INDUSTRIES & MARKETS

Denim market worldwide

 Table of Contents

01 Overview Global leading importers of denim fabric consisting of 85 percent cotton in 2022 21

Global revenue of the apparel market 2014-2027 03

04 Leading denim brands
Revenue of the apparel market worldwide by country 2022 04
Sales of the leading apparel and accessories companies worldwide 2022/23 05 Global net sales of Levi Strauss 2010-2022 23

Revenue of the trousers for women industry worldwide 2018-2027 06 Global net sales share of Levi Strauss in 2022, by brand 24

Revenue of the trousers for men industry worldwide 2018-2027 07 Total revenues of the VF Corporation worldwide from 2005 to 2023 25

Number of new clothing bottoms arrivals worldwide, by month 2022 08 VF Corporation's YOY sales increase worldwide from 2019 to 2022, by brand 26
Revenues of Wrangler and Lee brands worldwide from 2017 to 2022 27

02 Market size Wrangler brand sales increase worldwide in 2021, by region 28

Lee brand sales increase worldwide in 2022, by region 29
Market size of the global denim fabric market 2021-2026 10
Size of the global denim jeans market 2022-2030 11
05 U.S. consumer behavior
Value of the global denim jeans market 2030, by channel 12
Units of denim jeans on the global market 2021 to 2026 13 U.S. consumers' next planned pants purchase in February 2023 31

Meters of denim jeans fabric on the global market 2016 to 2023 14 U.S. consumers' next planned pants purchase in February 2023, by age 32
U.S. consumers' next planned pants purchase in February 2023, by work situation 33

03 International trade
Global leading exporters of denim fabric in 2022 16
Global leading importers of denim fabric in 2021 17
Global leading exporters of denim fabric consisting of 85 percent cotton in 2022 18
Global leading exporters of denim consisting of less than 85 percent cotton in 2022 19
Global leading importers of denim consisting of less than 85 percent cotton in 2021 20

1
CHAPTER 01

Overview
 Revenue of the apparel market worldwide from 2014 to 2027 (in trillion
U.S. dollars)
Global revenue of the apparel market 2014-2027

2.5

2.0 1.94
1.89
1.84
1.79
1.74
Revenue in trillion U.S. dollars

1.54 1.58 1.58 1.55

1.52 1.53
1.45 1.46
1.5 1.4

1.0

0.5

0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

3 Description: The global revenue in the apparel market was forecast to continuously increase between 2023 and 2027 by in total 0.2 trillion U.S. dollars (+11.49 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 1.94 trillion U.S.
dollars and therefore a new peak in 2027. Read more
Note(s): Worldwide; 2014 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Revenue of the apparel market worldwide by country in 2022 (in billion
U.S. dollars)
Revenue of the apparel market worldwide by country 2022

Revenue in billion U.S. dollars

0 50 100 150 200 250 300 350

United States 311.97

China 286.51

India 87.6

Japan 75.91

United Kingdom 73.38

Germany 61.76

Italy 49.25

South Korea 35.27

Canada 34.93

France 33.65

Brazil 28.28

Russia 22.05

Spain 20.04

Indonesia 19.8

Australia 18.2

4 Description: From the selected regions, the ranking by revenue in the apparel market is lead by the United States with 311.97 billion U.S. dollars and is followed by China (286.51 billion U.S. dollars). In contrast, the ranking is trailed by Australia with 18.2 billion U.S.
dollars, recording a difference of 293.77 billion U.S. dollars to the United States. Read more
Note(s): Worldwide; Jan 1st to Dec 31st 2022
Source(s): Statista; Statista Consumer Market Insights
 Sales of the leading apparel and accessories companies worldwide in
2022/23 (in billion U.S. dollars)
Sales of the leading apparel and accessories companies worldwide 2022/23

Sales in billion U.S. dollars

0 10 20 30 40 50 60 70 80 90

LVMH 83.2

Nike 50.6

TJX Cos 49.9

Inditex 34.1
Company

Adidas 23.4

H&M 22.2

Richemont 21.6

Kering 21.4

Fast Retailing 19

Ross Stores 18.7

5 Description: LVMH was the leading apparel/accessory company worldwide during the 12-month period to May 5, 2023, generating 83.2 billion U.S. dollars in sales - around 32.5 billion U.S. dollars more than the next ranked company, Nike. Read more
Note(s): Worldwide; May 5, 2023
Source(s): Forbes
 Revenue of the trousers for women market worldwide from 2018 to 2027
(in million U.S. dollars)
Revenue of the trousers for women industry worldwide 2018-2027

