BASKIN ROBBINS
SUBMITTED TO: MS. PIRANTE
SUBMITTED BY: MAIDEN GUTIERREZ
Founded in 1945 in Glendale, California, Baskin-Robbins has grown to become the world’s
largest chain of ice cream specialty shops while staying true to its neighborhood ice cream parlor values.
Baskin-Robbins was co-founded by brothers-in-law and ice cream enthusiasts Irvine “Irv” Robbins and
Burton “Burt” Baskin. Robbins worked in his father’s ice cream shops as a teen, while Baskin produced
ice cream for his fellow U.S. Navy troops while serving in World War II. Upon Burt’s return from war, the
entrepreneurs made their vision of creating a family-friendly ice cream shop a reality.
The pair ran a shared total of six shops across Southern California before continuing their growth and
hiring managers to bring ownership interest and personal creativity to each location. In 1949, they
purchased their first dairy production facility in Burbank, California, where they began experimenting
with new ingredients and flavors. In 1953, their separate shops merged to create “Baskin-Robbins Ice
Cream,” which leveraged the unique concept of offering a different ice cream flavor for each of the 31
days of the month. This selection has since grown to encompass more than 1,300 flavors in the brand’s
flavor library.
By the mid-1960s, Baskin-Robbins had grown to more than 400 United States restaurants, and in the
1970s the chain began expanding internationally. Shops were opened in Japan, Saudi Arabia, South
Korea and Australia. It was during this time that Irv Robbins and his wife Irma created the top-selling
Pralines ‘n Cream flavor in the kitchen of their California home, which is the best-selling flavor
internationally. Baskin-Robbins has continued to expand and now has more than 8,000 restaurants in
nearly 52 countries, with over 300 million guests visiting locations around the globe every year.
Baskin-Robbins continues to be an innovation leader in the ice cream industry. In 2009, the chain
introduced its BRight Choices® lineup of better-for-you options, which includes hard scoop frozen yogurt
as well as light, reduced-fat, no sugar added and dairy-free ice cream flavors. The brand also continues
to offer a new Flavor of the Month each month, so guests always have something new to try with
Baskin- Robbins’ iconic pink spoon.
The brand also continues to innovate on the ice cream cakes front. In 2015, Baskin-Robbins introduced
its Piñata Pumpkin Patch Cake, which featured layers of ice cream and cake with a candy piece center
which cascades out when the cake is cut. Baskin-Robbins also continues to unveil fun and creative new
ice cream cake designs on a regular basis, including its recent Teddy Bear Cake for Valentine’s Day and
Polar Bear Cake for the winter season. From time to time, the brand also brings back fan favorites from
its deep freeze, such as its Polar Pizza® Ice Cream Treat, which was popular and offered shortly in the
1990s. Guests can now chose to customize their Polar Pizza in-store or online, or chose from five
featured varieties.
including Chocolate Chip Cookie Dough, Jamoca® Almond Fudge and HEATH®, Mint Chocolate Chip,
OREO® Cookies ‘N Cream, and Peanut Butter ‘n Chocolate REESE’S® Peanut Butter Cup.
Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Based in Canton,
Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. It claims to
be the world's largest chain of ice cream specialty stores, with 7,500 locations, including nearly 2,500
shops in the United States and over 5,000 in other countries as of December 28, 2013. Baskin-Robbins
sells ice cream in nearly 50 countries.
There are now more than 6,700 Baskin-Robbins restaurants around the world. The company is known
for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any
month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy &
Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they
found one they wanted to buy.
In 2005, the company’s "BR" logo was updated such that it doubles as the number "31" to represent the
31 flavors, with the "31" formed by the parts of the letters "BR" which are rendered in pink color, in
contrast to the rest of the logo which is rendered in blue. The company has introduced more than 1,300
flavors since 1945, including the 2019 addition of plant-based flavors. The company has been
headquartered in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts.
There are 14 branches of Baskin Robbins in Philippines:
