redun-
shareholders [89]. Teams are an important aspect of any T Q M dant organizations. Based on the outcome of the interview, certain
endeavour because they allow different segments of the firm to elements were modified. The validated elements were then
collaborate to satisfy customer demands in manners that individ- included in the study’s next step, which focused on investigating
ual work performance cannot [90]. Based on previous research, the relationships between the components and TQM application.
Table 1 shows the list of factors that were included in the question- Many of the known components were confirmed by interviewees.
naire survey. On the basis of this list, six distinct groups were
formed, which are addressed in further detail in the following
sections. 3.2. Sample size

The population was evaluated to be roughly 848 based on the


3. Research methodology
official IBS registered stakeholders in the Malaysian Construction
Industry Developmenet Board (CIDB) [110,111]. Clients/develop-
This study utilised a mix of qualitative and quantitative data
ers, consultants, and contractors involved in IBS projects in four
collection approaches for examination purposes as shown in
states (i.e., Kuala Lumpur, Selangor, Johor, and Perak) were selected
Fig. 1. The thorough semi-structured interviews and a question-
as the only respondents for this study. Due to the large population
naire survey (mixed method) were conducted to determine the
size, equation (1), which is developed by Morgan, was used to
critical success factors affecting the TQM of IBS construction pro-
establish the sample size [112].
jects. A pilot study for the questionnaire was conducted on a set
sample. The participants were requested to assess the question-
naire and emphasize the questionnaire’s validity and relevance to X 2 NPð1  PÞ
n¼ ð1Þ
the study objectives and provide their feedback. They agreed that e2 ðN  1Þ þ X 2 Pð1  PÞ
the questionnaire would operate to accomplish the study objec-
tives with remarks and essential points addressed. The targeted where n is the sample size, N is the population size, E is the accept-
population was the construction companies that possess an effec- able sampling error, x2 is the chi-square of a degree of freedom 1
tive registration in the Malaysian Construction Industry Develop- and confidence 95%, which is equivalent to 3.841, and P is the Pro-
ment Board (CIDB) information system for recorded contractors, portion of population (if unknown, 0.5). The sample size represen-
the consulting engineers association for recorded consultants, tative for the overall population is defined as 265. The
Companies registered with the CIDB for IBS services and the Real questionnaire was formed based on the literature review, and it
Estate and Housing Developers’ Association (REHDA) Malaysia for was also modified through interviews with field experts. Moreover,
listed developers in each state. the suggestions of the interviews were carefully taken into consid-
The questionnaire designed for the current study aims to deter- eration and modifications were made before moving to the next
mine the critical success factors affecting the TQM of IBS construc- stage of distribution. The study included the distribution of 400 sur-
tion project performance, in addition to other questions that turn veys to participants with 371 responses, which is reliable for a
about recognizing and identifying the profile of participants and review covering the key purposes of this study [113].
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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

Fig. 1. Research flowchart.

Table 2
Profile of the interviewees.

No Position Level of Education Expertise (Years) Sector Organization Function


1 Senior Manager PhD 34 Private Consultant
2 Project Manager PhD 20 Private Consultant/Academia
3 Academician PhD 20 Government Academia
4 Site Engineer BSc 8 Private Contractor
5 Site Engineer BSc 5 Private Contractor
6 Residential Engineer BSc 8 Private Contractor
7 Senior Project Executive BSc 20 Private Client/Developer
8 Academician PhD 10 Private Academia
9 Project Manager BSc 25 Private Consultant
10 Senior Manager BSc 25 Private Client/Developer
11 Professor PhD 30 Private Academia
12 Academician PhD 27 Private/Government Academia
13 Site Engineer MSc 4 Private Contractor
14 Academician PhD 27 Private/Government Industry/Academia
15 Academician PhD 3 Private Academia
16 Academician PhD 6 Private Academia

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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

3.3. Data collection research, the authors have classified the respondents according
to their qualification, years of experience, and position, as shown
A close-ended questionnaire was used to collect the necessary in Table 3. The qualification of respondents was measured to be
data for this analysis, distributed to a representative sample of 44.5%, 35.6%, 18.3%, and 1.6% for Bachelor’s degree, Master’s
the population. Following the face validity and pilot study’s degree, PhD holder and others, respectively.
amendments, the formed questionnaire was distributed. The final Meanwhile, the least number of respondents representing 1.6%
questionnaire was mailed to targeted respondents to ascertain were classified as others (i.e., Diploma and IBS System Designer).
the current state of TQM adoption in IBS construction projects. Results show that graduates with high qualifications knew about
There were four parts to the questionnaire. The first segment IBS. Furthermore, more than 34.2% of the respondents had work
contains questions designed to expose the firms’ business profiles. experience of less than five years, while those with five to 10 years
The second part contains information about the firms’ TQM of experience accounted for 24.5%, whereas 12.7% had 10 to
deployment projects. In the third section, general concerns con- 15 years of experience and 9.2% of respondents had working expe-
cerning the TQM adoption of IBS projects in the Malaysian con- rience of 15 to 20 years. In comparison, 19.4% of the respondents
struction sector are addressed. Finally, there were concerns about had working experience of more than 20 years. Additionally, it
the success factors for incorporating TQM in Malaysian IBS con- appears that the largest proportions of the respondents, 31.5%
struction projects in the fourth segment. As a result, the question- and 27.2%, were in the position of project/construction manager
naire was developed to learn about the participants’ backgrounds and site residential engineer, respectively.
and experience with TQM implementation. Finally, it is clear that 79% of the respondents had been involved
in IBS projects of 1 to less than 10 projects, while those with 10 to
3.4. Statistical analysis 20% involvement in IBS projects accounted for 15%, whereas 5%
had been involved in more than 30 projects. Only 1% of the respon-
3.4.1. Reliability analysis dents had been involved in projects between 20 and 30 projects, as
The Cronbach’s alpha coefficient was used to evaluate the con- shown below in Fig. 2.
sistency of the obtained data. The value of the coefficient varies As a result, the total number of respondents can be used to
from 0.00 to 1.00, where 1.00 signifies higher internal consistency. reflect Malaysia’s level of TQM adoption. In the interviews, experts
If the resulting coefficient value is larger than 0.6, the measuring were also asked about the proportion of respondents, and they
method is reliable [114]. Reliability, which is a required condition acknowledged that this accurately reflects Malaysia’s extent of
for validity, is concerned with the extent to which measures are TQM application. As stated earlier, 16 expert practitioners were
‘‘free from errors and therefore yield consistent results” [115]. A invited to participate in the interview to explore their thoughts
satisfactory level of reliability depends on how a measure is being on the findings and address the extent of TQM adoption in-
used. The criteria is based on Drost’s suggestion that reliabilities of depth. In terms of establishment, this study classified respondents
0.70 or above will serve in the early phases of research on predictor as either public or private sector. Fig. 3 illustrates the proportion of
tests or hypothesised construct measures [116]. Increasing reliabil- the public to the private sector. The majority of respondents are
ities far beyond 0.80, according to Drost, is frequently a waste of from the private sector (65%), which is around two times as large
effort and money at this stage because correlations at that level as the practitioners from the public sector (35%).
are barely attenuated by measurement error. Obtainingbtain the Concerning the project location, a large portion, 27% of the pro-
greater reliability of 0.90, for instance, requires strenuous efforts jects, are located in Kuala Lumpur, followed by 25 % of the projects
at standardization and probably an addition of items. located in Selangor. It appears that 18% and 16% of the projects are
located in Johor Bahru and Perak, respectively. While the remain-
3.4.2. Relative importance index (RII) ing number of the projects (14%) were located in other states in
The relative importance index (RII) approach was applied to Malaysia. Fig. 4 illustrates the project locations in the targeted stats
define the relative importance of several factors regarding the rea- and others.
son [117]. The RII approach was used in this study to determine the In terms of the nature of business, this paper has a variety of
relative importance of factors influencing TQM performance in IBS respondents; from clients/developers, contactors, and participants
construction projects, as indicated in Equation (2) below. from the CIDB center, among others. Fig. 5 illustrates the percent-
X
RII ¼ W=AxN ð2Þ
Table 3
where ‘‘W” is the respondents’ weighting of a component, ‘‘A” is the
Classification of respondents (demographic analysis).
greatest weight, and ‘‘N” is the total number of respondents. The RII
score is a number that runs from 0 to 1 (0 not inclusive). The higher Variable Coding Frequency Percentage
(%)
the RII score, the more significant the factors influencing TQM appli-
cation. The relative importance of the factors as expressed by the Education Bachelor Degree 165 44.5
Qualifications Master Degree 132 35.6
three groups of respondents is then examined using the ranking
PhD Holder 68 18.3
produced from this computation. Based on this ranking, we would Others 6 1.6
be capable to identify the most important variables that contribute Years of Experience Less than 5 years 127 34.2
to the efficacy of TQM performance in the organization system. From 5 to less than10 91 24.5
From 10 to less than15 47 12.7
From 15 to less than 20 34 9.2
4. Results and discussion More than 20 years 72 19.4
Designation Site/Residential 101 27.2
4.1. Demographic analysis of respondents Engineer
Project/Construction 117 31.5
Manager
Participants involved in this study were targeted from public Director/Vice Director 23 6.2
and private sectors which site/residential engineers, project/con- QS/Planning Engineer 48 12.9
struction managers, directors/vice directors, QS/planning engi- Academician 2 0.5
Others 80 21.6
neers, academicians, and participants from the CIDB. In this
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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

Fig. 5. Respondent nature of business.

age of participants from each business based on their relevant sec-


tor. A total of 25%, 32%, and 36% from all states represent the cli-
ents/developers, contractors, and consultants, respectively, which
is the highest compared to others.
Since the data for this study were collected via one of CIDB’s
promotional programs to improve TQM deployment in IBS pro-
Fig. 2. Involvement in IBS projects. jects, the range of participants in such events is a favorable indica-
tor of future cooperation and preparedness of these organisations
to adopt TQM technology.. In other words, the presence of many
organisations, from all backgrounds, interested in TQM system
demonstrates that there is initiative and positive drive to make
changes in order to employ a new technique such as TQM.

4.2. Cronbach’s alpha

In this study, the threshold selected as an acceptable level of


reliability was fixed at 0.70 and above. Results are shown in Table 4
that all scales had Cronbach’s alpha values above the recom-
mended critical value of 0.70.

4.3. Descriptive analysis

The analysis of the descriptive statistics relevant to the vari-


ables considered in the study is being presented in this section.
Descriptive statistics can be used as a measure to describe and dis-
Fig. 3. Classification of respondents’ sector (organization type).
cuss the general characteristics [118]. Mean values are used as
measures of central tendency, while the standard deviation is used
to measure the dispersion of the sample. The volatility of the data
would be measured through the standard deviation measure. A
low standard deviation indicates that the data lies close to the
mean value, which means low data volatility. Table 5 shows the
mean, standard deviation, maximum and minimum value of the
factors.
The smallest value is 1.80, while the largest value is 5.00. These
values reflect the minimum and maximum levels of the Likert scale
that this study employs. As construable by the data, Top Manage-
ment Commitment carried the maximum mean value of 4.29 and

Table 4
Analysis of reliability.

Factors N. of Items Alpha (a)


Top Management Commitment 6 0.863
Continuous Improvement 7 0.861
Customer Satisfaction 8 0.878
Process Management 4 0.840
Leadership 5 0.824
Teamwork 5 0.848
TQM Implementation in IBS Projects 8 0.778
Fig. 4. Project location.

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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

Table 5
Descriptive analysis.

Factors N Min Max Mean Std. Dev


Statistic Statistic Statistic Statistic Statistic
Top Management Commitment 371 1.83 5.00 4.2942 0.57465
Continuous Improvement 371 2.29 5.00 4.1891 0.59401
Customer Satisfaction 371 2.38 5.00 4.2689 0.51258
Process Management 371 2.00 5.00 4.2271 0.60024
Leadership 371 2.60 5.00 4.2782 0.55821
Teamwork 371 1.80 5.00 4.2059 0.61624
Valid N (listwise) 371

a standard deviation of 0.57. However, Continuous Improvement The RII of the factors influencing TQM implementation, which
had a minimum mean value of 4.18 with a standard deviation of are divided into six clusters (Top Management Commitment, Con-
0.59. tinuous Improvement, Customer Satisfaction, Process Manage-
ment, Leadership, and Teamwork), was derived from
the literature review and was subjected to the respondents’ knowl-
4.4. RII of factors affecting TQM edge, understanding, and expertise.