180,000

160,000

140,000
Revenue in million U.S. dollars

120,000

100,000

80,000

60,000

40,000

20,000

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

6 Description: The global revenue in the 'Trousers for women' segment of the apparel market was forecast to continuously increase between 2023 and 2027 by in total 15.3 billion U.S. dollars (+11.16 percent). After the fifth consecutive increasing year, the indicator is
estimated to reach 152.7 billion U.S. dollars and therefore a new peak in 2027. Read more
Note(s): Worldwide; 2018 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Revenue of the trousers for men market worldwide from 2018 to 2027 (in
million U.S. dollars)
Revenue of the trousers for men industry worldwide 2018-2027

160,000

140,000

120,000
Revenue in million U.S. dollars

100,000

80,000

60,000

40,000

20,000

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

7 Description: The global revenue in the 'Trousers for men' segment of the apparel market was forecast to continuously increase between 2023 and 2027 by in total 14.3 billion U.S. dollars (+11.39 percent). After the fifth consecutive increasing year, the indicator is
estimated to reach 139.5 billion U.S. dollars and therefore a new peak in 2027. Read more
Note(s): Worldwide; 2018 to 2027
Source(s): Statista; Statista Consumer Market Insights
 Number of new apparel bottoms styles which arrived on the market each
month in selected countries worldwide in 2022
Number of new clothing bottoms arrivals worldwide, by month 2022

500,000 484,627

451,952
450,000 440,146
429,550
410,745
Number of new arrivals

400,000
369,218

350,000 333,643
324,110
315,340
309,914
304,557
300,000 283,759

250,000
January February March April May June July August September October November December

8 Description: Across key selected apparel markets in 2022, the number of new bottoms arriving on the platforms of the world's leading fashion retailers was lowest in January, at roughly 284,000. The month with the highest number of arrivals was November. Read
more
Note(s): Worldwide; 2022
Source(s): Edited
CHAPTER 02

Market size
 Denim fabric worldwide market value forecast from 2021 to 2026 (in
billion U.S. dollars)
Market size of the global denim fabric market 2021-2026

40
35.87
35 33.91
32.07
30.32
Market value in billion U.S. dollars

30 28.67
27.11
25.63
25

20

15

10

0
2021 2022 2023 2024 2025 2026 2027

10 Description: This statistic depicts the value of the denim fabric market worldwide from 2021 to 2027. In 2022, the global denim fabric market was valued at approximately 27.1 billion U.S. dollars. This vale was forecast to rise to almost 36 billion dollars by 2027. Read
more
Note(s): Worldwide; 2022; Figures include: Light Denim Fabric, Medium Denim Fabric, Heavy Denim Fabric
Source(s): 360 Research Reports; Statista
 Value of the denim jeans market worldwide from 2022 to 2030 (in billion
U.S. dollars)
Size of the global denim jeans market 2022-2030

100 95.2
90.68
90 86.37
82.27
78.36
80 74.64
Market value in billion U.S. dollars

71.09
70 67.72
64.5

60

50

40

30

20

10

0
2022 2023 2024 2025 2026 2027 2028 2029 2030

11 Description: The global denim jeans market was forecast to be worth around 95 billion U.S. dollars by 2030, up from 64.5 billion U.S. dollars in 2022. The denim jeans market is a sub-category within the overall apparel market. As the global apparel market grows, it is
unsurprising that the denim jeans market will also rise. Read more
Note(s): Worldwide; 2022
Source(s): ReportLinker; Statista
 Denim jeans market value forecast worldwide for 2030, by sales channel
(in billion U.S. dollars)
Value of the global denim jeans market 2030, by channel

80

70
Market value in billion U.S. dollars

60

50

40

30

20

10

0
Offline Online

12 Description: This statistic depicts the projected online and offline market value of the denim jeans market worldwide in 2030. The majority of jeans are forecast to be bought through the offline channel, with global online sales of denim jeans projected to be worth
over 25 billion U.S. dollars in 2030. Read more
Note(s): Worldwide; 2022
Source(s): ReportLinker
 Market size of denim jeans worldwide from 2021 to 2026 (in million units)
Units of denim jeans on the global market 2021 to 2026

