type of corporation Inspire Brands's entirely subsidiary

Industry Food and beverage

Established 1945 in California, United States
Headquarters United States of America, Canton
Founder Burt Baskin and Irv Robbins
Products Sorbet, icy drinks, Cakes with ice cream, and
frozen dessert
Income US160 million
Corporation name Baskin-Robbins
ABOUT THE FIRMS
Introduction of Baskin-Robbins

Burt Baskin and Irv Robbins are American brothers-in-law and also the founder of
merging their respective ice cream shops in Glendale, California, to form Baskin-Robbins in
1945. Baskin-Robbins is the largest ice cream specialty franchise in the world, as well as
one of the most popular ice cream treat brands.(Baskin-Robbins, n.d.) Aside from that, with
over 8,000 stores globally, Baskin-Robbins successfully claims to be the largest ice cream
specialty franchise in the world with around 2,500 in the United States and over 5,000 in
other nations especially have 56 outlets in Malaysia because Baskin-Robbins manufactures
and markets delicious ice cream, gourmet frozen desserts, and drinks, with over 6,800 store
outlets in nearly 40 nations and every year nearly 300 million people visit destinations all
across the world. So, what a superb business performance that everyone looking forward to.
Currently, Baskin-Robbins has developed over 1,100 ice cream varieties as well as a wide
range of delectable desserts. to fulfill customers’ tastes based on geographic segmentation.
The major company purpose of Baskin-Robbins is widely known as "America's Favorite
Neighborhood Ice Cream Shop," which served as the beliefs of the corporation.(Baskin-
Robbins, n.d.)

type of corporation Subsidiary

Industry Retail
Established 1960 in Bronx, New York, United States
Headquarters Minneapolis, Minnesota, United States
Founder Reuben and Rose Mattus
Products sorbet
Income US150 million
Corporation name Häagen-Dazs
Introduction of Häagen-Dazs

Häagen-Dazs is an ice cream company founded in 1960 by Reuben and Rose

Mattus in The Bronx, New York. In 1976, the firm opened its first shop in Brooklyn, New
York, serving three varieties of ice cream: vanilla, chocolate, and coffee resulted from the
founder’s desire to develop ice cream that was smooth, creamy, and milky in texture, and
acceptable of an adult's taste.(Häagen-Dazs, n.d.) With a desire for precision, the founders
spent six years finding out how to manufacture strawberry ice cream that met their
expectations. Because the company’s vision is to utilize the finest quality, specially picked
ingredients, to create the most incredible ice cream in the world has ever experienced, a bite
of luxury to get away from it all on a daily basis, the company utilizes the finest ingredient to
transform high calories snack into low calories snack which is Häagen-Dazs’s ice cream.
This creative creation had given Häagen-Dazs an intentional success because of the
founder’s passion and innovation to create something new which is 900 shops selling
Häagen-Dazs’s products in 50 nations and every year nearly 200 million people visit
destinations all across the world.(Häagen-Dazs, n.d.)

THE PRODUCT

What is a service product?

A firm that offers both a service and a product or a product as part of its vocation is
known as a service product. This is also known as a service-good combination, It can be
applied to a wide range of businesses across a wide variety of sectors. Furthermore,
customers value and pay for service as a product, which encompasses a wide spectrum of
intangible product offers. Service products are marketed by both service and non-service
businesses, like producers and technological businesses. A service product is a service that
may be marketed that is provided by customer service, such as a car checkup.(Upcounsel.
n.d.)

The Baskin-Robbins core service for customers’ primary needs.

1) Product management
-Every product Baskin-Robbins has contains a vast variety of flavors by using natural
ingredients such as strawberries, apples, bananas, and so on instead of using
flavorings that are artificial and do not add nutritional value to the product. Baskin-
Robbins has spent a lot of time and work establishing a wide range of flavors using
only natural ingredients. As a result, the flavors of Baskin-Robbins goods stand out in
comparison to other low-quality items that employ oil or fat and artificial flavorings.
Furthermore, In response to a recent trend, Baskin-Robbins has created new low-
calorie treats made with fruits. Apart from that, to maintain a competitive advantage
against other luxury ice cream goods, Baskin-Robbins has developed ice cream
cakes. As a result, ice cream sales were the highest compared to other luxury ice
cream products in the entire year 2000. Currently, more than 1300 flavors have been
introduced by Baskin-Robbins. This enormous variety of flavor possibilities allows
Baskin-Robbins to meet the wants of its customers while maintaining its ice cream
market leadership.(Mashed, n.d.) Next, Baskin-Robbins assists clients in controlling
their calorie intake for weight loss by listing the components on the ice cream items'
labels.

The Baskin-Robbins supplementary service

1) Service management
 -Baskin-Robbins debuted its "Luxury Ice Cream Shop," which offers clients the
highest-quality service as well as a varied choice of flavors made with high-quality
ingredients because Baskin-Robbins’s founders aimed to provide not just ice cream
but also for the pleasure of consuming it so as to guests may enjoy their ice cream in
a friendly and relaxed environment with colorful decorations.( Baskin-Robbins, n.d.)
Furthermore, because of the Baskin-Robbins’ efforts in renovating the homepage to
provide better access to product information broadband Baskin-Robbins’ point of
contact with customers allowed the company to have a deeper knowledge of its
customers' demands and wants for quality ice cream. the ice cream. Baskin-Robbins
also offered supplemental services such as "Spoon for Sampling," which allowed
consumers to sample a range of flavors while receiving information on the ice
cream's attributes and ingredients. Apart from that, Baskin-Robbins had an event that
was free to upgrade to a larger size every 31 st, as well as other activities, including
"Happy Together" gift vouchers in collaboration with Dunkin' Donuts.(Baskin-
Robbins, 2009) Clients can get Baskin-Robbins ice cream and gift sets delivered on
the same day by using DoorDash, Uber Eats, and Postmates to conveniently bring
ice cream and sundaes right to your door! Customers only need to submit their
orders before the cut-off time period, and they will be delivered to their desired
location across Malaysia by the end of the day.(Baskin-Robbins, n.d.)

