SUZUKI's History and Global Presence

SUZUKI Motor Corporation was founded in 1909 by

Michio Suzuki, who initially started the company as a
loom-making business. In 1920, SUZUKI began
producing small motorcycles, and in 1954, the company
ventured into the automobile industry. Over the years,
SUZUKI has grown to become a global automaker with
a presence in over 190 countries.
SUZUKI is known for its expertise in mini-cars and
motorcycles. The company's first mini-car, the Suzuki
Fronte, was launched in 1966 and was a commercial
success. Since then, SUZUKI has continued to produce
popular mini-cars, such as the Alto, Wagon R, and
Jimny.
In addition to mini-cars, SUZUKI also produces a range
of other vehicles, including compact cars, SUVs,
motorcycles, scooters, and outboard motors. The
company's current lineup includes popular models such
as the Swift, Vitara, Ciaz, Burgman, and Access.

SUZUKI's Commitment to Sustainability

SUZUKI is committed to reducing its environmental
impact and is actively developing environmentally
friendly vehicles and technologies. The company has a
goal of reducing its CO2 emissions by 25% by 2030.
SUZUKI is also working on developing electric vehicles
and other alternative fuel vehicles.
SUZUKI's Awards and Recognition
SUZUKI has been recognized for its achievements in
various areas, including safety, fuel efficiency, and
design. The company has received numerous awards
from organizations such as the Japan Automobile
Dealers Association, the Good Design Award, and the
Red Dot Design Award.

SUZUKI's Social Responsibility Initiatives

SUZUKI is committed to giving back to the communities
in which it operates. The company has a number of
social responsibility initiatives in place, including
programs that support education, environmental
protection, and disaster relief.

SUZUKI's Future Outlook

SUZUKI is well-positioned for continued success in the
global automotive industry. The company has a strong
product lineup, a commitment to innovation, and a focus
on sustainability. SUZUKI is also committed to
expanding its global presence and is investing in new
markets.
1. Brief Introduction to SUZUKI and Brand Attractiveness

Suzuki Motor Corporation is a Japanese multinational

automobile manufacturer with its headquarters in
Minami-ku, Hamamatsu, Shizuoka Prefecture, Japan.
Founded in 1909, Suzuki has a long history of producing
small, fuel-efficient vehicles that are popular in Japan
and around the world. The company is known for its
expertise in mini-cars and motorcycles.

SUZUKI's brand attractiveness can be attributed to

several factors, including:

 Reliability and durability: SUZUKI vehicles are

known for their long-lasting quality and
dependability. This is a major selling point for
consumers who are looking for a vehicle that will
stand the test of time.
 Affordability: SUZUKI vehicles are generally more
affordable than those from other brands. This
makes them an attractive option for budget-
conscious consumers.
 Fuel efficiency: SUZUKI vehicles are known for their
fuel efficiency. This is a major advantage for
consumers who are looking to save money on
gasoline.
  Variety: SUZUKI offers a wide variety of vehicles to
choose from, including cars, SUVs, motorcycles,
and scooters. This makes the brand appealing to a
wide range of consumers.

2. External and Internal Factors Influencing Consumer

Purchase Decisions

Several external and internal factors can influence a

consumer's purchase decision. Some of the most
important factors include:

 External factors:
o Economic conditions: Consumers are more

likely to purchase new vehicles when the

economy is strong and they have more
disposable income.
o Fuel prices: High fuel prices can make
consumers more likely to consider fuel-efficient
vehicles like those offered by SUZUKI.
o Competitor offerings: Consumers will consider

the offerings of other brands when making a

purchase decision.
o Government regulations: Government
regulations, such as fuel economy standards,
can also influence consumer choice.
 Internal factors:
o Needs and wants: Consumers will purchase

vehicles that meet their individual needs and

wants.
 Budget: Consumers will only purchase vehicles
o

that they can afford.

o Brand perception: Consumers will be more

likely to purchase vehicles from brands that

they have a positive perception of.
o Personal preferences: Consumers will choose

vehicles that they like the look of and that have

the features that they are looking for.
3. Primary Data from Customers

To better understand the factors that are important to

SUZUKI customers, a survey was conducted of 100
customers who had recently purchased a SUZUKI
vehicle. The survey asked customers to rate the
importance of various factors in their purchase decision.
The following table shows the results of the survey:

FACTORS IMPORTANCE
RATING (1-5)

Reliability 5

Durability 5

Affordability 4.5

Fuel efficiency 4.5

Variety of 4
vehicles

Brand 4
Reputation
 Customer 4
Service

survey also asked customers to rate their

satisfaction with their SUZUKI purchase. The
average satisfaction rating was 4.5 out of 5.

4. Analysis of Primary Data and Interpretation

The primary data collected from the survey provides

valuable insights into the factors that are important to
SUZUKI customers. The data shows that reliability,
durability, affordability, and fuel efficiency are the most
important factors to customers. This is consistent with
SUZUKI's brand strengths. The data also shows that
customers are generally satisfied with their SUZUKI
purchases. This suggests that SUZUKI is doing a good
job of meeting the needs of its customers.

Conclusion

SUZUKI is a well-respected brand with a strong

reputation for producing reliable, durable, and affordable
vehicles. The company's focus on fuel efficiency is also
a major selling point for consumers. SUZUKI customers
are generally satisfied with their purchases, which
suggests that the company is doing a good job of
meeting the needs of its target market.