4,000

3,409.81 3,461.56
3,500 3,351.19
3,273.73
3,145.55

3,000 2,893.37

2,500
Million units

2,000

1,500

1,000

500

0
2021 2022 2023 2024 2025 2026

13 Description: The number of pairs of denim jeans making up the global market was estimated to be roughly 3.1 billion in 2022. This was forecast to steadily grow over the following years, reaching over 3.46 billion units by 2026. Read more
Note(s): Worldwide; 2022
Source(s): Fibre2Fashion
 Market size of denim jeans fabrics worldwide from 2016 to 2023 (in million
meters)
Meters of denim jeans fabric on the global market 2016 to 2023

5,000
4,541.05
4,500 4,313.56
4,105.64
3,914.09
4,000 3,737.21
3,576.68
3,429.93
3,500 3,299.36
Size in million meters

3,000

2,500

2,000

1,500

1,000

500

0
2016 2017 2018 2019 2020 2021 2022* 2023*

14 Description: The global denim jeans fabrics market was estimated to amount to 4.3 billion meters of fabric in 2022. This was an increase of roughly 208 million from the previous year. In 2023, the size of the fabrics market was forecast to further increase to more than
4.5 billion meters. Read more
Note(s): Worldwide; 2022; *forecasts Read more
Source(s): Fibre2Fashion
CHAPTER 03

International trade
 Leading exporters of denim fabric worldwide in 2022 (in million U.S.
dollars)
Global leading exporters of denim fabric in 2022

Export value in million U.S. dollars

0 500 1,000 1,500 2,000 2,500

China 2,159.51

India 502.26

Turkey 318.85

China, Hong Kong SAR 129.7

Italy 118.24

16 Description: This statistic shows the export value of denim fabric worldwide in 2022, by region. In that year, China was the leading exporter of denim fabric worldwide, with exports valuing approximately 2.16 billion U.S. dollars. Read more
Note(s): Worldwide; 2022
Source(s): UN Comtrade
 Leading importers of denim fabric worldwide in 2021 (in million U.S.
dollars)
Global leading importers of denim fabric in 2021

Import value in million U.S. dollars

0 50 100 150 200 250 300 350

Vietnam 320.58

Tunisia 234.33

Cambodia 230.08

Turkey 221.82

China, Hong Kong SAR 184.72

Mexico 184.23

Colombia 167.44

China 157.57

Egypt 135.56

Sri Lanka 120.73

17 Description: This statistic shows the import value of denim fabric worldwide in 2021, by leading region. In that year, Vietnam was the leading importer of denim in the world, with imports totaling a value of over 320 million U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading exporters of denim made from at least 85 percent cotton
worldwide in 2022 (in million U.S. dollars)
Global leading exporters of denim fabric consisting of 85 percent cotton in 2022

Export value in million U.S. dollars

0 100 200 300 400 500 600 700

China 596.05

India 288.19

Türkiye 254.7

Egypt 134.72

Italy 105.89

Mexico 96.61

USA 81.09

Japan 67.63

China, Hong Kong SAR 66.62

Brazil 55.26

18 Description: This statistic shows the export value of denim fabric made from at least 85 percent cotton worldwide in 2022, by leading country. In that year, China was the leading exporter of denim fabric worldwide, with exports valuing approximately 596 million U.S.
dollars. Read more
Note(s): Worldwide; 2022
Source(s): UN Comtrade
 Leading exporters of denim made from less than 85 percent cotton
worldwide in 2022 (in million U.S. dollars)
Global leading exporters of denim consisting of less than 85 percent cotton in 2022

Export value in million U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

China 1,563.46

India 214.07

Türkiye 64.15

China, Hong Kong SAR 63.08

Mexico 13.87

Italy 12.35

USA 9.77

Japan 9.18

Brazil 8.08

Germany 8.06

19 Description: This statistic shows the export value of denim fabric made from less than 85 percent cotton worldwide in 2022, by leading country. In that year, China exported approximately 1.56 billion U.S. dollars worth of denim fabric worldwide. Read more
Note(s): Worldwide; 2022
Source(s): UN Comtrade
 Leading importers of denim made from less than 85 percent cotton
worldwide in 2021 (in million U.S. dollars)
Global leading importers of denim consisting of less than 85 percent cotton in 2021

Import value in million U.S. dollars

0 20 40 60 80 100 120 140 160 180 200

Cambodia 184.48

Vietnam 153.95

Mexico 107.03

China, Hong Kong SAR 94.38

Sri Lanka 63.16

Colombia 62.4

China 51.89

Egypt 29.69

Turkey 25.57

Indonesia 17.66

20 Description: This statistic shows the import value of denim fabric made from less than 85 percent cotton worldwide in 2021, by leading country. In that year, Cambodia imported approximately 184.5 million U.S. dollars' worth of denim fabric. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading importers of denim made from at least 85 percent cotton
worldwide in 2022 (in million U.S. dollars)
Global leading importers of denim fabric consisting of 85 percent cotton in 2022

