SCRIPT ON SOUTH KOREA

 INTRODUCTION:
SOUTH KOREA, OFTEN DESCRIBED AS ONE OF THE MOST
BEAUTIFUL PLACES IN THE WORLD. SOUTH KOREA IS A
MESMERIZING TAPESTRY OF HISTORY, CULTURE, AND NATURAL
BEAUTY. THE COUNTRY LARGELY CONSISTS OF MOUNTAINS WITH
SMALL VALLEYS AND NARROW COASTAL PLAINS. THE NEON-LIT
STREETS OF SEOUL AND THE PEACEFUL BEACHES OF JEJU ISLAND
MAKE THIS NATION AN INTRIGUING MIX OF OLD AND NEW.
NARRATOR 1: Anneyonghaseyo naneun _________ imnida. (hello I
am______).
NARRATOR 2: Anneyonghaseyo je ireumeun _________ imnida. (hello
myself ______).
NARRATOR 3: Anneyonghaseyo naneun _________ imnida. (hello I am
______).
WE ARE HERE TO EXPLAIN ABOUT OUR DISPLAY BOOTH ON
SOUTH KOREA FIRST WE WILL INTRODUCE YOU TO THE
 RURAL/ANCIENT KOREA: (8000 BC)
1. OLD TALES
IN THE FIRST PLACE WE ARE GOING TO NARRARTE ABOUT THE
OLD TALE OF A GREEN FROG. THE STORY FOCUSES ON TWO FROG
BROTHERS WHO ALWAYS DO THE OPPOSITE OF WHAT THEIR
MOTHER ASKS – WELL AWARE OF THEIR SONS, THE MOTHER
DYING AND WISHINGLY SAID THAT SHE WANT TO BE BURIED ON
THE SUNNY SIDE OF A HILL, IRONICALY THIS TIME THEY OBEY
AND BURY HER. WHEN IT RAINS THEY WEEP SO THAT THE STREAM
DO NOT WASH AWAY THEIR MOTHER’S GRAVE. THE MORAL OF
THE STORY IS TO TEACH CHILDREN TO RESPECT AND OBEY THEIR
PARENTS BEFORE ITS TOO LATE.
2. RICE FIELDS

RICE HAS BEEN AN IMPORTANT CULTIVATED CROP IN KOREA

SINCE 1500 BC. BUT IN HISTORICAL TIMES IT WAS A LUXURY FOOD
TOO VALUABLE FOR CONSUMPTION BY THE FARMERS WHO
PRODUCED IT. IT WAS WIDELY USED AS A FORM OF CURRENCY
AND FOR TAX PAYMENTS. IN THE 15TH CENTURY, THE MOST
EXTENSIVE AGRICULTURAL CULTIVATION IN SOUTH KOREA WAS
YELLOW RICE, MILLET, SOYABEANS AND RICE, FOLLOWED BY
CROPS SUCH AS WHEAT AND GINSENG.
3. TRADITIONAL CLOTHING
THE HANBOK IS A TRADITIONAL CLOTHING OF THE KOREAN
PEOPLE. THE TERM HANBOK IS PRIMARILY USED BY SOUTH
KOREANS. THE HANBOK IS DESIGNED AND WORN IN DIFFERENT
WAYS AND MATERIALS SO THAT ITS WEARERS CAN HAVE
FREEDOM IN THE MOVEMENTS.
4. CEREMONIES AND FESTIVALS
ONE OF THE BIGGEST FOUR TRADITIONAL FESTIVALS ALONG
WITH SEOLLAL, DANO, HANSIK AND CHUSEOK. CHUSEOK, ALSO
KNOWN AS HANGAWI, IS ONE OF THE BIGGEST AND THE MOST
IMPORTANT FESTIVAL IT IS BASICALLY CELEBRATED ON THE
LUNAR NEW YEAR’S DAY.

 TOWN / COUNTRY SIDE KOREA: (LATE 20TH CENTURY)

1. TOURISM
SOUTH KOREA HAS OFFERED NUMEROUS PLACES TO BEAUTIFY
THE MOUNTAIN RANGES, GORGEOUS SKI SLOPES, REMOTE
ISLANDS AND SERVE VILLAGES WHERE YOU CAN VISIT RICE
PADDY FIELDS AND SLEEP IN TRADITIONAL WOODEN HOUSES.