For data analysis, this study used the Relative Importance Index 4.4.1. RII – Leadership
(RII). On a five-point Likert scale, the respondents were asked to Based on the RII analysis for leadership for the TQM application.
evaluate their responses, based on which the RII was calculated. The leadership was ranked first with an RII value of 0.856 as shown
For this study, only the questions that followed the Likert Scale in Table 6.
pattern were included in the RII data analysis; further details on Several studies have examined the CSFs for TQM’s adoption in
these inclusions are provided in the following sections. many countries. The leadership factor highlighted the importance
The relative importance index is a mean for a particular collec- of leadership as a driver for employees in the firm’s future growth.
tion of data that corresponds to the weight of the respondents’ One of the TQM practises, the leadership factor that has been
views on the Likert scale. The factor with the greatest weight in shown to have a considerable influence on IBS project perfor-
the relative importance index has a RII value of one, while the next mance. Seminars taught by qualified specialists and training at
subsequent factor with a lower weight has a RII value of two, and least once a month are two examples of possible leadership
this pattern is repeated for the remaining factors [66]. To express approaches. According to Turner, effective leadership is seen as a
the RII numerically, it may be expressed as the mean score for a critical factor for organizational success, while a suitable leader-
single item, where the scaled value ranges from 1/A to 1, where ship style has been found to contribute to improved performance
‘‘A” is the number of answer categories included in the test ques- [119]. Sadikoglu and Olcay indicated that leadership had no effect
tion. An example of a generalized formula for calculating the value on all of the firm’s performance indicators, including operating effi-
of RII is shown in the following equation. ciency, inventory performance, employee productivity, innovation
capability, social conscience, satisfaction of customer, sales, and
RWn nX n    5n5 þ 4n4 þ 3n3 þ 2n2 þ 1n1 economic success [120]. According to the findings of this study,
RII ¼ ¼ ð3Þ
A  Nr Nr  5 leadership has a direct and considerable effect on the performance
In the equation given, ‘‘Wn” represents the weight of the indi- of IBS construction projects.
vidual factors by the respondent, varying from one to five. For
example, ‘‘n001 represents the total number of respondents of little 4.4.2. RII – Customer satisfaction
significance, ”n002 represents the number of respondents of some Based on the RII analysis for the Customer Satisfaction for the
significance, ‘‘n003 represents the number of respondents with a TQM application. Customer Satisfaction was ranked second with
higher degree of significance, ”n400 represents respondents with an RII value of 0.855, as shown in Table 7.
respect to an elevated significance, and ‘‘n005 represents respondents In today’s business, fulfilling the demands and expectations of
with respect to an elevated importance, ”Xn‘‘ is the nth value to be the customers is important. The importance of the customer satis-
denoted as a weight. Variable ”A‘‘ in the equation indicates the faction factor could be summarised in that communication was
maximum weight, i.e. 5, while variable ”Nr‘‘ reflects the total num- primarily significant for companies and support services. For
ber of respondents included in the questionnaire. This study’s rel- instance, fulfilling the goal of provision of services, obtaining pub-
ative importance index varies from zero to 1. (i.e. 0 to 1). The lic demands, and ultimately driving organisations to success. It
results of the level of factors, mean, RII, and ranking of TQM critical agreed with Pinto’s study, working connections with a higher
factors are presented in tables below from Table 6–11. degree of satisfaction will have a beneficial influence on project

Table 6
Leadership factors with respect to RII.

Codes / Factors Mean RII Rank Grouped Level


Ranking
L Leadership
F1 Commitment of leadership at all levels or implementation of TQM program 4.24 0.85 2 1 High
F2 Communication of company policy for TQM to the employees 4.29 0.86 1 High
F3 Well-defined rules and responsibilities 4.30 0.86 1 High
F4 Organisation provides policies for promoting customer satisfaction 4.26 0.85 2 High
F5 Managers and supervisors motivate workers and assist them in achieving higher levels of performance in their 4.30 0.86 1 High
jobs

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Table 7
Customer satisfaction factors with respect to RII.

Codes / Factors Mean RII Rank Grouped Ranking Level


CS Customer Satisfaction
F1 Right mechanism to evaluate customer needs at most satisfaction 4.18 0.84 3 High
F2 Effective communication for defining the project concept 4.28 0.86 1 2 High
F3 Achieving competitiveness through quality 4.28 0.86 1 High
F4 Adopting a quality-oriented strategy 4.31 0.86 1 High
F5 Maintaining delivery level with well-timed information and speedy reaction to diminish complaints 4.27 0.85 2 High
F6 Company responds to clients’ needs and complaints effectively 4.26 0.85 2 High
F7 Organisation motivates employees to satisfy clients/customers 4.28 0.86 1 High
F8 Organisation consider customers’ requirements as the basis for quality 4.29 0.86 1 High

Table 8
Continuous improvement factors with respect to RII.

Codes / Factors Mean RII Rank Grouped Ranking Level


CI Continuous Improvement
F1 Participation and feedback at all levels in the organisation 4.21 0.84 3 High
F2 Effective cost benefit analysis at all stages of the projects 4.19 0.85 2 3 High
F3 A coordination team representing all units in the organisation 4.16 0.83 4 High
F4 Smart data collection, monitoring and controlling system 4.18 0.84 3 High
F5 Appropriate limit of authority to all staff according to rules and responsibilities 4.1 0.82 5 High
F6 Cooperation among stakeholders 4.18 0.81 6 High
F7 Strategic planning during the early stages of a project 4.30 0.86 1 High

Table 9
Process management factors with respect to RII.

Codes / Factors Mean RII Rank Grouped Level


Ranking
PM Process Management
F1 Smart processes of communication among various stakeholders, consultant (engineers & architects), 4.16 0.83 3 High
contractors, suppliers, and client
F2 Smart progress planning and scheduling, management, and monitoring system 4.27 0.85 1 4 High
F3 System for performance analysis and rating for achieving the project objectives 4.21 0.84 2 High
F4 Process of timely and correct communication to all related staff of the project 4.27 0.85 1 High

Table 10
Teamwork factors with respect to RII.

Codes / Factors Mean RII Rank Grouped Ranking Level


TW Team Work
F1 Regular meetings among stakeholders involved in projects delivery and other functions 4.27 0.85 1 High
F2 Independent quality assurance committee to support staff for improving quality 4.19 0.84 2 5 High
F3 Company ensures efficient coordination among various departments of the project sites 4.24 0.85 1 High
F4 Company establishes peer review teams on site 4.12 0.82 3 High
F5 The team is supervised impersonally by its mission statement and by the quality improvement roadmap 4.21 0.84 2 High

Table 11
Top management commitment factors with respect to RII H

Codes / Factors Mean RII Rank Grouped Ranking Level


TMC Top Management Commitment
F1 Providing quality vision and create culture change within the organization 3.66 0.73 3 Medium-High
F2 Encouraging education and training programmes for employees 3.79 0.76 1 6 Medium-High
F3 Promoting quality culture among organization team 3.63 0.74 2 Medium-High
F4 Keep tracking of the entire progress of the project 3.62 0.72 4 Medium-High
F5 Detailed strategic directions of the plans 3.33 0.67 6 Medium-High
F6 Open communication and cooperation throughout the organisation 3.53 0.71 5 Medium-High

results [121]. Talib observed that for Indian service organizations, Hamatteh identified that customer satisfaction is a key factor for
customer satisfaction was one of the TQM factors that had no effect the success of TQM implementation [123].
on quality performance [122]. In this study, customer satisfaction
has a direct link with IBS construction projects success through
continual improvement. Another study by Sadikoglu and Olcay, 4.4.3. RII – Continuous improvement
customer satisfaction was partially related with organizational Based on the RII analysis for the continuous improvement for an
success in Turkish industrial and service sectors [120]. Abu- optimized TQM attempt adoption, the need for continuous
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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

