SWOT Analysis: Pressed By O.S – A press on nail business.

Strengths:
1. Artistic Expertise: The business's hand-painted designs showcase artistic talent, offering unique and
personalized nail options.
2. Customization: The ability to create custom designs caters to individual customer preferences, making
it a competitive advantage.
3. Low Overhead: Operating as a small business often means lower operating costs and overhead,
maximizing profit potential.
4. Niche Market: The hand-painted press-on nails niche caters to a specific and growing market segment.
5. Online Presence: Strong online visibility through a website and social media platforms can reach a
wider audience.

Weaknesses:
1. Time-Intensive: Hand-painting nails can be time-consuming, limiting production capacity.
2. Limited Scalability: The personalized nature of the business may restrict scalability and mass
production.
3. Competitive Market: The market for press-on nails is competitive, and standing out can be a challenge.
4. Seasonal Demand: Sales may be subject to seasonal trends, affecting revenue consistency.
5. Dependence on Artistic Talent: The business relies heavily on the founder's artistic skills, posing a risk
in case of unavailability.

Opportunities:
1. Collaboration: Partnering with influencers, nail artists, or beauty brands can expand market reach.
2. Online Sales Growth: Capitalize on the e-commerce trend with a strong online sales strategy.
3. Product Diversification: Expanding product offerings to include related items like nail care kits or
accessories can boost revenue.
4. Sustainable Materials: Embracing eco-friendly materials can attract environmentally conscious
customers.

Threats:
1. Competition: Established brands and competitors may pose a challenge to market penetration.
2. Changing Trends: The nail industry is subject to evolving fashion trends, requiring constant adaptation.
3. Price Sensitivity: Customers may prioritize affordability over unique hand-painted designs.
4. Supply Chain Disruptions: Dependence on suppliers for nail blanks and materials can lead to
disruptions.
5. Imitation: Copycat products and designs can erode market share and uniqueness