Import value in million U.S. dollars

0 20 40 60 80 100 120 140 160 180 200

Turkey 184.33

Mexico 99.22

Nicaragua 97.88

China 90.16

Italy 79.7

Sri Lanka 66.98

Morocco 66.07

China, Hong Kong SAR 64.23

USA 45.99

Egypt 45.59

21 Description: This statistic shows the import value of denim fabric made from at least 85 percent cotton worldwide in 2022, by leading country. In that year, Turkey was the leading importer of denim fabric worldwide, with imports valuing approximately 184 million U.S.
dollars. Read more
Note(s): Worldwide; 2022
Source(s): UN Comtrade
CHAPTER 04

Leading denim brands

 Net sales of Levi Strauss worldwide from 2010 to 2022 (in million U.S.
dollars)
Global net sales of Levi Strauss 2010-2022

7,000

6,168.6
6,000 5,763.09 5,763.94
5,575.44
Net sales in million U.S. dollars

4,904.03
5,000 4,761.57 4,681.69 4,753.99
4,610.19 4,494.49 4,552.74
4,410.65 4,452.61

4,000

3,000

2,000

1,000

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

23 Description: This statistic shows the global net sales of Levi Strauss from fiscal year 2010 to 2022. In 2022, Levi Strauss' net sales reached to approximately 6.17 billion U.S. dollars. Levi Strauss & Co. is an American clothing company mostly known for its denim jeans
brand Levi's. Read more
Note(s): Worldwide; 2010 to 2022
Source(s): Levi Strauss & Co.
 Net sales share of Levi Strauss worldwide in 2022, by brand
Global net sales share of Levi Strauss in 2022, by brand

Dockers 5% Beyond Yoga 2%

Signature by Levi Strauss & Co.
and Denizen 6%

Levi's 87%

24 Description: This statistic depicts the net sales share of Levi Strauss worldwide in 2021, by brand. In 2021, sales of Levi brand products made up 87 percent of Levi Strauss' total net sales. Read more
Note(s): Worldwide; 2022
Source(s): Levi Strauss & Co.
 VF Corporation's total revenues worldwide from 2005 to 2023 (in million
U.S. dollars)
Total revenues of the VF Corporation worldwide from 2005 to 2023

14,000

12,000
Net revenues in million U.S. dollars

10,000

8,000

6,000

4,000

2,000

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018** 2019 2020 2021 2022 2023

25 Description: In 2022, VF Corporation's total revenues amounted to over 11.6 billion U.S. dollars worldwide. VF Corporation is an internationally operating company operating in the apparel and footwear industry. The group owns more than 30 brands. The company's
largest ones are "The North Face", "Timberland", and "Vans". "Wrangler" and "Lee" were previously part of VF Corporation but were strategically repositioned into a new company called Kontoor Brands. Read more
Note(s): Worldwide; 2005 to 2023*; * VF Corp operates and reports using a 52/53 week fiscal year ending on the Saturday closest to March 31 of each year. VF previously used a 52/53 week fiscal year ending on the Saturday closest to December 31 [...] Read more
Source(s): VF Corporation
 Year-on-year revenue growth of VF Corporation's brands worldwide from
2019 to 2022
VF Corporation's YOY sales increase worldwide from 2019 to 2022, by brand

Vans The North Face Timberland* Dickies

40%
33%

30%
24%
Year on year revenue growth

20% 20% 19%

20%

9% 10% 9%
10%
3% 3%

0%
-1%

-10% -8% -9%

-15%
-20% -17%
2019 2020 2021 2022

26 Description: The statistic shows the year on year revenue growth of VF Corporation worldwide from fiscal year 2019 to 2022, by brand. In fiscal year 2022, VF Corporation's Vans brand's global revenue increased by 20 percent, in comparison to the previous year. Read
more
Note(s): Worldwide; 2019 to 2022
Source(s): VF Corporation
 Kontoor Brands' revenues worldwide from 2017 to 2022, by brand (in
million U.S. dollars)
Revenues of Wrangler and Lee brands worldwide from 2017 to 2022

