SHARE OF SHELF IN PERCENTAGE

NO SUPERMARKET SUPERMARKET LOCATION SUPERVISOR TOSS JAMAA JAMAA LUXURY LIDO RINA RINSUN CAPTAIN COOK OLIVIA OIL KASUKU TILLY SEAGUL ALPA RINA FAT PRESTIGE CHAPA MANDASHI KAPA GLYCERINE NUMI FORTUNE SANIA
LOCATION May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change May July Change
1 NAIVAS GATEWAY mombasa road Marion wahome Faith Mwangangi 9 9 0 7 8 1 8 14 5 30 70 40 20 29 9 13 17 17 7 10 3 10 15 5 13 9 9 0 42 40 2 7 9 2 9 9
2 TUskys AthiRiver Athi river MArion WahomeFaith Mwangangi 6 7 1 5 6 -1 8 10 2 22 25 3 20 20 0 6 7 1 4 3 1 10 7 7 3 40 48 8 10 13 3
3 muleys highway mombasa road MArion WahomeFaith Mwangangi 10 10 0 7.5 7.5 0 12 15 -3 4 4 0 4 10 6 11.3 58 47 61 8.7 0 8.7 8.7 0 14 13 1 14 5 12 7 3 3 3
4 Muleys Mtaani mlolongo MArion WahomeFaith Mwangangi 6.5 10 3.5 5 6 -1 13 13 13 3.5 4 0.5 10 12 2 50 52 2 9 9 0 8.3 8.3 0 44 44 44 3.2 3.2 3.2 5 5 6 7 1
5 Nafuu supermaketmlolongo MArion WahomeFaith Mwangangi 17 20 3 0 30 30 15 30 30 72 100 100
6
7
8
9
10
11
12
13
14

How to calculate
Take measurement of entire category and then that of requested brand then do percentage. E.g space for all powder detergent in May was 56cm and Toss was 13cm. So SoS in May was (13/56)*100=23, then assume in July it was 21cm then its (21/56)*100= 37.5 and thus change is 37.5-23=14.5