improvement was ranked third with an RII value of 0.840, as such as a lack of knowledge of the advantages of TQM, a lack of
shown in Table 8. TQM experience among workers, a lack of TQM comprehension,
The continuous improvement factor indicated that monitoring and a lack of Continuous Professional Development (CPD). The
and assessment encouraged employees to grow and improve the management should strive to be concentrated and disciplined to
organization’s capabilities. The commitment of top management ensure the success of TQM in IBS projects for the Malaysian con-
to monitoring project inputs would lead to a higher quality perfor- struction industry. Commitment from top management is typically
mance and a complete understanding of hazards throughout the a tangible and emotional indication of trust [130]. A strong com-
project. If all stakeholders commit to establishing a well-defined mitment will promote trust, which is critical for developing a spirit
scope of work and clear identification of multiple possibilities, tri- of cooperation in the middle of the industry’s common competitive
als, and project boundaries in place from the start of the project, mindset. According to this study’s findings, this indicates that the
everyone will have a clearer path [124]. Developers must be construction industry’s degree of top management commitment
responsive to various needs during the project, while consultants is still insufficient to affect TQM in IBS construction projects.
must provide sufficient design features, requirements, and sugges- According to Talib’s study, top management commitment has an
tions to their clients and contractors. However, the contractor must insignificant effect on quality success [122]. It is possible that the
be dedicated to producing high-quality work. effect of top management commitment on IBS projects success is
mediated by other factors, which would explain why top manage-
4.4.4. RII – Process management ment commitment does not appear to have a major effect on
Based on the RII analysis for the process management for the IBS projects performance.All factors are at a high or medium–high
TQM deployment. The Process Management was ranked fourth level. The group ranking shows that the most important grouped
with an RII value of 0.843, as shown in Table 9. factor is Leadership. The recommendations of several interviewees
Process management was rated as an influential factor, with an confirm this study’s findings, showing that this is the most signif-
RII score value of (0.843). It was moderately regarded as one of the icant factor influencing the TQM of IBS projects in Malaysia. Cus-
critical success factors by the participants in this study. TQM incor- tomer Satisfaction is another key grouped factor that needs to be
porates the concepts of system management and continuous considered. It is understood that adequate customer satisfaction
improvement, which are best implemented through a process cannot be achieved without the use of acceptable standards and
management strategy. According to Tari (2005), the most critical regulations. The discussions with the interviewees indicate that
factors influencing TQM implementation are customer satisfaction, many quality difficulties for IBS projects are due to a lack of sus-
process management, and leadership, respectively [125]. Jung and taining delivery levels with timely information and quick
Wang revealed that leadership and employee interactions are responses to reduce complaints. As a result, some problems could
important as well [126]. In Kuwait, AI-Nofal conducted an empiri- be readily handled by a conversation among operators. Continuous
cal research on TQM implementation CSFs. Customer satisfaction, Improvement is a critical grouped factor endorsed by the inter-
leadership, teamwork, and top management commitment were viewed experts. Moreover, Process Management grouped factor is
determined to be the most important factors for TQM adoption also significant. Thus, to guarantee the success of TQM applica-
in the Turkish construction sector, according to Anas [127]. Top tion in IBS construction projects, employees in an organization
management commitment and customer satisfaction factors are must have the necessary communication and knowledge abilities
considered as both crucial and essential for TQM implementation to communicate effectively with all project stakeholders. Top Man-
success, according to the study [125]. agement Commitment and Teamwork, although ranked the lowest,
are also considered as key quality-related factors. The interviewees
4.4.5. RII - Teamwork recognize the effect of these factors on the quality of IBS projects.
Based on the RII analysis for teamwork for the TQM adoption, The effectiveness of these factors in the IBS project total quality
teamwork was ranked fifth with an RII value of 0.840, as shown management is highly supported by the interviewees. During the
in Table 10. interview, it was revealed that a lack of on-site skilled project man-
Another well-known factor for the success of projects and orga- agers frequently leads to inadequate on-site cooperation and
nizations is teamwork. Teamwork is vital in construction projects scheduling for addressing on-site difficulties, lowering the final
because they require several layers of interactions. Without effi- product’s quality. Determining essential success factors would
cient cooperation with the rest of the team, every project individ- offer companies a competitive edge and is the bottom line of a pro-
ual cannot be a lone survivor functioning on their allocated job. ject management company’s performance in completing its
Andersen highlighted that excellent project interaction is critical responsibilities. The reason to have a comparison of the outcome
for creating confidence among project team members, which leads with the interviewee’s feedback is that they are portraying a true
to long-term successful and sustainable business relationships picture of TQM in IBS Malaysian construction projects.
[121]. Rao observed that teamwork is a critical factor in achieving The benefits of TQM have compelled the construction industry
organizational goals, and that teams are an essential component of to incorporate TQM into their designs. The primary goal of intro-
any TQM approach [128]. One of the most extensively utilized ducing TQM in the construction sector is to increase skill and com-
quality management principles in manufacturing and service petitiveness. Numerous advantages have been identified in the
industries is process management. This method is based on the literature, which resulted in significant advancements in building
idea that ‘‘the intended outcome is more effectively obtained when sustainability. These benefits influence construction professionals’
linked resources and activities are controlled as a process [129]. decision to incorporate TQM. As a result, organizations should be
mindful of the most effective method for applying TQM in pro-
4.4.6. RII - top management commitment grams. A TQM guideline plan is required to stimulate and improve
According to the RII study for TQM adoption, the Top Manage- the efficiency of sustainable construction, particularly in develop-
ment Commitment was ranked sixth with a RII value of 0.720, as ing nations. During the pre-operation phase, owners must develop
shown in Table 11. a TQM operation strategy. Strengthening TQM courses (connecting
Top Management Commitment Factor was listed as the least in with academics), seminars, and workshops is a technique for over-
bringing about benefits in the TQM adoption in IBS projects of coming the lack of a TQM training barrier. Professional bodies are
Malaysian Construction Industry. According to the findings, most responsible for controlling and tracking the critical eyes of con-
Malaysian construction companies face some significant issues, struction stakeholders and organisations. Workers should be edu-
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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