2. TRANSPORTATION
BUSES ARE ONE OF THE MOST POPULAR MEANS OF
TRANSPORTATION IN KOREA. BUSES BEGAN OPERATING IN
1912, AND WERE OPERATED FIRST IN THE PROVINCES. THERE
ARE ALSO TYPES OF BUSES, INCLUDING CITY BUSES, INTERCITY
BUSES, AND EXPRESS BUSES.

3. WORK LIFE BALANCE

THE WORK LIFE BALANCE IN SOUTH KOREA IS USUALLY
WORST THAN OECD COUNTRIES BECAUSE KOREANS
 FREQUENTLY WORK LONGER HOURS SIGNIFICANTLY THAN
THE STIPULATED TIME GIVEN IN THEIR EMPLOYMENT
CONTRACT.

4. CUISINE
RICE DISHES AND KIMCHI ARE STAPLE KOREAN FOODS USED
IN A TRADITIONAL MEAL, THEY ACCOMPANY BOTH SIDE
DISHES (BANCHAN) AND MAIN COURSES LIKE JUK, BULGOGI
OR NOODLES. SOJU LIQUOR IS THE BEST KNOWN TRADITINAL
KOREAN SPIRIT.

5. DRINKING CULTURE
THE DRINKING CULTURE IN KOREA WAS CHARACTERIZED
BY MORE SOCIAL DRINKING THAN BY DRINKING ALONE AT
HOME. THE DRINKING BEHAVIOR WAS OFTEN ONE-SHOT AT
A TIME RATHER THAN DRINKING A LITTLE SIP. IN KOREA,
HOWEVER, IT IS CUSTOMARY TO ALWAYS POUR AND
RECEIVE DRINKS WITH BOTH HANDS OR AT LEAST HAVE
BOTH HANDS TOUCHING THE GLASS AS A SIGN OF RESPECT,
ESPECIALLY IF THE PERSON POURING YOUR DRINK IS AN
ELDER.

 MODERN KOREA
1. KPOP
IT INCLUDES STYLES AND GENRES FROM AROUND THE WORLD,
SUCH AS POP, HIP
HOP, R&B, ROCK, JAZZ, GOSPEL, REGGAE, ELECTRONIC
DANCE, FOLK, COUNTRY, DISCO, AND CLASSICAL ON TOP OF
ITS TRADITIONAL KOREAN MUSIC ROOTS.[3] THE TERM "K-POP"
BECAME POPULAR IN THE 2000S, ESPECIALLY IN THE
INTERNATIONAL CONTEXT.

2. K- DRAMA
K-DRAMAS HAVE A MULTITUDE OF DIFFERENT GENRE SUCH AS
ACTION DRAMAS, HISTORICAL DRAMAS, SCHOOL DRAMAS,
MEDICAL DRAMAS, LEGAL DRAMAS, OR EVEN HORROR
COMEDIES. WHILE MOST DRAMAS CONTAIN ROMANTIC
ELEMENTS AND DEEP EMOTIONAL THEMES, SOME MAY ALSO
CONTAIN A TRAGEDY OR SLICE OF LIFE THEME. THERE ARE
VARIOUS STYLES AND TONES.
3. TECHNOLOGY
SEOUL IS RANKED AS THE WORLD'S "LEADING DIGITAL CITY"
AND A "TECH CAPITAL OF THE WORLD". SOUTH KOREA IS ALSO
AMONG THE WORLD'S MOST TECHNOLOGICALLY ADVANCED
AND DIGITALLY CONNECTED COUNTRIES; IT HAS THE THIRD
MOST BROADBAND INTERNET USERS AMONG THE OECD
COUNTRIES AND IS A GLOBAL LEADER IN ELECTRONICS,
DIGITAL DISPLAYS, SEMICONDUCTOR DEVICES, AND MOBILE
PHONES. THE MOST ADVANCED TECHNOLOGY BRANDS WHICH
ARE WELL KNOWN ARE HYUNDAI, SAMSUNG ELECTRONICS, LG
ELECTRONICS, NAVER, ETC.

4. CLOTHING STYLE
THE KOREAN CULTURE WAVE (HALLYU) IS UNDENIABLY ONE
OF THE MAIN REASONS FOR KOREAN FASHION’S METEORIC
POPULARITY. IN THE LAST SEVERAL YEARS, STREETWEAR HAS
REALLY TAKEN OFF IN KOREA. IT’S BECOMING INCREDIBLY
POPULAR TO SEE ON THE STREETS OF SEOUL, THANKS TO
SEVERAL CELEBRITIES WHO HAVE EMBRACED THE LOOK.
OVERSIZED SHIRTS, BAGGY JEANS, AND BUCKET HATS ARE
PROMINENT STREETWEAR TRENDS IN KOREA.

5. COSMETICS AND SKINCARE

SOUTH KOREAN BEAUTY TECHNIQUES HAVE BECOME SO
POPULAR, THE COUNTRY IS NOW THE WORLD'S THIRD
LARGEST EXPORTER OF COSMETICS, BECAUSE KOREAN SKIN
CARE PRODUCTS CONTAIN MANY EFFECTIVE NATURAL
INGREDIENTS, THERE ARE LESS HARD CHEMICALS IN IT WHICH
ARE USED IN OTHER SKIN CARE PRODUCTS, BECAUSE THE
BEAUTY PRODUCTS ARE VERY SUITABLE FOR PEOPLE WITH A
SENSITIVE SKIN.

 CULTURAL CONTEXT:
KOREA’S VIBRANT CULTURAL LEGACY, COMPRISING
MUSIC, ART, LITERATURE, DANCE, ARCHITECTURE,
CLOTHING, AND CUISINE, OFFERS A DELIGHTFUL
COMBINATION OF TRADITION AND MODERNITY.
FOOD IS AN IMPORTANT PART OF KOREAN CULTURAL
IDENTITY. THE TRADITIONAL KOREAN CUISINE, WHICH
 EMPHASIZES GRAINS—ESPECIALLY RICE—AND FRESH
VEGETABLES, CONTINUES TO OCCUPY A DOMINANT ROLE
EVEN AMID THE POPULARITY OF PIZZA, HAMBURGERS,
SUSHI, CHINESE FOOD, AND OTHER FOREIGN DISHES. A
KOREAN MEAL GENERALLY CONSISTS OF RICE, SOUP
OR STEW, AND A NUMBER OF SIDE DISHES, ALMOST
INVARIABLY AMONG THEM KIMCHI, OR PICKLED
VEGETABLES. SUCH IS THE IMPORTANCE OF KIMCHI IN THE
NATIONAL DIET THAT AN ESTIMATED 160 OR MORE
VARIETIES HAVE BEEN IDENTIFIED.

 LANGUAGE:
SOUTH KOREA HAS ONE OFFICIAL LANGUAGE WHICH
KOREAN, ALTHOUGH JAPANESE, ENGLISH AND MANDARIN ARE
WIDELY SPOKEN AND UNDERSTOOD. KOREAN IS A LANGUAGE
ISOLATE, MEANING THAT IT’S A LANGUAGE THAT IS UNLIKE ANY
OTHER, LIVING OR DEAD. KOREAN HAS ITS OWN GRAMMAR
SYSTEM, VOCABULARY AND ALPHABET THAT IS HANGUL SCRIPT.
THE KOREAN LANGUAGE WHICH IS MADE UP OF ITS OWN
ALPHABET AND WRITING SYSTEM. IS SPOKEN BY ALMOST 80
MILLION PEOPLE. KOREAN HAS ITS OWN LANGUAGE FAMILY
CALLED KOREANIC. THE KOREAN LANGUAGE CONSISTS OF
MAINLAND KOREAN PLUS THE DIALECT OF JEJU ISLAND. THERE
ARE MANY DIALECTS IN KOREAN, SUCH AS THE SEOUL DIALECT,
AND JEJU IS THE MOST SIGNIFICANTLY DIFFERENT.

THE KOREAN LANGUAGE HAS SIX DIFFERENT DIALECTS AREAS

WHICH ARE HAMGYŎNG (NORTHEASTERN) DIALECT,
PYONGAN (NORTHWESTERN) DIALECT, CENTRAL DIALECTS
INCLUDE (GYEONGGI DIALECT, CHUNGCHEONG DIALECT,
YEONGSEO DIALECT, YEONGDONG DIALECT, AND HWANGHAE
DIALECT), GYEONGSANG (SOUTHEASTERN) DIALECT,
JEOLLA (SOUTHWESTERN) DIALECT, JEJU DIALECT, AND
LASTLY RYUKCHIN (YUKCHIN) DIALECT.

 NONVERBAL CUES:

 IN SOUTH KOREA, THINGS ARE NOT ADDRESSED DIRECTLY,

RATHER THEY ARE ALLUDED TO INDIRECTLY AND CAUTIOUSLY.
ALLUSIONS AND SUGGESTIONS PLAY AN IMPORTANT ROLE AND
FACIAL EXPRESSIONS, INTONATION AND PAUSES IN SPEECH ARE
ALSO IMPORTANT INFORMATION CARRIERS. EVERYTHING HAS TO
BE SEEN IN CONTEXT. SOME NONVERBAL CUES INCLUDE –
PHYSICAL CONTACT, PERSONAL SPACE, POINTING, BECKONING,
EYE CONTACT - EYE CONTACT DURING A DISCUSSION OR
FRIENDLY CONVERSATION, MAKE FULL EYE CONTACT WITH THE
PERSON YOU ARE TALKING TO. AVOID DIRECT EYE CONTACT IF
YOU ARE SCOLDED/REBUKED BY SOMEONE OLDER OR OF A
HIGHER STATUS THAN YOU. SOME KOREANS MAY ALSO AVOID
EYE CONTACT WITH THEIR SUPERIORS ON A REGULAR
BASIS. GESTURES, EXPRESSIONS, SMILING, HAND GESTURES –

KOREANS MOSTLY USE THEIR RIGHT HAND FOR ALL GREETINGS

AND GESTURES. THIS IS RELATED TO THE COMPLEMENTARY
CONCEPTS OF ‘YIN’ AND ‘YANG’. THE ENERGY OF THE RIGHT
HAND IS CONSIDERED MORE ‘YANG’, WHICH IS CHARACTERISED
AS POSITIVE, BRIGHT, AND MASCULINE. THE LEFT HAND IS
CONSIDERED TO BE MORE ‘YIN’, AN INWARD ENERGY THAT IS
ASSOCIATED WITH FEMININITY, DARKNESS AND COLDNESS. FOR
THIS REASON, USE TWO HANDS OR YOUR RIGHT HAND ALONE
WHEN TOUCHING OTHERS, EXCHANGING OBJECTS, ETC.

THE LEFT HAND IS USED WHEN GREETING AT FUNERALS OR

PERFORMING CERTAIN RITUALS FOR ANCESTORS. USING THE LEFT
HAND TO HANDSHAKE OR OTHERWISE EXCHANGE SOMETHING
WITH ANOTHER PERSON CAN BE PERCEIVED AS BAD LUCK, DUE
TO ITS CONNOTATIONS WITH NEGATIVITY AND DEATH. MOST
KOREANS WILL NOT BE BOTHERED IF YOU USE THE LEFT HAND BY
MISTAKE. HOWEVER, OLDER KOREANS AND THOSE IN
CONVENTIONAL OR FORMAL SETTINGS (E.G. BUSINESS SETTINGS)
MAY BE OFFENDED.

 COMMUNICATION ETIQUETTE:
THE COMMON COMMUNICATION ETHICS FOLLOWED BY
KOREANS ARE:
 Use a person's formal title (i.e. Mr, Ms, Doctor) when addressing them
for the first time, and continue to do so until they signal otherwise.
 Take your shoes off at the door when entering any residence, temple, or
guesthouse.
 A short bow—essentially a nod—is the most respectful greeting. The
most common way to greet people in South Korea is with a bow. The
casual bow is a dip of the head with eyes closed, sometimes
accompanied by a slight bend from the waist.
  Give and receive any object using both hands.
 Tipping is not a Korean custom and is not expected at hotels, taxis, or
other establishments. Refusal to accept a tip is not an act of disrespect.
 Don’t start your meal until the eldest at the table starts first.
 Don’t touch food with your fingers—except when wrapping ssam.
 Don’t leave your chopsticks or spoon sticking up from your bowl of rice.
 Use a spoon to eat rice.
 Place chopsticks and spoon back in their original position at the end of
the meal.

 KOREAN COSMETICS:

SOUTH KOREA IS HOME TO SEVERAL LARGE COSMETIC BRANDS,

MANY OF WHICH EXPORT THEIR PRODUCTS WORLDWIDE. THEY
INCLUDE:

 Amorepacific, with brands including Laneige, Etude

House, Innisfree, Sulwhasoo and Mamonde
 LG, with brands including Ĭsa Knox and The Face Shop
 Nature Republic
Korean people focus on skin care under the influence of tv
programs, advertisements and tradition. Koreans highly value even,
radiant skin, and korean women tend to vary their beauty care regimen
with the season. They use different kinds of moisturizers such as cream
for tightening pores (bb cream, blemish balm or beauty balm) and lotions
for lightening the skin (cc cream, colour correction or colour control).
Koreans generally apply makeup every day because it offers sun
protection, a major concern. A big focus of Korean skincare is skin
lightening, which is why many Korean cosmetic products have
brightening properties. Skin brightening is not the same as skin
bleaching, also known as skin whitening, which is a reduction
of melanin in the skin. Instead, skin lightening is focused on
treating hyperpigmentation.
Though the country's beauty standards are not set to change overnight
many advancements and progress in the industry have been made.
Advertisers have reduced the promotion of “glass skin” in their products
as well as the industry is also started to be utilized by male consumers.
Overall, though Korean beauty has gained popularity through the Korean
 wave, and has resulted in a worldwide phenomenon it also can be a
negative industry for some.
Korean men are also interested in skincare. Some use BB or CC cream.
Cosmetics manufactured specifically for men in South Korea focus on
soothing the skin after daily shaving.
 MEDIA AND ENTERTAINMENT:
 Internet
When it comes to Internet use, South Korea ranked third in the world in
2003. According to statistics from the Korean Ministry of Information and
Communication, 78.5% of families own a computer, of which 93.6% use
the Internet (2005). Many businesses utilize the Internet in Korea for
services such as news, social media, shopping, banking, games, and
educational content.
 Internet journalism
Joongang Ilbo developed the first internet news website in Asia in 1995.
After the start, almost every daily newspaper made its website. There are
also online-only portals like Prussian.
 Social media
As in other countries, social media has become the spotlight in South
Korea.
The most well notable social media in South Korea are, KakaoTalk, Naver,
Cyworld, and Snow KakaoTalk is a social media messenger application.
According to science direct it “is the most widely used IM application in
South Korea with over 49.1 million active users” (2019, Digital
Investigation). Its wide range as a social media application is the main focus
of why it has its current 49.1 million active users. This application allows
users to do a wide variety of activities outside of messaging. You can also
make purchasing and send gifts to friends. Allowing users to feel closer
even from a distance.
Naver Is a search engine, equivalent to google of South Korea, it is the
leading search engine in South Korea. Outside of being a search engine it
also has many other attributes.
-BAND: A software application that focused on group communication and
stayed connected with your group. This includes features such as polls,
group calendars, and private chats.
-Naver Cafe: Similar to many forums, Naver cafe allows users to post and
create their internet communities.
-LINE: Line is an instant messaging app, including Texts, images, and even
voice chat. Outside of this the company also creates characters to be shared
known as LINE FRIENDS. These characters are also turned into a
 multitude of products. Such as plushies, pins, and even on close. Some of
these characters are BT21, and Brown and Friends.
 Blogs
Almost every big portal site provides a blogging service. Nate, Naver,
and Daum's blog are the most popular.
 Micro blogging
With its prevalence growing in conjunction with the growing popularity
of smartphones in South Korea. 'me2day' and 'yozm' are some other
microblogs in South Korean media.

Thank you.