08-02 Mobile Applications

Department of Computer Science
Faculty of Science, Chiang Mai University
ClickMobile
to edit Application
Master title style
Asst. Prof. Dr.Rassameetip Wita
Translated by Asst. Prof. Dr.Jakramate Bootkrajang
204100 IT & Modern Life 2
Outline
1. Characteristics of Mobile Application
2. Types of Mobile Application
3. Examples of Mobile Application
4. Click to edit Master title style
Mobile Synchronization
5. Security Guidelines for Mobile Application Usage
Department of Computer Science 204100 IT & Modern Life 3
Click to edit Master

1. Characteristics titleApplication
of Mobile style
Definition, Where to Download and Installation
Mobile Application
Mobile Application or Mobile Apps is:
• An application software designed and developed for running on personal mobile
computer such as smartphones, tablets or smartwatches.
• Mobile app can be OS-specific. Some are pre-installed on the mobile device, but
Click to edit Master title style
additional mobile apps can be downloaded from the respective software repositories:
• App Store for iOS
• Google Play Store for Android
• And other sources such as Amazon App Store and Samsung App Store
Common Application Store

• App Store for iOS devices (iPhone, iPad,
apple watch), which must get mobile apps from App Store
only

• Google Play Store for Android-based devices. Android device
can get apps from other sources as well.
Common Application Store

❖ Mobile device manufacturers may provide additional ‘Mobile Service’ for
obtaining additional apps and for updating existing apps.
• Huawei App Gallery
• Samsung Galaxy Apps
• Oppo App Market
• Amazon Appstore
• Xiaomi Market
❖ Mobile apps should only be downloaded from official providers for
security reasons!
Why Official Providers ? [1/2]

❖ Security policy strictly is enforced on application developers
• May differ from provider to provider
• In the case of Google (and Apple), app developers are required to provide the
app and app details to Google (Apple) to be verified before publishing.
• Policy for Apple App Store
• https://developer.apple.com/app-store/review/guidelines/
• Policy for Google Play Store
• https://play.google.com/about/developer-content-policy/
Why Official Providers ? [2/2]

❖ Apple and Google will check if:
• The app is suitable for running on the designate devices.
• The information embedded in the app is correct.
• The users are notified with an attempt to access personal information and
device resources such as microphone, camera, GPS, or contact list
• The app is not intended for illegal actions such as information stealing, phishing,
distributing viruses, explicit nudity etc.
❖ In-app purchases/service fees are also managed by Apple/Google,
therefore increased payment security can be expected
App Download and Installation

Usage of Apple and Android devices requires registration/account
• Apple ID for Apple’s products, iPhone, iPod, iPad, Apple TV, Mac, Apple Watch,
including services such as iTunes and Apple Music
• For more information see https://support.apple.com/th-th/HT204316
Click to edit
• Google Account for Android devices Master
• Android device requires Google Account (Gmail)
title style
• For more information see https://www.androidcentral.com/how-set-new-google-account
App Download and Installation (cont.)

Benefits of logging in with ID
• One account for multiple devices: synchronization of user info, purchase history and
download history over several devices
• Gain access to provider’s Cloud Services

Click to edit
2. Types MasterApplication
of Mobile title style
Classification of Mobile Apps, Fees and Examples
Types of Mobile App - by Business Model

• Free no payment required, but:
• Brand, service and information
• May include advertising
• Freemium
• Limited free usage
• In-app Purchase for extra service
• Subscription require payment every month/year
• Paid once (buy-to-use)
Free Apps
Free Apps can be downloaded for free
1. Generally, for providing information or access to services
• Examples, mobile banking, university, mobile service providers
2. Providing platform for social interactions
• Facebook, Twitter, Instagram (but makes profit from advertisement)
3. Provides application service with additional advertisement
• Mostly by independent developers
Freemium
• Freemium provides limited use for free. Additional in-app purchase (or
subscription) unlocks more functionalities.
• Freemium = Free + Premium
• Possible characteristics for user that doesn’t pay for the premium service:
Click to
• Limited functionalities
edit Master title style
• Current session cannot be saved for later usage.
• Premium functionalities are reserved for paid users.
Freemium
Two ways to purchase more functionalities in Freemium
• In-App Purchase: one-time payment for extra service, such
as rare items in games or song and movie in iTunes/ Google
movie
• Subscription: more functionalities for more expensive plans.
Such as more storage space as in Dropbox/ Google Drive,
uninterrupted listening as in Spotify
Example of Google Drive Subscription

Paid Apps
There is always some cost associated with usage of this type of app
• One-time Payment
• Unlimited usage after the payment
• Subscription
• For limited time service (yearly or monthly)
• The service will mostly be extended automatically, with an option to terminate the
subscription
• There could be Free-Trial period before actual subscription
• Service can be put on hold if there’s outstanding balance
Mobile Application Business Model

3.Click to editofMaster
Examples title style
Mobile Application
Mobile Application Types

Classification based on usages:
• Lifestyle
• Social Media
• Utility
• Productivity Click to edit Master title style
• Entertainment/Game
• News/Information outlet
https://duckma.com/en/types-of-mobile-apps/
Lifestyle Apps
General applications which make aspects of your life easier and/or more
enjoyable
• Such as: exercise assistant, travel, music, ordering food
• Examples: Joox, Foodpanda, Grab, Tripadvisor, Strava
Social Media Apps

Probably the most widely-used mobile apps are social networking and
communication apps
• The service connects users together and facilitating communication
• Users communicate via picture, message, short message, videos, etc.
• Examples: Instagram, Twitter, Facebook, Pinterest, Snapchat
Utility Apps
• Utility Apps for everyday uses
• Usually small and come pre-installed on the devices
• Frequently used but for a short period of time
• Examples: torchlight, calculator, weather forecast and timer
Productivity Apps
• Facilitating several office-related tasks such as word processing, spread
sheet or text editor
• For examples, Google Docs, Google Sheets, Evernote, Wunderlist.
Entertainment /Game Apps

• Another widely-used type of mobile apps
• For examples, Netflix, Joox, Spotify and many more games
• Can be stand-alone, or connected to network
204100 เทคโนโลยีสารสนเทศและชีวิตสมัยใหม่ 25
News/Information Outlet Apps

• For receiving (and sometime sharing) information/news
• For examples, Quara, Google News, Flipboard, Reddit, Pantip

App Updates
• App developers may continuously update their product for new
functionalities and addressing existing bugs
• Users should update the apps regularly
• The updates can be done via Apple App Store or Google Play Store,
automatically or manually
• https://support.apple.com/en-us/HT202180
• https://support.google.com/googleplay/answer/113412?hl=en
Department of Computer Science
4. Mobile
Click to editSynchronization
Master title style
Benefits of synchronization and setting it up
• One user often owns more than one
device
• Each device stores its own data
• For convenience, Cloud Service can act
as an intermediary for linking those
information/data under one account,
keeping them up-to-date on all devices
• Mobile Synchronization requires:
• Apple ID (for iPhone)
• Google Account (for Android)
• Data such as telephone numbers, photos,
and settings will be transferred and stored
on the server
• Those data can be downloaded
automatically when the user log in from
different devices
• Apple devices synchronize their data via iTunes, or a cloud service called
iCloud
• For information on iTune syncing https://support.apple.com/en-us/HT210612
• For information on iCloud syncing https://support.apple.com/en-us/HT208681
• Android devices will sync data via Google’s account
• For information regarding Google Account Synchronization
https://support.google.com/android/answer/9453724?hl=en
• Google Photo Synchronization
Click to edit Master
https://support.google.com/photos/answer/6193313 title style
• Google Drive Synchronization https://support.google.com/drive/answer/2374987
5.Click to edit
Security MasterApps
in Mobile title Usage
style
Do’s
• Only install an app from a trusted source
• Set up a lock screen, and use password/PIN/fingerprint/other security
measures for unlocking the device
• Frequently update the OS and applications
• Synchronize important data with cloud service
• Install/enable ‘find my device’ service
• Vary passwords/PINs for different apps
Cautions
• Jailbreak is a process that remove security measures from iOS device, allowing user
more control, such as installing unapproved apps. Similar process on Android device is
called rooting.
• Security can be compromised if the phone is jailbroken or rooted
• Check apps permission to access hardware and data, such as microphone, camera,
and GPS
• Mobile banking can be safer if accessed via cellular network
• DO NOT store important information, such as passport or other ID numbers, credit card
number, and bank account number, on the device, unless absolutely necessary.
• Also, make sure to restrict access to those information by password or encryption
References
• App Store Review Guidelines, https://developer.apple.com/app-store/review/guidelines/
• Google Play Developer Policy Center, https://play.google.com/about/developer-content-policy/
• 12 Business models for mobile applications, https://en.yeeply.com/blog/12-business-models-for-applications/
• Types of business models for mobile application development, https://www.valuecoders.com/blog/outsourcing-and-off-shoring/types-of-
business-models-for-mobile-application-development/

• What are the different types of mobile apps? breaking down industries and functionalities, https://duckma.com/en/types-of-mobile-apps/
• IBM เตือนกว่า 60 % ของแอพหาคูย่ อดนิยม มีความเสีย่ ง, https://www.voicetv.co.th/read/166413
• Mobile Banking ใช้อย่างไรให้ปลอดภัย, https://www.g-able.com/digital-review/digital-transformation/cybersecurity/mobile-banking-ใช้ให้ปลอดภัย/

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08-02 Mobile Applications

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Department of Computer Science

Faculty of Science, Chiang Mai University

Click to edit Master

Common Application Store

Click to edit Master title style

Common Application Store

Why Official Providers ? [1/2]

Why Official Providers ? [2/2]

App Download and Installation

App Download and Installation (cont.)

Click to edit Master title style

Types of Mobile App - by Business Model

Example of Google Drive Subscription

Mobile Application Business Model

Click to edit Master title style

Mobile Application Types

Social Media Apps

Entertainment /Game Apps

News/Information Outlet Apps

Click to edit Master title style

Click to edit Master title style

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