2) Customer management
-Baskin-Robbins has expanded its business by opening stores at rest areas along
highways to provide a nice setting for senior citizens traveling long distances. In
addition, Baskin-Robbins has launched the EYE program, which allows consumers to
rate and comment on Baskin-Robbins' taste and service at frequent intervals. This
EYE program is critical in incorporating consumer feedback into the company's
decision-making processes.(Pdfcoffee, n.d.)

The Häagen-Dazs core service for customers’ primary needs.

1) Product management
-The core of Haagen-Dazs is a high-quality ice cream product. Every pint of Haagen-
Dazs has only healthy materials including fruits, eggs, and butterfat no artificial
flavorings contain Furthermore, Haagen-Dazs ensures that the cream density is high
and that there is no surplus air in the ice cream, providing customers with a truly
unique ice cream experience. This has helped Häagen-Dazs distinguish itself from
lower-quality goods (which generally contain oil/fat and artificial flavorings) and
maintain consumer happiness. To address the uncertainty about product quality,
Haagen Dazs conducts daily quality checks on not only suppliers but on all stages of
the manufacturing process. Haagen Dazs has developed a new low-calorie ice
cream that has no artificial sweeteners and has 33 percent fewer calories and 25
percent less sugar than traditional ice cream which can fulfill the appetite of
consumers without worries about gaining much weight.(UKESSAYS, 2015)

The Häagen-Dazs supplementary service

1) Service management
 -Häagen-Dazs also provided extra services like "Spoon for Tasting," which allowed
customers to try a variety of flavors while learning about the ice cream's qualities and
ingredients. Furthermore, Customers can order products from Häagen-Dazs via
happy fresh, Grab, and Food panda to deliver ice cream and sundaes to your door in
a convenient manner.

2) Customer management
- Häagen-Dazs has introduced the Sweet Rewards Program which customers can
accumulate points to gain the benefits from Häagen-Dazs such as free products, free
vouchers, and so on. Through point accumulation and a complimentary birthday
cone, an online incentive program successfully promotes loyalty with its present
consumers. Upon a free scoop with signup, it's also a low-cost opportunity to reach
out to new customers. In addition, Häagen-Dazs has launched an official blog to
improve consumer communication..(Geist, 2021)
References

-Baskin-Robbins. (n.d.). Baskin-Robbins: About Us. Retrieved from:

https://www.baskinrobbins.com.my/content/baskinrobbins/en/aboutus.html

-Baskin-Robbins. (n.d.). Our History. Retrieved from:

https://www.baskinrobbins.com.my/content/baskinrobbins/en/aboutus/history.html

-Häagen-Dazs. (n.d.). The Häagen-Dazs Way. Retrieved from: https://www.haagen-

dazs.co.uk/our-story

-Häagen-Dazs. (n.d.). The History of Haagen-Dazs. Retrieved from:

https://www.icecream.com/us/en/brands/haagen-dazs/about/our-history

-Upcounsel. (n.d.). What Is Service Product? Retrieved from:

https://www.upcounsel.com/service-product#:~:text=Service%20to%20Product-,Service
%20product%20is%20when%20a%20business%20offers%20a%20service
%20and,businesses%20in%20all%20different%20industries.

-Baskin-Robbins. (2009). DUNKIN' BRANDS CELEBRATES THE OPENING OF ITS

15,000th STORE. Retrieved from: https://news.baskinrobbins.com/news/dunkin-brands-
celebrates-the-opening-of-its-15-000th-store

-Baskin-Robbins. (n.d.). Fun facts. Retrieved from:

https://www.baskinrobbins.com.my/content/baskinrobbins/en/funfacts.html

-Mashed. (n.d.). The Untold Truth of Baskin-Robbins. Retrieved from:

https://www.mashed.com/177683/the-untold-truth-of-baskin-robbins/

-Pdfcoffee. (n.d.). Marketing Strategy of Baskin Robbins. Retrieved from:

https://pdfcoffee.com/marketing-strategy-of-baskin-robbins-pdf-free.html

-UKESSAYS. (2015). Analyze The Haagen Dazs Marketing Essay. Retrieved from:
https://www.ukessays.com/essays/marketing/analyze-the-haagen-dazs-marketing-essay.php

-Baskin-Robbins. (n.d.). Baskin Robbins Delivery. Retrieved from:

https://www.flowerchimp.com/collections/baskin-robbins-delivery?
utm_source=google&utm_medium=cpc&utm_campaign=15972100521&utm_term=&utm_co
ntent=&gclid=CjwKCAjwx46TBhBhEiwArA_DjMAY-
cDmPJafsr6SF_FCjEaPO9l9z1_HRT8_EjTRFJLkaU3Un8ZcQhoCMfcQAvD_BwE

-Geist, A. (2021). How Haagen-Dazs Builds Customer Loyalty. Retrieved from:

https://www.candybar.co/blog/haagen-dazs-customer-loyalty/