7 COPY WRITING

SECRETS
 SECRET: 1 -

CALLING OUT LOUD

YOUR NAME
HEY EVERYONE

HEY DOCTOR
CALL BY NAME
CALL BY SPECIFIC
GROUP OF PEOPLE.
 THE MORE SPECIFIC YOU GO, THE
BETTER IT IS.
IF YOU ARE SELLING TO EVERYBODY,
YOU ARE SELLING TO NOBODY
IF YOUR CULTURE SUITS EVERYONE,
IT'S NOT MADE FOR ANYONE.
 Name hi nahi hai

CALL OUT BY A PROBLEM

1- ARE YOU EXPERINCING...
2- ARE YOU SICK OF...
 WHEN YOU SAY PROBLEM IN THE
START, THEY TRUST YOU, BECAUSE
THEY RELATE TO YOU
PEOPLE BUY NOT BECAUSE THEY
UNDERSTAND WHAT YOU SELL, BUT
THEY FEEL UNDERSTOOD.
CONTENT WRITING
COPY WRITING
GOLDEN STATEMENT

IF YOU CAN EXPLAIN THE PROBLEM

BETTER THAN THEY THEMSELVES THEN
THEY AUTOMATICALLY ASSUME YOU
HAVE THE SOLUTION.
 SECRET: 2
YOU GRAB ATTENTION BY WITH
YOUR BIG PROMISE HEADLINE, IF
THEY ARE NOT EVEN READING,
FORGET ABOUT BUYING
 DESIRE
SITUATION

CURRENT
SITUATION
 DESIRE
SITUATION

Big Promise
PAIN

CURRENT
SITUATION
 WE ARE SELFISH

ENTER THE CONVERSATION

THAT IS GOING IN THEIR HEAD,
GET OUT OF YOUR EGO, GET IN
YOUR PROSPECTS EGO.
I will buy BMW once i hit 7
figure a month?
OMG, How the hell he knows that?
LEFT ELBOW STORY - YOU FEEL HEARD
 DON'T HAVE FLUFFY WORDS IN YOUR BIG PROMISE,
BIG PROMISE NEEDS TO BE QUANTIFIABLE.

How to Scale your Business Wonderfully?

ME TOO, ME BETTER, ME ONLY

EVERYBODY NEEDS TO REACH ME ONLY
 WHAT IS SOMETHING THAT I
CAN PROMISE AND NOBODY
CAN

DON'T JUST WRITE 1 HEADLINE,

WRITE 12 HEADLINES
Barrier
 Discover How To Make ₹2,00,000 - ₹3,00,000
Per Month Possible Using Our Insta Theme Page
Strategy
Discover the Secret you can use to land Extra $1,
$2, $3k clients with Insta theme pages in as little
as 22 days
 SECRET: 3
CALLOUT YOUR ENEMIES
THIS IS WHO WE ARE NOT

POLARITY
TRUST/ CONVO RATE
HATE, LIKE, LOVE
 POLAR
ALWAYS BE DISCUSSED
ALWAYS BE TRADING TOPIC

POLARITY
LOVE/HATE
 HOME WORK
DOLLAR SHAVE CLUB ADVERTISING VIDEO

CREATE A CONTRAST BETWEEN

YOU AND YOUR COMPETITORS.
(What you Stand/Not Stands for )
ANYTHING ABOUT $5000+ NEED TO SELL ON CALL
BELOW THAT IS POSSIBLE WITH COPY WRITING.
 SECRET: 4
STORIES
FACTS TELL, STORIES SELL
HUMANS ARE INGRAINED TO STORIES
TWO TYPES OF STORIES
1- BACKSTORY - PAST
2 - TESTIMONIALS (WHAT OTHER PEOPLE SAYS
ABOUT YOU IS MORE IMP THAN YOU SAY ABOUT
YOURSELF)
 SECRET: 5
WRITE THE WAY YOU TALK

WHY YOU DON'T LIKE TEXT BOOKS?

THE PURPOSE FOR HEADLINE IS TO READ

1ST PARAGRAPHY, NOT TO MAKE SALE
 SCHOOL LANGUAGE VS REAL LANGUAGE
IT'S HOT VS IT'S BOILING HOT (imaginary)
DON'T USE I AND WE, USE A LOT OF YOU
COPYWRITING IS 1ON1, DON'T TALK IN GROUPS
NEVER USE LADIES AND GENTLEMEN (AIRHOSTESS)
WHEN YOU WRITE, THINK ABOUT A PERSON SITTING
NEXT TO YOU, JUST WRITE HOW YOU WILL TALK TO
THEM
DON'T GIVE A F TO OPINION OF PEOPLE WHO ARE
NOT GOING TO BUY
 SECRET: 6
PAIN > PLEASURE
we do something to either
to get pleasure or plan
HOW TO GET 30-50 CLIENTS PER
WEEK WITHOUT SPENDING MONEY
 HOW TO GET CLIENTS - ADD VALUE

GIVE ME THIS, IF IT'S DOESN'T MAKE

MONEY THEN DON'T PAY ME

THE MORE YOU TELL, THE MORE YOU SELL

DECISION X AGITATION
 SECRET: 7
DEMONSTRATE AND SHOW YOU ARE THE EXPERT
BEST KNOWN IS BETTER THAN THE BEST

BUILD CREDIBILITY
SHOW TESTIMONIALS
RESULTS AND NUMBERS
STATS AND RESEARCH
 association

Credibility

advantages
Authority
write copy assuming there is no KLT (know, like, trust)

Don't try to sell to everyone

99% are not qualified to do business

with you on social media - They are
made for youtube