cated on the importance and use of modern technology as the first The formation of the conceptual framework was made and we
step in their training. Hiring TQM specialists from industrialized selected the top three group based on the group ranking, which
nations would assist in overcoming this obstacle. Finally, construc- are Leadership, Customer satisfaction, and Continuous improve-
tion organizations can obtain all required information from the ment. These factors are considered as the top factors that affect
manufacturer before committing to include and deploy TQM tech- TQM implementation in IBS projects. In each group, we also
nology to guarantee that suitable technical assistance and exper- selected the higher RII values. In the Continuous Improvement
tise are available from the technology partner. group, ‘‘Strategic planning during the early stages of a project”
TQM is an advanced, energetic and intriguing approach intro- plays an important role. It is evident that without significant plan-
duced into the construction industry for decades. Since then, it ning, TQM cannot be improvised. Customer Satisfaction, although
has made a significant contribution to the timely completion of ranked as second in the grouped ranking, five of its factors had sig-
various projects while remaining under budget and reducing oper- nificant effects on TQM, which are: ‘‘Effective communication for
ational costs over time. Although these potential advantages, the defining the project concept”, ‘‘Achieving competitiveness through
rate of acceptance and implementation in many nations remains quality”, ‘‘Adopting a quality-oriented strategy”, ‘‘Organization
low and unimpressive. Several authors in academic journals have motivates employees to satisfy clients/customers,” and ‘‘Organiza-
described critical success factors (CSFs) in various ways. They are tion consider customers” requirements as the basis for quality”. A
‘‘components that predict accomplishment rather than merely project is considered successful only if the customer is satisfied.
the pure survival of a construction project,” according to Sanvido Therefore, for customer satisfaction, critical factors must be taken
[131]. Rockart stated that CSFs are elements or agendas that must into consideration. Lastly, the Leadership group factors ‘‘Communi-
be in place for an organization or effort to succeed [132]. CSFs are cation of company policy for TQM to the employees,” ‘‘Well-
the most critical variables in reducing project delays, enhancing defined rules and responsibilities,” and ‘‘Managers and supervisors
project performance, and assuring project success for construction motivate workers and assist them in achieving higher levels of per-
projects, according to Abu [133]. By better understanding manage- formance in their jobs” appeared to be most influential in TQM
ment activities in construction projects and studying important come up as the most promising critical factors in TQM successful
success determinants, most construction firms may increase the implementation. A project can only become successful if the
efficiency of their projects (CSFs). Assessing the perceptions of importance is provided to the critical factors that help in improv-
major stakeholders in the Malaysian construction sector is critical ing TQM in IBS construction projects.
to increase TQM adoption levels. Lastly, these CSFs have effective
effects on the success of TQM adoption in IBS construction projects
because they are influenced by other CSFs. 5.1. Effectiveness of top TQM factors

TQM is a procedure that needs comprehensive commitment to


5. TQM-Based conceptual framework be successful. Over the years, TQM application systems in the
Malaysian construction industry have been growing. The construc-
A conceptual framework was developed, as shown in Fig. 6, tion project must be viewed as a series of steps that must be com-
based on the critical factors that may lead to the betterment of a pleted to satisfy all customers. Internal customers (workers,
project by ensuring TQM construction. divisions, and departments inside an organization) and external

Fig. 6. Conceptual framework.

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A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