Wrangler Lee
3,000

2,500
Revenue in million U.S. dollars

1,005.8 874.4
960.2
2,000 882.3 887.1

687.62
1,500

1,000
1,745.8
1,619.3 1,602.2 1,518.1 1,575.2
1,349.41
500

0
2017 2018 2019 2020 2021 2022

27 Description: The Wrangler brand had revenues worldwide of 1.75 billion U.S. dollars in 2022. Wrangler and Lee are owned by Kontoor brands. Kontoor Brands had net total revenues of 2.6 billion U.S. dollars in 2022. Read more
Note(s): Worldwide; 2017 to 2022
Source(s): Kontoor Brands
 Revenue growth of Kontoor Brands' Wrangler brand worldwide in fiscal
year 2021, by region
Wrangler brand sales increase worldwide in 2021, by region

30%
27%

25%

20%
Revenue growth

17%
16%
15%
15%

10%

5%

0%
Americas EMEA APAC Global

28 Description: The statistic shows the revenue growth of Kontoor Brands' Wrangler brand worldwide in fiscal year 2021, by region. In fiscal year 2021, Wrangler brand's revenues in the Americas increased by 16 percent compared to the previous year. Read more
Note(s): Worldwide; 2021
Source(s): Kontoor Brands
 Revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year
2022, by region
Lee brand sales increase worldwide in 2022, by region

10% 8%

5%

0%
-1%
-5%
Revenue growth

-5%

-10%

-15%

-20%

-25% -24%

-30%
Americas APAC EMEA Global

29 Description: The statistic shows the revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year 2022, by region. In fiscal year 2022, Kontoor Brands' Lee brand's revenues decreased by one percent worldwide when compared to the previous year, driven by
a fall in revenue in the EMEA and APAC regions. Read more
Note(s): Worldwide; 2022
Source(s): Kontoor Brands
CHAPTER 05

U.S. consumer behavior

 Type of pants consumers are most likely to purchase next in the United
States as of February 2023
U.S. consumers' next planned pants purchase in February 2023

45%
42%

40%

35%

30%
Share of respondents

25%

20%

15%
12% 12%
11% 11%
10%
6% 6%
5%

0%
Jeans/denim Leggings Khakis or chinos Cargo pants Loungewear/sweats Activewear Other

31 Description: Jeans were by far the most popular type of pants that consumers in the United States were planning to purchase as their next pair. Most other types received a very similar share of responses, at just over 10 percent. Read more
Note(s): United States; February 3 to 5, 2023; 2,379 respondents; 18 years and older
Source(s): CivicScience
 Type of pants consumers are most likely to purchase next in the United
States as of February 2023, by age
U.S. consumers' next planned pants purchase in February 2023, by age

Jeans/denim Leggings Khakis or chinos Cargo pants Loungewear/sweats Activewear Other

120%

100% 2% 3% 5%
3% 5% 10%
7%
11% 8% 8%
12%
Share of respondents

80%
19% 18% 12%
9%
6%
9%
60% 16% 11%
17%
13% 5%

40% 19%
19%

46% 48%
20%
28% 31%

0%
18-24 25-34 35-54 55+

32 Description: The younger generations were far less likely to plan to buy jeans as their next pair of pants than those aged 35 and above. 28 percent of 18 to 24 year olds intended to purchase jeans, as opposed to almost half of 55 year olds and over. Read more
Note(s): United States; February 3 to 5, 2023; 2,378 respondents; 18 years and older
Source(s): CivicScience
 Type of pants consumers are most likely to purchase next in the United
States as of February 2023, by work situation
U.S. consumers' next planned pants purchase in February 2023, by work situation

Jeans/denim Leggings Khakis or chinos Cargo pants Loungewear/sweats Activewear Other

120%

100% 4% 4%
6% 7% 9%
3% 5%
9% 5% 9% 7%
Share of respondents

80%
14% 20% 14%
25% 6%
60% 12% 9%
8% 21%
18% 10%
40%
22%
18%
48% 45%
20%
22% 21%

0%
In-person Hybrid Fully remote Unemployed

33 Description: The next pants people working remotely planned to buy closely resembled those of people in a hybrid model of in-person and remote work. The plans of consumers working fully in-person was most similar to those of consumers who were not employed.
These two demographics had a much higher intention to purchase jeans than those who worked remotely. Read more
Note(s): United States; February 3 to 5, 2023; 2,378 respondents; 18 years and older
Source(s): CivicScience
 Sources

360 Research Reports

CivicScience
Edited
Fibre2Fashion
Forbes
Kontoor Brands
Levi Strauss & Co.
ReportLinker
Statista
Statista Consumer Market Insights
UN Comtrade
VF Corporation

34