customers are examples of these customers (owner, designer, con- and contact between quality and other departments in the UK con-
tractor, and so on). The effectiveness of a TQM program is deter- struction sector [139]. According to the respondents, providing a
mined first by management practises. QMS has had a positive diverse range of overall quality management techniques and ser-
effect on the Malaysian construction industry so far [134]. TQM vices to consumers is critical to construction companies, even if
is a management approach that must pervade a company culture these clients are unaware of them, because this will help to main-
and concept. It will only be able to prosper if senior management tain loyalty and trust, which will lead to customer satisfaction. The
makes TQM a key priority. company’s overall performance will increase as a consequence, and
The top management commitment factor on the part of man- consumers will be pleased.
agement is not something that comes naturally. Hard effort, dedi- Process management, according to Motwani, emphasizes pro-
cation, transparency, and good staff work are required to earn and viding value to a system, enhancing staff efficiency, and enhancing
retain it. The literature on various types of management programs the company’s overall quality [137] This factor had the smallest
states that successful program systems rely on the level of top effect on quality. Procedures refer to organisational activities, and
management commitment: the larger the commitment, the better if the goal of a TQM programme is to achieve overall quality effi-
the program’s chances of success. To start with a TQM program, ciency, process management will be required. Process manage-
senior management involvement is required. Often, the first stage ment is regarded as a priority for quality conformity. One of the
is to persuade senior executives of the financial and broader bene- most critical aspects of process management is ensuring that the
fits, as well as to overcome any obstacles that may exist. The stron- process capabilities can fulfill the production needs [140]. Accord-
gest relationship between the TQM implementation in IBS and the ing to Oakland, process management is a way to persuade employ-
top management, which indicates that increase in the top manage- ees that they are responsible for their obligations in terms of
ment commitment, will increase the TQM implementation in IBS. customer satisfaction [141]. Process management, in the opinion
Through its guidance and dedication to the TQM aim of customer of respondents, would bring value to the process and increase
satisfaction, top management promotes continuous improvement the company’s productivity.
and enhanced work satisfaction by establishing an organisational The leadership factor remains on top in all six groups, which
environment that stresses total quality and customer satisfaction. shows that it is equally important for all professionals in various
Top management must not only give a lead for the rest of the orga- stages of the projects’ process. According to the Thurstone study,
nization, but also guarantee that the appropriate decisions and acts top management’s commitment and leadership, interaction
are implemented. Haupt and Whiteman identified the following between top managers and workers, organizational culture, quality
essential success factors in their research of construction compa- education, and employee participation were all key success factors
nies in the United States: top management commitment and in the effective adoption of TQM in the Turkish construction indus-
engagement, customer focus, effective quality planning, and par- try [127]. In addition, leadership positively affected the implemen-
ticipative management style [135]. The results support Zakuan’s tation of quality management according to respondents’ opinions.
claim that every major choice taken in an organization is signifi- Good and successful leadership usually entails establishing a close
cantly reliant on top management’s support and dedication [136]. engagement in the effective implementation to keep the workers’
Implementing continuous improvement in the management of impetus moving in the direction of customer satisfaction [142].
daily tasks is critical for personnel operating toward the company Interviewees agreed on that a good leadership in projects under-
success. The respondent’s results placed ‘‘Continuous Improve- taken by company delivered on time. With an appropriate supervi-
ment” as the third ranked factor in the line-up. Quality improve- sion of work by the manager and project supervisor on site, all
ment is complicated to attain except quality is perfectly and construction efforts were completed according to the sketch and
continually assessed. One cause for this challenge is the scarcity plan.
of effective total quality measurements in the widest sense. Inter- Teamwork is essential for each individual to obtain the support
viewees elevated the significance of the factor ‘‘continuous they require to be successful individually and collectively. Because
improvement” in TQM adoption for IBS construction activities. the whole construction sector revolves on projects, enhanced qual-
Having good continuous improvement means quality reputation ity performance must be project-specific and involve the entire
and peace of mind. Opposing relationships can produce not just project team. All stakeholders must be involved, including suppli-
mental instability, but also decreased productivity. Respondents ers, subcontractors, the principal contractor, vendors, professional
have also stressed on the importance of continuous improvement designers, project managers, and most importantly, the owner. Col-
within a company team to overcome the challenges to achieve laboration between these stakeholders will improve overall qual-
the goals of quality. According to Quirke, the key challenge is ity. To preserve customer satisfaction, TQM necessitates the best
acquiring customers, keeping them, and forming relationships efforts from each and every person in the firm [142]. Quality failure
with them, and also finding creative ways to be more meaningful occurs when there is a lack of clear and consistent quality
to them before their competitors do [137]. leadership.
This factor appeared in high ranks for IBS practitioners. Cus-
tomer satisfaction is critical to the success of TQM in IBS projects
because the company exists to serve its customers. Customers’ 6. Conclusion
requirements should be identified, while products and services
should be provided in accordance with their needs and demands. This study has identified and ranked the CSFs of TQM adoption
Quality in each stage is influenced by the quality in the previous in IBS projects for the Malaysian construction industry, thus filling
stages. Thus, customer satisfaction in every stage is crucial for a knowledge gap that could be used to offer practitioners of con-
the total quality performing of the development. Customer satis- struction industry with guidance for concentrating, using, and con-
faction and top management commitment are critical factors in trolling the top factors distinguished to affect the performance and
achieving advantages, such as cost savings, increased performance efficiency of IBS projects. The findings of the study are applicable to
management, enhanced quality goods and services, increased cus- Malaysia’s construction context only. Its use in any other construc-
tomer satisfaction, increased productivity, and reduced consump- tion context without investigation is not guaranteed. Furthermore,
tion of time, among others [138]. In addition to this study, it is limited in its applicability to countries other than Malaysia.
Kazemi emphasized the importance of top management commit- Based on overall viewpoints of respondents, the following factors
ment, cooperation, an integrated quality management system, affecting TQM adoption were ranked as follows: (1) Leadership,
12
A. Mohsen Alawag, W. Salah Alaloul, M.S. Liew et al. Ain Shams Engineering Journal 14 (2023) 101877

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Dr Alaloul research interests are in construction management, BIM, construction
owner/contractor relationships. Int J Proj Manage 2009;27:638–48. doi:
materials, offshore structures decommissioning, and lifecycle cost assessment. Also,
https://doi.org/10.1016/j.ijproman.2008.09.010.
[122] Talib F, Rahman Z, Qureshi MN. An empirical investigation of relationship he is a certified trainer for construction costing and sustainability issues. Dr Alaloul
between total quality management practices and quality performance in was a member of several evaluation committees for development and research
Indian service companies 30;2013. ISBN 0265671131129. project proposals. Dr. Alaloul has published several research papers in international
conferences and well-reputed journals.

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